Startup Business Name Ideas

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Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth...

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We publish a lot of well-researched content. Among all the new posts that were published in 2017, here are the ones that got the most attention. Starting from the 10th and moving to the number 1 spot. #10  How...

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Google Analytics and Google Tag Manager are tools that most marketers use on a daily basis. New stuff is added to both of them all the time. What’s something new and useful that was added in 2017...

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If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. In reading advice about how long to run a test or what...

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In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. The company had been bleeding cash, losing six figures per month. That summer a private equity fund acquired the assets of the company....

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At TelTech, it took our product-marketing organization more than a year to get to something that resembled a true growth team, running high tempo testing. So, if you are struggling to implement the growth...

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Learning stuff online is the new standard for learning. It’s not just “how to tie a tie” how-to videos, it’s also learning hard skills. In fact, according to a recent report 59%...

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You run an A/B test, and it’s a winner. Or maybe it’s flat (no difference in performance between variations). Does it mean that the treatments that you tested didn’t resonate with anyone? Probably...

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This study examines people’s tendencies to average, not sum, values of items in a list or presented as package deals. We provide 3 perspectives: 1. we outline what products and lists two academic...