Tapping into a wider market

So I have had previous success entering a relatively small market (aviation) selling a low tier product. However I am now seeking to sell a similar product, except this time to a wider market (backpacking/traveling). My previous traffic was all organic and mostly word of mouth so would I have success using that same approach this time?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Portobel turns food producers into direct-to-consumer businesses

A startup called Portobel is working to help food producers shift their businesses so they can support direct-to-consumer deliveries.

Portobel is backed by Heroic Ventures and led by Ranjith Kumaran, founder or co-founder of file-sharing company Hightail (acquired by OpenText) and loyalty startup PunchTab (acquired by Walmart Labs).

Kumaran told me that he and his co-founders Ted Everson and Itai Maron started out with the goal of improving the delivery process by using low-cost, internet-connected devices to track each order. As they began testing this out — primarily with dairy companies and other producers of perishable goods — customers started to ask them, “Hey, you can monitor these things, can you actually deliver these things, too?”

So last year, the company started making deliveries of its own, which involved managing its own warehouses and hiring its own drivers. Kumaran said the resulting process is “a machine that turns wholesale pallets into direct-to-consumer deliveries.”

He also emphasized that the company is taking safety precautions during the pandemic, ensuring that all of its warehouse workers and drivers have masks and other protective equipment, and that the drivers use hand sanitizer between deliveries.

Portobel warehouse

Image Credits: Portobel

Portobel currently operates in the San Francisco Bay Area and Los Angeles/Orange County. Kumaran said the COVID-19 pandemic has only accelerated the demand for the startup’s services, with the number of households it serves tripling since April.

That might sound a little surprising, since supermarkets were basically the one store that customers are still visiting regularly. Plus, there are a range of grocery delivery options.

However, Kumaran suggested that the D2C model is better for both producers and consumers. Producers get recurring orders for larger packages of food. And for consumers, “If you buy straight from the wholesale producer … everything’s in stock.”

As for delivery, he said that when you buy your groceries online, things are being packed and dispatched at your local store.”

“All those things about selection and availability, put those aside — the modern grocery store is not set up for efficient e-commerce delivery,” he added. “They need to block the aisles to pick up product, there’s no dedicated place to dispatch deliveries. That’s kind of why, if you’ve tried [grocery delivery], there are unpredictable delivery windows. It’s a challenge for these guys to scale online.”

Portobel’s customers include San Francisco-based grocery company Moo Cow Market. In a statement, Moo Cow founder Alexandra Mysoor said, “The pandemic has propelled retail as we knew it into a new wave, blending and merging all past and current forms of commerce. That’s where companies like Moo Cow Market enter and can scale and grow thanks to services like Portobel.”

Startups – TechCrunch

How you can understand that your startup idea has a potential to grow into a $bn company

  1. Startup is a company that is designed and created to grow quickly. If you don't grow fast it is a small business.

  1. Startup idea is a hypothesis. The challenge is the way startups construct this hypothesis. This would be a pitch to the investor.

  1. The pitch consists of Problem, Solution, Insight (why your experiment is going to be successful)

  1. Problems should be popular (many people would have it), growing (people suffer from it more and more), urgent (solution should be found asap), expensive (current ways to resolve the problem are costly), mandatory (you cannot just avoid this problem), frequent (it occurs regularly).

  1. Ideal picture of the problem: more than a million people have this problem; the market has 20%+ annual growth; you can resolve the problem right now; right now this problem costs a lot of money; possibly this problem was caused by a change of regulation; people need to find solution to the problem several times per day.

  1. Solution: be careful, and do not try to start with solution and then move on to a problem. It is called: "Solution in search for a problem" (SISP) – and this won't work in the long-term.

  1. Insight: explain why this solution is going to work. Focus on unfair advantages.

  1. Unfair advantages: founders, market, product, acquisition, monopoly. Do you have one or more of them?

Now try to analyse your project based on these criteria: Problem, Solution, Insight.

Based on the lecture "How to Evaluate Startup Idea" by Kevin Hale

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Startups – Rapid Growth and Innovation is in Our Very Nature!

[Kemtai in Blogarama] Kemtai Brings Artificial Intelligence Into Your Home Virtual Workouts

Kemtai launched its Artificial Intelligence (AI) virtual personal trainer web app in South East Asia today. Home fitness enthusiasts can now improve their exercise form and Performance and enjoy a more effective workout with programs designed by different trainers from all over the world whenever they want.

Read more here.

The post [Kemtai in Blogarama] Kemtai Brings Artificial Intelligence Into Your Home Virtual Workouts appeared first on OurCrowd.

OurCrowd

You Can Advance Function From Home With Put Into Action

Just as you get breaks whenever work right out the home, you need to breaks whenever you work at your home. Get up, stretch, stimulate the kids, do a little exercise, take action other than work. You need to will be productive a person give the human brain and body the breaks you really want.

With becoming said said, buying a target niche is essential to your success with a really part time work from the house. A lot of times people will choose one product they hardly know anything about, and promote it because intelligent a high commission. If you never have used a certain skin cream and you need to promote it because there’s a high payout, you might do mainly because the only part onto it that such as is benefit commission. If you would like to start earning money from home, you’ll want to pick products you be aware of the best. It’ll show better in your marketing.

A great home based business tip you are able to do is to function as professionally as you’ll. A website that looks unkempt and unprofessional may drive customers away. Get ideas off their professional sites, so backseat passengers . how to create one.

Once you are ready to work from home, do not let people make decisions for you who haven’t succeeded online. Find the right marketing niche and work very hard, you can accomplish any goal you set for yourself. Companies rather cut costs and ask people stay real estate. They give you your equipment to begin with your kids. Make sure to search very difficult to find appropriate company with regard to right for you. The sky truly is the limit!

Home-based jobs- Another great home business for moms’ option is always to apply for many different home-based contracts. You can surely find ideal job anyone. However, is vital to keep to pertain to a legit job advertisement only. Could involve save you time and effort. Some regarding work at home jobs that you could apply for include writing, web and logo designing and translation jobs. Look at the best one to suit your skill and you can surely earn in excess of what an individual might be expecting. Establish your own business by hiring your workers and distribute the work load. With this, you could have to get regular clients and pay your staff on the time.

Smartphones tend to be wonderful for home business, but companies want believe getting a tablet computer for your home business besides that. Tablet computers are also touchscreen and also the displays could be larger compared to a smartphone. Use tablet computers for viewing the web or generating presentations. Tablets come in the number numerous varieties. The apple iPad and apple ipad tablet mini are top tablet sellers. There is also a sizable market of Google android tablets. A tablet computer can a person to see options of mobile marketing opportunities for the home business.

I’ve mentioned several added benefits of starting a small-business from home, but money-making niches some down sides. The most obvious disadvantage is that there are no guarantees. Plus, you will require to work very hard and that needs a lot of commitment. Running your business may require more hours than can be expected. As mentioned earlier, seek it . need some money to start your line of work. Needing cash is an exceptional reason to get started a lot more record unemployment, but business will need cash, aside from that.

Astroscale expands into geostationary satellite life extension with new acquisition

Orbital spacecraft sustainability startup Astroscale has acquired the IP, most assets and staff of a an Isreali company called Effective Space Solutions in order to broaden its service offering to include servicing geostationary (GEO) satellites, as well as low Earth orbit (LEO) debris removal. Astroscale, founded in Japan in 2013 with a mission of addressing the growing problem of orbital debris and sustainable space operations, is also setting up an office in Israel as part of this deal.

Already, Astroscale has offices in the U.K., the U.S. and Singapore, and this new arrangement will make it even more of a global company. The operation in Israel will focus on the GEO satellite life extension aspect of the business, which is what ESS was working on previously. Satellite life extension is actually something that a number of companies are looking to develop and bring to market, including orbital ‘gas station’ company Orbit Fab, as well as larger legacy industry companies like Maxar.

Extending the life of GEO satellites with on-orbit servicing is potentially a very lucrative industry, since it would mean that companies can get a lot more usable life, and revenue, out of their considerable investments in building the expensive, large and pricey to launch spacecraft to begin with.

GEO satellites provide crucial communications and navigation infrastructure, including via GPS, as well as satellite internet networks and long-distance Earth imaging and observation capabilities. On-orbit satellite servicing could mean that these investments, which can range into the billions, can operate long beyond their intended lifespan, and could even eventually be updated with new hardware, sensors or other capabilities as more modern equipment than they launched with becomes available.

Launch costs are often the most expensive part of deploying any orbital spacecraft, so the potential of repurposing existing on orbit assets through life extension efforts could change the fundamental economics of doing business in space.

Astroscale will be taking on and continuing to develop ESS’ Space Drone program, which is not yet at the point where it’s actually launching orbital space servicing missions, but the work of the Isreali company will definitely give Astrocale a leg-up in terms of building out its own orbital servicing ambitions.

Startups – TechCrunch

Wat-pod: How this Amsterdam-based wearable company turned the crisis in festival business into opportunity

wat-pod dutchband interview

Many industries are hit hard by COVID-19, and one of the hardest hit is the festival industry. With no festivals planned for the foreseeable future, the multi-billion dollar industry grinded to a halt. 

Amsterdam-based Dutchband usually delivers payment systems and wristbands for the largest of gatherings. They had to think quickly, and came up with Wat-pod. With a lack of festivals, this little wearable gadget could make their company COVID-proof by doing the same for others. 

Social distance-alarm on the shoulder

Wat-pod, short for ‘working apart together pod’, is a small wearable device that ensures proper social distancing among workers. The gadget is attached to one’s shoulder. Once the worker gets too close, within 1.5 meters, of another worker it lights up and starts beeping. As soon as they move away to a safe distance, the Wat-pod alarm goes off. This way employees of, for instance, warehouses or construction sites, where there are no fixed workplaces, can make sure they keep their distance from their colleagues. All to stem the spread of the coronavirus. 

Dutchband, that makes the Wat-pod, is a company from Amsterdam that provides large festivals and events with wristbands and tokens as well as mobile payment solutions and fancy led-wristbands for some cool ‘surround light effects’. The company was founded and is owned by Ties and Taco Carlier. That’s right, the VanMoof-brothers. As soon as their bicycle brand took off in 2008, they decided to focus their energy there. Michiel Fransen was appointed to run Dutchband. Quite a challenge, as their complete market has collapsed due to COVID-restrictions.

Ties Carlier, co-founder of Dutchband. (image: VanMoof)

The VanMoof connection

“We are 95 percent dependent on the large festivals for our revenue,” says Fransen. “Right now it is completely unclear when they can start again. The current messages from the Dutch government don’t give us much hope. A vaccine may take another year and a half. ” Dutchband currently employs 30 people in Amsterdam. The last thing Fransen wanted to do, he says, was say goodbye to any of them. “We’re lucky that VanMoof is incredibly busy right now, so they could use some extra hands. We also supply the bluetooth technology for their bikes, so we are not entirely out of work.” But nevertheless, Dutchband needed something smart to keep afloat.

Read also: The unfolding revolution in personal transport post-COVID: Will Amsterdam mobility startups see resurgence?

The eureka-moment came when they got a phone call from a freight company operating off Schiphol Airport. Fransen: “They wanted to know if we had wristbands that could be used to ensure social distancing in their warehouses.” Dutchband didn’t, but they also didn’t say ‘no’. “We had a first concept within a week. Mostly based on technology we already had in-house and we have our own product and software developers.”

How Wat-pod solved the bluetooth case

To measure the distance to others, Wat-pod uses bluetooth. A somewhat remarkable choice after it was widely panned as a way to measure distance on smartphone-apps that claimed to enforce social distancing. But Fransen says they’ve solved that problem. “We made some adjustments to allow us to measure distance precisely.”

Key to this solution is to take out as many variables as possible. If two smartphones have to use their bluetooth connection to measure the distance between them, a lot has to be taken into account. Different bluetooth antennas give off signals in different strengths and the placement of the smartphone on a person’s body can partly block the signal. Fransen: “With Wat-pod you work with all the same devices with the same technology. That takes away a lot of variables. It is also important that the pod is worn in a certain way, relative to the body and with the antenna in the right orientation.” According to Fransen, the Wat-pod can measure distance reliably with a margin of error of around 5 to 10 centimeters.

‘Keep it simple’

Fransen kept the device as simple as possible. “It is important in product development to not try and do everything. Extra features will take longer to develop. And most of the time they are not what your customer is looking for.” That’s why the Wat-pod basically does one thing: stick it on your shoulder and it will run the alarm when a Wat-pod wearing colleague gets too close. The pod does come with its own software. With this, you can for example change the 1.5 meter distance the pods monitor. This could prove important for the international market, since in the US and UK they like to keep 6 feet distance, roughly 1.8 meters.

Other social distancing devices for workers

Dutchband is not the only one with the idea for a social distancing alarm. Several other initiatives have popped up, such as COVID-Alarm in The Netherlands and Rombit in Belgium. They all offer a similar solution with a slightly different approach. Rombit, for instance, is based on employee tracking technology and is currently piloting in the harbour of Antwerp. It keeps a constant track of where everyone is. Handy when working with hazardous materials, so when something goes wrong you can easily account for everyone. But overkill for many companies that just want their workers to stay away from each other. Fransen: “Most of these companies are in the same phase as we are. I think we have an edge by running pilots in large work environments”.

Stay up-to-date: Read all our COVID-19 coverage here

Because the Wat-pods are currently being used by several companies at Amsterdam’s Schiphol Airport. There are pilots running at different freighting companies such as Swissport and WorldWide Flight Services. Fransen: “What we want to find out during these pilots, is if it really helps workers to keep their distance. How do we adapt to the environment and are there things that we haven’t thought of yet?” According to Fransen, there is more to come for Wat-pod. “We are currently training other interested parties for the use of Wat-pods. And we are working with airplane manufacturers and one of the largest IT-companies in the world to implement our solution.”

‘Just as busy with Wat-pod’

Fransen says demand for the pod seems through the roof. “We didn’t even have a product when the website went live. But the first orders immediately rolled in.” The first Wat-pods are scheduled for delivery at the end of July. In the meantime, Fransen is trying to expand their horizon. “The market for this product is incredibly broad. Everyday you end up in situations where you think: ‘this could use a smart solution’. When you look at how close people get to one another in supermarkets, for instance.”

Importantly for Dutchband, by coming up with the Wat-pod Fransen has also found a way not having to worry about festivals any more. “Considering the requests we’re getting for Wat-pod, I think we’ll be alright until the start of the next festival season,” he says. “Normally at this time of the year we’re incredibly busy with rolling out payment solutions at festivals. I can honestly say that right now we’re just as busy with this project.”

This article is produced in a collaboration with StartupAmsterdam. Read more about our partnering opportunities.

The post Wat-pod: How this Amsterdam-based wearable company turned the crisis in festival business into opportunity appeared first on Silicon Canals .

Startups – Silicon Canals

[For Hire] I will develop your ideas into reality. Full Stack Developer | Web developer | App developer | Software Developer | Html/ Css/ Javascript/ Typescript/ Node.js/ MongoDB/ ArangoDB/ MySQL/ PostgresSQL/ GraphQL/ React/ React Native/ Redux/ Next.js/ Sass/ Swift 5/ Objective C/ C++/ Python.

Hey there, I am a professional full stack developer/ a 24 year old who brings digital dreams of people to life for an affordable price. I have about 3 yrs of experience in professional market and worked for a lot of successful entrepreneurs.

I am down to globalize your business and take it to a complete new level with my out of the box, super creative and professional website or an app for your business. I can create any kind of system/ software that adapts to your business and automates the process at the most! This investment can make your service/ product available globally and reach new heights.

From design to development to deployment I will be your right hand.

Apart from shopify, wordpress, woo-commerece

Development languages that I am confortable with :

– Html/css

– JavaScript / TypeScript

– Node.js – Express

– NoSQL Databases (MongoDB, ArangoDB)

– SQL Databases (MySQL, PostgresSQL)

– GraphQL

– React, react native

– Redux

– Next.js

– Sass

– Various CSS Frameworks and component libraries

– Swift 5 and IOS 13

– C++ and Python.

If you wish to get in touch or see my past work/ resume, please contact me through reddit or email me at [ayezinzu@gmail.com](mailto:ayezinzu@gmail.com)

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Startups – Rapid Growth and Innovation is in Our Very Nature!

[Sixgill in AIThority] Sixgill Feeds Unmatched Threat Intelligence Into Splunk Platform

Sixgill, a leading cyber threat intelligence company, announced that users of Splunk, the Data-for-Everything platform, will have access to Sixgill’s Darkfeed, the company’s automated stream of indicators of compromise.

Read more here.

The post [Sixgill in AIThority] Sixgill Feeds Unmatched Threat Intelligence Into Splunk Platform appeared first on OurCrowd.

OurCrowd

Has anyone here pivoted from IB/PE into the startup space?

I'm looking to join a startup after undergrad but I have a few questions/concerns that I'd like to get some people that transitioned from FO finance roles to chime in on. They're about but not limited to things like what they do in their respective startups, how they switched, the easiest pathway, etc.

I have to get 250 words to be able to post this so I guess I'll just give a bit of info so people can see where I'm coming from.

I'm a Business Analytics major at a school in Boston that is relatively well known for its business program. Honestly it's not that hard to find out which one if you stalk my reddit profile. I want to go into startups and potentially early stage VC later on but I understand coming in from a business degree is almost useless because why would you hire bring on a business analyst that has no business experience? Doesn't make sense. That's why I'm looking into IB/PE, I figure I do the 2-3 years, get some experience, then either start my own venture or join someone else.

I think that's 250 words. Should suffice.

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Startups – Rapid Growth and Innovation is in Our Very Nature!