Startup Business Name Ideas

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Tag Archives: SaaS
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Kaleigh Moore is a freelance writer specializing in blog content for SaaS and eCommerce platforms. Since 2013, she’s helped with content creation for clients like AT&T, Campaign Monitor, and SumoMe,...

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Welcome to Episode 161! Brad Feld is one of the world’s leading VCs and Co-Founder of Foundry Group. Brad has made investments in the likes of Zynga, Makerbot, and Fitbit, just to name a few. Brad is...

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First — you don’t want a true net discount at all. What I mean what you want is a pricing structure that anticipates discounts so the net effect is revenue positive. Later, when you implement a...

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From books, articles, case studies – it seems clear to me that growth hacking is typical of the SaaS world. Would this approach still work for a more traditional, product/service venture? I’m...

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It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor, for every $ 1 spent, email marketing generates $ 38 in ROI. But with all...

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SaaS metrics, such as LTV and CAC, are key to telling your story. Unit economics are destiny, however, you need to be careful. Don’t use convenient metrics just so your company looks good on paper; you’ll...

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Welcome to Episode 159! Fred Shilmover is the CEO and co-founder of InsightSquared, one of Boston’s premiere tech startups paving the way in the sales intelligence space. Throughout the InsightSquared...

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It’s tough. You have some of the skills, possibly — sourcing. But can you evaluate a deal the way a VC does? Can you do diligence the way a VC does? Being an outbound experienced AE won’t prepare...

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I break it into two stages: In the early days, when you as founder/CEO are recruiting and managing the salesperson yourself — the #1 most important criterion is that you would buy your product yourself,...