How to Make People Care About Your Content: Find the Right Angle
In 2004, psychologist and neuroscientist Ullrich Ecker ran a study on article headlines. Participants were asked to read either a fact- or opinion-based article and answer various questions about its content. The surprising part was that the headline a person read changed which details they were able to remember, and how well they could remember them. People remembered the actual content (whether factual or opinion-based) differently, depending on the way the title framed the piece. Framing, in other words, dictates recall—and not just people’s memory for rote details, but for people’s memory of what your post was all about. Angles don’t just decide whether we click—they decide how we read.