Tips, Tricks, Strategies And Secrets About Internet Marketing

Owning a business can be very profitable. Also, you can be your own boss and work whenever you want. Continue reading this article to see how you can make Internet marketing work for you.

Technology moves fast, and if your company wants to keep up, you are going to have to take advantage of all the technology available for marketing success. A company that fails to take advantage of the newest technology and trends may not appear competent or credible in the eyes of prospective customers. Make sure that you are updated on new technologies, and your customers will respect your products and the decisions that you make.

Offer a promotion for a short period to improve the page rank of your website. In this way, PageRank can actually be “bought” through links to daily deal sites and news distributors. This is roughly the equivalent of generating profits through the sale of loss leader merchandise.

If you are interested in having others link to your website, create a link that is readily available to them on your site. That makes it easy for those who are so inclined to click and link back to your site, thus allowing their visitors to easily find you as well.

Make sure your website’s tag defines the primary focus of your site. A big thing that influences the way people see your website is the tagline at the top of the browser window. If your tags are weak, then the response you get from search engines and consumers alike will also be weak.

You can cultivate some extra traffic by using subtle advertisements that will link readers to a page that tells them more about your product. Ensure you use the font that you use in your articles and linking it. This stealthy method does not look like a traditional advertisement.

To do well at Internet marketing, a marketer has to do research and attack the situation with dedication. Pick a mentor that you trust and admire online. Savvy internet marketers often offer free consultations or promotional service bundles to customers. Choose a method that suits you, and use that method. While progress may be limited in the beginning, perseverance will show results in the end.

Online advertising is a great way to get attention and draw people to your site. By investing the time to advertise on reputable websites, you give yourself a lot of great exposure. Make certain to chose the site your ad will be seen on wisely; it should be very popular and a great place to showcase your business.

Limit the amount of Flash files on your website. It may be aesthetically pleasing, but it will not add additional search engine results. Flash should be used liberally, and additional keywords and links should be more prominent.

Consider implementing a banner in your site with your business logo or mission statement. This will help make your site more recognizable and help your customers know what you and your website are all about. Doing this is a great way to bring attention to services that you offer.

If your website is for the most part unchanging, you might want to create a blog. Fresh information are preferred by search engines, if you lack this in your site, your ranking will go down. If you update a blog regularly you will have fresh content all of the time.

The majority of cellular providers permit multiple numbers to be routed to a single phone. Therefore, it is wise to get a dedicated number.

You can improve your online business by carefully analyzing your top competitors. You should research your rivals’ sites and find what you can do better. If your competitors are neglecting a certain approach, take advantage of this by developing this aspect of your website.

Knowing where you want your business to go can be difficult. Narrow down your interests until an obvious winner is on top. You should select a field with which you are familiar and which brings you enjoyment for your niche website marketing efforts. Creating a tangible goal will make it much easier to market your website.

Email is an effective Internet marketing tool. You need to ensure that your mail stays safe. Try to use a service that saves all of your old emails so that you can keep dialogues with your customers. Independent, paid-for services for archiving your email may be a good investment, especially if your line of work calls for sending and receiving a lot of sensitive information to and from consultants and customers.

Stick to your plan when you are building a website. Decide which article directory you wish to write for, and choose the type of articles you will create. Depending on the directories you choose, you will be forced to comply with different rules regarding the content and length of your articles. Keep these rules in mind when you are writing.

Post video advertisements to show customers how your product will improve their lives. This allows the customer to see you utilizing the product. Make sure that you are showing all of the advantages in this video. Put your video on your blog or upload it to Youtube.

Another option would be combining products into a package deal and selling it for a lower price. That way the customer gets more bang for their buck. You should always state your policies in clear, accessible language so as not to misrepresent yourself.

Online marketing copy can be used to create some sort of emotional attachment for your readers and the products you are trying to sell. Get readers to picture the ways that their lives will be easier as a result of your product. All copy for products should make it seem as if your reader is already enjoying the benefits it provides.

Even though your business activities may be quite modest now, you can apply these strategies to enhance your foundation and reach bigger goals. Keep going! Make sure you research the newest methods for effective Internet marketing. Good luck in anything you do in the future!

248 Domain Discoveries for April 16th

 NameBio.com: Every day we scan more than one hundred thousand domains across all the major marketplaces and pending delete lists to find domains you can buy that have sold in the past. Sale history, like the age of a domain name, is a great proxy for quality to help the cream rise to the top. Today’s list has 248 domains for sale with histo…
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Count nabs €2.2 million and launches data-driven decision platform

London-based startup Count, a new data platform giving early-stage tech companies faster data analysis powers, has come out of stealth mode. Count has announced raising €2.2 million, via a previously un-announced seed round led by LocalGlobe, and is launching formally. It’s also opened up its data platform to startups working in the fight against the coronavirus crisis for free.

Count, founded in 2016, was designed as a data consolidation and analysis platform, to help growing tech companies make strategic and operational decisions with confidence. The company was founded by former management consultant Oliver Hughes and Imperial College physicist Oliver Pike, who were frustrated by the number of people who weren’t able to make data-driven decisions because of the complexity of standard data software and the technical and design constraints accepted by the industry. 

Co-founder Hughes said: “During our research we spoke with hundreds of teams who were struggling to move quickly because of the limitations of their data infrastructure. The teams making the most progress were having to invest hundreds of thousands of dollars a year, across separate solutions, to help them get their data under control and it was taking them up to 12-18 months to purchase and implement it all.”

To solve this problem, Count is a data warehouse, transformation tool and visualisation and reporting platform all in one. It provides teams with everything they need to use their data effectively in a fraction of the time and cost of current approaches. 

One of the core differences between Count and other data tools is the lack of dashboards. Instead, analysis and visualisations in Count are all completed in data notebooks. “Dashboards may be the industry’s method of choice for displaying data but they’re actually pretty poor at helping teams make decisions,” said co-founder Hughes. “Dashboards show lots of charts but don’t provide the wider context which is always needed when making decisions confidently.” 

In comparison Count’s notebooks allow users to combine their analysis with text, images and other content, so users can explain their findings fully and aid collaboration. Additionally notebooks offer a range of ways users can explore data based on their experience level. Count has even created their own “notebook SQL” syntax which allows users to query data up to 7x faster than SQL.

Previously unannounced, the startup recently closed a new seed funding round, led by LocalGlobe, with participation from Global Founders Capital. Angel investors including Charlie Songhurst, the former head of corporate strategy at Microsoft have also backed the round. These new funds will be put to use in growing the reach of the product, and helping more early-stage startups make data-driven decisions at a crucial time.

Remus Brett, Partner at LocalGlobe, said: “Most people know that data is incredibly important but the ability to take it and tell stories with it still remains difficult. Now more than ever, we see the value in being able to process and analyse data at speed, to help us make critical decisions. Count makes it possible for even very early stage companies to begin making decisions based on analysis of their data.”

In an additional move, Count hopes the speed and ease of implementation of its platform will be of help to organisations tackling the direct and indirect impacts of the current crisis. It’s now offering organisations 6 months free access to the Count platform as well as dedicated analytical support to teams most in need of analyst support.

EU-Startups

Startup GDPR/CCPA Compliance & Data Handling

Hey Everyone

Hope you're all well.

I was hoping to get some advice from those who have startups or side projects etc on how you have managed data handling/privacy compliance, in particular, GDPR & CCPA.

Is there any partciular products/tools you use to store or ensure user or customer data is more secure and that you are GDPR and/or CCPA compliant in handling/processing their data?

I appreaciate that if building something which sees users have to specifically create a user account i.e. with email and password then their data will be stored on a database as part of the backend anyyway. What about in the case of not using specific log-ins? Would Google Sheets or Excel suffice if password protecting? Or would I be better off initially using a free CRM system such as Zoho or Hubspot?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

$231k in Sales on April 15th – Collective.space sold for $8,000 – Daily Market Report

 NameBio.com: The top sale of the day was Collective.space which sold for $ 8,000 at Sedo. NameBio recorded 378 sales $ 100+ for a total of $ 209,341 with an average sale price of $ 554. Compared to the previous day there was an increase of 8% in the number of sales but the total dollar amount decreased by 13%. We also recorded an additional 910 sales…
Domaining.com

London-based data startup Count raises €2.2M, launches all-in-one data platform to help startups amid COVID-19

Founded in 2016, Count is the all-in-one data platform that gives early and growth-stage companies everything they need to consolidate and analyse their data rapidly.

After raising $ 2.4 million (approx €2.2 million) funding led by LocalGlobe, the London-based company has opened up its data platform to startups working in the fight against the coronavirus crisis for free.

Notably, the seed funding round was led by LocalGlobe, with participation from Global Founders Capital. Angel investors, including Charlie Songhurst, the former head of corporate strategy at Microsoft, have also backed the round.

Remus Brett, Partner at LocalGlobe, said:

“Most people know that data is incredibly important, but the ability to take it and tell stories with it remains difficult. Now more than ever, we see the value in being able to process and analyse data at speed, to help us make critical decisions. Count makes it possible for even very early stage companies to begin making decisions based on the analysis of their data.”

6 months free access!

The company hopes the speed and ease of implementation of its platform will be of help to organisations tackling the direct and indirect impacts of the COVID crisis. It is offering organisations six months free access to the Count platform as well as dedicated analytical support to teams most in need of analyst support.

Born out of frustration!

Count’s superior data consolidation and analysis features were designed to help growing tech companies make strategic and operational decisions with confidence.

This UK company was founded by former management consultant Oliver Hughes and Imperial College physicist Oliver Pike, who was frustrated by the number of people who weren’t able to make data-driven decisions because of the complexity of standard data software and the technical and design constraints accepted by the industry.

Hughes said:

“During our research, we spoke with hundreds of teams who were struggling to move quickly because of the limitations of their data infrastructure. No matter the size or stage of the business, they were struggling to consolidate their marketing, customer and operations data in one place and give everyone in their team easy access to the information they needed.”

Uses data effectively!

To solve this problem, Count is a data warehouse, transformation tool, and visualisation and reporting platform all in one. It provides teams with everything they need to use their data effectively in a fraction of the time and cost of current approaches.

Oliver Hughes explains:

“Rather than iteratively purchase and implement different data products as internal resources allow, Count allows teams to create a mature data capability instantly so they can get on with growing the business.”

One of the core differences between Count and other data tools is the lack of dashboards. Instead, analysis and visualisations in Count are all completed in data notebooks.

“notebook SQL.”

In comparison, Count’s notebooks allow users to combine their analysis with text, images, and other content so that users can explain their findings fully and aid collaboration.

Additionally, notebooks offer a range of ways users can explore data based on their experience level. The platform has even created its own “notebook SQL” syntax, which allows users to query data up to 7x faster than SQL.

Hughes explains:

“Over half of our team have partners who are frontline healthcare professionals who are putting their lives at risk whenever they go to work. As a team, we wanted to use the resources we had to help in our small way.”

Main image credits: Count

Stay tuned to Silicon Canals for more European technology news

The post London-based data startup Count raises €2.2M, launches all-in-one data platform to help startups amid COVID-19 appeared first on Silicon Canals .

Startups – Silicon Canals

ContentCal snaps up €2.8 million for its simple social media calendar

UK-based marketing tech startup ContentCal has announced snapping up €2.8 million from early and growth stage investor Fuel Ventures, with participation from existing shareholders. The new funding will be focused on driving customer growth, product innovation and doubling the size of the team.

London-based ContentCal was launched in 2014 when Alex Packham saw a gap in the market to significantly improve the social media content creation and publishing processes for businesses who didn’t have or couldn’t afford the expertise in-house, through software and automation.

ContentCal’s products allow businesses to centralise and automate content ideation, creation, publishing and reporting across their social channels, blogs, internal communications and advertising platforms, while integrating with 1,500 other business applications, helping them to balance the requirement to publish more content than ever before with the need for quality content creation.

In the last 12 months, ContentCal has grown over 200% year-on-year, with more than 1,500 paying customers and 35,000 users across over 100 countries. With the new investment, ContentCal’s mission is to continue to build and scale its content marketing and collaboration platform.

Mark Pearson, founder of Fuel Ventures, commented: “For us, Alex and the entire ContentCal team fit perfectly into what we were looking for and we have come away impressed by our interactions since first meeting. With a great team that executes and a product that fits the need of all companies whether they be SMEs or MNCs, investing into ContentCal was a golden opportunity that we didn’t want to miss, and we can’t wait to share in the success of the company going forwards.”

Alex Packham, founder and CEO of ContentCal, added, “I’m delighted to have secured funding from Fuel Ventures and be working with them on the next phase of our journey. After meeting a number of investors, Fuel fully understood the business after the first meeting, moved incredibly quickly and have already added value in the short time we’ve been working with them.”

EU-Startups

Is it wrong to start on a surplus?

I’m building a SaaS alone (I’m an animator, programmer and business person) my costs are quite tiny. Estimated revenue isn’t much but it already surpasses my costs.

I currently (and for a few months) don’t see a need to hire anyone full time or part time, I’ve outsourced for very specific technical problems in my previous career and this, but they end in days and aren’t costly.

I’ve been reading more books on venture capital and my situation isn’t mentioned at all, it feels like I’m doing something very wrong. It states it’s common practice to sink in costs (even if you don’t have a revenue model for a few years I.e: discord) raising hundreds and millions until you finally figure out the business, a proper product market fit, and a stream of revenue seem to be a sort of end goal.

So In short, is there something unusual with starting on a surplus when all costs are low and will be for at least a few months?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Domain Shane’s Daily List of Domains at Auction for Thursday April 16th, 2020

 DSAD.com: I will say that the one thing about quarantine is it makes every day seem like Groundhog Day. You remember the movie. Where every day is the same day over and over. Unlike most people I actually have to go to work every day. Its not as safe as staying home but I wear a mask 12 hours a day and most of it is outside. The day is essent…
Domaining.com

Onfido: UK firm which verifies IDs using AI bags €92M from Airbnb and Uber backer

Onfido, the global identity verification, and re-authentication provider has raised $ 100 million (approx €92 million) funding. The round was led by global investment firm TPG Growth, which has also backed Airbnb and Uber previously. This new financing round brings Onfido’s total funding to $ 200 million (approx €183 million).

Plans to consolidate the US market!

The company intends to use this funding to accelerate its machine learning technology and expansion into high-growth regions, including Europe and South-East Asia as well. Also, the company plans to continue its momentum across North America with a recent partnership with ForgeRock and Okta. Notably, the company works with major brands such as Expensify Inc., Revolut Ltd., and Zipcar Inc.

Founded by Eamon Jubbawy, Husayn Kassai, and Ruhul Amin in 2012, Onfido helps businesses identify their users using Government IDs and facial biometrics by deploying AI to ensure that IDs are genuine and matching the users presenting them.

Offering identity verification for free!

Amid the COVID-19 pandemic, the London-based company has launched an initiative to provide identity verification to organizations that are supporting the relief effort.

“We’re offering our fully-automated document and selfie service for no cost for the next six months for non-profits or charity organizations working directly on providing relief from the COVID-19 outbreak. If you are not-for-profit or charity in healthcare, home service, education, or others working directly on an effort to provide relief from the COVID-19 outbreak, you can apply here.”

First partner!

Right now, the UK company has already partnered with Florence, who supply registered nurses, care workers, and volunteers to care homes. On the other hand, in Online healthcare and pharmacies, Onfido has seen a 4X weekly demand increase.

CEO and co-founder Husayn Kassai said in a statement:

“Over the coming years, we’ll all be able to use our real identity to seamlessly access everything from financial services, online healthcare, and trust marketplaces to self-check-ins at airports, hotels, and car rentals. Passwords will become a thing of the past as a method for accessing digital services, as will queuing for hours to vote in person. We’re standardizing the way everyone proves their real identity, in a similar way to how Facebook has standardised the way everyone shares their social identity, and Linkedin has standardised the way everyone signals their professional identity”.

New accessibility features!

A few weeks back, Onfido also announced new accessibility features to its Software Development Kit (SDK), focused on enabling people with disabilities and impairments to connect to more businesses and services remotely with secure digital access. This allows customers to verify more users during registration, identity verification, and re-authentication, improving the digital customer journey with the highest level of fraud protection.

Main image credits: Onfido

Stay tuned to Silicon Canals for more European technology news

The post Onfido: UK firm which verifies IDs using AI bags €92M from Airbnb and Uber backer appeared first on Silicon Canals .

Startups – Silicon Canals