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Valentin Preobrazhenskiy, ICO fever, and how AI took over martech — VB Engage

  • Posted by admin on October 9, 2017

In this week’s news, Travis and Stewart talk about AI domination at the MarTech conference in Boston, where it seemingly was the topic on the lips of marketers, speakers, and vendors everywhere.

We also highlight an AI-powered advertising technology that is making waves — more than $ 250 million in waves, in fact.

Finally, we bring everyone back down to earth with the less-than-stellar findings held within the pages of Brian Solis’ latest State of Digital Transformation study.

Then, we interview Valentin Preobrazhenskiy of LAToken, who gives us a complete rundown of how to build a blockchain business, what it takes to gain and maintain a community of 11,000 people, and why ICOs are more about marketing than finance.

LAToken has gone through a successful ICO, and this interview goes through all of the steps the company took to make it happen. Stewart and Travis found this interview fascinating. We hope you’ll enjoy it as well!


Resources mentioned in the episode

 Why Marketers Have AI on the Brain
 Bidalgo targets $ 250 million in 2017 revenue for AI-based mobile advertising platform | VentureBeat
 Israel: ‘Startup Nation’ — the good, the great, and the one fatal flaw | VentureBeat
 Altimeter: When it comes to digital transformation, companies are still way behind | VentureBeat
 The 2017 State of Digital Transformation | Altimeter, a Prophet Company
 LATOKEN | White paper

VB Engage bonus!

Speaking of MarTech, Travis gave the opening keynote on day two and talked a lot about the disruption of these emerging technologies.

If you’d like to check that out, here’s his 20-minute keynote:

Next week on VB Engage

Tune in next week as we interview Amit Walia, chief product officer at Informatica. We will be talking about artificial intelligence and business insights in the enterprise world. It’s a fascinating interview and you won’t want to miss it, especially if you work in that space.

If you missed last week’s episode

Last week, we interviewed Sean Ellis — the man who invented the term “growth hacking” — who gave us all his secrets. Well, not all of them, but a really good number of them.

This is one interview you won’t want to miss if you’re interested in landing more customers and building big communities.

If you enjoy the show, please give it a quick rating or review it on your favorite podcast platform. Just search for VB Engage, and we’ll appear. Standing in front of a mirror and saying “VB Engage” three times produces a similar effect.

As always, thanks for tuning in. We think you’re pretty awesome.



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