GoDaddy goes vertical with Neustar registry acquisition

GoDaddy buys its first registry, implements governance model for conflicts of interest, and promises to keep domain prices in check.

GoDaddy logo showing the heart-shaped design

GoDaddy (NYSE: GDDY) is acquiring Neustar’s domain name registry services business and renaming it GoDaddy Registry, the company announced today.

Neustar directly manages .biz, .us, and several other domains, and provides technical registry services for other companies’ top level domains, such as .club. There are 12 million domains on its platform. GoDaddy is not acquiring Neustar’s DNS and DDoS businesses.

The deal marks the first time that GoDaddy will own a registry. A registry is like a wholesaler of domain names while a registrar is like a retailer. When someone registers a domain name at a retail registrar, the registrar reserves the domain with the wholesale registry and pays a fee to the registry.

Now, for some domains, GoDaddy will act as both the wholesaler and retailer when a consumer registers a domain at GoDaddy. When a consumer registers one of these domains at a competing registrar, such as Network Solutions, the competitor will pay GoDaddy the wholesale fee.

This may cause concern of conflicts of interest, which GoDaddy plans to address with a governance model.

Andrew Low Ah Kee, Chief Operating Officer of GoDaddy, told Domain Name Wire that the governance structure will include four core pillars:

  1. GoDaddy’s Registry and Registrar will not share any information with each other that gives (or appears to give) unfair competitive advantage.
  2. GoDaddy Registry cannot show preference to GoDaddy Registrar.
  3. GoDaddy will set up functions inside legal and audit areas to ensure compliance.
  4. The company will look at business performance of the Registry and Registrar separately.

Paul Bindel, VP Domains, GoDaddy Registrar, said that it wouldn’t make sense for the registrar to treat GoDaddy Registry domains differently than competitors’ domains.

“As a registrar, giving preferential treatment to [GoDaddy Registry] TLDs doesn’t make sense,” said Bindel. “The objective is to make sure our customers find the perfect domain. We want to get the right domain into our customers’ hands.”

Other companies own both registries and registrars. For example, Rightside (now part of Donuts) was a top level domain registry that owned domain registrars Enom and Name.com. The company used its registrars as a testing ground for new tools and campaigns, and then shared some of the technology it developed with other registrars. Donuts, the largest domain name registry in terms of number of top level domains, currently owns Name.com.

Registries frequently test new marketing initiatives through registrars. Low Ah Kee pointed out that having a registry and registrar under one roof will make it easier to run tests without lengthy negotiations between the registry and registrar.

There’s precedent for GoDaddy managing conflicts of interest. It acquired domain name aftermarket company Afternic in 2013. The acquisition initially concerned domain investors and other registrars. Domain investors were worried that sales commissions might increase, and registrars were concerned about having aftermarket partnerships with a competitor.

Since the acquisition, Afternic has actually reduced commissions and many registrars have increased their aftermarket business with GoDaddy by partnering with it to sell expired domains.

Consumers might benefit from this deal, too.

“We will not be raising prices, full stop,” said Nicolai Bezsonoff, who led Neustar Registry Services and will run GoDaddy Registry. In fact, his unit will try to lower prices for some top level domains.

Last year, ICANN granted Neustar the ability to raise prices as much as it wants for the .biz top level domain. Under Neustar’s private equity ownership, the company took advantage of the maximum price increases that ICANN allowed. It seems that, under GoDaddy’s umbrella, prices will be kept in check.

“GoDaddy and the entire domain name industry will lose if consumers feel that domains are becoming too expensive or aren’t available,” said Bezsonoff.

The acquisition announcement comes just one business day after the Colombian government announced a five-year extension with Neustar to operate the .co top level domain. Low Ah Kee said that GoDaddy waited to announce the deal because it didn’t want to be perceived as influencing or meddling in the contract process.

GoDaddy has been discussing a potential acquisition of Neustar’s registry services for over a year, which predates the arrival of new GoDaddy CEO Aman Bhutani.

The company did not reveal financial terms of the acquisition but Low Ah Kee noted that GoDaddy has ample liquidity to pursue other acquisitions.

The deal is expected to close in Q2.

 

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What is the Paycheck Protection Program and how do you apply?

This quick-start guide to the new Paycheck Protection Program (PPP) will give you answers to some of the questions you might have about this new federal small business loan program for businesses impacted by COVID-19.

Disclaimer: This program is offered by the U.S. government, not GoDaddy. Please see the linked pages for applicable terms, restrictions and instructions governing the program.

Quick-start guide to the Paycheck Protection Program

Related: COVID-19 goodwill offers and resources for small businesses

What is the Paycheck Protection Program?

The Paycheck Protection Program (PPP) is a new, forgivable small business loan worth up to $ 10 million for eligible businesses to cover payroll expenses during the coronavirus pandemic.

Paycheck Protection Program loans were created by the recently passed $ 2.2 trillion government relief package — the Coronavirus Aid, Relief, and Economic Security Act (CARES Act). The U.S. Small Business Administration (SBA) administers the PPP.

Congress put $ 349 billion into the Paycheck Protection program to aid U.S. small businesses that are struggling because of lost revenue from COVID-19.

The program is designed to help small businesses during the coronavirus crisis, with less red tape and fewer guardrails than the SBA’s existing loan programs.

 

It is designed to incentivize business owners to keep employees on payroll by offering them loan forgiveness.

These loans will give small businesses enough capital to cover an estimated eight weeks of payroll, utilities, rent and other expenses.

If a small business is approved for a Paycheck Protection Program loan and uses it to cover the approved expenses — including payroll costs, interest on mortgages, rent and utilities over the 8 week period after the loan is made — then the loan converts into a grant. Employee and compensation levels must also be maintained.

If you fail to use the entire funds within eight weeks or use it incorrectly (e.g. you decrease number of staff and level of payroll during this period), you may need to repay part or all the loan back over two years with a 1% fixed interest rate.

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What’s the goal of the PPP?

The Paycheck Protection Program was a response from the government to help mitigate the economic effect of the coronavirus on small businesses throughout the country.

The goal of the Paycheck Protection Program is to keep businesses alive and help to curb rising unemployment levels.

Businesses that take advantage of PPP loans and use them correctly are rewarded by having the loan fully forgiven. This incentivizes small businesses to keep their doors open and employees on the payroll through the toughest stretch of the pandemic.

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Who is eligible for a PPP Loan?

Unlike other SBA loans that have strict qualifications, PPP loans are much more lenient and were designed to cover as many small businesses as possible.

Businesses with 500 or fewer employees (see details below) can apply, including:

  • Small businesses
  • Sole proprietorships
  • Independent contractors
  • Self-employed professionals
  • Nonprofits
  • Tribal businesses
  • Veterans organizations
These loans do not require a personal guarantee or collateral.

 

To qualify for a PPP loan, you need to have 500 or fewer employees (certain industries may qualify with more than 500 if they meet SBA’s size standards).

You will also need to show that the coronavirus has caused financial distress in your business and that the funds are necessary for you to continue operations.

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How much can you receive with a PPP loan?

The maximum amount that you can receive from the Paycheck Protection Program is $ 10 million.

  • Payroll costs are capped at $ 100,000 on an annual basis per employee.
  • Due to likely high subscription, it is anticipated that not more than 25% of the forgiven amount may be for non-payroll costs.

Your specific loan amount is based on 2.5 times your average monthly payroll costs based on 2019 data.

If you’re a new or seasonal business, you will need to use a different time period as outlined within the application.

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How can you spend your PPP loan?

Paycheck Protection Program loans are meant to be used for payroll costs over an eight-week period. The proceeds from PPP loans can be used for:

  • Payroll costs and employee benefits
  • Rent and interest on mortgage (contracts established before Feb. 15, 2020)
  • Utilities (contracts established before Feb. 15, 2020)

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How much of the PPP loan might be forgiven?

Businesses can have their Paycheck Protection Program loan completely forgiven if they use the funds correctly over the eight weeks. To be forgiven, businesses must use at least 75% of the loan towards payroll costs.

Payroll costs outlined within the PPP include:

  • Employee salary, wages, tips and commissions (capped at $ 100,000 annual salary)
  • Employee benefits (PTO, family leave, sick leave, etc.) and insurance premiums
  • State and local payroll taxes

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How many loans can you apply for under this program?

You can only apply for one PPP loan.

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When should you apply for a PPP loan?

Paycheck Protection Program loan applications started on April 3 for small businesses and sole proprietorships and open on April 10 for independent contractors and self-employed.

Because there is a cap of $ 349 billion on this program — consider applying as soon as possible. The PPP will remain open until June 30, 2020.

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How do you file a PPP loan application?

You can access the Paycheck Protection Program loan application online and complete it at your own leisure, but you will need to submit it through an existing U.S. Small Business Administration (SBA) lender or any participating federally insured depository institution, federally insured credit union, and Farm Credit System institution.

Use this SBA tool to find an eligible lender near you.

 

The SBA is working hard to expand its approved lenders, so contact yours and see if they are currently or have plans on participating. 

Other lenders will be available to make these loans once they are approved and enrolled in the program.

You will need to complete the Paycheck Protection Program loan application and submit it with the required documentation to an approved lender.

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Conclusion

If your small business is struggling as a result of the coronavirus pandemic, the government has financing options that may help. Thanks to the CARES Act, you may be eligible for a fully forgiven loan up to $ 10 million through the Paycheck Protection Program.

If you still have questions about the PPP that were not addressed above, you may find the answer on SBA’s website or this additional resource from the U.S. Treasury.


You can do this!

If you need a helping hand, we’re here for you.

Above all, have faith in yourself. We have faith in you.


 

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GoDaddy Blog

[CyberX in Yahoo Finance] Educational SANS Webinar on Securing Unmanaged IoT Devices in Healthcare & Life Sciences

CyberX to jointly present with former Global Information Security Officer & Risk Manager at a global pharmaceutical and life sciences organization

Read more here.

The post [CyberX in Yahoo Finance] Educational SANS Webinar on Securing Unmanaged IoT Devices in Healthcare & Life Sciences appeared first on OurCrowd.

OurCrowd

Cat Person Launches out of Harry’s Labs to be the Most Trusted Brand for Cat Owners

We are on mission to redefine what it means to be a “cat person” and fill a major gap in the $ 75B+ pet market. Our cat person is, first and foremost, someone who cares tremendously for their cat – they see them as a member of their family – and they want to give their cat the best nutrition when it comes to food. Our cat person is also someone who cares about how their products work, both for their cats as well as themselves. And, people who are frankly frustrated with the confusing experience today of having to shop at multiple places for their cat’s essential needs. They want to care for their cat but just need a more convenient experience and way to do that.
AlleyWatch

The Best Equipment Leasing For Your Business

The cost of equipment can be a staggering expense for any business, especially startups. Depending on what kind of equipment a business needs, a company might be looking at millions of dollars in investment over a period of several years.

Worse, buying equipment outright can mean years or even decades of payments. By the time a business has paid off a piece of machinery or office building’s worth of printers, the equipment is likely to be outdated and in need of repair or replacement.

Because few companies have the cash to buy equipment outright, many turn to equipment leasing. This is a sound financial strategy that can save a business money over time.

The 6 Best Equipment Leasing Companies

Equipment leasing is common across a broad range of industries, from manufacturers to restaurants. Some of the equipment a business might lease includes:

  • Commercial cooking equipment
  • Office computers and printers
  • Trucks and other vehicles
  • Furniture
  • Heavy machinery, such as forklifts and backhoes
  • Medical equipment

Typically, it’s more affordable for a business to lease this kind of equipment rather than buy it. For example, the average office printer can cost $ 20,000 or more. Instead of coming up with the full purchase price, a business can distribute the payments over a span of months that can extend several years.

Additionally, many business equipment leases incorporate maintenance and service, as the big names in commercial equipment leasing typically offer both leasing and their own in-house maintenance services. In other cases, they have partnerships with service companies that allows them to build the cost of maintenance and service into the lease agreement.

This means companies don’t have to worry about employing technicians who can repair broken equipment. To use the printer example, a busy doctor’s office probably doesn’t want to bother with the hassle and expense of keeping printer repair technicians on staff. Instead, they can simply call a service number if their printer is malfunctioning.

Business equipment leases can include various terms and conditions. In some cases, they come with an option to purchase the equipment at the end of the lease term. Businesses may also be able to extend their lease, with the option to upgrade to the latest equipment.

There are several options for businesses looking for equipment leasing. Here are six top commercial equipment leasing companies to consider.

1. Gordon Flesch Company

• In-house financing & maintenance
• Trusted by 33,000+ customers
• Leases range from 12 to 63 months
• Step & deferred payment options
Get Started Now

Founded in 1956, the Gordon Flesch Company provides in-house financing and maintenance for a wide variety of business equipment, with a particular emphasis on information technology.

Today, the company has more than 33,000 customers spread across the United States. Headquartered in Madison, Wisconsin, the Gordon Flesch Company has 16 satellite locations. The company maintains a long list of partners, including Canon, Sharp, Lexmark, and Kyocera. According to Gordon Flesch, its customer retention rate is an impressive 88 percent.

Gordon Flesch manages all financing in-house. Leases can range from 12 months to 63 months, with both step payment and deferred payment lease terms available. According to the company’s website, it promises customers won’t be surprised by hidden fees with respect to end of term buyouts.

2. Crest Capital

• Finance new & used equipment
• Borrow $ 5,000 to $ 500,000
• Multiple payment plans
• Flexible lease terms
Get Started Now

Founded in 1989, Crest Capital finances both new and used business equipment, with interest rates varying between 5.5% and 9.5%. Businesses can borrow anywhere between $ 5,000 and $ 500,000.

One potential drawback is that Crest Capital requires two years of tax returns and financial statements for businesses that want to lease more than $ 250,000 worth of equipment. Crest Capital also charges a $ 275 administrative fee per lease, however, it doesn’t assess prepayment penalties. Leases typically span anywhere from 24 months to 72 months.

Crest Capital is known for its flexible lease terms, which can be key to helping a growing startup business afford the equipment it needs. For example, Crest offers a number of payment arrangements, including a graduated payment plan that starts off with smaller payments and then slowly moves toward larger payments as a company grows.

The company doesn’t seem to require that a business have a certain amount of revenue. Rather, it requires a disclosure of projected revenue along with actual revenue. Assuming a business meets the requirements. Crest Capital offers an online application and, in some cases, a same-day decision.

3. National Business Capital

• Network of 75+ lenders
• Online application process
• Terms can span 12 to 60 months
• Decisions as fast as next day
Get Started Now

Unlike many other business equipment leasing companies, National Business Capital matches businesses with a network of more than 75 lenders that provide new and used equipment financing. This makes it possible for businesses to do a side by side comparison of financing terms from a variety of potential lenders.

Interest rates will vary based on a company’s creditworthiness, but reviewers report a range anywhere between 8% and 20%. There is also a possibility of discounts if a company pays off its lease ahead of schedule.

Fees vary, and some lenders may charge a loan origination fee. Additionally, National Business Capital receives 2.99% of the origination or closing fee. Lease amounts start at $ 10,000 and go all the way up to $ 1 million. Financing terms can span 12 to 60 months.

While the majority of lenders in National Business Capital’s network don’t require a business to provide collateral, the majority require a UCC lien. Borrowers can apply online, and some companies can get a decision by the next day.

4. US Business Funding

• Wide network of lenders
• 95% approval rate
• Wide network of lenders
• $ 10,000 minimum lease
Get Started Now

US Business Funding finances both new and used equipment and has a reputation for working with businesses that might have encountered difficulty leasing equipment with a different leasing company. According to its website, the company approves 95% of applicants and has funded $ 2 billion in business equipment. Applicants will also receive a decision within 24 hours of submitting their application.

US Business Funding works with a network of lenders, with interest rates varying from 8% to 20%. Depending on a business’s creditworthiness and the lender, interest rates might exceed 20%. Most lenders require a UCC lien filed on the asset, and some may require a personal guarantee from the business owner.

The company requires a minimum lease amount of $ 10,000, but there is no cap on how much a business can borrow. The length of a lease can range from 24 months to 60 months.

5. Smarter Finance USA

• Finance $ 2,500 to $ 250,000
• Works with entrepreneurs
• Average 12 to 84 month terms
• Funds in as little as 24 hours
Get Started Now

A relative newcomer to business equipment leasing, Smarter Finance USA has been in business since 2016. Based in Las Vegas, Nevada, the company is known for working with entrepreneurs as well as companies with challenges that might have prevented them from getting financing through another business equipment leasing company.

This is reflected in the Better Business Bureau reviews for Smarter Finance USA, in which several customers say they struggled to get financing for their business before being accepted by Smarter Finance USA.

Depending on what kind of equipment a company wishes to lease, Smarter Finance USA requires a documentation fee ranging from $ 300 to $ 850. Additionally, interest rates start at 6% and can go all the way up to 30%. Borrowers can finance between $ 2,500 and $ 250,000, with the length of the loan starting at 12 months and extending up to 84 months.

Because Smarter Finance USA frequently works with businesses with poor credit, it typically requires both a UCC lien and a personal guarantee. The company offers an online application, and borrowers can usually receive a same-day decision and, in some cases, access to funds within 24 hours.

6. Wells Fargo

• 5,000 banking locations
• No fees or prepayment penalties
• Terms range from 12 to 84 months
• $ 35,000 lease minimum
Get Started Now

With more than 5,000 banking locations across the country, Wells Fargo is one of the most recognizable names in the financial industry. While most consumers probably know Wells Fargo as a bank, the company also offers business equipment leasing to small and large business owners.

Interest rates start at 6.25%, and there are no fees or prepayment penalties with a Wells Fargo business equipment lease. Unfortunately, the most competitive interest rates are reserved for borrowers who also maintain a business checking account with Wells Fargo. Businesses must also lease a minimum of $ 35,000. The length of loans range from 12 months to 84 months.

A Wells Fargo business equipment lease might not be an option for some businesses. This is because Wells Fargo requires borrowers to prove they have been in business for at least three years. Wells Fargo also requires a higher credit score compared to other business equipment leasing companies. Businesses can apply online or stop by a Wells Fargo branch to speak with a banker in person.

How to Choose the Best Equipment Leasing Solution for You

When it comes to choosing an equipment leasing company, there are a number of factors to consider.

1. Interest Rates and Fees

As with any loan, the interest rate and any accompanying fees are an important factor. The interest rate will depend on the company’s creditworthiness and, in some cases, annual revenue. Also keep in mind that some lenders charge documentation fees.

While every business owner wants to secure the lowest interest rate possible, keep in mind that you might pay a higher rate if you’re a startup company or a business that has struggled with revenue in the past. In other words, don’t rule out lenders that offer equipment leasing at a higher interest rate. As your business grows, it’s possible you can negotiate more favorable terms if you decide to renew your lease.

2. Availability of Funds

Ask how quickly you can expect to receive the funding after you’ve been approved. For any business, time is money. You can’t afford long delays while you wait for funds to become available. Some lenders state explicitly that they offer funds within 24 hours. If you need business equipment in a hurry, this can be a significant factor.

3. Ease of Applying

Is the leasing application available online? Can you submit your application and other documentation to a secure client portal? While the lack of an online option isn’t necessarily a dealbreaker, a lender that doesn’t provide this feature might not be as technologically savvy in other areas, such as customer support.

4. Underwriting Requirements

What kind of criteria does your business need to meet to qualify for an equipment lease? Is there a minimum credit score? Does the lender only work with companies that have been in business for a certain number of years? To avoid wasting time, make sure you know if the lender has specific underwriting requirements before you apply.

5. Repayment Options

When you research equipment leasing companies, it helps to inquire about repayment options, especially if you’re an entrepreneur or running a startup business. For example, some lenders give businesses an option to start with smaller, more manageable payments and then move to larger graduated payments as the business grows and earns more revenue.

6. Reputation

Business equipment leasing is a smaller niche than other types of financial services, such as consumer banking. For this reason, you might not find many reviews for business equipment lending.

However, you might have success finding reviews that speak to other aspects of the lender’s business. For example, Wells Fargo offers financing for equipment leasing, but it also works in the consumer finance sector, offering checking and savings accounts, home loans, and credit cards. If you can’t find reviews for equipment leasing, look at some of these other areas to get a feel for others’ experiences.

7. Customer Service

Business equipment can take up a huge chunk of a company’s budget. When you invest that much money into equipment, you want the peace of mind of knowing you can get help when you need it. This is particularly true if your equipment leasing company also performs service and maintenance on the equipment you lease.

Conclusion

There are a number of top business equipment leasing companies that offer equipment financing to business owners. If you’re a business owner looking to lease equipment, your creditworthiness and annual revenue will determine which lenders are willing to work with you. As with all things in business, it’s important to review your options and work with a company that can best help you achieve your goals.

Quick Sprout

Visually integrate Jira, Trello and Asana tasks directly, as website notes.

Sifta is an intriguing start up that brings powerful new GUI functionality to the forefront of webpage design. Founded by Ben Munk in 2019, Sifta provides important new capabilities for creative teams working together across project management suites.

Interoperability has always been the achilles heel of modern project management software. While some shops use Asana, others use Trello or Jira. This tends to provide something of a useless firewall between teams that attempt to collaborate across organizational boundaries.

Furthermore, all three of these systems exist as their own ecosystems, in their own right, with their own graphical and data-category standards. Designed to make teamwork easier, the competing nature of these tools can actually make it much harder in multi-ecosystem development environments.

Swifta is designed specifically to pull equivalent information from all three of these popular platforms, and present it as direct overlays right on the website under development. Users familiar with any of the three industry-leading platforms are easily able to make, track, access and complete tasks anchored to any element of the site itself.

The upshot of this is, effectively, cross-platform Post-it® notes shared directly on the website itself, and visible only to the team using Swifta to coordinate site management. The result is a website that can be edited in real time, by all stakeholders, via a simple interface, and with complete task management recording.

All logged-in users will see exactly what has to be done as soon as they look at the web page, and will know who was assigned each task. As tasks are completed, Swifta immediately updates the overlay, informing all parts of the project team of the current completion state.

Swifta offers web development teams a way to work together without the barrage of emails that usually accompanies projects crossing the traditional barriers between different project management suites. It was designed with streamlining multi-ecosystem teams into one shared GUI that’s tied directly to the project under development. In this manner, it allows many different teams to stay on the same page while keeping their focus on the correct track.

Photos
Swifta

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KillerStartups

The 8 Most Informative Podcast Episodes You’ll Ever Hear

New podcasts pop up daily. It’s difficult to wade through the noise and find the nuggets to move the needle in your life and business. These lifelong learners and advisors in The Oracles share the most informative podcast episodes they’ve ever heard.


StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here

1. “Dan Carlin’s Hardcore History,” Episode 50: Blueprint For Armageddon

This episode sheds a great deal of light on World War I, which is a personal nightmare of mine. Carlin does a great job conveying how heinous, awful, destructive and inhumane it was — so it’s an important podcast to listen to for perspective.

I want to hear from someone who was there. First-person accounts of war, atrocities and human suffering are much more impactful and human than from someone else’s perspective. Carlin weaves together many first-person sources from history very effectively and has been an inspiration for my podcast.

Jocko Willink, retired U.S. Navy SEAL officer, #1 NYT bestselling author, co-founder of Echelon Front, partner in Origin USA, and host of the top-rated “Jocko Podcast

2. “The Tim Ferriss Show,” Episode 44: How To Avoid Decision Fatigue

In this episode, Ferriss talks about the brain science behind decision fatigue. When people have too many choices, they’ll actually choose nothing at all. So instead of offering a client 20 different products, stick to three or fewer and you’ll have a higher conversion rate.

This directly impacted my business because when I speak on stage, I offer products and services. So instead of offering my entire product line to the audience, I bundle them based on the audience so there are only two to three total offers. For example, if I’m speaking at a real estate event, the audience wants to learn how to invest in real estate. So I’ll only offer specific real estate content, not “general” business training. Then I’ll create several price point options. Maybe I’d start with an online course (cheapest), then offer a live event (larger investment), and then offer coaching (largest investment). That way it’s one topic, three options and three price points. The takeaway is: Don’t try to be something to everyone.

Cole Hatter, full-time dad and husband, part-time owner of five seven-figure businesses, investor, and founder of Thrive: Make Money Matter; follow Cole on Instagram


Related: 7 Reasons Your Small Business Needs a Podcast

3. “The Ed Mylett Show,” Tom Bilyeu: The Quest To Make An Impact

There are outstanding lessons with Jay Shetty on “Cultivate a Monk Mindset” (EP. 608 of the “Lewis Howes School of Greatness Podcast”) and Tim Story on EP. 89 of “Grant Cardone’s Power Players Podcast.” However, the most informative, mindset-altering episode on any podcast I’ve heard to date is with Tom Bilyeu’s, The Quest To Make An Impact, on “The Ed Mylett Show.”

I could write a full article on the nuggets of solid gold in this interview. But I will leave you with just one: There is a real world equivalent to “Jacking into the Matrix,” and it’s called: reading.

If you read, you gain insight and knowledge quickly. It’s essentially the key lessons of someone’s life distilled down into something you can consume in a week. What stands out to me is the simplicity of this logic: By taking the time to read and consume these lessons, tactics and shortcuts, you can upgrade your mindset rapidly.

Think about it: These podcasts deliver the knowledge of the “best of the best leaders” in a distilled audible version you can listen to on the go. Be grateful for those out there giving information so freely to help our world advance. More importantly, strive to become one of the leaders inspiring the next generation.

Knowledge is power: Consume it and share it.

Matt Mead, founder and CEO of EpekData and BrandLync, divisions of Mead Holdings Group, Inc.

4. “GaryVee,” Document, Don’t Create

Social media has created a problem. Fans wish they had the lives of influencers, and influencers are under pressure to constantly “create” to please their fans. The problem is, you only have one life. If you don’t portray who you really are, you’re going to fail long term. When I first started sharing content on YouTube, I was creating a persona based on what I thought would sell rather than just being myself. While this skyrocketed my sales and popularity in the short term, it had a negative effect on my happiness. I wasn’t portraying who I really was.

Gary Vaynerchuk’s podcast on Document, Don’t Create changed my life forever. Creating can be great — but only for ads and short-term attention. Documenting is how you build a real, authentic personal brand that inspires, builds trust, and creates loyal fans. Now my business strategy involves a healthy balance of documenting and creating, and it works. Create captivating or funny video ads for immediate attention. Then re-engage by documenting your authentic self to create life-long fans. That’s how to build your brand and still sleep at night.

—Cameron Fous, founder of FOUS4Trading, and host of #TheProfile for IKNK. Read about Fous: How a Tinder Date Inspired This Wolf of San Diego to Trade His Maserati for a Scooter. Follow on YouTube and Instagram

5. “The Tim Ferris Show,” Episode 329: Jason Fried — How To Live Life On Your Own Terms

Hearing Tim Ferriss and Jason Fried talk about living life on your own terms is the winner for me. This episode is like listening in on a fireside chat with two masters of building a truly unique life, business, and reality that is based on your terms. It’s a topic near and dear to me and a constant reminder that we can question the status quo.

We live in a world where our career and business options are only limited by our perceptions and creativity. Ferris has long championed the idea of lifestyle design and building a business to support your lifestyle. Fried built Basecamp (formerly 37signals) and embodies the concepts that Ferris champions. As someone who was massively impacted by Fried’s early work with “Getting Real,” “ReWork,” and the Signal v. Noise blog, it was amazing to hear what life looks like for him almost a decade later. It’s also encouraging that he’s still living and creating on his terms.

Kenny Rueter, CEO and co-founder of Kajabi

6. “Today’s Growth: Growing Business Today,” Episode 5: Lightning Fast Growth

In this episode, Ken Courtright talks about how to grow any business lightning fast. I remember listening to this podcast several times, then immediately going to my desk to get to work. He gives specific, easy, and eye-opening tips that you can implement immediately. For example, he talks about partnering with other businesses to endorse each other in creative ways. But you have to do this with the right people, so he provides specific questions to ask so you can find them.

Episode 12 is also full of tips to grow your business, including how to become an author. (Courtright is a best-selling author in addition to being the founder and CEO of The Income Store). The whole podcast is great for efficiency and productivity, with tons of tips that truly work.

Amy Novakovich, co-founder and CEO of Nova Wealth Management, which serves businesses, families, athletes, and entertainershost of “The Nova Wealth Show


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7. Any episode of “More Cheese Less Whiskers” By Dean Jackson

My brain is always coming up with ideas. If you’re an entrepreneur, you’re probably the same. But which ideas do we take action on and which do we put in the “not now” pile? This podcast gives a ton of clarity about answering that question.

I’m not a big podcast guy, so it’s hard for one to impress me. “More Cheese Less Whiskers” is the only one I subscribe to. Jackson has the most lucid marketing mind I’ve ever seen.

—Jason Capital, White House top 100 entrepreneur under 30, bestselling author, high-income coach, online marketing expert, and founder of High Status; connect with Jason on Instagram

8. “The Joe Rogan Experience,” Episode 910: Gary Vaynerchuk

Vaynerchuk’s insights in this episode relate to almost everyone. For example, he says it’s important to learn from those who are experts and have actually done what they teach. Becoming self-aware is also tremendously powerful. Understanding yourself in all situations, from business to relationships, will lead to a happier life. Gratitude is the key to becoming successful. Negative thoughts never lead to a positive outcome.

From a marketing perspective, Vaynerchuk discusses how voice technology will be huge in the next few years. Well-known brands will die if they rely on traditional TV advertising rather than adopt a “digital marketing first” mentality.

Richard Blankenship, co-founder of ESP Gaming and Senior Vice President of Poker Central’s Business Development

Originally published on Forbes.com. ©2018 by Forbes Media LLC. All rights reserved.

The post The 8 Most Informative Podcast Episodes You’ll Ever Hear appeared first on StartupNation.

StartupNation

Best Bang For Your Buck Email Marketing Tool

Howdie Yall

Hope everyone is well and staying safe.

I am looking at e-mail marketing automation tools such as MailChimp, Sendgrid, Hubspot etc.

Atm Mailchimp is looking like my best option.

Just wondering if anyone can share their experiences of using any particular tools and which delivers the best bang for your buck?

Thanks in advance for your help! 🙂

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