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Usability testing is important, but when you’re juggling tons of other tasks – acquisition, hiring, and whatever other fires you need to put out daily – it can be thrown on the back-burner. “I...

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Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. And that problem is mobile. Though the topic of mobile conversion rates of ecommerce websites is often...

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A common misconception about conversion optimization is that your work ends when the user converts. This is a limited way of viewing things, however, and you’re likely leaving a lot of money on the...

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1,983% boost in annual revenue, 1,000% user base growth within six months with no upfront costs. Can this be true? These are actual results a startup Ringadoc got from their partner program. In today’s...

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You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are...

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In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space. We partnered with Sentient Ascend, the AI optimization software...

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Knowing how to measure content marketing ROI, like measuring optimization ROI, is hard. And complicated. Or is it? Andy Crestodina, founder of Orbit Media Studios, and I did some digging to figure out...

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What we know today as a “website redesign” isn’t what it used to be.  ‘Radical’ website redesign – where the company embarks on a ‘big-bang’ website overhaul – is becoming...

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Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including...