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Discover insider secrets on how to successfully build a high-performing growth team. How can you leverage CXL Institute, Kolbe tests and other online resources to genuinely impact your bottom line? Which...

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Elite Camp 2018 (10th anniversary!) brough together 180 marketing and optimization people all over Europe. It was 3 days in a secluded beach resort with the best speakers and parties. Here are 5 (or so)...

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One of the worst things about marketing — aside from the endless supply of ill-fitting t-shirts at conferences — is the pressure to keep up with new trends, even if you don’t understand...

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Artificial Intelligence is powerful and will open doors we don’t even know exist at the moment. But there are some steps you can take today to ensure that you are making the most of this new capability...

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There are already a bazillion resources out there that spell out how to “craft the perfect value proposition.” In fact, the whole concept of “unique value propositions” (UVPs)  is — at least...

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You need to run experiments. The one who runs the most experiments wins. BUT – most marketing experiments are done wrong. What’s missing is hypothesis driven testing across all inter-business...

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There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual. That being said, there are tests that tend to have a very high win rate. These...

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If you ever ran a highly trustworthy and positive a/b test, chances are that you’ll remember it with an inclination to try it again in the future – rightfully so. Testing is hard work with many...

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The m-commerce share of total e-commerce spending continues to grow at a steady pace. In the US, as many as 71% of total digital minutes are spent on a smartphone or tablet. In Indonesia, 91%. All of...