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Persuasive writing skills are among the few things in life that can give you massive returns. If you want to know how you can become better at writing persuasively, keep reading. I have analyzed examples...

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Attention current and soon-to-be CXL Institute graduates: We’re officially an authorized education provider on Linkedin. Here’s what that means for you: You can add your education, certificates, badges...

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You know when you search for something on Google sometimes you see review stars next to a search result? Like here: Does it work to attract more clicks? Inspired by our study Which Types of Social Proof...

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It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. But what’s the best way to structure your team? Should optimization folks be...

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I’m proud to announce our 4th annual CXL Live conference! CXL Live 2018 takes place March 28-30 in Austin, TX (the conversion capital of the world)! We have an amazing line-up this year! Almost...

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It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance...

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Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Keeping up with the technology changes and managing business’ expectations can be tricky. Here’s...

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Knowing how to create an emotionally compelling site that draws in users by understanding their personalities and psychology can increase your revenue drastically. Understanding Emotional Design In order...

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Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics in your design to appeal to potential customers can help...