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Learning stuff online is the new standard for learning. It’s not just “how to tie a tie” how-to videos, it’s also learning hard skills. In fact, according to a recent report 59%...

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You run an A/B test, and it’s a winner. Or maybe it’s flat (no difference in performance between variations). Does it mean that the treatments that you tested didn’t resonate with anyone? Probably...

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This study examines people’s tendencies to average, not sum, values of items in a list or presented as package deals. We provide 3 perspectives: 1. we outline what products and lists two academic...

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Persuasive writing skills are among the few things in life that can give you massive returns. If you want to know how you can become better at writing persuasively, keep reading. I have analyzed examples...

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Attention current and soon-to-be CXL Institute graduates: We’re officially an authorized education provider on Linkedin. Here’s what that means for you: You can add your education, certificates, badges...

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You know when you search for something on Google sometimes you see review stars next to a search result? Like here: Does it work to attract more clicks? Inspired by our study Which Types of Social Proof...

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It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. But what’s the best way to structure your team? Should optimization folks be...

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I’m proud to announce our 4th annual CXL Live conference! CXL Live 2018 takes place March 28-30 in Austin, TX (the conversion capital of the world)! We have an amazing line-up this year! Almost...

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It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance...