10 Lessons We Learned From Proof on Authenticity, Personalization, and More
Proof is a social proof tool that allows you to “display real-time customer activity notifications on your website and let your existing customers sell for you.” After launching in March, 2017, Proof has been growing rapidly, and raised a $ 120K seed from Y Combinator. By the end of 2017, they had hit $ 1.2M ARR, and as of this writing, they are around $ 1.8M ARR and show no signs of stopping.
We recently interviewed Austin Distel, employee #1 and Director of Marketing at Proof, on the SaaS Breakthrough Podcast to learn how they grew from 0 to $ 1.8M ARR in under a year. The serial entrepreneur and former Mr. Atlanta 2016 discussed everything from launching the company to eventually getting into Y-Combinator and taking over market share with paid advertising.
We’ve rounded up our top 10 takeaway points for your convenience. If you would prefer to listen to the full podcast interview, you can click here to do so. Enjoy!