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[Video] Measuring for Engagement – John Egan

  • Posted by admin on February 5, 2018

In this Habit Summit talk, John Egan, Lead Growth Engineer at Pinterest covers these key points: – Activation boils down to clearly communicating the value of your product. – Define one key engagement metric that the company can stand behind and then optimize against that. Every effort must lift key engagement metric. – Segment your users, and measure experiment results/metrics for each segment or user group.

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