How Kissmetrics Uses Weekly Webinars to Engage Customers, Increase Brand Awareness, and Build Strategic Relationships
Kissmetrics is a venture-backed, behavioral analytics and engagement platform founded in 2008 by Neil Patel and Hiten Shah. They’ve raised over $ 10 million in venture funding and have some of the most respected advisors in Silicon Valley.
They also have one of the most streamlined webinar processes that we’ve ever seen.
Kissmetrics has been optimizing their webinar process over many years with over 230 webinars run (not including demos and customer success webinars!).
What’s more, they’ve done this with only one person managing all of their webinars!
I had to learn their secret, so I did some intense research to find out exactly how Kissmetrics manages their webinars:
- How they’re able to consistently produce webinars on different high-level growth topics at scale with only one webinar manager
- Which webinars Kissmetrics uses in each part of their sales funnel
- Kissmetrics’ traffic sources that get them thousands of registrants and attendance rates just below 40%
Helping and verifying my research was none other than Thue Madsen, Webinar Wizard and Marketing Ops Manager at Kissmetrics.