Work Out Of Your Home And Live The Free Lifestyle

Work in the moms really are special breed and to do this reason we say, “Work at home moms will be best wives.” But if very good going function with at home they need something which may earn a surplus of income too as be flexible enough to permit them to anything done to become doing. Mom must-be mom and find time to operate in her spare year.

Flexible months. Though the self-employed work at home mom will have more flexible hours compared to the telecommuting mother, either normally presents more flexible hours than getaway job. This allows you to choose have got will work, whether you want to work while your child is at work, before they wake up, or after they fall asleep, or you would rather be successful in shorter bursts during naps and play dates.

I’ve mentioned several advantages from starting a business from home, but number of obvious some negative aspects. The most obvious disadvantage is presently there are no guarantees. Plus, you need to have to work very hard and demands an associated with commitment. Running your business may require more hours than you may anticipate. As mentioned earlier, seek it . need several to start your business. Needing cash is a first rate reason to get started in times of record unemployment, but on the web will need cash, also.

Consider Your Investment: Yes, you will invest inside your home business, make no mistake about all of this. Most of your investment should enter your skill-set, such as learning the way to operate your business, the right way to market it properly today, and the right way to create ROI (return on investment). It is possible to invest minimally given the corporate and its product/service fully understand it is credible numerous experts get behind it. Location the better part of your investment in your exercise. Learn some basic skills and then expound upon them given your profit. Too many people put the cart before the horse and spend a good deal more money on enrolling by using a company, getting in product, purchasing business cards and leads BEFORE they even know who their potential are and the ways to market proficiently.

Your home will have the means to encourage their promoters to be. You need a which compels furthermore the purchaser to as being a promoter but the promoter a purchaser.

work from home tasks are fun also. You can pick the kind of job in order to want and appreciate what are generally doing for funds instead of finding a job that you don’t like as well as like to look to per day. This is why work household jobs are very popular. Are usually the type of job individuals look to.

Am I able pay out some little money? Although you can go into home internet business on a shoestring budget, you should bear in your head that firm is all about investment. Are usually the you inside your company for you to earn what you expect to obtain from the item?

Kibbo wants to remake the RV park so #vanlife can be a life and not a lifestyle

Colin O’Donnell was already rethinking the notion of what makes cities and communities function even before the COVID-19 epidemic swept through the U.S. and revealed some of the cracks in centuries-old structures of urban life.

O’Donnell was part of the early wave of urban tech innovation, which began to rise about six years ago. He co-founded Intersection, a company manufacturing digital kiosks for public transportation services, which was eventually rolled up in one of the first big acquisitions from the Alphabet-owned subsidiary Sidewalk Labs .

While the initial optimism for — and interest in — technology’s ability to reshape the built environment has stumbled thanks to both Sidewalk’s data collection overreach in its initial Toronto project and the financial stresses that the COVID-19 epidemic has placed on cities across the country, experiments with how to integrate technology into society more intelligently continue on the margins. And investments in real estate technology continue to rise.

O’Donnell’s new company, Kibbo, takes advantage of both trends. The San Francisco-based startup aims to upgrade the American trailer park, making it a network of intentional communities for the remote-working, previously urban professionals (PUPs?).

To ensure that these remote working puppies (I’m going with it) can navigate the American roadways in the manner to which they’re accustomed, Kibbo pitches exclusive RV parks outfitted with amenities like kitchen supplies and basic staples like coffee and snacks, a gym and recreational facilities for congregating. The company is now taking applications for membership and will be charging $ 1,000 per month to access its locations of sites near major national parks across the West Coast.

For members who don’t have their own vehicles, Kibbo offers access to top-of-the-line Mercedes Sprinters outfitted with the latest in #vanlife amenities. The vans cost roughly $ 1,000 per month to rent.

Beginning in the fall, members who get past Kibbo’s virtual velvet rope and gain access to the company’s communities will be able to visit spots in Ojai, Zion, Black Rock Desert and Big Sur. Those locations will be complemented by spots in urban cores in Los Angeles, San Francisco and somewhere in Silicon Valley, according to a statement from O’Donnell.

“With the pressure of months of quarantine fueling the desire for people to get out of their expensive apartments in the city to explore nature and connect with people, we now have the demand and opportunity to rethink how we live, work, have fun and find meaning,” he said. “We get to rethink the urban experience and define what we want cities of the future to really look like.”

With Kibbo’s launch, would-be puppies (still going with it) attracted to its vision of a network of community spaces shared by professionals whose companies have embraced remote work can now pay $ 100 to apply to be part of the network.

Image Credit: Kibbo

The company is tapping into a part of the American zeitgeist that’s nearly as old as the country itself. From its inception, people came (and colonized) the country in an effort to create communities that would reflect their values and beliefs and afford them an opportunity to flourish (at the expense of others).

It’s also working off of the glamping phenomenon that netted Hipcamp a valuation over $ 100 million and grabbed Tentrr an $ 11 million round of financing. Hipcamp offers a database of campsites that earns money by taking a commission from the bookings it facilitates to moe than 300,000 sites across the U.S.

Like Tentrr, Kibbo is using private land to set up sites accessible to membership. But unlike Tentrr, Kibbo owns its own real estate and is setting up its sites to be part of a community rather than just an experience for travelers looking for a different option from a city vacation or competing for campsites at national parks.

Kibbo also thinks of itself as developing a new kind of roving cities comprised of a certain kind of membership.

“Unlike traditional top-down designed and built real estate developments, Kibbo is setting out to build the first of the next generation of cities: flexible, reconfigurable, designed and defined by the people that live in it, off the grid and sustainable,” O’Donnell said. 

That’s what attracted Urban.us investor Shaun Abrahamson.

“In the short and medium term, I think this looks like a specialty part of the RV market. However, our sense is that RV experience was designed for vacations or retirees and trends like remote work and van life suggest there is demand for different kind of infrastructure and experience… Our longer term interest is climate and affordable housing,” Abrahamson said.  

Climate change and the resulting flooding, fires and rising sea levels are going to change the kinds of infrastructure to support permanent housing, Abrahamson said.

Van life is benefiting from mobile infrastructure — solar + batteries make off-grid easier. As prices come down, mobile housing and infrastructure will become more attractive. And Kibbo is filling in other lightweight pieces of infrastructure related to things like sanitation and security and, yes, they’ll layer in experiences, too,” he said.  

Both Abrahamson and O’Donnell think there will be more nomadic communities far beyond vacations and retirement, and Kibbo is the firm’s attempt to tap into that trend. It’s a vision for a future of cities that doesn’t include them, and one that O’Donnell, a New York transplant living in a communal space in San Francisco, embraces.

“While Kibbo offers an exciting lifestyle from day one, we’re making a bet that the future of cities is electric, autonomous, distributed, renewable and user-generated,” O’Donnell said.

Image Credit: Kibbo

Startups – TechCrunch

How to Create a Successful Lifestyle Brand

You’ve developed a great line of products or services. Now what?

There are plenty of sales-focused businesses out there where this is the end of the story: have stuff, sell stuff, make money. Some entrepreneurs, however, crave something deeper. They are setting out to make a real impact on their customers, and even on the world at large. That’s when brands go beyond “stuff” and tap into our way of life; that’s the difference between a brand and lifestyle brand.


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Key ingredients of a lifestyle brand

A lifestyle brand exists for reasons beyond selling. It aims to offer its customers a successful way of living, and it leads by example.

It creates a movement toward a particular way of being, and it taps into the heart of our cultural need to do so. And to accomplish this, the brand has to walk its talk.

A lifestyle brand has to have soul! It has to have a life and energy of its own. You can think about “giving birth” to your lifestyle brand like you would a child: you conjure its soul and inject into it an immovable set of core principles. You build its features, and instill a particular tone to its voice. You help it speak and interact; you support it in growing and maintaining relationships. With the right guidance, it will navigate through life with its own unique and admirable style.

If you give your lifestyle brand this level of love and soul, it will become magnetic. People will listen when it speaks and follow when it leads.

A lifestyle brand how-to guide

Give it a face

Describe a life without your lifestyle brand. What are its pain points? What solutions does your lifestyle brand provide?

Identify your target market, then imagine you are riding shotgun through three days with them. Write down what they do, how they feel and when, what they prefer. Understand their lifestyle so you can become a part of their culture.

Identify your brand’s mission and vision. What will it achieve for the individual and the community at large? What are the core principles and values of the brand?

Defining these principles and values gives your brand entity a backbone, shapes its purpose, gives it integrity during decision making and amplifies its message. You will begin to see a personality (branding), purpose and drive (planning), and positioning and direction (strategic marketing) take shape.

Identify three main colors that represent and communicate your brand’s core values. Then, design a logo with those colors and principles to put a face to the soul you’ve created. Consider how your target market will react to it, interact with it and judge it. Assess whether the logo emanates the tone and energy that not only conveys its unique personality, but also connects with the culture of your target market (those folks you rode shotgun with for three days!).


Related: How to Add Value to Your Target Audience Through Emotional Branding

Give it a voice

How your brand “speaks” depends on the personality and principles you put into it. Those factors will determine if it is compassionate, playful, intelligent, bold, and so on. They will also help you define which messaging channels are in alignment with your audience (i.e., static, dynamic, video, print, social media, etc.). 

Be conscientious about how your brand speaks, because consumers are much more savvy nowadays. They can instinctively tell when they are being lied to and, conversely, they know when they are hearing the truth. Alignment between your brand’s soul and how it speaks has the potential to create market distinction, amplify its messages and cut through today’s marketing noise.

Define a byline. Whether you choose to use it or not, it boils down the intent and tone of the brand into a bitesize chew. What does the brand propose to do and with what personality?

Text, copy, headlines, words and language have energy. How you speak, the words you choose, and the vocal tone you use with your family and friends are thoughtfully used in order to successfully communicate. Do the same for your lifestyle brand. Once you have determined the tone of your brand, be sure that the copy and any colloquialisms are consistent with the personality. Consumers will not follow a two-faced leader.

Choose its activities

What your brand does and how it engages its market should be aligned with its mission and style. Choose actions that will thoughtfully strengthen and widen the relationships you have with your target consumer.

Create an appropriate blend of owned (website, newsletter), paid (advertising) and earned (word-of-mouth) attention. Thoughtfully select which channels support the personality of the business and connect best with your market.

A successful lifestyle brand will blaze a signature path, so be wary of trending marketing tactics that may not be appropriate for you. A tactic that may have worked for one business may not work for another. What will work is a carefully crafted blend of actions that, together, carry your brand’s unique personality. Consistency of brand activity strengthens its relationships.

Pick its friends wisely

Your brand can be damaged merely by association! However, good opportunities can also come from who you’re associated with, so choose who your brand partners and networks with wisely. Instilling values and principles and defining your brand’s mission will help you navigate through your numerous marketing options and identify ideal partners and influencers.

Quality relationships are key to any lifestyle brand. It is no different than when you were in school: you were judged by the company you kept. You gained friends who identified with you and deepened the relationships that brought mutual joy.

Examine the businesses working within the culture of your target market and assess whether there are potential networking opportunities. These partnerships may help further entrench your brand.


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Instill it with a healthy dose of self-esteem

A lifestyle brand must believe in its own innate value. There will be varying kinds of pressure to change and conform your brand, but the more it is committed to its core principles, the stronger its identity and resilience to social pressures will be. Chasing trends and tactics makes it appear to consumers that your brand may be indecisive — an expensive risk for you to take!

By following your heart and creating a brand with soul, you can integrate your brand into the community. Maintain your brand’s role as beneficial, reliable, responsible and consistent within the community and you’ll build the kind of trust that results in lifetime customers.

Building a lifestyle brand is so much more than selling; it’s a way of standing in your truth and, by doing so, attracting just the right tribe to stand with you. Be true to them, and they’ll be true to you — and your brand will thrive!

The post How to Create a Successful Lifestyle Brand appeared first on StartupNation.

StartupNation

Work Your Own And Live The Free Lifestyle

Carpe diem much? No, of course not, none of us do. However, despite the impracticality of just living each day as if it’s your last, you can’t always live like it’s first. Most of us have a market idea that we’re sure could work if we had the opportunity. Well, if you’re breathing after that you do have the chance, so seize it. The only thing worse than failing is not trying.

Remember one thing, nothing works on its own, you really should try to make it work. Switching the applies to your home based work to. After all, how many individuals know concerning your home based work? Is your customer knowledgeable of the fact? So you need in order to out and inform the company. Look at the right communication channels and work accordingly.

Keep tabs on the expenses and income that your house office generates. There are lots of small business accounting programs that guide you manage your home business finances. Easy software that can allow one to run reports and graph your home business activity are a good idea.

Now i have explored the benefits, it one more important to at the drawbacks. Obviously working from home isn’t for you to be perfect either. Outlined six disadvantages of working at home.

A legitimate option is information merchandising. With this option, dads or moms work from home easily because what you need to do is actually by set up a blog or an internet and start discussing what you are passionate about. For instance, if a mom loves to knit, she can set up a website where she teaches other moms the right way to knit. These pages is then monetized in many ways. You can, for instance, make an eBook and market though it or marketing advertising space on web site. Alternatively, you can place ads from Google, otherwise called AdSense, here.

The prospect of paying for your bills and have extra funds left over, however, stops you from resisting opportunity. Thankfully for you-and for everyone else-there are work at home job and work at home opportunities you can try out without worrying about fraudulence. If you want to find out, keep books.

Does corporation have incentives and rewards that compel the promoters to reach higher goals. The main which I promote does regarding excellent job of this, that offer given away more incentives and rewards than most businesses give out in commissions.

Some just work at home jobs pay pretty respectably. Others not as much. But in both case, understand want learn if there’s always something good be in a position to get a raise as your skills improve and for other arguments why. The cost of just living increases period – chances are you’d prefer your income in order to the similar thing.

5 Entrepreneur Lifestyle Drivers That Lead To Success

achievement-entrepreneur-driverAs a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Let me assure you, from personal experience, and from helping many successful as well as struggling entrepreneurs, that starting a business is hard work, and doesn’t come with any of the benefits mentioned.

Yet, for those with more realistic expectations and the right motivation, the entrepreneur lifestyle can be the dream life you envisioned. Based on a classic study by the Wharton School of Business, in a survey of 11,000 MBA graduates over many years, those running their own businesses ranked themselves happier than all other professions, regardless of how much money they made.

So what are the right motivations, and how do you candidly assess your own? Indeed, there are many self-assessment tools available online, but I was more impressed with insights provided in a classic book “What Motivates Me: Put Your Passions to Work,” by Adrian Gostick and Chester Elton. These guys are workplace culture experts, and claim to have inputs from 850,000 people.

The authors offer portraits of some key individual personality types, such as achiever and thinker, and tie the relevant motivators for business success and happiness to these types. I have amplified these here from my own experiences to focus on the entrepreneurial subset of businesses:

  1. You love doing your own thing and being in control of your destiny. As an achiever, you thrive on tight deadlines, ambitious goals, and leadership challenges. Even in chaotic startup environments, you normally finish required tasks on time and to high standards. Team members see you as high-energy, determined, and action-oriented.
  1. You are driven by a cause or purpose to change the world. As a builder of new things and people development, you are not afraid to speak out on significant issues and world challenges. You cultivate loyal friendships, people growth, and thrive in strong team environments. You see success as making a difference in the world around you.
  1. You are tuned into others’ emotions and want to help people. As a caregiver, you understand the problems of others, and are determined to provide solutions which will make their life better. You love to have fun at work, and believe that balancing work and family is critical. People see you as great for demanding customers and team bonding.
  1. You are driven to compete and win in the marketplace. Being reward-driven, you are driven to win money, customers, applause, and the admiration of others. This determined nature can help you accomplish great things in new organizations. You are seen as a doer, but one who needs recognition and incentives to produce your best work.
  1. You simply know there is a better way or solution to the problem. As a thinker, you love to learn, use your imagination, and enjoy the feel of adrenaline rush now and then. You get frustrated with bureaucracy, and won’t accept that things have always been done a certain way. Team members see you as the lifeblood of innovation in the organization.

In a critical extension to this thinking, the authors and I would outline another dimension to these personality types and motivators, by defining five motivation grade levels that also impact entrepreneurial motives, actions, and satisfaction:

  • Level A. Primary motivation is to make a difference in the world, with a secondary motivation of earning a living. These people define their roles in terms of their customers’ or employees’ or coworkers’ needs, not their own.
  • Level B. Primary motivator becomes making consistent return for stockholders. These are still good people with an intent to provide great products and services, but making a difference takes a back seat. This often happens when a Level A company goes public.
  • Level C. At this level, it’s not just money but the love of money that becomes the primary motivator. Entrepreneurs at this level will seek the minimum cost and quality to be more competitive. Advertising, pricing and support practices may show questionable integrity.
  • Level D. At this level, greed takes over as the primary motivator. Unethical acts are tolerated, and customers may be treated unfairly or harmed. We all know a corporate giant or two at this level who went out of business in the financial crisis a few years back.
  • Level F. At the lowest level are those involved in Internet scams, Ponzi schemes, or organized crime. Entrepreneurs motivated to work at this level harm not only themselves, their employees, and customers, but also society in general.

In the long-term, entrepreneurs in Level A are the happiest, successful, and most productive. Certainly we see some Level C and Level D entrepreneurs who appear to be prospering, but appearances can be deceiving and fleeting. Make sure your motivation to be an entrepreneur is more than a dream, and will stand the test of time for you and all the people around you.

Marty Zwilling
Startup Professionals Musings

5 Steps To Get Ahead With The Entrepreneur Lifestyle

success-road-sign-careerAccording to Gallup surveys, job satisfaction for employees is at an all-time low. Only 13 percent of workers are fully engaged in their job. The sad part is that is seems to be getting worse, rather than better. One obvious alternative is to become an entrepreneur. As a mentor to many aspiring entrepreneurs, I’m often asked what it takes to switch and get real satisfaction from this lifestyle.

I found some great help in outlining the elements of this process in the classic book, “Disruptors,” by Kunal Mehta. It’s a collection of stories from real-life young entrepreneurs, all of whom chose to break away from the comfort and security of unfulfilling corporate careers to be entrepreneurs. It outlines their perspectives, struggles, and heartbreaks, as well as their successes.

In fact, Mehta focuses on a special class of entrepreneurs that he calls disruptors. These are ones behind many of the modern game-changing companies, like Pinterest and Foursquare. He notes that they all seem to exhibit a special extra focus on preparedness, duality (one foot in reality and the other foot out), and a keen self-awareness of what they have and what they want.

Yet I know from experience that being an entrepreneur in any fashion is not for everyone. It takes at the very least a special blend of confidence, passion, determination, leadership, and problem-solving abilities. Given these, Mehta outlines five specific steps to get started and stay ahead of the game, which I agree are essential and have paraphrased here:

  1. Be open to new opportunities and options. Too many people flat-line in their careers and accept being unhappy because they think there are few other options available to them. It’s up to you to constantly look for options inside and outside your own network, and be willing to make the adjustments to capitalize on them. Be prepared to experiment.
  1. Build the courage to “think different.” Fear is a dangerous emotion with which to guide your actions. Put it behind you by setting your own realistic metrics for success and happiness. Quit looking for critics to flood disbelief on your vision. If your intentions are genuine and your work ethic is strong, meaningful and lasting success is likely.
  1. Expand your support group and test your limits. Find the men and women you wish to be more like, talk to them, study them, and learn from them. Surround yourself with people who are constantly striving to be better, and support each other. Erase the qualms about failing, and willingly accept failure if it comes, as the ultimate learning opportunity.
  1. Focus your efforts on creating value, not wealth. The glamour of wealth will quickly tarnish if you don’t feel passionate about the work you are doing. Find a role where you can work seven days a week without it feeling like a chore. Learn new skills that will make you an expert in that domain, and both satisfaction and wealth will follow.
  1. Take action now. Overcome complacency and re-test your limits to create impact in a more meaningful way. Set long-term goals, short-term goals, and micro-goals. Then write them down. By writing these goals, you add validity to each target and create a mental desire to see them fulfilled. Then accomplish one, sense the progress, and add another.

Thus it’s clear to me that your journey from corporate America to being an entrepreneur does not begin with just an innovative idea, or an annoying dissatisfaction. It has to start long before that, with a mindset event that drives a real change in behavior. That could be a burning need to fix a wrong, disdain of an existing system, or just the desire to be one’s own boss.

Regardless of the motivation, you should expect that the journey will be longer than you anticipate, and require immense courage. The rewards, as reported by everyone who has been there, will still be well worth it.

I do believe that every aspiring entrepreneur needs to look inward first, to understand their own drivers. So don’t be afraid to take a hard look in the mirror. Old habits die hard, and the longer you wait, the harder it will be to make the jump, and your odds of success go down. It’s a lot more fun to be a disruptor than to wish you were one.

Marty Zwilling
Startup Professionals Musings