20 ways to update your website when reopening after COVID-19

It’s happening! States and municipalities are starting to open up for business again. We already covered improvements to make on your website during the downtime you might have experienced due to the coronavirus pandemic. Now it’s time to update your website with the information necessary to facilitate a successful reopening in the wake of COVID-19.

This is the perfect time for you to get a plan in place for updating your website and creating the proper messaging for meeting guidelines and requirements in order to reopen.


Because your customers will be looking to you to guide them, we want to make sure that you have all the bases covered.

20 website updates to consider before reopening after COVID-19

Initially, things will be in flux as everyone gets used to the new environment and way of doing things. That’s to be expected and why planning in advance is crucial. Here are some tips for communicating important updates on your website:

  1. Create a reopening page.
  2. Create a reopening FAQ.
  3. Create a welcome back video.
  4. Set up your homepage.
  5. Revisit navigation and widgets.
  6. Remove irrelevant information.
  7. Feature any substantial changes.
  8. Review returns and refund information.
  9. Offer downloadable tip sheets.
  10. Check your thank you pages.
  11. Freshen your look.
  12. Update your blog.
  13. Set up a new blog.
  14. Create your newsletter blast.
  15. Review your automated responses and order emails.
  16. Feature in-demand products.
  17. Update your calls-to-action (CTAs).
  18. Update your social pages.
  19. Create checklists for your staff.
  20. Keep your backups. 

I know you are excited to get back to business so let’s cover each of these tips one by one.

1. Create a reopening page

This page will include the date of your reopening along with your hours of operation. You’ll also want to detail any new rules or policies that will be in place.

Review your local requirements and address them point by point. Include how you are embracing any requirements as well as links to city, county and state websites for your website visitors to refer to.

2. Create a reopening FAQ

This FAQ will compliment your coronavirus FAQ page. Include information that reflects what you have put in place to keep customers safe. Questions to address might include:

  • What is the new routine? Will face masks be required?
  • Do customers bring their own face masks or will you provide them?
  • Should customers wait in their car before entering your establishment?
  • How much in advance should they arrive?
  • Will someone come out and greet them? How exactly will this work?
  • Do they call or text you and let you know they have arrived? If so, include your phone number in that FAQ.
  • How much of a backlog or waiting time do you anticipate?

Be as accurate and as upfront as possible to set appropriate expectations. Update your FAQ page promptly and accordingly if changes to your business operations evolve after COVID-19 reopening.

3. Create a welcome back video

Nothing connects better than having a personal video from you thanking customers for their support and reflecting your excitement about opening your doors again. You can also discuss the basics of any new policies and procedures that have been mandated.

Post this video at various places on your website (Home, About, Contact). Also post to your social media accounts.

Related: How to create a valuable video update for your customers

4. Set up your homepage

The first thing you want visitors to see on your homepage is your opening announcement. This is the “hero” area which is above the fold and displays without having to scroll. Display your opening date with a link for more details.

5. Revisit navigation and widgets

Add links to these new pages in your site navigation and both header and footer menus. Showcase them in your homepage widget areas and internal sidebars.

6. Remove irrelevant information

For example, if you are discontinuing online orders entirely, update your website to remove any order pages. If you are no longer going to sell online, be clear about how customers can order your products (phone or in-person). Include this information in your reopening FAQ.

7. Feature any substantial changes

If you offered curbside service when your business was closed during COVID-19, and you won’t be continuing this service after reopening, let customers know. Conversely, if you’d prefer that customers continue to use online orders rather than coming in, be clear about that.

You want to be detailed and reinforce how you will be doing business after you reopen. Don’t leave any gray areas.

8. Review returns and refund information

Highlight any changes in your return policies. Reshape your return policies as necessary to build trust and confidence in your new operating procedures.

Related: Returns and refunds policy templates for online shopping sites

9. Offer downloadable tip sheets

Offer a downloadable PDF that reflects your enhanced cleaning protocols, how you’re enforcing social distancing, along with what customers need to do. Customers can download to their devices and have the information on hand to refer to as needed.

10. Check your thank you pages

If you modified your thank you pages due to the shutdown with messages like “thank you for your patience during this difficult time,” now is the time to perk those up to match the current environment. For example: “Thank you! We will be in touch promptly and look forward to seeing you!”

11. Freshen your look

New day, new opening, new photos. Use this opportunity to give your website an updated and fresh look by taking new photos of your storefront, place of business and your staff. Happy smiling faces are inviting and will reflect your enthusiasm to get back to business.

Related: How to use a stock photo 8 different ways

12. Update your blog

Go through your blog posts and look for any outdated content that you don’t want to be taken out of context. For any shutdown related posts, add a comment at the top of the post stating you are reopening with links to the new pages with current procedures.

You don’t want visitors landing on old blog posts and misinterpreting them as current information when it comes to COVID-19. Plus, you’ll have these pages ready to go if, unfortunately, another shutdown becomes necessary.

13. Set up a new blog

If you don’t have a blog, consider adding one now. A blog is a great way to share real-time updates and help personalize your interactions, via comments, with site visitors as the transition continues.

Include a sign-up feature that users can subscribe to so they get updates of new posts delivered to their inbox.

Plan on updating your website with a status post a couple days after reopening in the wake of COVID-19 — no later than a week in — so customers know how things are going and what to expect. Be upfront and honest about any challenges and how you addressed them. Your customers will appreciate this level of honesty.

Related: Add a blog to show customers how your business is navigating COVID-19

14. Create your newsletter blast

Get a newsletter blast ready to go to your website mailing list about your reopening. Again, note dates and hours, including a link to your new pages that contain additional details.

Related: Best practices for using email to communicate with customers during COVID-19

15. Review your automated responses and order emails

Tailor any automated website emails to note your current status with links to your new pages for more info and details.

16. Feature in-demand products

Depending on your business, there will be products or services that might be more in demand than others. Look at your pre-shutdown analytics combined with the items you know will be in high demand and plan in advance as much as possible.

17. Update your calls-to-action (CTAs)

This is a perfect opportunity to focus on the promotions for products and services that will be most popular now that you are open for business.

Related: 8 costly call-to-action mistakes you’re making on your website

18. Update your social pages

Be sure to get your new hours and information out there. Update your Google My Business page. Create a new pinned post with one of those new images for all your social media pages. Then update as needed to keep customers in the loop.

19. Create checklists for your staff

This will be something your employees can have on hand to make sure they are following all the necessary guidelines as noted on your website. Make clear what you expect and what is required from them every step of the way.

20. Keep your backups

The reality is you might have to temporarily transition your business back to being closed as the pandemic progresses. It’s possible that closing and reopening might happen a few times.

Save any pages, order forms or text/content that have been working well during COVID-19 shutdowns to avoid having to redo all of the work you created.

This will allow you to shift on the fly in the case of having to convert back to a closed state, rather than scrambling to recreate all that collateral to get your website back to how it was.

Tips for a successful reopening

The key to a successful reopening is having all your processes and procedures mapped out, in writing and available for you, your staff and your loyal customers to refer to. To wrap things up:

  • Go through your website content to make sure all information is current.
  • Create new content as needed to keep customers informed of your ongoing status.
  • Use your blog, newsletter and social media pages to post updates and links to your new website information as things evolve.
  • Offer downloadable tip sheets that customers (and staff) can have with them for reference.
  • Keep backups of any content you remove in case it needs to be reinstated in the future.

There will be speed bumps along the way. But no worries. Just go with the flow, evolve and react as necessary while communicating to all who will be impacted. Your staff and customers will be impressed with your flexibility and conscientiousness and that helps to build trust and future business opportunities!

Related: 6 ways to use your website to build trust

The post 20 ways to update your website when reopening after COVID-19 appeared first on GoDaddy Blog.

GoDaddy Blog

Work The At Your Internet Based Business

Take smashes. Breaks aren’t just ways to flee work; tend to be essential for time management, especially with computer jobs or writing jobs. Because you naturally blink less when staring at computer screens, your eyes become irritated faster. Your posture, hands and arms also suffer from continuous hunching and testing. Over time, your quality of work degrades from physical controls. Try stretching or getting fresh air at least 10 minutes for every hour you type.

Many people start on the lookout for work from home jobs only after they are faced with financial problems. They thus end up going making use of very first glittering opportunity that comes their way. This is without any prior planning, research, verification or even proper working out. The end result, typically than not, is disappointment, loss of capital, and scammed.

The first issue plenty of people encounter is the mistake of convinced that a work at home job in addition to work at home business are one in aren’t. When you work a job from home, you nonetheless working on the table. The only difference is the location in places you work. When you manage a business from home, you will work for your business. In either case, you will perform your tasks from a property office.

So suppose you the working parent with evening classes commonplace. That is how it happens to be at beforehand. The good things is how the sooner you learn the new job gonna you travel to go of your own schedule.

Does your company have incentives and rewards that compel the promoters to reach higher purpose. The main creation that I promote does the excellent job of this, that have got given away more incentives and rewards than many organisations give out in commissions.

You should not try start out a home business without any cash. There are a lot of resources for home business that you could for free, but in addition there are services that cost resources. If you try to run a home business completely without purchasing high-end tools a person you, you will not share the same success.

Bake and Cook – Most moms know how you can cook and in addition they cook excellently. If the foods you bake or cook are enjoyed not just by household but also other people, you undoubtedly earn some profit from your skills. You can transform a small space at your lawn perfectly into a food not work. You can also offer cooking and catering treatments. This will require you to go out at times but purchase stay at home most of the time while waiting for calls from clients.

[Pandemic Innovation Fund in International Business Times] Israel’s OurCrowd Is Going to Raise $100 Million for Coronavirus Technologies

The venture investing platform of Israel OurCrowd stated on Tuesday that it plans to raise $ 100 million for the investment in technology in medical, education, and other segments for finding solutions for coronavirus or COVID-19 and future pandemics.

Read more here.

The post [Pandemic Innovation Fund in International Business Times] Israel’s OurCrowd Is Going to Raise $ 100 Million for Coronavirus Technologies appeared first on OurCrowd.


10 things startups can teach large corporates

In the last few months, the world has been turned upside down and a number of business are laying off employees, applying for government rescue funds or filing for bankruptcy. In a more positive scenario, other businesses are reinventing themselves or changing their strategies to better serve more demanding customers.

Nonetheless, some things remain unchanged. Like the need for innovation. The world needs innovators ready to take upon generational challenges such as solving the world’s food, water, climate, energy, health, or education problems. Most of these innovators are found in the startup or scaleup world, and are pioneers in their respective industries. They are the ones who continue their disruption journey even in times of crisis, as they have a mission to accomplish no matter the economic or political landscapes. These innovators come from all corners of the world and seem to have had the world’s greatest online conference call, as they are all preaching similar things.

I’ve been working with startups for more than ten years. I have to say it’s a tough world to work in, but it’s one of the few areas where the words “it’s impossible” do not exist. So, if you think it cannot be done, just call an entrepreneur. You’ll be surprised by the solutions he or she will come up with. During these ten years I’ve met all kinds of entrepreneurs and had all types of experiences. I’ve also learned a lot from the way startups view business, build teams and products or how they market their solutions. Here are some of the most important and practical learnings in my view.

  1. Innovation is not handed to you

Innovation is not the title of your next meeting. Innovation cannot take the shape of a corporate responsibility program or PR stunt to get media attention or disrupt the competition. Innovation needs to be like a grassroots movement, it needs to come from your teams. What could you do to make it happen? Think of ways you could put together a team of innovators and have them and their chosen teams solve legacy problems for example.

2. Talent joins startups because they make meaningful impact

The main reason talent joins startups is because they can combine money and meaning. Even though in a different manner, employees can create impact within bigger organisations. What could you do to inspire them? Moreover, startups employees are their brand’s most powerful ambassadors. That is again because of the impact they can achieve. What could do you to reinvent your internal comms or employer branding? Better communication of how employees can contribute will attract talent.

3. Get the job done already

Startups have simpler recruitment processes and hire based on competencies not on how many MBAs one has. Large companies have several stages of recruitment which sometimes include 5+ interviews with multiple presentations. Right now, there is a lot of great talent out there that got laid off. Grab the opportunity and bring those people on board. Simplify all possible stages to make that happen rapidly.

4. Startups think about th​eir​​​ brand as they do about their MVP

Teams within startups are using core branding elements, well researched personas, and focus as much as possible on integrated and holistic experiences. They know that “most of us think of ourselves as thinking creatures that feel, but we are actually feeling creatures that think”, Jill Taylor, neuroanatomist. More on creating holistic experiences and on what is Minimum Viable Brand Experience in my next article.

5. Ideas are implemented with fewer decisions making streams

In the startups world timing is crucial. It’s a way of surviving. So, ideas are implemented with few(er) decision makers involved. And because it works most startups keep this structure after scaling up as well. If your company has several decision-making teams, what could you do to create a simpler and faster process? Implement faster, reiterate, and keep the momentum.

6. A lower Marcom budget does not equal lower results

Startups are famous for not having big marketing and communications (Marcom) budgets. This is true if we compare them to large companies. The situation is, of course, different per country or region. I would argue that startups are much more cautious with their marketing budgets. So, when creating a budget ask yourselves: Is this really needed? Can we use the resources we already have to implement this campaign? It’s not about cutting costs, but about investing wisely and always with a well-defined goal. Do consider investing some budget though, as people have more time to consume content and check out new products today.

7. Marcom and management teams

Your marketing and communications teams should have a decision-making role not only in campaigns or at the brand level, but also from a business perspective. If in your management team Marcom is not represented, that needs to be the first thing to change. It’s crucial to have Marcom leaders in the management team as they are, in most cases, the ones that know customers and markets’ challenges best.

8. Investors relations are always at the top of startups’ minds

Team, brand story and traction are essential for startup funding success, so over the years startups learned to focus. Large companies or multinationals have many KPIs and various internal and external teams responsible for them. Integrate your KPIs and find ways to have the same three or four overall KPIs for all teams. This will give them a sense of purpose, as they are all focusing on achieving the same goals.

9. Startups are getting better at Media Relations

Startups founders and CEOs are winning hearts and minds with their ‘why’. Use your company’s mission and vision to spark the fire again. Founders have learned to use the power of media and social media to showcase truthful missions to which customers can adhere to.

10. Measure everything

Show your colleagues how you and your team are driving growth. Perhaps your company is using different tools to measure impact and drive growth. How can you better showcase the results of your team? Make sure you have the right tools and that those tools do not measure the same things differently. I’ve seen a lot of global brands using different tools for the same success metrics. It only creates confusion and misunderstandings between teams. Moreover, make sure these tools are used correctly: how was the data sourced, is it unbiased, is the level of magnitude of certain results appropriate (e.g. tens versus thousands of people) and so on.

Finally…Stay genuine

Listen to customers and try to understand what they care about today. Treat your customers fairly and do not underestimate them. Be genuine and open in your communication and people will buy from you.


Utility Iberdrola Seeks Technological Solutions To Protect Birds On Electricity Grids

Iberdrola currently maintains more than 1.1 million km of electricity transmission and distribution power lines, distributed throughout the United States, Brazil, the United Kingdom, and Spain. More than 4.400 high to medium voltage substations, and more than 1.5 million medium to low voltage distribution transformers, provide high quality and reliable service to a total of 31 million electricity supply points.

In its effort to minimize the impact of power lines on birds, Iberdrola is launching a new Startup Challenge in search of innovative solutions to enable sustainable coexistence.

How Birds Are Affected By Power Lines

The structure and location of power transmission infrastructure include electricity pylons — essential elements for the transmission and distribution of electrical power. These act as the perfect vantage points for birds in search of rest and food. Birdlife faces the risk of electrocution simply by perching on these lines. Moreover, overhead cables can obstruct their flight path, leading to a loss of biodiversity and occasionally poses the risk of a fire hazard.

For this reason, Iberdrola is working to improve upon existing solutions that enhance bird protections. In addition, they also seek solutions that allow more sustainable management of vegetation.

Who Should Apply

The Iberdrola Startup Challenge is looking for solutions that address the following key areas identified for innovative interventions to enable the sustainable development of the energy utility sectors:

  • Technology-driven solutions that prevent bird electrocution
  • Technology-driven solutions that prevent bird and infrastructure collisions
  • Technical solutions that incorporate durable materials to facilitate the operation and maintenance of the power lines
  • Solutions that allow more sustainable management of vegetation

Why Your Startup Should Apply

Gain Access To Iberdrola’s Ecosystem

  • Access market know-how
  • Access key technologies
  • Gain a single point of contact

Demonstrate Your Solutions Through Pilot Programs

  • Access large volumes of real-world data
  • Test your technology in a real environment
  • Potentially scale your solution into Iberdrola’s networks & infrastructure

In addition, PERSEO may decide to invest in your solution.

The Startup Challenge & Timeline

Application Deadline: 13 July 2020

Proposals Analysis: July – September 2020

The proposal will be scrutinized based on the following criteria:

  • The scalability of your solution
  • The compatibility of its design for electrical installations
  • The suitability of the materials used

All startup applications will be analyzed by experts in the medium voltage (MV) networks and sustainability from the different regions.

Pilot Project Starts: October 2020 – March 2021

The project will be implemented in collaboration with specialist technicians from the Iberdrola network.

Leading The Charge To Develop Sustainable Energy Innovations

The Iberdrola – PERSEO International Startup Program aims to facilitate the group’s access to the technologies of the future & promote the creation of a global and dynamic ecosystem of technology companies and entrepreneurs in the electricity sector. Its key objectives are:

  • Early identification of key trends for the future of the company
  • Access to groundbreaking technologies and business models
  • Fostering a culture of innovation and entrepreneurial activity

With PERSEO, the Iberdrola group actively seeks innovative solutions that enable improvements to its operations and minimize its environmental footprint.

The most recent challenge, Protecting Marine Mammals, which was launched in April, seeks technologies to monitor marine mammals and to preserve animal life in the ecosystem of the Vineyard Wind offshore wind farm.

In 2019, the group organized two Startup Challenges. The first challenge, Resilience to Natural Disasters, received 148 proposals from 131 companies in 24 countries. The winner, Swedish startup Skyqraft, presented a proposal for facility supervision using drones. The second challenge, Photovoltaic Cleaning, received 74 proposals from 70 startups in 25 countries, and four winners were announced.

Apply for the Birdlife Protection Challenge by 13 July to pilot test your solution with the industry leader!




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StartUs Magazine

Case study about decreasing frustrated emails by 80%

This is the story about OpenCRM, who increased the number of conversations by 400%. At the same time, the number of frustrated emails decreased by 80%. To get such results, they used proactive manual messages and marketing via live chat – as a tool to inform users about new OpenCRM features. As a result, they reduced the number of email conversations and calls

Read more here, and have a good day;)

Please give some feedback if you read this❤️

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Startups – Rapid Growth and Innovation is in Our Very Nature!

The fundraising marketplace has stabilized. Or has it?

While many areas of the economy are set to reopen in the coming weeks — if they’re not already — most startups never actually closed. Tucked away in houses and apartments across the country, founders have been not only focused on running their businesses, but also on securing capital to boost growth once the economy has normalized.

For the most part, the fundraising marketplace has remained open (for a deep dive into VC behavior over the last two months go here). But the last two weeks could be establishing a new normal for fundraising this year that should make founders optimistic. Even though most VCs aren’t taking in-person meetings, and there are still a lot of questions about what our economy will look like in the coming months, VCs are more active this month than they were in May of both 2019 and 2018.

We’re using the 2020 DocSend Startup Index to track three major metrics to show us real-time trends in the fundraising marketplace. Using aggregate and anonymous data pulled from thousands of pitch deck interactions across the DocSend platform, we’re able to track the supply and demand in the marketplace, as well as the quality of pitch deck interactions.

VC interest is at a two-year high

We’re tracking pitch deck interactions across our platform on a weekly basis to compare how VCs are operating today against a backdrop of the last two years. One of the main metrics we look at is pitch deck demand, as measured by the average number of pitch deck interactions for each founder happening on our platform right now.

While VC interest took a dive in March (more on that here), the last two weeks have shown unseasonably high interest. Typically, May signals the beginning of the summer slowdown, which bottoms out around August. However, in the last two weeks, we’ve seen VC interest on average 21% higher than in the previous two years.

While VC interest is high, it’s possible we’re just seeing a displacement of the typical demand we see in the spring, and that the summer dip is still coming. However, the other metrics we’re tracking lead us to believe that we’re going to sustain this growth for at least the rest of May and potentially well into June.

Image Credits: DocSend

Founder supply is keeping up with VC demand

Startups – TechCrunch

What domains Shopify and others bought last week

 Domain Name Wire: Shopify added another ‘shop’ domain to its stable.   Here’s a look at some of the domains end users bought at Sedo this past week, including Shopify buying another ‘shop’ domain. You can review previous end user sales lists here. 4Kids.com $ 14,995 – Sacramento4Kids, a family resource for the S…

7 Ways Investors Assess Your Focus As An Entrepreneur

entrepreneur-focusedIn my experience as a business mentor, one of the biggest challenges I see is a failure to focus. Most of you aspiring entrepreneurs have new ideas on a regular basis, and find it hard deciding which to pursue, or try to tackle several at the same time. The result is that nothing ever really gets done well, or you burn out trying to address too many opportunities, all at the same time.

Good examples of initial focus by an entrepreneur would include Jeff Bezos when he started Amazon as an online marketplace for books only, and Elon Musk starting PayPal as an online bank. Both have obviously been able to expand their focus and impact, based on learning from early challenges, availability of additional resources, and early success applied more broadly.

In addition to personal focus, I find that the best entrepreneurs build and demand a culture of focus and excellence in their team, their investors, and even their advisors. This culture is best maintained by every business leader at every stage of company maturity. You will find it highlighted, for example, in most articles about Jeff Bezos and Elon Musk even today.

Here are the key elements that I look for as an entrepreneur mentor, as indications of a top level of focus:

  1. Willing to share your personal story to build credibility. Even if this is your first startup, you must have some personal life evidence that you finish things you start, never give up, and stay focused. Every investor will tell you that they invest in the person, more than the product, because they have learned that people with focus find success.

    Mark Zuckerberg, now the well-known founder of Facebook, convinced early investors of his ability to focus by relating the story that he had just completed a year-long challenge to only eat meat that he killed himself, in an effort to learn about sustainable resources.

  2. Documented business objectives and a timeline. Of course, these may need to be updated for cause, but it’s hard to get anywhere if you don’t have a specific destination. Unless you have a proven track record, investors still look for a written business plan, even if only a few pages. Key parameters always include opportunity size and forecast.

  3. Some element of “secret sauce” or intellectual property. It clearly takes focus to create and file a patent, but it will give you a tremendous advantage over “me too” competitors. Without a sustainable advantage, it’s almost impossible these days to keep an existing giant from smashing you as soon as your idea gets traction.

    I often hear the pushback that it is too difficult and expensive to file a startup product patent, and yet I can tell you from personal experience that the process can be done for a couple of hundred dollars by any focused entrepreneur with average intelligence.

  4. Highlight results and urgency, rather than variety of activities. I look for a highly motivated team, who measures themselves by results against aggressive schedules. This ability to focus and get the job done is the only way to keep you ahead of competitors today’s in a rapidly evolving market with highly demanding customers.

  5. Demonstrate real knowledge of your market and competitors. Most aspiring startups have a great product idea, but a good product doesn’t make a business. Even if I am impressed with your technology, you have to convince me with evidence that your customers are ready to buy, and you have what it takes to differentiate from competitors.

  6. Able to prioritize and keep your attention on the right items. We are all busy, and it’s easy to be driven by the daily crisis, rather than the few key objectives that will make or break your startup effort. If I ask you for the top three items you spend your time on, I expect to hear a correlation with key business objectives and items within your control.

  7. Celebrate small victories at every step along the way. Just the process of breaking your journey into steps, and planning to recognize success at each step, will force you to maintain focus. There is no room in business for the “big bang,” or single big success. Focus is all about keeping things moving, with no room for status quo or complacency.

In the long term, and to have a long term, your mindset and that of your team needs to be to find innovative ways to sharpen your focus, while improving customer value and time to market. Anything less will lower your credibility with investors, and confuse potential customers. Over time, your credibility and resources will increase, and you too can then aim to be the next unicorn.

Marty Zwilling

*** First published on Inc.com on 05/19/2020 ***

Startup Professionals Musings

How to start the process of reopening your small business

This article originally published on GoDaddy’s OpenWeStand.org website.

Many states are loosening their stay-at-home orders and this means businesses will be opening again soon. However, many small business owners are still feeling quite nervous about the prospect of reopening, and understandably so. It’s not like COVID-19 has gone away.

In order to reopen, safety must be a top priority. If you reopen, how can you ensure the safety of yourself, your employees, and your customers? That’s precisely what we will explore here today.

Reopening risks

Reopening the economy is not without risk. It certainly won’t be business as usual. In fact, you’ll need to implement a wide range of new policies to keep your employees and customers safe.

You’ll need to expect reduced business. And, you’ll have to do work to encourage customers to come back. Be prepared to spend time planning out your reopening process while complying with state ordinances.

Policies and procedures for keeping staff safe

As a business owner, it is your responsibility to do everything you can to keep your staff safe. Here’s how to do it:

  • Secure and provide hand sanitizer and masks to your team.
  • Ensure bathrooms are fully stocked with paper towels and soap.
  • Encourage staff to sanitize work surfaces that customers touch often.
  • Install plastic partitions. (This is a great way to minimize viral spread between staff and customers.)
  • Reduce the number of staff that work at a given time. (This will mean a reduced workload capacity and output, but it may be necessary to keep everyone safe.)
  • Promote social distancing. Post signage that reminds staff to stay six feet away from one another and customers at all times.

Policies and procedures for keeping customers safe

To start, you’ll need to ensure that your workplace is regularly cleaned and disinfected. This may require closing earlier or opening later to ensure there’s enough time to perform these procedures. This might actually help in keeping staff and customers safe. Some other things you can do include:

  • Limiting capacity in your place of business.
  • Moving outdoors, if possible. If you run a restaurant, for instance, moving tables and chairs outside, placed six feet apart, can help reduce the risk to customers and staff.
  • Using disposable items where possible. If you run a restaurant, you can use disposable cutlery, menus, and napkins in order to reduce cross-contamination. You can make paper-only menus so that they can be easily disposed of, or let your customers know that they can find your menu online.
  • Enforcing social distancing within your establishment as much as possible.
  • Requiring masks for entry. And, refusing service to those who don’t wear masks.

How to encourage return business

Customers are going to be wary to patronize your business in the beginning of reopening. And, that’s okay. These are scary times. But, you can help to calm your customers’ fears by truly serving your customers and encouraging the return of their business in a safe way. To do this, you can:

  • Clearly indicate how you are protecting your customers via social media, email marketing, mailers, and signage.
  • Offer coupons and discounts to entice loyal customers to come back.
  • Offer curbside pickup for any type of retail business. This goes for everything from clothing stores to comic shops.

These are unprecedented times, but with a bit of planning and forethought, you can reopen your small business and keep everyone safe, too.

Check out OpenWeStand’s Resources page for more articles, advice, and strategies small businesses can use to get through these tough times.

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