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Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever. Let’s not...

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( lime) The scooter startups are way more important than you think, or in emoji-speak: +=. Let me explain. Right now, scooters are a lot of things – fun, cute, adventurous – but here’s...

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We’ve hard about Facebook ads, Google adwords – but today let’s talk about the “IRL Channel.” The IRL channel is an underappreciated advantage of companies that exist in...

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[Originally tweetstormed at @andrewchen, Follow me for more!] Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing...

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[Hi readers: I wanted to share a podcast interview I did with Adam Risman of Intercom, who interviewed me on a wide array of topics including Dropbox’s viral growth methods, my time at Uber, and...

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Hi readers, Big update: I’m joining Andreessen Horowitz as a general partner! Starting in April, I’m returning to my roots to invest in and help grow the next generation of startups. I’ll be...

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Dear readers, 2017 was a big year, where we got Trump’s first(!) year in office, a renaissance in interest around cryptocurrencies, Brexit, Puerto Rico, and oh yeah, things got a little crazy at...

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1/ After 10+ years of publishing professional writing at https://t.co/ddc2F89IIV, I have a couple opinions on how to get your stuff read — Andrew Chen (@andrewchen) July 26, 2017 Building your personal...

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Marketplaces are easily underestimated When marketplaces get big, they can get really big. Some of the biggest tech successes ever – eBay, Airbnb, Alibaba, Uber – are marketplaces worth tens...