How do I start a business that will rely on retailers to buy into the company?

My idea is a service of sorts for online retail actions. Similar to transaction services such as PayPal, it requires someone to “give it a shot” to gain traction. Maybe another similar company would be Groupon, worthless if companies didn’t see value and allow coupons to go on the site. Where can I learn more? Is it best to start with my own site as an affiliate marketer? It seems this would be a whole difficulty of its own-but maybe it’s a way to see if the “discriminator” value pays off? I need to learn more about how these start, and am spinning my wheels.

submitted by /u/pedercan
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