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Content Optimization: How to Make Content Better

  • Posted by admin on March 27, 2018

A lot of what I’ve worked on could be considered content optimization: -Increasing conversions on past content -Increasing traffic and optimizing SEO on past posts There’s not a lot of tactical and transparent info on how to do those two things, so I wrote a huge guide with screenshots, examples, etc. It covers how to discover opportunities for optimization using analytics and prioritization, all the way through how to actually gauge your user intent and improve content/offers.
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