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It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor, for every $ 1 spent, email marketing generates $ 38 in ROI. But with all...

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Have you ever wondered which type of content, say a ‘pdf’, web content (a web page) or video is best to use as a lead magnet on your landing pages? We conducted an experiment to explore this. ...

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When people read short articles and blog posts online, what percentage of the content gets actually read?  Do people read image captions? How many readers finish an entire article? Background David...

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Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth...

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We publish a lot of well-researched content. Among all the new posts that were published in 2017, here are the ones that got the most attention. Starting from the 10th and moving to the number 1 spot. #10  How...

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Google Analytics and Google Tag Manager are tools that most marketers use on a daily basis. New stuff is added to both of them all the time. What’s something new and useful that was added in 2017...

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If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. In reading advice about how long to run a test or what...

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In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. The company had been bleeding cash, losing six figures per month. That summer a private equity fund acquired the assets of the company....

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At TelTech, it took our product-marketing organization more than a year to get to something that resembled a true growth team, running high tempo testing. So, if you are struggling to implement the growth...