Startup Business Name Ideas

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If you’re hoping to grow your startup’s brand either through increased sales or greater brand awareness, influencer marketing can be a great resource. Unlike traditional ad campaigns, influencers...

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I started my first company when I was six years old, selling fallen apples to keep the streets clean. I have always seen problems and created a solution, despite all the odds. So when it came time to...

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Lawsuits and business, unfortunately, go hand-in-hand. Every week, there’s something in the news about a major company being sued for a variety of reasons. LL Bean, for example, was sued by a customer...

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Knowing how much to spend on marketing can be difficult, especially if you’re a startup with no historical data on which to base your decision. With so many diverse ways available to reach your audience...

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Being an entrepreneur takes a special kind of person; someone with drive, intelligence and thick skin. After launching my e-commerce startup, I learned some important takeaways to share with other aspiring...

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As a brand strategist, I am someone who is obsessed with startup innovation, the power of design, enhanced customer experiences and brand-building as a whole. Yet last year, I started to stumble across...

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“Why do some startups fail?” In startup circles, this question is as common as “Why is the sky blue?” Common sense prevailing, one of the main reasons startups fail is that they run out of cash....

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A veteran of marketing, public relations, branding and creative direction, SheBrand founder, Liz Dennery Sanders, has helped some of the world’s most iconic brands tell their stories. Recognizing...

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The first year in any business will consist of some mistakes and a steep learning curve. The objective should be to react quickly to pitfalls that pop up along the way, but also to avoid simple mistakes...