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How Rapid Experimentation Drives Mobile ROI

  • Posted by admin on February 14, 2018

Why isn’t your app making more money? The problem is that a lot of folks simply develop a mobile app and expect it to fly. 67% of marketers don’t even measure their mobile ROI. Ignoring this metric defeats the point of a mobile app—to generate a return and meet business objectives. You need to constantly optimize and experiment with your app.

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