Startup Business Name Ideas

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A wave of uncertainty washed over me recently. Is our marketing team working on the right things? If we halt all our current projects, would our KPIs nose-dive? I feared not. Then I started seeing a trend...

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For B2B SaaS companies, conventional wisdom says that Facebook advertising is not a viable customer acquisition channel. This probably has to do with the misconception that people on Facebook are either...

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Posted by bridget.randolph Welcome to Part 2 of The Beginner’s Guide to Structured Data: How to Implement Structured Data for SEO. In Part 1, we focused on gaining a high-level understanding of what...

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If you are talking ‘retention’ than cohort analysis is what you are talking about. This analytical approach has been productized by all the top notch analytics vendors, recently GA. However,...

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GUEST: In my senior year at the University of Michigan, one of my roommates and I had a nightly tradition: playing NCAA Football 2005 (it was 2007). We played every night because we were constantly...

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Posted by bridget.randolph Part 1: An overview of structured data for SEO SEOs have been talking about structured data for a few years now — ever since Google, Bing, Yahoo! and Yandex got together in...

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The following is a guest post by William Griggs.  William is the Founder of Startup Slingshot, the resource for battle-tested startup strategies. Access the audio interviews of today’s featured...

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A step-by-step guide to improving activation and driving users towards the all-important aha! moment. See how some of the fastest growing products improved their activation rate and what tools, templates,...

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Landing your first few clients is a challenge every new business owner has to face. This can be made even more difficult if you’re one of the many millennials taking on the world of entrepreneurship...