Everything Wrong About Email Analytics (And What We Plan to Do About It)
Things change quickly in tech. In the last few years, self-driving cars, facial recognition, and blockchain have all become realities, while widespread adoption of artificial intelligence is becoming more and more inevitable. In spite of all these changes, email analytics and reporting barely evolved. There are many gaps in the way email marketing platforms calculate and report campaign performance. Most notably, when it relates to: – Engagement – On-Site Performance – Consumption Patterns – Email Sharing – But also, how Opens, Clicks & Unsubscribes are calculated Cleaner data leads to better growth decisions, and better growth decisions lead to growth. 😉 It’s 2018… Time to make email analytics great again!