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There is a huge debate going on right now, about whether email marketing is dead or not. While it doesn’t work for a lot of them, it does works for a huge number of businesses and is, in fact,...

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Klikkmania is a performance marketing agency based in Hungary. They’re all about hitting KPIs and increasing conversions for their clients. And together with their sister company in England (Click2Digital),...

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To gate or not to gate is an age-old debate with a lot of factors to consider, which is why the decision is far too objective for the internet to answer for any given brand. In this post, find a break...

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When it comes to tooltips, what separates the good from the downright annoying? An annoying tooltip is overbearing. It’s redundant. Or worse yet, it’s confusing and distracting. A bad tooltip is a...

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Duplicate content is a big topic in the SEO space. When we hear about it, it’s mostly in the context of Google penalties; but this potential side effect of content duplication is not only blown up...

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Issuing an expense advance represents a real challenge for companies. You need to be able to give employees a way to pay things, but giving the money up front can feel risky. For smaller expenses, businesses...

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Do you know how many active email accounts there are in the world? The number is expected to hit 7.71 billion by 2021. Email communication is more private than social media. It’s not in everyone’s...

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Shep Hyken is the best-selling author of “The Convenience Revolution”. He is a behemoth in the customer service environment with more than 3 decades of experience consulting customer service...

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A strong social media following is a major form of validation for a brand. It’s a simple way to say hey, we’re popular, well-known, and trustworthy. With the right strategy, social media will also...