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Tag Archives: Customer
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Customer Success is when your customers achieve their Desired Outcome through their interactions with your company. As I’ve said before, Customer Success as a concept is very simple. Don’t...

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As you can probably imagine, I’m asked all the time what the best Customer Success KPIs are. What metrics should you use to know if your Customer Success initiative is working. Here’s the deal....

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Customer Success is a very simple concept that you’ll really want to overthink. Resist the urge. The beauty of this concept is in its simplicity. Implementation is another story, though. But the...

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Customer Success Elements that shape the customer experience in the era of Digital Transformation. A company’s reputation is no longer constrained to paid advertisements and word-of-mouth traffic. With...

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Traditionally, marketing and customer service teams have little — if anything — to do with one another. Once the marketing team has brought in a new customer, they hand them off to support and begin...

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The holiday season can be a great time to be an entrepreneur, as you’ll likely see a boost in sales, which will hopefully help you finish the year on a strong note. Make sure that you’re taking advantage...

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 When DigitalGenius participated in the TechCrunch Disrupt Battlefield competition in New York City in 2015, there weren’t a lot of companies working on AI and machine learning. Today, it’s...

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2017 felt like a fight. I felt I was battling more and more misconceptions when it came to Customer Success than the fewer that I expected. I assumed as Customer Success became more well-received, moved...

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When a start-up is first, well, starting up, it’s almost impossible for it to have the capacity to handle everything you need to get off the ground. Eventually, you’ll grow and be able to...