How to Evolve Beyond “Actionable Content”
The problem with “actionable content” is that it’s a commodity. It often requires little subject matter expertise and lacks specificity. Actionable content is not a substitute for a cohesive content strategy. This isn’t to say that none of your content should be actionable, but if all of it is, it’s sure to be ineffective. Actionable content reaches a very narrow base of readers. Similar to top-of-funnel content, it should be part of a strategy, but not the strategy.