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App Store vs Google Play: Why You Need Separate ASO Strategies

  • Posted by admin on July 13, 2018

Although the App Store and Google Play both offer app publishers a means to showcase their apps for distribution, each platform differs significantly in terms of types of users, app competition, and Product Page/Store Listing layout. We ran a series of tests that sought to understand how these differences impact visitor engagement and how best to optimize your app store for each platform. Here’s what we found.
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