Don’t let family constantly interrupt when working of a house. Interruptions can possess a big result on your productivity, so advise your friends and family to your working hours and have got will accumulate to those. Express the interest on privacy inside your work from business and quiet as well as that’s it to produce you finally end up sooner. Children should be supervised by another family member, a person should be around in the event of a crisis.
Promote a home business business in a box. These are opportunities best places to promote a home business including a website put together for you with an email newsletter. Because doing so makes it very entirely possible that your prospects to commenced these are great to get involved in.
Express to both your friends and relatives how important it is really because they understand that simply because you’re at home, does not mean that the importance of the job is any a lesser number of. It is important that you place up a piece schedule which you have posted of your family to keep yourself informed of and supply this same schedule for friends certain they know when are usually available and still not available.
Going online to do freelance work is definitely any one of the best stay within your own home jobs does not matter how far along you are. Depending upon your skills, hobbies and interests, there can be extremely many options even for when you work at home with an infant. Writing articles, data entry, medical transcription and virtual assistantship basically are some of the choices for women who work at home.
You should approach potential partnerships from an unique, personalized manner that reflects the ideals of your business. Investigate whether other like-minded businesses would be also interested in selling your product, particularly if it works well in addition to their own goods or services. In the event that build RAM, you are available it both to computer manufacturers and repair techs.
You might get on significantly better schedule however, you have to be aware that indicates learn fresh new trade or business which is is essentially what you doing a great deal more take on a work at your home job, own to perform the work a person learn the trade. And considering good for your health to work from home, you probably have household responsibilities as well.
Organization. Being organized is a key element to setting up a successful home internet group. Create a daily work schedule, a communication calendar and organize function e.g. computer folders, email messages, other individuals.
Knowledgeable throughout regards to particular pounds reduction product offers worked for you, it is possible to possibly promote that product because the a living testimonial. Regardless of seeing real results. Along with the cool part about usually that you’ve invested in the product to dedicate yourself to you, and then you can sell yourself showcase some serious cash as your attempts for in someones free time work from home. AND you don’t call for a garage or spare room to boxes and boxes or products. All you do is promote the product, and the owner deals because of the shipping and customer service. People all over the world are with doing this and earning money from homes.
Whether you’re blogging for business or blogging as a hobby that you hope to one day turn into a business, odds are you work really hard on the posts you create. When you put all those hours and energy into writing and working to promote your blog posts, there are few things more devastating than getting little to no traffic.
A great place to find more potential blog readers is on social media.
After all, it’s free to use, and your ideal audience is already hanging out there anyway.
Search engines also give more weight to the content shared on social media sites like Pinterest, Twitter, LinkedIn, Facebook, etc. because it’s telling them the information on your links is valuable. This means that when people search for keywords that are included in your blog posts, those posts are more likely to rank higher in search results — meaning more traffic to your site.
You’re already probably working to make sure your blog content offers real value for readers, but now you have to get eyeballs on all that juicy content.
While I’m fully aware that new platforms are constantly being built, and that some are still gaining significant traction (looking at you TikTok), for today I’m going to focus on the social media platforms that are still considered the most popular in 2020.
Let’s dive in!
Smart tactics for content promotion on any platform
First, here are some general rules to keep in mind for content promotion across all of the social media platforms.
1. Use WordPress for your blog
I use GoDaddy’s WordPress Hosting for my personal website. But even if you don’t, I highly recommend you use WordPress for blogging. One major reason I prefer it for myself and my ghostwriting clients is that the available plugins make it stupid simple to create better status updates for social media without needing to know how to code.
For example, the free version of the SEOPress plugin helps me easily manage my titles, meta descriptions, open graph tags for Facebook and Pinterest, as well as my Twitter card.
I love how easy it is to use the plugins to update what posts will look like on social media if I or my readers share them from my blog.
Another good reason to use WordPress is that Search Engine Journal says that it is the best CMS for SEO. Not only does it help you optimize your blog for mobile, but it features SEO-friendly themes, and its software plays well with other tools on the market such as Google Analytics, email marketing software, ecommerce platforms and more.
If you didn’t add an image to your blog post before you published it, go back right now and insert a picture! Images are crazy important for upping your traffic. How important? Welp, according to Jeff Bullas, articles with images get 94% more total views! So make sure you get a killer image for that post you just busted your brain to write. (Just don’t swipe one from Google because there are copyright rules, but we’ll save that for another post.)
Your best bet is to take your own pictures for your posts. Got a smartphone? Start shooting.
P.S. That SEOPress plugin I mentioned earlier? It will help you create social media-ready images, too! Not only will it give you an easy way to create a custom title and description for Facebook, LinkedIn, Instagram, Pinterest and Twitter, but it also allows you to load an image that will work perfectly with your social media status update! And, it tells you the best size and image ratio to use for optimum results.
Let’s face it. There are a lot of people competing for attention across all social media platforms. That’s why you need to promote your blog posts more than once. How often? To be honest, I keep finding conflicting advice on this.
The bottom line is that a single status update that a new blog post is live is not enough to promote blog posts you’ve written anymore.
You’ll need to experiment on how frequently your audience wants you to share.
Content promotion takes planning, and a social media content calendar will keep you organized so you have a better chance of meeting your traffic and engagement goals. Here’s how to create a social media calendar.
5. Enable easy social sharing with icons on blog/website
Every blog post should have buttons that allow for easy sharing by you or your readers.
In the blog post that you are reading right now, you likely see the icons for Twitter, Facebook, LinkedIn and Pinterest at the top of the screen on mobile, or on the left of the page on desktop.
As you scroll through the post, these icons remain visible. When you click any of the icons, it gives you an option to share this post on their respective platforms.
Your blog should have similar buttons that enable your reader to easily share to their favorite social media platforms.
Not only will this help you gain new readers, it also shows the world that you’re enough of an expert in your field that people want to share your content. How can you get these types of buttons for yourself? You can either have someone write them into your website’s code, or do what I do and use a plugin.
Another option for an easy share button is the “click-to-tweet” button. When you use this or a similar service, you can embed a breakout box in your posts of a quote, subhead or even just the title of your post that when clicked tweets out a message you’ve prewritten along with the link to your blog post.
How often you share a new blog post will depend largely on whether or not it’s a timely piece. For example, if you are promoting a blog post that is about summer fashion trends, it won’t make much sense to promote that post multiple times in the winter. However, it does make sense to promote it a bunch in spring and early summer while people are still shopping for summer fashions.
On the other hand, when you update timely posts for the new year, you can always reshare them again. In other words, just be aware of what is going to be most helpful to your audience before re-sharing anything.
Pro tip: Write more evergreen posts than timely ones.
Not all blog posts will immediately get attention on social media. I’ve had posts get likes and shares several weeks after posting them.
It’s no secret that Facebook is still the top dog in social media … at least so far. With that in mind, here are the best tips for posting to Facebook.
1. Don’t share only your own content
While the goal is to get as many readers on your blog as possible, it’s important not to spam your page with only stuff from your website. Instead, the better option is to share useful links that will help your ideal audience, while showing them that you know your stuff.
2. Don’t share too frequently
According to HubSpot, if you have fewer than 10,000 followers, you shouldn’t share posts (yours or other people’s) more than 60 times per month, or about twice per day. They also say that even if you have more than 10,000 followers, “clicks per post peaked at between 31 and 60 posts per month.”
With this logic, I would share one blog post of yours and something else each day. That something else can be a meme, an infographic, a link to another website, a video or some other graphic you’ve created.
3. If you can afford it, invest in ads, but don’t just “boost” to anyone
If you really want to push traffic to your website, consider purchasing Facebook ads. But, make sure you’ve installed a Facebook Pixel beforehand to better track your return on investment.
And, several experts I’ve been following have said to never hit the “boost button” on your Facebook page to buy your ads. They all agree that the boost button is a waste of your time and money, and that you will have better results buying a targeted ad through Facebook’s Ad Manager.
Finally, really hone in on who you’re marketing your ads to. You don’t want to promote to a large audience. Instead, get clear on your ideal customer persona, and then use Facebook’s targeting to only promote blog posts to those people.
For some more amazing insights into Facebook ads, I recommend checking out these posts:
Instagram gives you the option to share a caption that could pique enough interest to get someone to click through to your blog. The catch? Well, unless you have 10,000 followers or more, your only place to add a link to your website on your Instagram page is your bio.
Lots of people I follow, and I myself, use that real estate to share multiple pages. How? By using one link that links to several blog posts.
For example, food blogger Nichole Crews does an excellent job of using her Instagram page to promote multiple blog posts she has written. She shares the images of her yummy eats as her Instagram content, and then each caption she writes directs people to her link in bio. That link takes her fans to her linktree featuring multiple links people can click on her website so she gets more bang for her buck.
Here’s how her Instagram feed looks, and how her linktree looks when her followers click that:
3. Experiment with post frequency
Several articles I’ve read indicate that Instagram is one of the few platforms that rewards users who post more frequently with better engagement because the people who use it more show up in the news feed more often.
Of course, you’ll need to experiment with this to determine what frequency is best for your followers. For example, if you find your engagement is going up when you post three times a day, but plateaus or dips at four posts, then you’ll have an indication that three times per day is your sweet spot.
4. Leverage Instagram Stories
Of course, these days, everyone swears by Instagram Stories more than any other means of blog promotion. Again, the frequency with which you should post will vary and you’ll need 10,000 followers for that precious “swipe up” feature that allows you to link to individual blog posts and/or other links that you want to promote.
When you use niche-specific hashtags to help promote blog posts on social media sites, other social media users who are following similar hashtags are more likely to find you.
This is why when you use a hashtag like #yoga in a post about the yoga article you just published on your blog, yoga enthusiasts you’ve never met might bend over backwards to like and share that post. #thatsjustsmart
An added benefit to niche-specific hashtags is you’re more likely to drive qualified sales leads to your site.
With Instagram, you can use up to 30 hashtags, but Wordstream suggests the optimal number is 11. Of course, other bloggers I’ve talked to say their sweet spot is 20. So, I guess this is yet another example of something you’ll need to test out for yourself.
I’ve found that Twitter is the best way to directly connect with fellow bloggers, brands and businesses for collabs, round-up posts and when I’m looking for a source for an article.
The trick with Twitter is to be creative.
Let’s say you wrote a post about the world’s best margarita. First, why didn’t you invite me over while you were making that delicious concoction? I love me some tequila. But I’ll forgive you if you tweet out the recipe and tag me @AshleyisFamous.
In all seriousness, there are right and wrong ways to share your posts via Twitter.
1. Get creative
Skip the lazy approach, like tweeting out “World’s Best Margarita” with a link to your post. You have 140 characters to make a strong impression! So write something more exciting like, “Want the scoop on the World’s Best Margarita recipe? Check it out here [URL]! #cocktails #cocktailrecipes”
Here’s another one: “My #Margaritas are better than yours. Get my recipe at [URL] and I’ll prove it!” Or even, “Hey @TipsyBartender! You think you know good margaritas? You ain’t seen nothing yet! [URL]”
2. Use hashtags
Using hashtags helps your tweets gain visibility when people search for specific keywords — which can translate into more clicks, reads and retweets. According to Social Media Examiner, the best number is no more than four per tweet. They also stated that “the best times to post on Twitter are 8 to 10 a.m., 11 a.m. to 1 p.m., and after work from 4 to 7 p.m.”
3. Cushion your shoutouts
Did you notice that when I tagged @TipsyBartender I didn’t make his Twitter handle the first part of the tweet? Why? Because Gary Vaynerchuk told me not to! When you put someone’s Twitter handle at the front of your tweet, only people who follow you AND the person you tagged will be able to see that tweet.
By putting at least one word before the handle tag, I’ve now opened it up to be visible to all of my followers!
4. Keep posting
I have to agree with another awesome nugget that Mr. Vaynerchuk shared: It’s OK to post the same content to Twitter more than once a day: “It’s appropriate to push something multiple times because the speed and noise creates constant diversity in content.”
Like our crazy world, Twitter moves fast, people. No, this doesn’t mean tweet the same thing 20 times in 20 minutes. Spread it out throughout the day to hit multiple time zones. I also like to switch it up with different tweets that lead to the same URL.
LinkedIn is a great place to promote blog posts because it’s not nearly as saturated as other social media platforms. And, since it’s still largely a professional platform, it’s also wonderful for getting your name out there to potential brand partners and customers.
Again, I’m turning to Social Media Examiner for the optimal times to post. In this case, they say “the best times to post on LinkedIn are 8 to 10 a.m. and 4 to 6 p.m.”
From bloggers I’ve spoken to and various posts I’ve read, the recommended number of times to share a new post is once when it’s live, once a week for a month or two after that, and then once every other month for a year.
An interesting note is that Pinterest is not actually a social media platform, and yet it’s often considered one. The reality is that it’s a search engine more than anything else.
1. Create a pin for each post
My best tip for Pinterest is to make sure you have at least one high-quality, unique pin for every blog post you write. And, it should go live as soon as your post is live.
2. Use search-friendly descriptions
To promote blog posts on Pinterest, make sure you are using a description similar to your blog’s meta description. And, try to make sure that you include the keyword phrase someone would be looking for on Pinterest.
Finally, you need a stellar picture with an eye-catching headline written on the image, which, by the way, can be a different image from the one you use in your post.
Post your blog post’s pin to a relevant board on your Pinterest page. This gives Pinterest more clues as to what your blog post is about. For example, your perfect French toast post should be pinned to a recipe or breakfast board.
4. Experiment with timing
Social Media Examiner states, “the best times to post on Pinterest are from 12 to 2 p.m. and 7 to 10 p.m. Also post on weekends.” However, I’ve found that I get the most repins from midnight to 3 a.m., when I suspect my readers can’t sleep.
At the risk of sounding like a broken record, experiment and see what works best for your engagement as your audience may be different from the average.
YouTube is also more of a search engine than a social media platform, but in my defense, they do have a community section that allows users to directly engage with content creators. Still, my advice for using YouTube to promote blog posts is similar to Pinterest in many respects.
Use a great title and description that someone would be searching for.
Your image thumbnail should also be high quality to catch the attention of the average user.
But, of course, the difference with YouTube is that you can’t exactly just load an image and a link in the description to your post. In this case, you’ll need to create and upload a video.
For the fastest results, I recommend either reading the blog post to your viewer or showing them something related to your blog post. For example, if it’s a how-to post like a recipe or craft, your video should be of you making the item you’re blogging about. Then, to direct your viewer to your blog, include the link to your post in the video’s description, and state in the video that the viewer should visit your website for this post and others like it.
Side note: Have you noticed that Pinterest and YouTube results have started showing up as top results in Google search rankings? I have, too! And I suspect it’s because the descriptions in these types of posts are typically what people are looking up on Google.
We’ve covered a lot in this post, and I know it’s a lot to take in. But, that’s why it’s so important to have a plan in place before you just start randomly posting to various social media platforms.
To make things easier on yourself, I recommend first creating that social media calendar I mentioned earlier, and then getting clear on which social media platforms you want to start with. You don’t have to post everywhere just yet.
Start with one or two and begin growing your following. As you start to gain more traffic, and hopefully more money, you can branch out into other platforms.
With any luck, you’ll start growing your business so fast that you can hire on help to do your social media posting for you.
But, I’m getting a little ahead of myself.
To close things out, I’ll leave you with some additional ideas for content promotion. Remember, you don’t have to do everything at once, but you do need to do something if you hope to gain more traffic to your blog. And, social media is a great — free — place to start.
Additional tips to promote blog posts include but aren’t limited to:
Include your latest blog post links in your social media bio. These areas are prime real estate! Each social media platform allows you to place a link to your website, why not constantly update it with your latest blog post?
Pitch it to the news. Perhaps you wrote a post that could get you on television, on the radio or even in the newspaper as an expert source. If it’s newsworthy enough, send that post to the media! Keep an eye on local news stories. If you’ve written a post that relates to a current or trending event, send the news desk a brief summary of your post along with a link to it.
Email your post to your subscriber list. Fresh blog posts are brilliant fodder for email newsletters. Feature your latest, greatest post in your next email to newsletter subscribers. Yep, the cool kids are getting on the list train and sending out newsletters every time they write a new post, or including links back to posts in their weekly or monthly mailings.
While we’re talking about email, why not add your latest blog post to your email signature? If you’re already going to be corresponding with people anyway, let them know what you’re up to by sharing your new links with a quick description of it. For example:
All the best, Ashley Grant 813-555-Blog Check out my latest blog post on GoDaddy about Entrepreneur Burnout.
Simple, and could get you more clicks!
Continue your blog education
Want to learn more about getting more traffic and leveraging it to make money? Check out these posts:
Looking for an easier way to grow with WordPress? Try GoDaddy’s WordPress Hosting. Get more traffic, time and peace of mind thanks to a simple setup, automatic software updates and a pre-installed SSL.
When blogging platforms first launched, they became a popular way for people to journal about the details of their lives to an anonymous audience.
We all know how quickly “mommy blogging” took off, and what a hit it was (and is even today). I still regularly read blogs like Scary Mommy and Rockin Mama. Who doesn’t?
Since the early days, blogging has evolved to become, not only a way to connect with an audience (be they moms or business owners), but also a crucial element for any business to survive.
There are several reasons why blogging is essential to the success of your large or small business, but here are three big reasons:
Blogs drive traffic to your website. The more blog posts you publish, the more traffic your website receives. Once you publish 21-54 blog posts, your traffic can soar by as much as 30%, according to Traffic Generation Cafe.
Your audience engages in meaningful ways with your brand via blog posts. 77% of Internet users regularly read blog posts, according to research by Impact. And, internet users in the US spend 3x more time on blogs than they do on email.
Blogs help establish you as a thought leader and help people find you.71% of business bloggers say their blogs have increased their visibility within their industries. And, 56% of business bloggers report their blog has helped their company establish a position as a thought leader.
Blogging helps you establish credibility, drive traffic to your website, and acts as a marketing tool to help you make sales.
But, blogging is more than just hopping online every so often and jotting down your thoughts. Writing a genuinely excellent blog post—a post that gets results—is an art and a science. This post will cover exactly what you need to do to write a blog post that knocks it out of the park.
The Ultimate Checklist for Creating a Terrific Blog Post
1. Identify your audience
Before you even start writing, it’s integral that you know everything you can about your audience. Ask the following questions:
What are their basic demographics?
What are their preferences?
What are their interests?
How do they like to consume content?
If you have robust data capabilities, you can leverage data for insights. If not, you can brainstorm ideas, talk to a few people that represent your target consumer, and create a customer profile.
Understanding your audience will give you insight into what you should write about, what tone and voice your blogs should take, and even how often you should post.
2. Conduct basic keyword research and optimize your blog post for search (SEO) accordingly
Don’t let the idea of keyword research scare you off if you’re a beginner. While there are plenty of high-tech paid tools to help large corporations identify keywords and optimal strategy to stand out in the search results (e.g., Ahrefs, SEMrush, Moz Pro), there are also several free tools and tactics smaller businesses and bloggers can use. Let’s start with the basics.
When an internet user types a keyword into Google, Google uses an algorithm that searches through all web pages and ranks them based on relevancy. Google’s goal is to show internet searchers the most relevant results based on their search terms.
The first bit of good news is this. Every blog post doesn’t have to rank for every single keyword that is relevant to your business. It only needs to rank for the most relevant keyword to that particular blog post. The second bit of good news is Google’s algorithm mostly works on sentiment. This means if you’re writing helpful content on just one topic, you’re probably already hitting the mark.
1. Choose a keyword. You can use a free keyword difficulty tool to identify the best keyword. Choose something that has some search volume, relates to your website, and isn’t too difficult to rank for. The Google Keyword Planner is free, and there are a handful of other free tools that will tell you what you need to know.
2. Put your keyword in your title and headlines. If your keyword is “unicorns on the loose,” then make sure your title (H1 tag) is something like “7 Reasons Unicorns are on the Loose,” or something. You’ll also want to include your keyword in some of your subheadings (H2 tags).
3. Insert your keyword naturally in your text a few times. Google’s algorithm won’t know what your post is about unless you stay consistent. You don’t want to use your keyword too many times, but use your primary keyword in context when it makes sense. For example, say “unicorns on the loose,” instead of creatively switching it up and saying “horned wonders running around.”
4. Include an alt text tag in your images. Hate to break it to you, but Google’s algorithms don’t have eyes. If you want Google to know what your picture is, you have to label it with text. In other words, name the picture your primary keyword.
5. Include a few internal and external links in your text. Backing up your claims with links to other credible external sources is a great SEO strategy. Adding internal links is another surefire way to help keep people on your website, provide valuable content, and improve your search engine ranking.
6. Write over 300 words. 300 words is the bare minimum amount of words you should write in a blog post. When it comes to blog posts, it’s like Thanksgiving dinner…the more, the merrier.
The most important thing you can do for SEO is to write on the topic and provide helpful content that sounds natural. Google’s algorithms are smart, will comb through your text, and if you’ve done the SEO basics, you’ll be in good shape.
Here’s a little insider secret for WordPress users: You don’t have to remember any of this, because WordPress has an incredible SEO plugin called Yoast that does all the hard work for you. If you download this plugin, Yoast will guide you through the proper SEO steps.
3. Write how internet users like to read
Think about the last blog post you read. Did it read like a novel or more like a quick, scannable document? Chances are if you paid attention to the blog post, it was easy to scan and read zero percent like a novel.
Successfully writing for the internet means forgetting everything your high school and college English teachers taught you about writing. You don’t write five structured paragraphs to get your point across.
Instead, it’s critical that you break up your text into scannable bits, written at an 8th-grade reading level. Shorten your sentences and paragraphs. It’s also vital to include headings, subheadings, and bullet points. This makes it easy for your audience to consume your content quickly. Don’t think it’s important? Consider this: 37 seconds is the average time a reader spends reading a blog post, according to NewsCred.
It’s also wise to put the most important information first, because of the whole 37 seconds thing mentioned above.
4. Include images and videos
It’s said that pictures are worth a thousand words, and it’s true. What would take hundreds of words to explain, your brain can understand in less than a second when presented in image form.
Need extra convincing? Open up James Fenimore Cooper’s Last of The Mohicans and read one of his daunting description passages. Then, time how long it takes you to visualize the scenery. Next, turn on the movie and take a quick glance at the screen. You’ll be able to understand exactly what the scenery is based on images alone.
I’m not saying movies are better than books (except for the example mentioned above, IMO). I’m just saying images are one more opportunity to get your message across to your audience.
If you want to go the extra mile, include a video as well.
5. Write to benefit your audience
There is a reason why “how-to” content, data-driven stories, and well-researched insightful blog posts are some of the highest performing articles on the internet.
People take to the internet when they want to learn something. This means you don’t want to just write about anything. You want to write answers to the questions that people are seeking.
If you are an expert in a particular field or industry and can write a post that makes a complex topic digestible and easy to understand, your posts will get read, shared, and you’ll see conversions.
Allow me to toot my own horn for a minute. I’ve been optimizing blog posts for SEO for over 10 years. I’ve read hundreds of books and blogs on SEO, conducted hours of research, and used various SEO tools. With all that knowledge, I can confidently tell you what the six most powerful things you can do to optimize your blog posts for search are (above), and you don’t have to do any hard work. There is value in that. TOOT TOOT!
Similarly, if I want to learn how to make my grass green, make a quiche, or change a tire (things I don’t know how to do), I consult the expert bloggers on Google.
Start your blog with HostGator today!
If you’ve already purchased your web hosting from HostGator and created your website, it’s time to write your first post. Follow the checklist items above, and you can rest assured you’re doing a fine job.
To start your blog, sign up with HostGator today. HostGator provides an easy drag-and-drop website builder to get you up and running in no time.
Ashley R. Cummings is a professional freelance writer specializing in SaaS, tech, and advertising/marketing. In a previous life, she was a Russian teacher at Brigham Young University, a corporate trainer, and a grad student—all at the same time. When she’s not writing, you can find her traveling the world with her 2 kids and husband, reading poetry or taking a deep dive into the fabulous world of comedy. Connect with her on Twitter at @ashleyrcummings.
Blogs are a must-have to establish an online presence. With blogging, you get to communicate with your visitors about the latest trends, showcase your products and services, and even ask for their feedback.
But blogging is more than just writing a few words or posting a couple of videos. To run a successful blog, you also must consider search engine optimization, security measures, and promotion.
Luckily, WordPress plugins can help you with these pressing needs. Check out the six best WordPress plugins for blogs below.
1. Yoast SEO
Blogging is a long-term strategy to bring attention to your brand. It’s a combination of writing relevant content and getting people excited to visit your website.
Search engine optimization plays a huge role in helping visitors discover your content on the web. Using the right keywords can ensure you’re attracting the right people. Adam Enfroy, a full-time blogger and affiliate marketing expert, says:
“Optimizing your blog posts is not about stuffing as many relevant keywords into the article as you can (that can actually hurt your SEO now). It’s about writing for humans first, and search engines second.”
Yoast SEO is an essential WordPress plugin to get your blog content ranked on search engines. This plugin comes with a readability analysis feature, title and meta description templating, breadcrumb controls, and XML Sitemaps functionality.
Visitor engagement doesn’t stop when people land on your blog. The next step is to capture their email address, so you can send visitors more relevant content. That way, you can build a quality relationship with your audience.
Newsletter is a WordPress plugin that helps you with list building and sending emails. This email marketing tool allows you to create responsive newsletters with its drag-and-drop composer. There’s even a subscription spam check to block unwanted bots.
Experts suggest building an email list as soon as you create your blog. It’s also wise to try different methods to boost your subscribers. Belle Beth Cooper, the first content crafter at Buffer, writes:
“When you’re asking readers to sign up for your email list, you might want to try experimenting with a different language. Willy Franzen found that his subscription rate jumped 254% higher when he changed his call-to-action from ‘subscribe by email’ to ‘get jobs by email’.”
3. Wordfence Security
Reports indicate that 43% of cyber-attacks are made against small businesses. One reason for this staggering statistic is the lack of security infrastructure. Similar to adding an alarm system to your new home, your website needs tools to protect it from potential breaches and suspicious attackers. There’s no better time to add security to your site than right now.
Wordfence Securitykeeps your website safe with its firewall and malware scanner. This plugin identifies and blocks malicious traffic and checks core files for malware, bad URLs, and SEO spam. You’ll get access to a dashboard with an overview of your site’s security including notifications and total attacks blocked.
This tool also comes with two-factor authentication and CAPTCHA to stop bots from logging into your site. If you upgrade to the premium version, you’ll get real-time malware signature updates along with checks to see if your site has been blacklisted for malicious activity.
A blog serves as a central location for your brand to discuss topics relevant to your audience. Your blog posts will give insight into your business’s culture, products, and team.
But it’s also important to get feedback. The comment section of your blog gives readers a chance to express their opinions directly to you. Every once in a while, it’s okay to get a little controversial.
“Begin a conversation in which you share your position and invite others to disagree. Be careful of overdoing this, though, as being contentious all the time can get weary. It can look like you’re just trying to pick a fight,” writes Jeff Goins, best-selling author of five books.
Supercharge your blog comments with wpDiscuz. This plugin adds an interactive comment box on your posts. You can accept and deny specific comments, sort the comments by newest or oldest, and enable comment voting.
5. Google Analytics Dashboard for WP
Getting traffic to your blog matters to your brand. So much so that there’s been a 93% increase in blogs using promotional techniques to drive traffic to their posts.
You need a way to observe your traffic as it comes in. Google Analytics Dashboard for WP helps you set up all your tracking features without writing any code or hiring a developer. No more leaving WordPress to view key stats in Google Analytics; now, you can monitor them inside your dashboard.
Get real-time stats of who’s viewing your website, where they’re coming from, how they found your site, and how long they’re staying on your site. You also can automatically track clicks on affiliate links and track every file download with just one click.
Haven’t set up Google Analytics for your WordPress blog just yet? Read our step-by-step guide.
6. Social Media Share Buttons & Social Sharing Icons
Writing great content is only one part of a successful blog. The other part is actually getting people to read and engage with your blog posts. Beyond SEO, you will need additional content distribution channels to attract visitors to your blog.
Social media is an effective way to spread the word about your website. Ben Sailer, inbound marketing lead at CoSchedule, states:
“Another way to connect your audience to your content and encourage them to share it is to create content that revolves around their values. Your audience wants to know that the values of your company or product align with theirs.”
Shayla Price creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility. Originally from Louisiana, Shayla champions access to remote work opportunities. Connect with her on Twitter at @shaylaprice.
You've got a secret weapon to boost your rank hiding in plain sight: your blog.
No amount of onsite optimization, or even backlinks can match what a blog can do for your website.
Because having a regularly maintained blog means you'll have a steady stream of new content to keep your website fresh, provide new pages to earn backlinks, and show Google you are an authority in your industry. It's simple math, a site with 100 indexed pages has a higher chance at ranking than a site with 10. In a world oversaturated by content, quality content is king and your ability to produce quality content can push your site up to the top for your industry.
Creating high-quality content is intimidating though. Even if you're a seasoned writer getting to number one on Google, or even in the top 10, is a very tall order.
There's a simpler way to structure your posts so they can rank for any target keyword though! You can do a SERPs analysis. If it sounds technical hang in there, it's easy enough that anyone can do it with 30 minutes of prep before writing a post – SEO novices and pros alike.
What is a SERP analysis?
SERP is one of those mysterious acronyms that SEOs throw around, but it's extremely simple to do and highly effective in creating content that can crack the top 10 of Google.
SERP stands for Search Engine Results Page, so a SERP analysis is nothing more than looking at the top results on Google for a term, and seeing what they have in common and how you can outrank them.
How to do a SERP analysis
Pick a keyword that you want to focus on for a blog post or landing page and run a quick Google search for it.
Take note of what gets returned:
What ads are bought for the keyword? Which companies are buying them?
What type of content is currently ranking? Is it blog posts or landing pages?
Do the pages have videos, pdf downloads, or the ability to listen to the post on an audio recording?
How long is the content that is ranking?
Who is ranking? Any competitors? Any unexpected websites? Do they overlap with you in other ways (this is a great way to come up with new blog post ideas to match your competitors).
By taking note of what the successful pages are doing to rank, you'll have an idea of what kind of content you need to create in order to rank with them. Rather than writing a post blindly hoping it'll rank, you can build a plan of attack and structure your post in a way that it mirrors what Google has already deemed top-quality content.
Congrats! You've just done a SERP analysis.
Before you write your next blog post, do these 3 things
Choose a keyword for the blog post, this is what your SERP analysis will be based on.
Run a Google Search for the keyword and open the top 10-15 results, open them in new windows or add them to a spreadsheet to review later.
Read those 10 results in depth and see what they are covering but more importantly what they are not. Build out a blueprint for a blog post that matches them for content and adds something new.
In as little as 30 minutes you'll gain a big head start on a blog post and have a solid blueprint to creating a piece of content that can rank.
I hope this is helpful! If you've got a question/additional strategy that has worked for you drop it in the comments!
I am new blogger and entrepreneur from India. I write blogs on various topics including personal. Recently, things have been going a bit rough on small scale entrepreneurs like me because of the coronavirus crisis hence, the new blog. I am attaching the links of some of my blogs below. Please read them and provide some feedback as to where and how to improve my writing.
I also desperately need a following (I want to be honest here). Please suggest if opening a subreddit will help in any way. Or other ways of promotion when I do not have enough money to push facebook ads.
Make without doubt the comp plan is reasonably attainable. Don’t spend one full year of living thinking you’re working a legitimate home business and find out that how much money excess to make is even if it’s just remotely likely. Count the cost before you start.
A legitimate option is information advertising. With this option, dads or moms work from home easily because all you have to do will be always to set up a blog or a site and start discussing the things you are obsessed with. For instance, if a mom loves to knit, she could set up a website where she teaches other moms easy methods to knit. This web page is then monetized in numerous ways. You can, for instance, make an eBook and sell it though it or marketing advertising space on web site. Alternatively, you can place ads from Google, otherwise called AdSense, on this internet site.
Crunches. Who is not familiar with crunches? Practically everyone who has, at one reason his life, longed for six-pack abs know what regularly doing crunches entails.There are a lot of varieties of crunch exercises; there the actual regular ones that a large number of familiar with and you have the one where an exercise ball can be utilized. There are also variations that start using weights additional resistance.
Your needs matter in the process. One of the hardest parts about working the for many parents will be the lack of interaction with other adults. Being home jointly with your kids is great, meals from scratch . it’s very challenging to the head.
Decide to the Product or Service: Is that it viable that can be found? Do people have a need, want and interest in having it? Because importantly, or even more so, is that your arena? You have to be able to wrap your mindset as well passion around your product and service and in order to be help other like-minded using the solution it provides you with. If it is not viable, not desired, additionally don’t hold the belief or passion for it, then find another product/service. Too many individuals in home business are promoting opportunities along with a product/service they will do not believe on their own. This goes against the laws of heart.
If you’re passionate around weight loss product, power tool, guitar tuner, shoe model, anything, you should promote it because You are interested and learn you like about it, and genuine don’t like about they. People love honest reads, and they’re going to be more inclined to pay for your affiliate links.
Among the other options for work at home is finding your place as an advisor. There are many kinds of consultant jobs that would fit great into the schedule of a particular mom. Certain that your for listings of home jobs and will locate a large report on opportunities. Specified to research on firms that seem great to be true to be true, as not all listings are legit.
The advice shared here should join the back of you while you consider ways to run your own residence business online. Remember, though, this information is only as good as your time and effort you placed in applying it. Do that and you should succeed quickly.
Pushups are possible anywhere in their home. As long as being the flooring helpful and clean, you’re fine. For starters, do two repetitions of 20 pushups. Gradually increase along the way along from day-to-day.
Family responsibilities come first for most people. When you work from home, hand calculators fit your household life and your work life seamlessly together. You can be working online while the joy are doing their homework, or undertake it ! take a break to devote more time to chatting with grandma above a coffee, immediately after which it just pick your build up again.
Job boards such as Monster sometimes have some work at home openings found. You still have to be careful at such sites, despite the fact that employers have to pay to post jobs certainly, there.
You likewise end up disappointing clients without any chances of next back. Phone connection, and to make sure you have an inspiration on may intend to work.
When looking at home business ideas, taking the careful technique for a home business is a wise idea. Frequently of people make blunder of jumping into a home business (that they have not researched good enough) along with quickly quitting their job thereafter in hopes that organization will make them rich instantaneous.
Cosmetics and personal Care Products- Lots of individuals are looking for nice choices. You can buy and resell some cosmetic and care that you like to use. Imagine the soaps, shampoo, body wash any other products an individual and your household use. Chances are you’ll also wish to sell tennis shoes cosmetic that you go with. Again, it is easy to sell them online and offline.
With unemployment at an all-time high, people are searching for a solution way of getting an income. Instinctively a regarding people look toward the web and the right way to work from a home office. Freelance writing holds many possibilities for such an income, but where are you begin?
This company hires stay at home workers as independent fitters. The applicants are supposed to pay a criminal background checks fee of or maybe. The company has openings for licensed insurance agents to perform variety of tasks like: bilingual customer service, outbound sales and financial skills. For the agents to work for specific clients, they should be certified.
Home companies are a regarding work, but it really does not need to be a miserable experience. Your main should be to have the money roll a person sleep. Second income can assist in paying bills while other try to do to usher in extra disburse. Do you see how down the road . achieve solid residual total wages?
So, in case you are wondering maybe you are the type of person who is going to work from home promote your enterprise a success, then you have to questions truly answer before the push.
Going online to do freelance hardwork is definitely one the best stay inside your own home jobs does not matter how far along a person. Depending on your skills, hobbies and interests, there are very many options even because you work at home with child. Writing articles, data entry, medical transcription and virtual assistantship basically are some on the choices for ladies who work at home.
Multilevel marketing, network marketing and the thing we have often heard as “pyramid schemes” have given home businesses a bad rap. Really, multilevel and network marketing is a notion that is situated almost organization, no matter and social organization available to.
Stay organized when you begin a new home business. Really are a few many books and websites to an individual to with organization when you might be a business. Find the software that you just will have to keep your records straight and make a list of this things you could need to obtain to assist you along method.
A working mom might also want to learn time management systems by establishing her working hours within the home and placing her schedule in a conspicuous web site. This shall inform her family when she is free. She can set a timer to know when her working hours are . She must work as soon as the rest on the family is busy using own personal things. For example, she can work inside children’s nap time or when are generally at field of study. When she is through, she should turn off her computer to don’t be tempted to look back function with.
Don’t quit your regular job. Until you will you understand your passion and understand your strategy. See my strategy verse tactics Promoting article and video.