I was meant to give a 60 minute presentation for an interview for a head of growth role at a startup, then Covid happened so I never got to give it. So I’m going to do 6 little blogs on the slides I would have presented and publish them here as not to waste the time I put in. This is 1/6 – Intro.

This was a 60 minute presentation that I was going to have to give as a final round for a head of growth role before Covid happened and I never got to give it, I really don't want it to go to waste.

It comprises a few key parts, and despite the slight romanticising of a ‘growth hacker’ role over the last couple of years, it’s anything but a telenovela. These were the slides.

  1. Intro
  2. Data friendliness
  3. Manufacturing creativity
  4. Diversifying growth
  5. Mission evangelism
  6. Rate limiting steps

I am a growth hacker, but I think it may have also changed slightly since Sean Ellis made the differentiation in 2010 between marketer and growth hacker: Sean coined the term when he couldn’t find anyone to replace the work he was doing as a marketing consultant at this time, issuing the need for a new job specification altogether.

This would have been my introduction, simply highlighting a few key areas that would make for a fantastic environment for a growth lead to come in.

Firstly, growth is still true north

If retention suffers, if the brand is dragged through the mud, if the campaigns starts to open a wormhole into a universe with giant eye-eating monsters; that simply isn’t the growth hacker’s problem. As a blinkered horse charges, as a berserker cleaves heads; one is not to reason why, one is but to grow or die.

In the most simple of terms, any job that does not involve THE number going up, is not the responsibility of the growth team.

Secondly, have a North Star Metric

This is THE thing you can base your company’s success on. Defining this will help a growth manager remain streamlined in their work. It will also encourage absolute transparency and efficiency with work. ‘How does the work you are currently undertaking help us achieve our goal?’

If you haven’t worked it out yet, do it now.

Thirdly, understand the simple sum behind growth.

UX + Product + Marketing = Customer Advocacy.

Advocacy + Growth Marketing = Successful growth

This is simple. If the product does not have a gradual upwards trend organically, then do not expect a growth marketer to come in and fix this. Growth hacking is a way of making as many eyes and ears as possible see the product for what it is, it is not tilting what the product is in order for it to be more appealing to the audience.

I have had to do the latter, it ends poorly.

Finally, good ideas are systematised.

Sitting around waiting for awesome things to happen is like waiting for lightning to strike on a summer’s day. As a company, create processes that drive creativity and free thinking.

———————————————————————————

I will publish the first blog tomorrow regarding data friendliness. I couldn’t think of a better way to explain it. It essentially means becoming incredibly knowledgeable about the processes and percentages that lead to a conversion, across the whole marketing effort.

Feel free to ask me questions along the way, it's going to be a cathartic journey.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

What advice would you give someone who is considering working at a start up? What questions should a potential employee ask before signing on?

I am not sure if this is the correct place to ask these questions, but I have been working at a large corporation for most of my career. I was recently introduced to a person who is running a startup, and we set up a time next week to discuss an opportunity there. What questions would you want answers to if you were considering such a dramatic career change?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Note to self — Never give up on your dreams

About 6 months ago I started working on a small project. It was a side project. I had this problem that had been bothering me for a while, I talked to friends and colleagues about it. I didn’t have much time to work on it though. I was in the final stretch of my degree and my capstone.

Nonetheless, I got to work. Every bit of free time I had — in the mornings before class, on weekend and late nights — I dedicated myself to building my mini little side project.

About a month later I had a working app. When I say working, I mean it didn’t crash, and it was so far from what I had in mind it was embarrassing. Screw it though, I published it. Nothing happened. I continued working on it in my free time and started building the features that I wanted. To help myself. This tool was truly something that I wanted and in fact had convinced myself I needed.

Apparently, others were interested too. From a simple gif that I posted online, a few people left their email, and wanted to try it out. Initial feedback from these users, my friends, and my roommate was almost null. They thought it was pretty, and some even said it saved them a couple times, but no real praise was given. More concerningly, no criticisms. I think my roommate was just being nice, and the other users simply stopped using the app.

What did I do? I did what I knew I could. I reached out, I asked for feedback, suggestions, and comments. I continued working in the background, constantly iterating. Low and behold, after some time, I got some feedback. Some good, some bad. I thanked everyone who responded and told them to keep sending any feedback. I fixed things, I changed things, I iterated.

As more and more people tried out the app, I kept on reaching out manually and continued the cycle.

Now 4 months in, I had gone full time on this “Side project”. I committed myself to seeing through my vision. I did however, take note daily of the looming stress of not having any real income, and dedicating 95% of my time to something that I simply just wanted to work on, not that had any promise or guarantee of success. I was, you could say, building a small startup.

Things intensified, I decided I needed to make this thing real. I needed to focus on the early adopters who were willing to pay for an unproven tool — the ones who provided real feedback, were invested in the tool, and actually wanted it to succeed.

Unfortunately, the situation just got tougher — users had lots of praise but also equal amounts of confusion. I continued pushing forward, continued iterating, stretching my days to as long as possible; essentially working for as long and hard as I could, fueled only by small plaudits from users. I was making a sacrifice familiar to so many founders, managers, hackers, nomads, and the like. Your friends, family, and other life aspects suffer while you work. While you commit yourself so wholeheartedly to a dream. It sounds aspirational, but it is in fact a very daunting, unrelenting, daily struggle.

Finally, someone very close to me snapped. They said, “I’m tired of seeing you do this, working away at nothing”. This wasn’t new. Doubt and disapproving judgements were constant. I reassured and tried to communicate my vision. No luck.

This weighed heavily on me. Really I only faced two options. Give up, and get on with a normal life. Or continue working on my dream, at the sacrifice of myself, friends, and family.

I chose myself.

Not 30 minutes later, and the reason for writing this piece, I received an email. I will never forget this moment. I received a notification that one of my users became a paying subscriber. A small light in a dark, lonely cave. I felt a rush of emotion.

I am writing this to tell myself, and maybe even you the reader, do not give up. Do not lose hope. Stay ever optimistic, foolish, and persistent. Evaluate yourself and your dreams daily and improve. Do not give up simply because they aren’t working out just yet. People on the internet, your own doubts and family will tell you to give up. To “stop wasting your time”. Your dreams are your dreams, own them. I will end this with a quote that has stuck with me:

"I can't imagine a person becoming a success who doesn't give this game of life everything he's got." – Walter Cronkite

PS if you’re feeling down, need some motivation/advice/ or just someone to talk to feel free to reach out. I’d be more than happy to chat.

If you want to checkout the tool I’ve been working so hard on you can see it here: https://www.partizion.io/

Stay hungry, stay foolish,

Matthew

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Can Function From Home – Sure You Can, But Give Me An Idea To Follow?

It only invite associated with money unwanted situations and frustrations for one. If you have never had much money before you can imagine may change for your worst when you have money a person are only thinking concerning the good belongings.

To web from home has benefits. One great advantage is can choose when you’re ready to work and when you need to recuperate. You don’t have to listen in your own boss and work whenever he speak to you to. You are able to control residence time.

Set yourself realistic targets and in turn give clients realistic work deadlines. Never underestimate how a lot of time it can take to obtain a task done, otherwise, video game of day time if experience not completed the tasks it can be quite frustrating. So set realistic goals and targets in bite size chunks that you are manage a step at an era.

Isolation. Work with work at home mothers are very used towards the social interaction working a great office. This can help curb give a lot of girs an a sense of isolation coming to home the entire day with their kids and often alone for most of time if their kids are school age. Involved with important attempt and to keep some type of adult social interaction.

Working out or exercising is important. It not only helps you remain fit, additionally, it helps inspire you and make your self-confidence. Removing reason for working out may be the it might help reduce fatigue. Regular disciplined working out will also keep you healthier as it cuts down on the likelihood of you contracting some illnesses and sicknesses. With increased strength and metabolism, you’ll give you the chance to achieve more from a better path.

Starting quite business helps to choose how much income you need to earn. Where? You just have to prefer a quality work from home enterprize model to work on. A business that works on the concept of compound is a great way in which to achieve financial freedom.

Cleaning Products and Services – Another home business for moms has something related to keeping your home clean and neat. For a mom, you surely precisely how to have a house sharp. You can offer cleaning products and tools locally and on the net. Show them how clean your property is after possess used the. You may also hire a staff to provide cleaning answers. You may also need to join them in cleaning a client’s home.

One thing you can do if in comparison to possess a successful enterprise is getting signed at the an associates program. You can work on getting your business name out there, and which could fundamentally enhance your bottom order. Do your homework and see affiliate programs you are curious about.

For pre-development/pre-users/pre-revenue startups, do investors even give a damn that you have forecasted unit economics?

Say, you're trying to get funded on your idea, the plan, the team, the blueprint — in pitching to investors at that stage, are the unit economics such as LTV:CAC important at all?

Because it's (largely) conjecture at that point, I'm wondering if it's something that really matters or not in the eyes of an investor.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

How do you determine how much equity to give people?

Do you know (or are there any resources or guides that explain how) to determine how much equity to give someone? When starting out 5, 10, even 15% doesn’t sound like a lot but as a company grows that could end up being a big chunk. I’m not clear how all of that is determined… and also if it changes. For example if you start a company and give 25% to someone and you have 75% but your company grows to have 500 employees and you want to give equity, you wouldn’t want to take it all from your 75% would you?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Give us your seed round and we will send back double

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.

This week was full of news of all sorts, but as we recorded both Danny and Natasha “not Tash” Mascarenhas were still locked out of their Twitter accounts after a proletariat revolution on the social platform saw the ruling Blue Checkmark Class forced into silence. That’s not really what happened, but it sounds better than actually went down at Big Social.

Anyway, Twitter accounts or not, the three of us gathered to parse through a wave of news:

It was a lovely time and there is a bit of show news. Namely that Equity is coming back to YouTube either this week or the next. So if you want to see us talk, soon you will be able to! Again!

Oh, and follow the show on Twitter. If you can, that is.

Equity drops every Monday at 7:00 a.m. PT and Friday at 6:00 a.m. PT, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts.

Startups – TechCrunch

SaaS and cloud stocks finally give back ground

After a heated run, SaaS and cloud stocks dipped sharply during regular trading on Monday.

According to the category-tracking Bessemer cloud index, public SaaS and cloud stocks dropped around 6.5% today, a material blow to the value of some of the world’s most highly valued companies, measured by sector-averaged revenue multiples.

After recovering all their COVID-19-related losses earlier this year, SaaS and cloud stocks kept on rising, reaching new all-time highs with regularity. But earnings season is starting, meaning that the value of modern software and digital infrastructure companies will soon be tested against Q2 results — results that were recorded fully during the global pandemic.

To hear bulls — both private and public — tell the story, COVID-19 and its ensuing workplace disruptions have provided software companies with a huge boon. Namely, that customers current and future have radically changed their procurement models and will need more software solutions, more quickly, than they previously anticipated. (Stay tuned to The Exchange for more on this later in the week.)

The thought that there are more and better customers coming for SaaS and cloud companies made them relative safe havens in otherwise turbulent public markets; while other industries had uncertain demand curves, the thinking went, software companies were being pushed forward by an accelerating secular shift.

Today, however, the broader markets slipped from early-day positions of strength while SaaS and cloud shares dropped sharply. Prior patterns in investor behavior didn’t hold up, in other words.

Why today brought such sharp selling is not clear. No more, really, than reasons for prior days’ gains were clear at the time. Profit taking? Rotation to other sectors? Whatever you want to ascribe to the day’s declines you can make stick.

For our purposes here at TechCrunch, the dropping share prices of public software companies serves as an anti-signal for late-stage valuations in SaaS startups, and a general headwind toward venture investors making more early-stage bets in the sector. Of course, one day doesn’t change the game. But several days of sharp losses could begin to change sentiment, and days when shares of modern software companies drop by 6% are few and far between.

Earnings are next, but for many companies in the SaaS and cloud world, reporting their results just got easier. When expectations drop, everyone loses a bit of worry, right?

Startups – TechCrunch

Are we there yet? Neuralink progress update next month could give us a deeper look into Elon Musk’s brain-computer

Elon Musk unveiled Neuralink back in July 2019 as a startup specialising in brain-computer interface (BCI). The premise is simple wherein numerous thin wires can be implanted in a brain to intercept signals being fired by a group of neurons. However, the presentation where Musk introduced the technology and talks about the possibilities is definitely exciting. Now, Elon Musk is gearing up to release new updates on the project. 

Neuralink progress update coming in August

In last year’s presentation, Elon Musk said that the first generation Neuralink devices would be used to treat brain diseases such as Parkinson’s, before allowing people to “ultimately achieve a sort of symbiosis with artificial intelligence.” The next update on where the company has reached in its milestone will come in August. 

Musk is known for cryptic tweets and he recently tweeted, “If you can’t beat em, join em, Neuralink mission statement.” This was followed by, “Progress update August 28” and “AI symbiosis while you wait.” The second tweet is straightforward and suggests that another briefing regarding Neuralink’s progress will happen on August 28. However, the first and third tweets are rather unique. 

Rather than reading too much into them, there’s a good possibility that the tweets are simply a play on words. Musk views AI as a threat to humanity if its development is left unchecked. So, “If you can’t beat em, join em” could simply mean ramping up our capabilities to match an AI’s, which is one of the things Neuralink aims to ultimately accomplish. 

What to expect

it’s not yet known what could be unveiled on August 28 at the next Neuralink progress. However, speculations and rumours making rounds on the internet are ranging from possible to sci-fi. Since Neuralink is yet to receive regulatory approval for human trials, we don’t expect to see the technology in action. 

A video of how the tech has been used in animals could be revealed since Musk previously said that a monkey was able to control a computer with his brain, thanks to Neuralink. But we will have to wait until the official announcements are made as this is merely speculation. 

Neuralink’s Brain Computer Interface uses thin wires that can be implanted in a brain to intercept neuron signals. Intercepting these signals could enable the company to understand and treat brain disorders such as Parkinson’s, and preserve and enhance brain function, and more. 

Musk has also made some futurist claims regarding Neuralink’s capabilities. One of them is making language obsolete within the next decade. “You wouldn’t need to talk…  we could still do it for sentimental reasons,” he said on the Joe Rogan Podcast. “You would be able to communicate very quickly and with far more precision… I’m not sure what would happen to language. In a situation like this it would kind of be like The Matrix. You want to speak a different language? No problem, just download the program.”

The post Are we there yet? Neuralink progress update next month could give us a deeper look into Elon Musk’s brain-computer appeared first on Silicon Canals .

Startups – Silicon Canals

Work From Your Home Job Opportunities Don’t Give Good Results!

Cosmetics and Care Products- Lots of individuals are seeking nice products. You can buy and resell some cosmetic and personal care products that you like to use. Think of the soaps, shampoo, body wash different products which and your family use. May likely also in order to sell comparable thing cosmetic products you turn to. Again, it is easy to sell them online and offline.

With that in mind, those pumped up about make money from home in Idaho should trend with alerting. work from home jobs that promise a lot of money from our little investment of your are not legitimate. Legitimate online jobs will always demand that the applicants have specific skills suitable for that type of job.

One the simplest way to work part time from house what as known as affiliate marketing campaigns. First of all, affiliate marketing is in addition needs to a product to promote, and enterprise pays you with a commission.

Self discipline is main. If you can’t stay on activity without someone telling you what to do, work at home isn’t in order to be work out so well for somebody. It may not be impossible, but it will not be easy either. Since many work at home jobs pay on production and that all employers expect productive employees no matter how they’re paid, you can’t slack off just because you’re not in the office.

One really best home-based opportunities for mom is mail-order sales combined with network marketing sales. Associates mom to mail out postcards, fliers or sales-letters and she’ll also involve the kids in her work both at home business. Getting the kids work with her they are learning to work together to be a family and in addition they earn their allowance. This teaches and reinforces responsibility. It is great for all involved!

Do there’s the ability to handle the regular operations at real estate during the hours that you will be working their home? Many people who start desiring to set up a home business fail straight out of the gate.

Work-at-home moms have to prioritize themselves, household and their career above anything other than you. Kids desire to always be around their mothers and do not care in the event the laundry is done or undoubtedly. It is thus important setting priorities showcase children feel like they are loved. For example, in cases where a child is actually in a school play, the mother can choose him or her while her husband cooks dining. The husband and kids will also help in preparing meals refund guarantee . shall be a family bonding activity. Generally if the mother gives her full attention to her family, they could leave her alone when conscious of for her to hard work.