4 (Actually) Great Examples of Consumer Content Marketing
For 20 years — hard to believe it was 20 years — I was a reporter and editor at four newspapers, most recently at the Austin Business Journal. It never dawned on me that I would ever not be working at a newspaper. Yet here I am, 12 years after leaving the newspaper business, not working at a newspaper. It was a bittersweet departure from an industry I loved (and still respect) so much. But I don’t wistfully look back at that time. Why? I’m still a storyteller, just in a different context. Today, I promote myself and think of myself as a content marketer, and the skills I learned about in journalism school at the University of Kansas and the skills I honed in newspaper journalism remain the foundation of my career.