Startup Business Name Ideas

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“Churn” is a term we all use in SaaS as a core metric, but its roots, as near as I remember and can tell, come from our B2C colleagues.  Folks churn out of their Verizon plan, their Netflix...

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Let me make a short list instead Having a critical co-founder walk out the door and never return. This happened to me once with a true co-founder, and once with a critical early employee (a critical...

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I think every SaaS company that can do a self-service plan well, does it. Even if it’s a minority of your revenue, at least it’s a way to bring more revenue in and expand your brand and long-tail. But...

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If: your customer are happy — i.e., your NPS/CSAT is high — and your app is mission critical and used often (every day or more), then I like accounting to own renewals and invoices. Most...

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Nick Mehta, CEO at Gainsight, moderates this panel with what he calls three of the sharpest people in customer success: Catherine Blackmore, GVP Customer Success at Oracle Marketing Cloud; Maria Pergolino,...

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The bottom line: you need to do it all. Let’s look at Slack Enterprise (i.e., Grid). Logos? Check. Even Slack needs them. Testimonials and Case Studies? Check. Whitepapers and Security Backgrounders?...

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Don’t worry about it. Assuming you are growing very quickly on a percentage basis (i.e., it’s fairly early) … your pricing today really doesn’t matter much. A few years out, these customers will...

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There’s no rational economic reason. She is as wealthy as any human being could ever reasonably dream to be, and has already held plenty of very prestigious CEO roles. But what if you want a chance not...

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I think this is a false choice. Every successful founder I know thought his or her venture was not that risky — at least when she started it. Sometimes, oftentimes, 6–9–12–24 months...