Thriva raises £4M from Target in an era when at-home blood testing is more crucial than ever

Thriva emerged in 2016 as an at-home blood-testing startup allowing people to check, for instance, cholesterol levels. In the era of a pandemic, however, at-home blood testing is about to become quite a big deal, alongside the general trend toward people proactively taking control of their health.

It has secured a £4 million extension to its Series A funding round from Berlin-based VC Target Global . The investment takes Thriva’s total funding to £11 million. The investment comes from Target Global’s new Early Stage Fund II and will top up the £6 million Series A raised in 2019. Existing investors include Guinness Asset Management and Pembroke VCT.

Thriva has processed more than 115,000 at-home blood tests since 2016. Interestingly, these customers actually use the information to improve their health, with 76% of Thriva users achieving an improvement in at least one of their biomarkers between tests.

The startup has also launched personalized health plans and high-quality supplements, scaling up its partnerships with hospitals and other healthcare providers.

Founded by Hamish Grierson, Eliot Brooks and Tom Livesey, it claims to be growing 100% year-on-year and has expanded its team to 50 members in the company’s London headquarters.

In a statement Grierson said: “As the world faces unprecedented challenges posed by the coronavirus crisis, we have all been forced to view our health, and our mortality, in a new light.”

Speaking to TechCrunch he added: “While there are other at-home testing companies, we don’t see them as directly competitive. Thriva isn’t a testing company. Our at-home blood tests are an important data point but they’re just the beginning of the long-term relationships we’re creating with our customers. To deliver on our mission of putting better health in your hands, we not only help people to keep track of what’s really happening inside their bodies, we actually help them to make positive changes that they can see the effects of over time.”

Dr. Ricardo Schäfer, partner at Target Global said: “When we first met the team behind Thriva, we were immediately hooked by their mission to allow people to take health into their own hands.”

Startups – TechCrunch

Why it’s crucial for all Amsterdam-based startups to join this event on May 13

The Dutch startup ecosystem, especially the one in Amsterdam, is one of the largest contributors to the country’s economy. As per a Dealroom report, there are over 4,311 home-grown tech companies, which created more than 108,000 jobs in the Netherlands alone. With startup value creation of over €44 billion, it would be an understatement to say that startups are crucial for the economy. 

With startups’ contributions being notably paramount, it goes without saying that they need to be included in decisions impacting them. Keeping this in mind, Allied for Startups, together with StartupAmsterdam and other startup ecosystem partners,, Dutch Startup Association and Considerati is holding a webinar to guide startups through the challenges of the new legislation and share concrete action items to engage with policymakers at a national & EU level. Basically it’s a step to make the upcoming Digital Services Act startup-friendly.

Here’s why it’s critical that startups based out of not only Amsterdam but The Netherlands and Europe, should attend the event.

How Digital Services Act impacts startups

The Digital Services Act (DSA) is important for startups to take note as it affects all platforms hosting user-generated content, which qualifies as hosting intermediary services. This means that from social media platforms to rating & review platforms, and from web hosting platforms to online media sharing platforms, every digital services company will be impacted. 

The DSA will also impact other facets of digital services startups. The webinar aims to generate awareness about the act and ensure that its goal is to make it easier for startup founders to establish a platform startup and scale it across the continent. The DSA needs to build on some key proposals put forth by Allied For Startups, which are:

  • Provide a set of simple, harmonized rules for intermediary liability exemption. This will ensure that startup entrepreneurs have straightforward rules for platforms hosting third-party content in Europe. 
  • Keeping a prohibition on general monitoring obligations so that startups are not forced to monitor all content users upload on their platform with costly and ineffective filtering technology.
  • Preservation of country of origin to provide startup founders with the foundation to scale-up across Europe. 
  • Making rules for ensuring that startups can work towards being compliant with them from day one. 
  • Creating and implementing sandboxes and other tools for promoting entry of new services in the market. 

The goal of this event and the online roadshow would be to raise awareness about the new act. Needless to say, people participating in the campaign means a better opportunity for raising awareness.

Register for the event today!

The webinar and online roadshow will be hosted on May 13 at 11:30 AM CEST. Registration for the online event is free and one can head over here to participate. The event will feature prominent speakers such as:

  • Constantine of Orange-Nassau (,
  • Prabhat Agarwal (European Commission),
  • Kim van Sparrentak, (MEP GroenLinks)
  • Jan Middendorp (MP, VVD)
  • Judith Huisman, (founder MeetingSelect)
  • Benedikt Blomeyer (Allied for Startups)

Check out the video over here –

DSA Webinar 4 Startups

Allied for Startups, together with us at StartupAmsterdam and other startup ecosystem partners,, Dutch Startup Association and Considerati aim to guide you through the challenges of the new legislation and share concrete action items to engage with policymakers at a national & EU level. Join the discussion: #startups4dsa #EU #digitalservices #startups

Geplaatst door StartupAmsterdam op Donderdag 7 mei 2020

Image credits: Shutterstock

This article is produced in collaboration with Allied For Startups. Read more about our partnering opportunities.

The post Why it’s crucial for all Amsterdam-based startups to join this event on May 13 appeared first on Silicon Canals .

Startups – Silicon Canals

“Making employees feel valued and important is crucial”: Interview with CoachHub’s co-founder Yannis

Keeping your employees engaged and motivated is an important task at the best of times, let alone during a crisis.

It used to be that an offer of stability (including a regular salary, a health insurance package and pension contributions) would do the trick, but nowadays it’s a little more complicated. Employees seek a sense of purpose, belonging, inclusion and personal growth – they want to grow alongside of a community that is going somewhere, and doing something important.

So how do you address each employee’s individual growth plan? In 2018, entrepreneurs Yannis Niebelschuetz and Matti Niebelschuetz created CoachHub, a talent development platform that allows organizations to create a personalized, measurable and scalable coaching programme for the entire team, no matter seniority level. Benefits include higher productivity, performance, staff retention and more meaningful relationships.

We were able to sit down with CoachHub’s co-founder Yannis Niebelschuetz to ask him about the biggest de-motivators for teams, why founders should care about coaching their team, coaching leading to more diversity in leadership, and their survival tips during the coronavirus pandemic.

Thank you for joining us Yannis! We’re excited to learn from your experience at CoachHub. To start us off, could you briefly pitch us on why founders should care about coaching their team?

Coaching is proven to be the most effective people development method to ensure long-term behavioural changes and the targeted transfer of learning. Personalised coaching not only develops employee skills and improves company efficiency, but it also boosts employee satisfaction and talent retention. In times of change, individual coaching promotes successful adaptation and gives your workforce sustainable development opportunities that benefit the individual as well as the business as a whole.

Historically, coaching has only been available to the most senior employees in large businesses, due to cost and logistical challenges of hosting sessions. However, that is no longer the case, as technology like CoachHub democratises this access to expertise in a way never before possible.

You’ve talked before about the drivers behind employee satisfaction and engagement evolving over time. We’ve gone from caring about our paycheck, to wondering about the impact of our work. Could you tell us more?

There have been lots of studies linking purpose to productivity, and it’s no secret that people are now realising that money in the bank is far from the most important thing in a job. It’s not about one thing or the other though – paying well and providing tangible benefits, such as extra holiday, is still very important. But the advantage of tailoring your offering to help people find job satisfaction is that engaged employees are not only happier and therefore more likely to stay, but are also more productive for the business.

On the other side, what do you think are the biggest de-motivators at work nowadays?

On the flip side, the killer of productivity is poor internal communication. It underpins everything that a business does, and is the key to ensuring your employees feel valued and, crucially, that they know what they are working towards. A lack of belief or understanding about the bigger organisational goal, and where each individual fits within the greater team, is usually a trigger for disengaged and disinterested employees.

In a nutshell, how do you think founders can make sure their remote team members can stay engaged and productive?

Again, the most important thing is communication – it’s easy to underestimate how much communication takes place in an office, whether catch ups round the proverbial water cooler, or even just the cues we get from tone or body language. Founders should make an extra effort to have regular face time with their staff and make sure the team dynamic isn’t lost.

Making employees feel valued and important is crucial to maintaining engagement and productivity, but it is also important to remember that in these times of immense change, not everything will stay the same. Keeping to routines is important, where possible, but founders should remember that not everyone will be working from the same situation. Adjust your standards accordingly and always try to remember that there is a human behind every screen.

Given that many teams are now working remotely due to the pandemic, how do you see this playing out? And how is tech adapting to the challenge?

This is undoubtedly the biggest challenge of our lifetimes, both medical and economic. That said, I have always been a huge believer in the ability of talented people to find solutions to every challenge and this is no different. As we are seeing with the huge switch to remote working, there are a number of innovations emerging to help tackle the challenges of living and working in isolation from your friends and colleagues.

We certainly don’t expect to see everything revert to how it was, once this is over. It has taken some extreme circumstances to force digitalisation across industries, but in many cases, these tech solutions will become the established norms. This crisis has unfolded extremely quickly, so it is understandably taking a little while for technology to adapt and catch up. But it will do, and we are likely to see some significant advances in innovation in the course of this year.

How has your startup been specifically affected, and do you have any survival tips for founders?

All businesses have been affected, and CoachHub is no different. Our team is all working remotely, of course, but, given that we provide a technology solution, we’ve not seen a dip in our sales. There have certainly been some sectors where conversations have slowed, and others which have thrived. It’s a case of staying as agile as possible, being sensible with managing outgoings and, crucially, trusting in your processes, your product and your team.

The workforce of the future could be quite different to what we are used to today. What do you predict for the next 5-10 years, and how do you think HR tech will need to evolve?

The major challenge facing HR tech is achieving personalisation at scale. The core value of HR is always going to be the ‘human’; traditional analogue methods worked well on a small scale, but are ineffective in larger situations. Coaching is a prime example of this – the cost and logistics of organising face-to-face coaching means that it isn’t a viable option at scale. Equally, the human element of coaching has to remain, as people don’t want to talk to a chatbot. The challenge is how you can effectively take this human element to everyone.

AI and machine learning is developing in use cases in the sector, but are still both best applied to supplement a personalisation or human element. The evolution of HR technology will see this personalised and predictive element installed across the sector, providing truly tailored offerings to each and every employee.

Thinking now about leadership, what advice do you have for startup founders leading their first team?

Communicate and delegate. Starting a business can be an all-consuming job, and it becomes your life. But the urge to shoulder everything yourself must be tempered – share updates with your teams and trust them to do their jobs. Make sure everyone knows what the vision is and that everyone is pulling in the same direction to achieve a common goal.

Taking into consideration more diversity in leadership, do you think coaching could have a hand in levelling the playing field?

Coaching is a brilliant development tool because it deals with the individual, and we all have different strengths and weaknesses. But coaching has traditionally only been open to the select few in senior positions, who are statistically more likely to be white, middle-class men. With digital coaching, the aim is to democratise personal development and enable anyone, at any level in a business to improve their skills, and therefore help the next generation of leaders to emerge.