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Content Analytics: 11 Ways You Can Bring Data to Your Content Strategy

  • Posted by admin on February 6, 2018

I’ve done a lot of content and a lot of analytics, so I wanted to write a post to tie the two together: how to use data to inform your content strategy and execution. Lots of times I feel content is left out of the discussion we talk about being “data-driven,” but there’s no real reason for that. In this article I give a half dozen walk throughs in Google Analytics as well as show you how to conduct qualitative data analysis to reach better results with your content marketing.

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