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Tag Archives: Content
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To gate or not to gate is an age-old debate with a lot of factors to consider, which is why the decision is far too objective for the internet to answer for any given brand. In this post, find a break...

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Walmart and Eko announced a partnership this morning to create a joint venture for interactive content called W*E Interactive Ventures. The best example of the interactivity that Eko enables is probably...

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Duplicate content is a big topic in the SEO space. When we hear about it, it’s mostly in the context of Google penalties; but this potential side effect of content duplication is not only blown up...

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As a B2B company, you need to learn how to properly market your brand to the right audience. That’s because your target market doesn’t consume content the same way as the average consumer does....

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Sure, you can (and should) spend time on content promotion and SEO to help new readers find you, but it can take months for those tactics to start showing real results. With content syndication, on the...

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Social media has changed the way we live. As marketers, we need to recognize how our current and prospective customers are utilizing these platforms and use that knowledge to our advantage. Ultimately,...

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“We have discovered that out of over 200 ranking factors that Google takes into account, 67 of them are related to content creation. So the challenge for content marketers is to create compelling...

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Hi! I’m Cara. I’m the Content Strategist at Zaius, the B2C CRM that brings customer data and campaign execution together on a single platform. I’m also the host of the podcast and video...

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Hi, I’m Nat. I’m the founder of Growth Machine, an SEO-focused content marketing agency that’s grown from 0 to over $ 100k MRR in under a year.  For the last four years, I’ve...