How to represent your company to new clients when you have not had clients.

What tips does anyone have for this situation when meeting with clients that sign up for yearly contracts? So often I see companies brag about having been in business for 20 years, or they have hundreds of clients. How would you present yourself when you don’t have that client base?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

SaaS and Enterprise level clients

In my SaaS startup we charge $ 10 per user per month for companies with 50+ users. From time to time we get enterprises who will send us a 20-30 page form fill out inquiring about security, to smallest level and other things they want information on. This takes lot of time and costs hours.

How do I charge these clients more since they require more time and attention as compared to other clients. Sometimes they ask about SLA and similar scenarios.

How do you tackle such cases?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Webinar: How to help your clients adapt and succeed online

powered by Crowdcast

Hi! I’m Andy McIlwain, the Senior Community Manager for GoDaddy Pro.

What follows is a compilation of advice, pulled from what we’re seeing and hearing from small businesses, and those who help them succeed online.

***

When I started freelancing, I had a very narrow focus. I built websites. That was it. But most of my clients came to me looking for something else. They were looking for more customers, or more sales, or more donations, or more engagement.

They thought that just building a new website would solve all their problems. And because I, along with many others, only sold websites, that’s all we would do. We’d build a new website, say thank you, and move on to our next project.

Chances are our clients wouldn’t see the results they wanted. So they go to someone else. And once again, they’d say, hey, we need a new website, because that will solve all of our problems.

And so the cycle would continue.

An effective online presence is more than just a website.

It’s an entire experience. It covers how your clients show up online, how they get found, how they communicate, and even how they get their work done behind the scenes.

To only focus on the website is to do a disservice to ourselves and to our clients.

Our opportunity, as their go-to web experts, is to help our clients understand and own their entire online experience.

If you’re already building sites for clients, I hope that this session will give you some inspiration on new opportunities worth exploring.

And if you’re thinking about doing this as a side hustle, well, I hope it shows you that businesses need us for a lot more than just building them a website.

Let’s get started:

Content creation

Waiting on clients to get us their content is a massive bottleneck. And if we do get the content on time, it might not work for what we need. So this is a chance for us to step in and provide a service by creating the content for our clients.

Copy

Marketing copy is the low-hanging fruit here. It’s where everything starts, regardless of the type of site that you’re building. This includes product descriptions and specs for online stores, by the way. If you don’t fancy yourself a writer, contract out the work.

Keep it easy for your client, and protect your relationship, by having contractors invoice you. Then you invoice your client. You can set your price by adding the cost of your time on top of whatever the contractor charges.

Related: Web content development — What to include on 5 core website pages

Images

Content isn’t limited to the written word. It also includes images. So that’s our next opportunity: sourcing images for our clients.

At one end, this could be a service where you choose images from a stock provider like Adobe Stock, Getty Images or Stocksy. Then you charge for the cost of the images and for the time you spent on curating those images.

At the other end is original photography. If you don’t fancy yourself a photographer and have no interest in becoming one, I suggest you pair up with local photographers.

Video

YouTube is the second most popular search engine in the world, but because of the video production overhead and learning curve, it’s also less saturated by your client’s competitors.

Imagine producing videos for your client that could be found on YouTube, but also on their website.

For example, let’s say that you have a hardware store as a client and you’re building an ecommerce site for them. You could create product demo videos, upload the videos to YouTube, then embed them on the product pages.

As with writing and photography, if you don’t feel comfortable doing the video production yourself, not a problem. Hire someone local to work with you as the video producer. They invoice you, you invoice your client, everyone wins.

“Back office” setup

Your client may need help figuring out the “back office” responsibilities and end-to-end experience.

What happens after a customer places an order? Where does that information go? How does the order get fulfilled? How does it sync up with what they’re already using?

You can help with all that.

Platform setup & configuration

Let’s start with the platform setup and configuration. It’s not that different from building an online store. Sure, your client could learn how to set up their own ecommerce site.

But is it worth their time to do that, versus hiring you? Probably not.

And so it goes with setting up other platforms. Maybe that’s helping them take mobile payments by setting up Square, keeping track of their customers with a CRM, or helping them move to Office 365.

These are all things you can help with, even if you’re just setting it up for them, following instructions and troubleshooting as you go.

Rolling a custom solution

But what if your client has needs that aren’t met by some out-of-the-box platform? This is where you get to be a creative problem solver and build a custom solution.

And no, I’m not suggesting that you go and build custom software.

You’d be surprised at what you can accomplish with forms and spreadsheets. Excel Forms, Google Forms, Wufoo, Jotform, Formstack, and Airtable are all incredibly powerful tools if used properly. That’s where you come in.

Tip: Some platforms have partnership programs that offer things like priority support, exclusive discounts and other perks. For example, there are Solutions Partner Programs for both Square and HubSpot.

Marketplace integrations

Speaking of integrations, let’s talk about marketplaces for a moment. These are the platforms that your client’s customers turn to when they’re looking to make a purchase.

Google My Business

Google is the biggest marketplace by a long shot, and that makes Google My Business a priority.  A strong listing on Google can make or break a local business.

All the details matter here: the company profile, the photos, the contact information, customer reviews.

Optimizing for local search is a service in itself. That’s an opportunity for you to own.

Restaurants & local delivery/pickup

Apps like DoorDash and Uber Eats can help your restaurant clients get found. You have an opportunity here to help your clients get up and running with those services.

But these services also take a big cut of the order. So you can help your clients even more by figuring out how to offer order and pickup (or delivery!) through their site, bypassing the need for a 3rd party app.

This all ties back to what I was saying about creating custom solutions: you’re tapping into your web expertise to give your clients an edge.

Products & online shopping

Amazon is the elephant in the room here, and it’s a good fit if your client wants to expand their reach to a broader market.

You can help your client navigate the setup process to sell on Amazon. To do this securely, they can add you as a user to their Amazon Seller account.

Amazon isn’t the only option, though. Google recently enabled free product listings on Google Shopping (US only). This means your clients don’t have to pay to list their products.

As with Amazon, your client can grant you secure access by adding you as a user to their Google Merchant Center account.

Major ecommerce platforms, like WooCommerce and our own Online Store builder, have integrations with Amazon and Google Shopping, along with other marketplaces like Etsy (for handmade goods) and eBay (for auctions). This makes it easy for your clients to keep their ecommerce site in sync with what customers find on those sites.

Virtualizing your client’s services

So far we’ve looked at how you can help your clients take their existing products and services online. But what if they could offer something completely new, something designed for the web?

I think services are a great fit for this, and you, as the web expert, can help make it happen. Your client brings their knowledge while you handle the tech.

Group sessions

Instagram Live, Facebook Live, and YouTube Live are all popular for streaming a wide range of content. For example, my wife follows a personal trainer who’s taken to Instagram Live to host daily at-home group training sessions.

Do you have any clients who could do something like that? Your client could also sell access to these sessions through their site, where customers receive an invitation to, say, a Zoom call, that only paid participants can join.

Private 1:1 sessions

Sticking with the Zoom theme, what about private 1:1 sessions? Barbers and salons have started selling “virtual haircuts” over Facetime and Zoom. Do you have clients who could sell their time and expertise this way?

Here’s an idea: Combine online appointment bookings, a feature you can find in WooCommerce and the GoDaddy Online Store, with clear instructions for both your client and their customers.

Your job is to figure out the best way for them to connect, to make it as easy as possible, including what tech to use.

For example, let’s say you have a client with a WooCommerce site. Using the WooCommerce Zapier extension, you could automatically create a new Zoom meeting for every booked appointment. Then your client sends the Zoom invitation in a personal email.

On-demand services

It can be really hard to find a time that works for everyone. So why not make services available on demand? We talked about this a little bit in a previous webinar.

You can sell access to content using a WordPress membership plugin like Restrict Content Pro, or a more fully-featured course plugin like LearnDash.

Help your client package their knowledge and expertise into evergreen content that people pay for.

Email marketing

The upside of email marketing is that you’re reaching an audience that’s already opted in. So there’s already some level of qualification there. They might have subscribed to receive a newsletter; or they may be existing customers.

Your opportunity here is to set your clients up with an email marketing platform, like GoDaddy Email Marketing, if they don’t already have one. This usually goes hand-in-hand with a CRM, and some CRMs include email marketing as a feature.

With the platform in place, you can work with your client to figure out what kind of emails you want to send.

Email campaigns

I like to think of emails in three broad categories: one-off, recurring, and triggered.

One-off emails are often tied to a unique event. For example, a lot of the Covid-19 emails we’ve received over the past few months were one-offs. Your client might send these for special announcements or major sales.

Recurring emails are sent at the same time every day, week, month, etc. They should only go to recipients who have opted in to receive them. Newsletters, weekly deals, seasonal promotions are all common examples of recurring emails.

Triggered emails, also known as autoresponders, are sent when a certain criteria is met. For example, if you have a client with an ecommerce store, you could send a triggered email to customers who put products in their cart but don’t check out.

Drip campaigns

Drip campaigns, sometimes called a nurture series, are a set of emails sent one after another. They rely on the same autoresponder tech as a triggered email.

Email courses are one example of a drip campaign. Someone signs up for the course, then they’re sent a series of emails, one after another, stretching out over multiple days or weeks. These campaigns are great because they can help your client to build a rapport with customers.

So let’s say you have a landscaping client. They create an email course called Five Days to a Better Lawn. Each email includes a helpful, practical tip for lawn care, along with a link to an unlisted YouTube video that shows how to apply the tip. The call to action nestled in all of these emails and videos is “let us do it for you”.

Could you create something like that for your clients?

Related: Email automation 101

Transactional emails

Transactional emails, also known as system emails, are the emails your client sends in the course of doing business. Think invoices, receipts, booking confirmations, stuff like that.

Most platforms will have generic styling for those emails. WooCommerce has a default template for receipts, for example. Chances are those templates won’t be consistent with your client’s branding. So you can go in and update those templates, customize them, with styling and messaging that fits their business.

Social media management

I know I’m stating the obvious when I say that the only useful social media presence is an active social media presence.

Unless your client is comfortable with living and breathing social media, chances are it’s a daunting task and low on their priority list. So you, as their go-to web expert, can step up to help them keep their accounts buzzing with activity.

Facebook

Let’s start with the Facebook page. I think a Facebook page is really important for a local business. Consider all of the community groups on Facebook where folks ask for recommendations about local businesses.

Now imagine tagging a local business in a group thread and that local business jumping into the conversation. These little interactions add up, and for a local business serving local customers, that helps them stand out from the big brands and chain stores.

So where do you come in? You can help them by setting up their page and connecting it to their site. You could also help them develop a content plan and posting on their behalf.

Related: Entrepreneur’s guide to using Facebook for business

Instagram

It’s a similar situation with Instagram. It’s another way for potential customers to discover and share independent businesses.

Strong visuals matter the most here, but that doesn’t mean you’re limited to video and photography. Text-heavy images work if they’re well-designed, and Instagram captions are like micro blog posts.

If you don’t consider yourself a designer, you could contract out that work — or you could use an app like Adobe Spark, Canva or Over to create the images yourself.

Related: How to get the first 1,000 Instagram followers for your business

Pinterest

Pinterest is interesting. I think of Pinterest as a digital scrapbook. It has social features, sure, but it’s more of a search engine for inspiration and instructions.

I’ve also heard that clickthrough rates from Pinterest pins to web pages are surprisingly good, and a solid chunk of the Pinterest audience is in shopping mode. So if you can connect the dots between Pinterest and your client’s online store, you may have a solid channel of organic traffic that converts.

Related: How to get Pinterest followers for your business

Digital marketing campaigns

Digital marketing campaigns, in my opinion, work best when they’re treated like a premium add-on to work you’re already doing.

To put it another way: you don’t throw a housewarming party when everything is still packed away in boxes. You get the place looking nice first, then you invite people over.

So take your client’s website, for example. The essentials should already be covered. All the information a customer needs, straight through to the follow-up emails after requesting a quote or making a purchase.

Then you go and start thinking about paid campaigns, about landing pages, and sales funnels, and ads and placements. If you don’t have you’re getting ahead of yourself. And you’ll probably waste money because of it.

If you don’t have you’re getting ahead of yourself. And you’ll probably waste money because of it.

Every campaign has an objective, an audience and a budget. The objective could be raising awareness, driving traffic, or making a sale. The audience could be broad or narrow, depending on who you’re trying to reach. The budget is how much you have to spend.

Your opportunity is to help your clients figure all of this out, then set up and manage the campaigns on their behalf. Your pricing could be based on time spent, a flat fee, a percentage of the campaign budget, or some mix.

Facebook and Instagram ads

Get your clients up and running with a Facebook page and/or Instagram business profile first. Then go through the Facebook Blueprint course before you start selling Facebook ad services to your clients. It’ll give you a good lay of the land and you’ll get a nice little certification coming out of it.

Even better, try running ads for your own business, even with a small budget, so you have some practical experience under your belt.

Google ads

As with Facebook, Google has a large collection of courses and certifications that you can go through to get a solid understanding of their products. You’ll find these on the Google Skillshop site.

I consider Google Analytics, Google Search Console and Google My Business as prerequisites – your client should have those set up before jumping into Google ads, as all these services connect with each other.

Cross-channel campaigns

I’m gonna be really brief here because integrated cross-channel campaigns might be more than you need for your clients. These are typically managed through third party platforms that pull multiple channels together (Facebook, Google and others).

If you’ve ever wondered why you’ll see the same ads follow you from an online store to Facebook to YouTube to email and beyond, this is why. Your opportunity, if you choose to take it, is to help your client work with these platforms.

Ongoing retainers

If you haven’t noticed by now, there’s a recurring theme to all of these opportunities. They shift you from being someone who builds websites for clients to someone who helps their clients build an online presence.

There’s a lot to it, and I’m definitely not suggesting that you do all of it. Some opportunities will resonate more with you than others.

Whatever you choose to do, I want you to think about how you keep it going. These opportunities make you more than a contractor. They make you a valuable long-term partner.

Sell your services as a retainer. Free yourself from the feast and famine of one project at a time.

This kind of arrangement is so much better for you and your clients.

It’s better for you, because you’ll have a more predictable income stream. It’s better for your clients because they know they have you to rely on. You’re a member of the team who isn’t on payroll.

Website care plans

You might already be doing this with a website care plan. If you’re not familiar with care plans, they’re basically retainers for monthly support. Your client pays you a set rate per month while you handle tasks like site updates, backups and monitoring. They’re good as a sort of baseline coverage, and it’s a popular project add-on for many of our GoDaddy Pro members.

Related: How to sell website maintenance

Growth plans

Here’s a slightly different take on it: Growth plans. This shifts the conversation from “I’ll protect your site” to “we’ll grow your business”. It’s insurance versus investment. So what you can do is take these new services you want to provide, package them up at different price points, and sell them like products.

For example, you might have a Content Marketing plan that includes blogging and newsletters; a Social Media plan that includes social media setup & management; or a Performance Marketing plan that includes campaign creation and management. It’s completely up to you.

Reports & recommendations

Alright, so this brings us to the end of our session. But before we wrap, I’d like to call out one last thing: client communications.

It doesn’t matter how much great work you’re doing if your clients don’t know about it.

So, if you’re not already sending your clients a monthly report, start doing that immediately. Why? Because it shows your value. It shows that you’re paying attention. It shows them that you’re doing real work.

From this report you can go on to make recommendations. And it’s in those recommendations where you can start to call out opportunities for improvement, where your new services can drop in to help your clients grow their business.

Tip: White-labeled client reports are included in the GoDaddy Pro dashboard. So if you’re using that to monitor and manage your clients sites, you have something to start with.

An effective online presence is more than just a website

We’ve covered a lot of ground in this session, covering different opportunities for new services that can help your clients adapt:

  • Creating content for their website
  • Helping them choose and configure new tech platforms
  • Setting them up with online marketplaces
  • Virtualizing their services
  • Staying in touch with their customers through email marketing
  • Managing their social media profiles
  • Running digital marketing campaigns
  • Keeping things going with retainers/subscriptions

If nothing else, I hope it’s got you thinking about new ways to expand your business.

Editor’s note: Are you building websites for clients? Join GoDaddy Pro to manage all your clients, their websites and GoDaddy products from a central dashboard.

Want more resources like this one? Follow @GoDaddyPro on Twitter. We’re sharing updates, useful links and stories from the community.

The post Webinar: How to help your clients adapt and succeed online appeared first on GoDaddy Blog.

GoDaddy Blog

I need advice on deciding what to do with the upcoming clients and their project development

Hi everyone,

I want to apologize for the long post, I tried to make it as shorter as possible but I wanted to be enough clear. I really wanted to talk to someone and get some advice cuz I feel like I’m stuck on a street without exit.

Also, I believe there might be others who are in the same situation as me so I hope this post will help them too.

Let me give you a short background first

Background:

I own a startup that is providing software development services for companies. The startup consists only of me mainly because I haven’t had the chance to grow a team yet but that’s another story.

I already had some clients that helped me built a portfolio and gain a lot of business experience but because the projects were very small (Prototype, POC) the money coming in wasn’t enough ($ 3K – $ 7K). I mainly used them for personal costs and to build a strong new brand, a website, and lead generation strategy – my biggest issue to date to which I believe I finally found the perfect solution.

As a one-man show, I was in charge of estimating some of the projects and developing them. I’m horrible at estimating software projects. I’m a developer but estimating was never my thing. Because of that (and lack of PM experience), I had some issues with too short estimates and receiving less money for more work and in other cases, the client kept adding new functionalities.

Lesson learned! But till today my main issue was that I was working with clients who were too small, didn’t had enough money, and kept losing my time in meetings without any results.

I’m finally changing the strategy and I’m about to launch a strong lead generation strategy that will result in qualified leads with money who can pay.

That’s is one of the reasons why I’m freaking out. In the best-case scenarios:

  1. You can be a small company with a team including a PM and a few developers
  2. You can be a startup but your team (consisting only of co-founders) have at least 2 developers in it; or 1 Dev and 1 businessperson

And you’ll be able to provide solid PM process and strong development while working on other stuff in the company which requires your attention.

In my case, I do literally everything. Outsourcing some of the work to freelancers was a good decision for some of the small projects but I’m not quite sure for a bigger one. I think that might be the best option but I'm not really sure. I don’t know anyone who has been in my situation or a mentor who can advise me.

I literary need 2-3 full months of paid work and I’ll be able to hire 2 devs

What do you think is the best option or what I should really do? I strongly believe there is a solution to my situation but I can’t find the sweet spot yet.

Thank you for taking the time to read everything.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Webinar: Help your clients sell online beyond WordPress

The world is virtual. It’s a reality we had already been gradually settling into, but 2020 dumped us right into the deep end with COVID-19. Small businesses have been especially hard hit, many of whom, if you’re a web designer or developer, are your clients.

In an effort to help you get your clients through these difficult times, we began our GoDaddy Pro webinar series with tips on how to help your clients sell online with WordPress.

WordPress may not be the best solution for everyone, so we brought back Justin Nealey — host of our Journey series on YouTube — to share some other solutions for selling online.

If you missed it, or you want to see it again, you can watch the recording here:

powered by Crowdcast

Why is selling online so important?

Current events aside, selling online has a lot of benefits for your clients:

  • Increased reach: Small, local business is now worldwide.
  • Convenience: Customers can shop from home.
  • Survival: Adapting to the virtual world is a necessity.
  • Value: An online store makes more money for your client than a basic website.

“Their website is their hardest working employee … never takes off work, never calls in sick, always there, never complains …”

As a website designer or developer, you can charge more because eCommerce sites are more complex. You’ll also have a much easier time communicating ROI to your clients as they see sales roll in from the website.

The 4 components of an online store

Nealey reviewed the four separate parts of an online store that he shared with us last week:

  • Website
  • Products
  • Shopping Cart & Payment
  • Fulfillment

Each part has its own significance, but it’s important not to focus solely on products. The website is particularly important because it’s where your client tells their story.

“If I’m a visitor … and I really fall in love with that brand, and I see that product, I’d much rather buy from them than the site that just has the product.”

Try these all-purpose solutions to help your clients sell online

Nealey kicked off his demos by introducing some interesting options for general online sales to help your client sell just about anything.

Facebook Shop

Surprisingly unknown to many web designers and developers, Facebook has a very robust product listing option for their business pages. Here are some of the highlights:

  • Show products on existing Facebook business page.
  • Link to Instagram posts.
  • Fees: 5% per transaction. Transactions $ 8 or less have flat fee of $ 0.40
  • Product settings for shipping, tax, categories, and even like/share.
  • Products can be added to Facebook Marketplace.
  • Use Pixel to add products from existing online store to Facebook shop automatically.

Tips

  • Your client should complete the initial shop setup, since it will ask for personal information. After that’s done, you can list products for them if they make you an admin of their business page.
  • Facebook may mistakenly detect some products as illegal, but you can appeal.

This is a great supplement to existing online stores or for clients who only have social media profiles and have not set up a website yet.

Ecwid

A favorite choice of our Pro, Ann Marie, Ecwid stands for “eCommerce widget.” Some of the best features are:

  • Setup is easy.
  • Freemium: List 10 products for free.
  • Products are embeddable on most websites.
  • There’s a reseller option with white label support.

Where to sell digital products or online courses

“There are a ton of solutions out there when it comes to selling digital products.”

Gumroad

Gumroad considers itself eCommerce for creators, due the sheer amount of options it offers for selling creative goods. However, you can also use it to sell physical products. You also get:

  • Import your existing email list to a CRM-like customers area.
  • Supports multiple currencies.
  • Embed products on most websites.

Teachable

The ability to sell online courses has seen an increase in demand lately, due to consultants and trainers having to change the way they do business.  Teachable may be one of the more expensive options, but it’s one of the best.

  • Freemium: paid plans
  • Works as a standalone site or with an existing website.
  • Built in marketing tools & sales pages.
  • Dashboard is easy to use.
  • Accepts international payment methods.
  • Variety of options: files, videos, quizzes, code examples, custom code in lessons.

A handy eCommerce solution from GoDaddy

Last but not least, Nealey showed us GoDaddy’s easiest way to sell online: Websites + Marketing Ecommerce. Forgive us for tooting our own horn, but these features are pretty sweet.

  • Easy to use builder = crazy fast build.
  • List products on multiple marketplaces, including Amazon, eBay, and Etsy.
  • Sets up Google My Business profile.
  • Dashboard to manage orders, products, and reports.
  • Sell anything: physical products, digital products, gift cards, even appointments.
  • Built-in COVID-19 sections.

Tip

You can use GoDaddy Pro client access to manage your client’s online store in their own account!

Making sure you’re ready to take some of the market share while businesses are shifting to online sales is good for both you and your clients. With all of these options, you can be sure to do it quickly and effectively.

Editor’s note: Are you building websites for clients? Join GoDaddy Pro to manage all your clients, their websites and GoDaddy products from a central dashboard.

The post Webinar: Help your clients sell online beyond WordPress appeared first on GoDaddy Blog.

GoDaddy Blog

Audio or Video? How are you using Zoom with clients and/or team members?

Zoom has become darling of remote workers amid Covid19.

The platform can be used for video conferencing meetings and audio conferencing (dialing in via landline or mobile).

How are you using Zoom in your business setting? Do you video chat with strangers? With colleagues? Or mostly audio only?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

How to get in contact with potential clients to pitch my saas business?

Let's say I have some software that can help miscellaneous companies do something better. How do I actually get in contact with the owners in order to pitch my business? Should I write an email to their customer support, message them on their social media page, go directly to their office/site and hope for the best? What would be the best approach? Thank you.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

How To Use WHM to Manage Your Clients’ Websites

The post How To Use WHM to Manage Your Clients’ Websites appeared first on HostGator Blog.

This article is part of HostGator’s Web Pros Series. In this series, we feature articles from our team of experts here at HostGator. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their best tips for getting the most out of your website. 

Managing your website with cPanel works great if you’ve only got one or two sites to manage for your small business. But what if you’re building a small business that creates or maintains websites for your clients? 

Managing multiple sites for different clients through cPanel is possible, but it’s difficult, doesn’t help you build your brand and can create security vulnerabilities for your clients. 

There’s an easier way to keep your clients’ websites in top shape, keep them secure and grow your small business brand–WHM (Web Host Manager). In this post, we’ll cover the basics of what you can do with WHM.

What Is WHM?

WHM is an advanced cPanel interface that gives you more tools and capabilities than cPanel. WHM and cPanel work together seamlessly because they’re made by the same company, so you can focus on managing your clients’ sites and building your business. 

WHM access is free with HostGator Reseller, VPS and Dedicated Server accounts. All these accounts give you access to basic WHM. Let’s look at what you can do with basic WHM. Then we’ll cover what VPS and Dedicated Server customers can do with root access WHM.

best dedicated server hosting

What you can do with basic WHM

The thing most users notice right away when they get access to WHM is that they no longer have to manage all their customers’ websites through a single cPanel. WHM lets you create multiple cPanels, so you can set up one for each of your clients. When you give each of your customers a separate cPanel, you start to see the other upsides of WHM, too. 

WHM makes your clients’ sites more secure

One of the biggest WHM benefits is that you can provide your clients a level of security and privacy that you can’t really get when you’re managing multiple client sites on one shared hosting account. 

That’s because on a shared hosting plan, you get a single cPanel on your shared server. The security and privacy issue with managing multiple client websites through one cPanel is that depending on your configuration, all of your clients can potentially have access to each other’s sites since they’re all stored in your cPanel home directory. It’s unlikely that your website clients will deliberately get into your other customers’ sites, but they could do so accidentally and wreak havoc. 

With WHM, you can set up your client Bob’s lawnmowing business website on its own cPanel. That way Bob only has access to his own space on the server. When you then set up your client Jenny’s blog on her own cPanel account, Jenny and Bob never have the opportunity to access each other’s site controls.

Creating separate cPanels for your website clients also helps protect the data they collect on their customers, so they (and you) can stay in compliance with data regulations like GDPR and California’s new Consumer Privacy Act. 

WHM lets you extend your brand 

Many of our clients who resell hosting and manage client websites want to build brand recognition and set themselves apart from other businesses. 

If you’re managing multiple sites with our shared hosting, the sites you create have our name servers—something plus hostgator.com. One of the benefits of WHM is that you can start to set up private name servers with your business domain name. It looks more professional when your customers see your brand in their domain information panel and DNS lookups.

You can also add your logo to the cPanel you create for each customer so they see it when they log in. That makes your business look more professional, creates another touchpoint for your brand and makes customers feel like they’re getting the best possible service from you.

Another way WHM helps you brand your business is that you can set up a branded default page for your customers’ hosting in each cPanel. So, if they don’t have their webpage set up yet, their domain can display a default HTML page that says they’re hosted with your brand. 

You can also make customer service part of your brand with WHM. Instead of telling your customers they need to contact HostGator to reset their passwords, change their disk usage or adjust the number of email accounts they can create, you can have them contact your business, and you can manage those things for them.

What you can do with root WHM

All of those functions make WHM valuable to resellers, design agencies and other businesses that set up or maintain client sites. Some businesses need even more functionality, and for those customers, there’s server-level WHM access.

HostGator offers this root-level WHM access to VPS and Dedicated Server customers. That means you have Super Administrator privileges—you can essentially access and modify everything that’s on the server. That frees you up to modify process limits, MySQL, Apache, PHP and install new software at your convenience. 

What kind of WHM access do you need?

If you want to manage your clients’ websites and do simple maintenance, a Reseller account with basic WHM access is probably the right fit for you. 

If you’re setting up and managing highly customized sites that need specific resource allotments for disk space, CPU usage or PHP variables, you’ll have a better time with a VPS or Dedicated Server plan that offers root WHM access. For example, some Magento eCommerce sites require more resources than you can access with a shared hosting or reseller plan. 

You can always move from a plan with one type of WHM to another, depending on your business needs. For some resellers, basic WHM is a good tool when they’re starting their business. As their client list and technical skills grow, they may decide they need root-level WHM access later on so they can offer more customized sites for their clients. 

What’s the WHM learning curve like?

Let’s say you’re a brand-new reseller and you’re getting started with WHM. How much time should you plan to spend getting up to speed?

The exact time it takes to get comfortable with WHM will depend on your technical skills and your familiarity with cPanel. Based on my customer support experience helping new WHM users get started, I suggest that you give yourself a couple of days to a week to master the basics. Then for advanced functions, you can learn as you go. (cPanel has a virtual WHM tour you can take to see for yourself what the interface looks like.)

The WHM learning curve is worth it. It’s efficient, more secure and far easier to brand your business when you have cPanels for each of your clients rather than 20 or 30 customer domains hosted on a single cPanel. 

Want to know more about using WHM to boost your business? Check out our WHM Getting Started Guide.

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Web Hosting Tips – HostGator Blog

Webinar: How to help your clients sell online with WordPress

More businesses have come online over time, but that trend is moving even faster with COVID-19. With prevention measures ranging from social distancing to shelter-in-place orders all over the country and the world, brick and mortar businesses are rushing to transition to online sales.

Because selling online is so important right now, we invited Justin Nealey — host of our Journey series on YouTube — to share some easy ways to help your clients sell online with WordPress in our first-ever GoDaddy Pro webinar.

If you missed it, or just want to see it again, you can watch the recording here:

powered by Crowdcast

Why is selling online so important?

“Selling online isn’t a nice to have, it’s a necessity for your clients to survive.”

 

There’s no denying the intense, immediate need for your clients to start selling online, but it’s also just a good idea in general.

Some of the benefits include:

  • Increased reach: Your client gets customers from all over the world.
  • Convenience: Customers can make purchases without having to leave their house (or put on pants).
  • Survival: The world is virtual; adapting is the only way to survive as a business.
  • Value: The websites generates more revenue and leads for your clients.

Your clients aren’t the only ones who benefit, though.

If you build ecommerce websites, you can charge more for your site builds, and you can pick up new clients needing to make the shift to online sales.

If you’ve been specializing in informational business sites until now, it may be time to look into branching out to ecommerce.

The 4 components of an online store

Justin identifies four separate (though complementary) parts of an online store:

  • Website: This is separate from the store because it’s where your client tells their story; it’s how their customers interact with their brand.
  • Products: These are the tangible part of the store, the physical or digital goods and services your client sells.
  • Shopping Cart & Payment: This is how your client’s customers will purchase the products, since they can’t just walk up and hand you cash.
  • Fulfillment: An often-forgotten component of an online store, this is how your clients plan to get their products to their customers after purchase.

You probably already understand why the website, products, and shopping cart/payment parts of the online store are important, but it may not be as clear how fulfillment can make or break a business.

Justin shared a story about a friend with a beard oil business to illustrate how important it is to plan fulfillment. Because his friend didn’t have a system in place, he got overwhelmed with orders and had to stop his business because he wasn’t serving his customers fast enough.

Justin recommends talking with your client about their plans for fulfilling the orders that come in through their website, so they have a strategy in place ahead of time.

Simple solutions for selling online with WordPress

The easiest way to help your clients start selling online is through WordPress plugins.

Justin started with 3 plugins he recommends for clients who need a simple solution start selling quickly:

Stripe Payments

  • Quick installation and setup. Roughly 5-10 minutes to set up and start adding products.
  • Good for clients who already have a Stripe merchant account to start selling files, digital goods, or downloads.
  • Take payments directly on the website without redirecting.
  • Requires an SSL certificate on the website.

WordPress Simple PayPal Shopping Cart

  • Has an “Add to Cart” button and creates a shopping cart so shoppers can add multiple products before checking out.
  • Redirects to PayPal for payment.

Contact Form 7 with PayPal & Stripe add-on

  • Good for sites that already use Contact Form 7.
  • Add-ons are free.
  • Built in support for multiple languages and currencies.

A tip from Justin: Update the submit button text. It says “Send” by default, so that might be confusing to customers when they’re expecting to make a payment.

Try these WordPress plugins to help your clients sell online

During the webinar, Justin demonstrated the Contact Form 7 and WooCommerce solutions for us, giving us a quick overview of setup and some use case scenarios. He also recommended plugins to use for specific types of online sales.

Here’s a quick breakdown of his recommended solutions:

RestroPress

What it’s for: Restaurant order and delivery.
Benefits: You can set up a minimum order amount and a lead time to prevent orders that are too small to be worth delivering and to allow time to prepare the meal before delivery.

Paid Memberships Pro

What it’s for: Membership or paywall for premium content sites, subscriptions, and more.
Benefits: Freemium – most people can get by with the free version, but the paid version has a lot of additional features.

Easy Digital Downloads

What it’s for: Downloads and other digital products.
Benefits: It’s easy to set up andsupports tons of payment gateways

WooCommerce

What it’s for: Everything.
Benefits: WooCommerce is the most popular ecommerce platform on the web. If you have WordPress Ecommerce Hosting from GoDaddy, you also get nearly $ 1000 worth of WooCommerce extensions for free.

Build confidence in WordPress with your clients

One attendee brought up a really important question:

“How do you convince customers that WordPress can be easy to use to sell online?”

Getting your client to buy in to your chosen platform or strategy is probably the most important part of this process, and Justin had some useful tips to share on that as well.

  1. You set it up for them.
  2. Use one of the easier plugins. If they don’t need the flexibility of WooCommerce, you can use one of the less complex options, like the Stripe plugin.
  3. Record tutorials. Record yourself talking through product setup and other tasks so your client can refer back to them when they get stuck, and you can re-use the same tutorials for future clients.

This is a great time to consider expanding your web design & development services to ecommerce, since businesses are eager to start selling online due to COVID-19.

If you’re new to selling online with WordPress, these tips and demos will give you a jump start.

Editor’s note: Are you building websites for clients? Join GoDaddy Pro to manage all your clients, their websites and GoDaddy products from a central dashboard.

The post Webinar: How to help your clients sell online with WordPress appeared first on GoDaddy Blog.

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[Varo Money in The Paypers] Former Moven clients to transition to Varo

US-based Varo, a mobile banking service provider, has announced to accommodate the former clients of digital bank Moven.

Read more here.

The post [Varo Money in The Paypers] Former Moven clients to transition to Varo appeared first on OurCrowd.

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