What are creative ways to use Google search to research my competition?

Hello all, I recently read about a creative way one person used Google to research competition.

This article showed how to do a Google search that returns all webpages that talk about the company being searched for, minus any pages on the company’s site. The theory is to then contact those websites with a press release about a new product in that same industry.

Are there any other similar searches out there that help in this same manner?

submitted by /u/ReaperCombatives
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