Remarketing: the Ultimate Guide for 2018
You’re going to lose 96% of the people who visit your site today.
That’s because on average, only about 4% of visitors convert before leaving.
Luckily you can use remarketing (aka retargeting) to bring those people back and convert them into paying customers or engaged users.
And it works… really well.
For example, Zendesk has used remarketing to drive a 1,317% ROI.
If you’re not already using it, you should be. But it’s also really easy to screw up. A lot of our clients start off using it the wrong way, wasting a ton of money — and pissing off their potential customers — because of simple mistakes.
For example, they don’t:
- Segment their audiences correctly
- Personalize their ads based on their visitors’ behavior
- Use “retargeting ladders” to bring their prospects through a specific journey
This 19,812-word guide to remarketing goes all the way from the complete basics and illustrated step-by-step instructions for setting up your first campaign, to 21 advanced tricks that even experienced marketers aren’t using.