Startup Business Name Ideas

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If you ever ran a highly trustworthy and positive a/b test, chances are that you’ll remember it with an inclination to try it again in the future – rightfully so. Testing is hard work with many...

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The m-commerce share of total e-commerce spending continues to grow at a steady pace. In the US, as many as 71% of total digital minutes are spent on a smartphone or tablet. In Indonesia, 91%. All of...

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CXL Live is our flagship conference about growth and optimization. The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful...

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Hi folks! I’m starting a new vlog / YouTube show called – The Pe:p Show. (As my name is actually pronounced like pep talk, not peep show). It’s a series of short and to the point videos:...

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The endgame of optimization begins when the local maximum has been found for the most relevant pages on your website. At this point, uncovering more gains can become a greater challenge. How can you deal...

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It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor, for every $ 1 spent, email marketing generates $ 38 in ROI. But with all...

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Have you ever wondered which type of content, say a ‘pdf’, web content (a web page) or video is best to use as a lead magnet on your landing pages? We conducted an experiment to explore this. ...

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When people read short articles and blog posts online, what percentage of the content gets actually read?  Do people read image captions? How many readers finish an entire article? Background David...

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Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth...