I get this question a lot.
“What marketing channel should I focus on?”
There are many make or break decisions in business. This is one of them.
The thing is, I can’t give you a cut and dry answer.
Recently, I stumbled upon a scary statistic.
A whopping 69.23% of ecommerce shopping carts are abandoned.
To put this into perspective, for every 100 customers who start the checkout process, 69 don’t...
There are no two ways about it.
If you’re in ecommerce, you’re in business to make money.
Sure, there may be philosophical reasons why you provide your customers with top-notch service.
User experience can make or break your business.
The checkout process is the most crucial element to consider in that regard.
Even more important is the context of that experience.
Every online marketer knows that the Internet is an insanely skeptical place.
It’s with good reason.
Let’s be honest.
Our space is littered with faux gurus and hyped up promises.
You’ve seen them:
I use a lot of different tools and various software for marketing.
But one of my absolute favorites is BuzzSumo.
I love it!
At this point, I consider it a linchpin useful for several different aspects...