Enterprise Sales Strategy: How General Assembly Built a $413 Million Business
Enterprise sales cycles tend to be lengthy. This article looks at what causes these long drawn out processes (various stakeholders get in the mix) and how you can trim and tighten your own sales cycle by looking at the case of General Assembly. General Assembly was able to cut their sales cycle by enacting some smart processes — among others, by building a better qualifying process, remaining communicative, and understanding the value of interpersonal connections. Here’s how they did it and some key takeaways.