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Tag Archives: Customer
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Customers are the lifeline and driving force of your business. Without them, you wouldn’t exist. That’s why you need to spend the time and use various resources to develop a better understanding of...

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I always felt like customer meetups were a luxury. They helped you look good on social media—“Look at all the fun we’re having with our customers!”—but they didn’t actually generate...

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Customer Success is when your customers achieve their Desired Outcome through their interactions with your company. As I’ve said before, Customer Success as a concept is very simple. Don’t...

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As you can probably imagine, I’m asked all the time what the best Customer Success KPIs are. What metrics should you use to know if your Customer Success initiative is working. Here’s the deal....

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Customer Success is a very simple concept that you’ll really want to overthink. Resist the urge. The beauty of this concept is in its simplicity. Implementation is another story, though. But the...

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Customer Success Elements that shape the customer experience in the era of Digital Transformation. A company’s reputation is no longer constrained to paid advertisements and word-of-mouth traffic. With...

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Traditionally, marketing and customer service teams have little — if anything — to do with one another. Once the marketing team has brought in a new customer, they hand them off to support and begin...

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The holiday season can be a great time to be an entrepreneur, as you’ll likely see a boost in sales, which will hopefully help you finish the year on a strong note. Make sure that you’re taking advantage...

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 When DigitalGenius participated in the TechCrunch Disrupt Battlefield competition in New York City in 2015, there weren’t a lot of companies working on AI and machine learning. Today, it’s...