Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days
Oli Gardner kicked 2018 off with a bold, self-inflicted challenge to write 30 blog posts in 30 days in a bid to increase adoption of their two new products, Popups and Sticky Bars. Being a marketer who hadn’t actually practiced the discipline of product marketing, he thought that by talking about their products more directly in the content – including interactive demos and interesting use cases – coupled with a redesign of the blog just for this new content, they’d have awesome numbers. In this post he shares the data that sheds light on the performance and effect of his month of madness.