The Glossier Marketing Machine: How Emily Weiss Hacked Culture to Build a $100 Million Business That’s Disrupting Beauty
It’s no secret that the minimalist chic beauty brand Glossier has been blowing up big time these days. If you haven’t heard about Glossier, the insider-favorite makeup brand that, at one point, had over 10,000 people on their waiting list for a new product, you may as well have been living under a rock. But don’t just take my word for it. Here’s what others are calling it: – the Millenials’ Estée Lauder – one of the Most Innovative Companies of 2017 – THE CULT BRAND right now Much of the brand’s success can be attributed to its founder and CEO, Emily Weiss—the brains behind the operation. Emily has turned a humble blog into a digital marketing machine. So how does Glossier actually do it? In this post, we’ll show you EXACTLY how Glossier grew from an insightful beauty blog to a content-first company that’s rewriting the brand building playbook for the Twenty-Teens.