It breaks my heart to have to write this post but I’m not giving up on this mission – a read for technical founders who care about Asian representation

It breaks my heart to have to write this post but I’m not giving up on this mission. For the past 10 months, I’ve dedicated my life to building a platform where Asians can represent their unique story, show their personality and transcend stereotypes with the end goal of finding meaningful connections. In short, it would be a video dating app that celebrates the Asian experience.

I was determined to build this platform because I am a product of immigrants who was raised on western media and its negative portrayal of Asians. I’m doing this because I’m still hurting and recognize that we, the collective Asian community, are longing to heal from the generations of ancestral trauma and internalized racism.

We gathered a small group of talented and passionate individuals with the same passion, values, drive and mission to improve the lives of Asian individuals, and were just 2 weeks away from releasing the beta. Over 900 people have signed up to be beta testers and there was genuine excitement and support in the community about this product and our mission.

This all ended abruptly just a few days ago when our CTO was forced to pull out of the project due to unforeseen family reasons and extenuating circumstances. Now, we are left with 900 individuals who’ve been eagerly and patiently waiting for the app, an app that’s about 2 weeks away from beta stage completion and a small group of passionate individuals who want nothing more than to offer a better dating experience for Asian individuals. We’ve come to a standstill.

But we’re not giving up here. We’ve come too far and there is too much at stake – the possibility of helping Asians lead happier lives. As difficult as it was to find our original and amazing CTO, we’re again looking for a talented CTO and co-founder to continue our mission.

The app is built on Firebase and Flutter, and it’s pretty great – again, near public beta shape. We’re looking for a CTO and co-founder who is a senior full-stack developer with experience in mobile development and startups. The most important quality, however, is that this person is passionate about Asian representation and believes in a mission like ours. The team is working remotely so it doesn’t matter where you are. You would join for equity. (So this isn’t a job post.) We have no funding and don’t have any grand illusions of getting any at this stage without users or revenue. But money is not what drives us and it’s not why we’re doing this.

And if you’re curious, yes, we’ve done the research, the surveys, the interviews, the prototyping, the alpha testing. I can tell you straight out: Will all Asians want to use this app? NO. Some Asians don’t want to date other Asians and that’s their prerogative. We’re not here to convert anyone. But do Asians in general want a platform like this? YES. The majority of Asians do see the benefit and value in dating someone who comes from a similar experience and upbringing. And just because you’re on this app doesn’t mean you’re not open to dating non-Asians. And is the app sticky? Fuck ya.

We believe this is an app that has the potential to become the “TikTok” of Asian dating – a cool platform that everyone wants to join. Yeah, nothing like this has existed before so it’s hard for some to even imagine it. But 900 of you and many more that have reached out with support can see that vision and that possibility. This will be a platform where Asians can proudly celebrate our identity, culture and story, and, by telling our stories with compassion, love and empathy, allow ourselves to find self-acceptance and even, perhaps, love.

If you believe in a mission like ours and you’re interested in possibly joining our team or know anyone that might be, please tell them about and tell them to message me at Fingers crossed. Thank you.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Mission statement vs. vision statement — What’s the difference?

It’s widely agreed that mission and vision statements are both important parts of an overall company strategy. However, there can be some confusion about when to use a mission statement vs. a vision statement.

Although the two terms are often used interchangeably, there is a significant difference between them. A strong mission statement helps you stand out from the competition, sets out your values, and tells your customers what your business is about. On the other hand, a vision statement helps form part of your company’s strategy.

Mission statement vs. vision statement — What’s the difference?

So, when should you use a mission statement? When is a vision statement the best option? And why does it matter?

This blog post will talk you through the differences between them and provide some examples and comparisons to help you decide when and how to use each statement for your new venture.

Let’s dive in.

Defining a mission statement vs. vision statement

Let’s start by defining the two types of statements.

Mission statement

A mission statement sets out what your company is about (its main purpose). It also describes its values, main aims and what makes your business different from everyone else’s.

Vision statement

A vision statement looks to the future and details what an organization aims to achieve. It defines your strategy and objectives and ensures that everyone is working together to reach the same goals.

Related: What is a mission statement and why does your business need one?

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Why you should create mission and vision statements

Although you might feel that mission and vision statements are only for larger corporations, that’s not so. They are just as important for startups because they position your company and set out your future goals.

And if you don’t already have a mission or vision statement, you might want to consider developing one.

Research shows mission and vision statements can play an integral part in your business’s success.


According to Psychology Today, a study by Bain & Company indicated that “organizations that have clearly defined vision and mission statements that are aligned with a strategic plan, outperform those who do not.”

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When you should write your mission and vision statements

Ideally, you should be thinking about writing your mission and vision statements while you are in the planning stages of your business.

Thinking about your mission and vision statements will help to shape your plans and keep your ambitions clear in your mind.

However, you can always start work on these statements when you are finalizing your website design or developing other marketing materials. Your statements can then be integrated into the rest of your branding.

As for where you choose to publish your statements, this is entirely up to you. Some organizations include them in a prominent position on their websites, while others make their statements part of their promotional strategy and send them out in the marketing materials like press releases.

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Tips for creating your mission and vision statements

 Mission Statement VS. Vision Statement Writing In Notebook

Getting your mission and vision statements down in writing isn’t as complicated as it might seem. Begin by setting out your goals and purpose and select some keywords that you want to focus on. You can then start to form some of your content around them.

Here are some more tips for creating your statements:

Write in a style that suits you

If you are finding it difficult to get words or ideas on the page, write in the way that best suits you. This could be in the form of a list, storytelling or even doodles. Just go with your preferred style and use whichever method get the words flowing.

Start with key words

Take a moment to think about why you want to set up your business and what your aspirations are.

Write the first words that come to mind, because these will often be the most relevant.

And don’t worry about your first version being perfect. You can rewrite it as many times as you like until you settle on a final mission or vision statement.

Find a place to take stock

For some, this might be a quiet corner away from the office; for others, it might be a noisy coffee shop or restaurant. Remember, it’s whatever works for you, and wherever you feel the most comfortable.

Related: 7 steps for conducting a visioning exercise 

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Creating your vision statement

Creating a vision statement becomes easier when you start by asking yourself some basic questions. Begin by defining your business’s core values and then move on to your short- and long-term goals. Next, ask yourself how you want your business to be viewed by others, and what you want to be associated with as your business grows.

Make sure that your vision statement is clear, direct and inspiring. Try using some power words that will be motivating.

To make the writing part even easier, break down your vision statement into three parts: the personal, professional and growth components.

The personal component

As a business owner, you are essential to the successful running of the organization, so it makes sense to include a personal element. For example, you might choose to:

  • Focus on family and friends
  • Include some health goals
  • Show your fun side and add some personality

The professional component

The professional component is at the core of any business vision statement. Here, you’ll want to focus on finances, partnerships, employees and customers.

This part should be inspiring and include your future goals. You might also choose to focus on the community around you and the difference you hope your company will make.

The growth component

Finally, there is the growth component. In this section, concentrate on the learning process and how this applies to your long-term growth.

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Creating your mission statement

There are plenty of elements you can include in a mission statement, but we’ll keep it simple and limit it to just these three.

Detail what your business does and what makes it different

When you write about your business, don’t just think about the services or products you provide. Think about how they benefit customers or the wider community, and explain clearly why your business is a force for good.

You’ll also want to include how your business treats its employees and add some details about your success and financial achievements.

This will allow you to create a fuller, more detailed statement.

Tell a story

Storytelling is regularly used in marketing, and there is no reason why you can’t take this approach when writing your mission statement. To attract your ideal clients, you’ll probably want to create a market-defining story. Here is some advice on doing that.

You won’t want your story to feature in your mission statement exactly as it is, but this approach will help you focus on your ideal customers and how you want to position yourself.

Include your company philosophy

As consumers are more conscious about who they buy from these days, it’s a good idea to include a statement about your business’s philosophy and values, how they will govern your organization and why they are so important to you.

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Mission statement vs. vision statement examples

As you’ll see from the examples below, mission and vision statements come in different formats and styles. Choose a style that works best for your company and your overall brand.

Grace Health

Mission Statement VS. Vision Statement Grace Health
Photo: Grace Health Website

Grace Health is a medical care home. They’ve gone for the short-and-sweet approach with their vision and mission statements.

Mission statement: “To provide patient-centered healthcare with excellence in quality, service, and access.”

The above statement is short, simple and clear. It positions Grace Health as a high-quality service, and it inspires confidence.

Vision statement: “A community in which all people achieve their full potential for health and well-being across the lifespan. We work to be trusted by patients, a valued partner in the community, and creators of positive change.”

Grace Health’s vision statement defines exactly what it hopes to achieve. It has done this in simple terms, which should be the aim of any vision statement.


GoDaddy Logo on Billboard Illustrates GoDaddy Mission

GoDaddy follows a similar pattern and goes the succinct route:

Mission statement: “Our mission is to empower entrepreneurs everywhere, making opportunity more inclusive for all.”

The above mission statement immediately captures the attention. It is bold and inspiring. It engages and doesn’t waste any words.

Vision statement: “Our vision is to radically shift the global economy toward independent entrepreneurial ventures.”

From GoDaddy’s vision statement, it’s very clear what it sets out to achieve. It uses language that emphasizes the company’s target audience and highlight its big aspirations. It’s the type of vision statement that stays with you, which is something else you should be aiming for when you sit down to write.

Flourish Education

 Mission Statement VS. Vision Statement Flourish Education
Photo: Flourish Education Website

Flourish Education has gone for an aspirational and inspirational mission and vision statement.

Mission statement: “Flourish Education’s mission is the same as when we started, to match teachers and education staff to their perfect role; and enhancing their careers, whilst ensuring quality, assurance and transparency to all those involved in the education sector. “
Flourish Education’s mission statement uses strong, affirmative words that are likely to resonate with readers.”

It highlights what the organization sets out to achieve, while also stressing the importance of adhering to its company values.

Vision statement: “We wish to be the first choice for education recruitment and supply teachers across the West Midlands, whilst staying true to our core company values.”

Michigan Tech (Financial Services)

 Mission Statement VS. Vision Statement Michigan Tech
Photo: Michigan Tech Website

After reading this mission statement, you should be in no doubt what Michigan Tech’s Financial Service Department does and what its values are. This should be the aim of every mission statement.

Mission statement: “We are a team of individuals that collects, interprets, and maintains financial information while providing quality customer service and training. We strive to protect the financial integrity of the University in a changing regulatory and technological environment.”

Vision statement: “A department recognized for providing excellent customer service, including training, and reliable, accurate financial information.”

Values statement:“We value teamwork, fairness, communication, competence, integrity, adaptability, and humor.”

The above vision and values statements set out what Michigan Tech does and what its core values are (reliability, accuracy and excellence in customer service)

Goals statement: “Our goal is to provide a full range of financial information: from detailed information, such as how to process a transaction, to overview information, such as how to interpret the financial reports. We provide a full disclosure of the University’s finances in the Reports section.”

Michigan Tech has gone into more detail with its vision statement, setting out its values and goals so they are easy to see. If you are struggling to create your own vision statement, you might find that breaking it down it into different phases is a better approach.

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Although mission and vision statements have different purposes, they are both essential in guiding your business and letting your customers know what you stand for. Vision statements provide guidance for your staff and enable them to work toward a common goal, while a mission statement spells out why your company is different and defines what it does.

Both statements are equally important to your company’s branding and strategy, and they are key to defining your business and setting it apart from the others out there.

Now that you’ve read this article, you’ll know the main differences of a mission statement vs. a vision statement and understand when to use them in your business.

Get the best tools to write your mission and vision statements with Microsoft Office 365 from GoDaddy.

This article includes content originally published on the GoDaddy blog by Soma Jurgensen.

The post Mission statement vs. vision statement — What’s the difference? appeared first on GoDaddy Blog.

GoDaddy Blog

A clothing brand who’s mission is to create mental health awareness and kill the stigma. ❤

I own a clothing brand called r0ok Clothing. Our mission is to create and spread awareness on the importance of mental health and self care through clothing. To see more, please visit the site @ .

I am currently looking for individuals and companies to work along side with for different things. Whether it be working together, or working for us. In specific, I am looking to work with NPOs, artists, and individuals with a social media presence. If interested, please feel free to message me directly or email me @ .

Thanks guys. ❤

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Startups – Rapid Growth and Innovation is in Our Very Nature!

[Nexa3D in Business Wire] 3D Printing Leader Nexa3D Launches Service to Deliver NexaShield PPE to Frontline Healthcare and Other Mission Critical Workers

VENTURA, Calif.–(BUSINESS WIRE)–Nexa3D, the maker of ultrafast stereolithography production 3D printers, announced today the launch of a service to deliver NexaShield PPE, a groundbreaking initiative in the midst of the COVID-19 pandemic that harnesses the power of 3D printing to produce protective gear for healthcare and other essential workers on the frontline as the nation is gearing for an eventual phased reopening of markets and workplaces.

Read more here.

The post [Nexa3D in Business Wire] 3D Printing Leader Nexa3D Launches Service to Deliver NexaShield PPE to Frontline Healthcare and Other Mission Critical Workers appeared first on OurCrowd.


Vision and Mission statements for two sided markets

I am working on an innovative service and right now I’m working for the vision and mission statement. My business is two sided. Do I therefor make two vision and mission statements? One for the first market and one for the other.

The first market has slightly other characteristics and needs then the other, because it is ‘slightly’ I feel like it it won’t be needed. But still the difference is important.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

On a mission to revolutionise the temporary staffing market – Interview with Zenjob CEO Fritz Trott

Founded in 2015 and headquartered in Berlin, Zenjob offers students cool jobs in real-time through an app and provides companies with a platform that manages their staffing needs. Each month, Zenjob nowadays helps over 12,000 students to find a job and to fund their studies this way. More than 1,100 companies already trust the platform with providing great talent. The fast-growing startup was also able to raise a total of about €23 million in venture capital by investors like Acton Capital, Redalpine and Atlantic Labs. Zenjobs’s team currently consists of more than 250 employees.

To learn more about the company’s impressive journey and future plans, we catched up with Fritz Trott, the co-founder and CEO of Zenjob. Enjoy the interview:

What is Zenjob and what do you do differently or better than other staffing platforms?

Zenjob represents the next generation of temporary staffing solutions. We are a technology-driven service providing student workers to companies on a temporary basis and at a moment’s notice.

When we founded Zenjob, we recognised the temporary staffing market is offline and highly fragmented. Traditional providers use outdated processes and limited data to manage staffing, consequently failing to meet the increasing requirements of our modern, digital economy. Our mission is to revolutionise the temp market through state-of-the-art technology, enabling us to offer a new experience by outperforming existing players in the market. We will achieve this through three key dimensions; speed, quality, and convenience.

Companies can request a workforce in the morning and be provided with staff by the afternoon. Our algorithms match staff to vacancies better and quicker than humans. As both parties, the employee and employer, review their experience after each job, our algorithms are constantly improving. Plus, our digital, paperless process is inherently more convenient and efficient than existing processes. This enables our clients to book a temporary workforce with just a few clicks. We have managed to attract prominent companies to our platform, as they see us as an easy and efficient way to hire staff on a flexible basis.

What were the main stumbling blocks for Zenjob in the first few years and how did you overcome them?

The first year after founding Zenjob was difficult and a lot of hard work. Nevertheless, the first phase has been successfully completed. We have built up a platform of 250 employees and have been well received in the market.

However, we still have a lot of work to get to where we know the platform can be. Our next focus is to expand our reach and offer our service in further cities. Each additional stage is as demanding and challenging as its initial foundation.

How do you see the job market developing in the coming years? Which trends do you see?

We notice an increasing demand for a flexible work-life. We have also seen automation and algorithms increasingly playing a major role in recruitment. This is due to their critical role speeding up the process of matching fitting candidates with open vacancies, allowing critical staffing needs to be filled in time.

How is the Coronavirus crisis impacting your business?

In some sectors such as hospitality, catering and events, employment needs have plummeted to almost zero over the course of a few days. In contrast, other economic sectors have been facing a skyrocketing demand and are thus in desperate need of a new workforce. We have seen huge demands across supermarkets, logistics and delivery companies, healthcare, and e-commerce.

Our platform is providing staffing support to these industries requiring an increased demand, whilst also supporting a large increase in students looking for work. We experienced an increase in the demand for student workers by 100 percent over just one week. With such an unpredictable and fast moving change in demand for staffing levels can only be managed effectively through an automated process.

At Zenjob, we are able to provide training to all new clients to get up and running on the platform via video call. Using our online booking tool, with just a few clicks student workers can be sent out to companies on the very same day. In times of an unpredictable crisis, our innovative product is helping to solve more staffing needs than ever before.

During the current situation, most people are working from home these days. How challenging is this for a scale-up like Zenjob? And can you share some tips on how to deal with that?

Over the past few weeks, internal HR management has become our company’s driving force. Over the course of a few days, we have researched, tested and installed new tools. We are now leading meetings of anywhere between 2 and 200 employees from home, which would previously be in person. Regular presentations given by our heads of department are now streamed online. Even our monthly “all-hands” meeting takes place remotely.

Our new employees guided office tour has now been replaced by virtual coffee meetings, helping to make their start as easy and personable as possible. We also send laptops and other required equipment directly to their homes. Despite the unpredictability of the crisis and the constraints of working from home, thanks to our operational resilience, we are functioning as usual.

The key aspect for our success dealing with the present challenges is to utilise technology in a way that maximises the efficiency and effectiveness of communication with all key parties. From onboarding our new clients to the platform, to training and engaging with our student employees.

What are the next milestones for Zenjob, and where do you see the company in 4-5 years from now?

This year, we are planning to expand our business across Germany, establishing our brand and operations nationwide in our home market. We will then look to international expansion in the years to follow.

From a technology perspective, we are aiming to further develop the capabilities and scope of Artificial Intelligence on the platform. Also, to utilise it with a wider focus, looking to improve predictions and patterns for the demand of temporary workforces. In addition, from a service offering, we are striving to provide a wider range of jobs for our student workers.

What does the temp market in Europe look like?

The European market for temp work is huge, with the trends consistent with that seen across Germany. Companies are looking for flexible staff to meet the peaks and troughs of demand, where an increasing number of people are looking for more flexibility in their professional life. We combine the demands of both worlds.


The Hollywood Husband With A Mission For The ‘Last Major Unbranded Consumer Drink’

Jessica Chastain’s aristocratic Italian husband reckons prosecco is the world’s last major unbranded consumer drink. Is he correct and can his Fiol Prosecco fill the gap? The prize is a market of 450 million bottles a year that has been growing by up to 25% a year. But have we hit peak prosecco?
Forbes – Startups

Mission Model Canvas – the Videos

In 2016 Pete Newell, Alexander Osterwalder and I developed the Mission Model Canvas for our Hacking for Defense Class.  We’ve now created a series of videos that explain how this variant of the Business Model Canvas works – 11 videos totaling 17 minutes.

Thanks to BMNT and the National Security Innovation Network for support of this project.

When Pete Newell, Joe Felter and I built the Hacking for Defense class we modeled the syllabus after my earlier Lean LaunchPad and NSF I-Corps classes. Both classes used Alexander Osterwalder’s Business Model Canvas to frame the hypotheses to be tested.

If you can’t see the business model canvas video click here

However, using the business model canvas inside the Dept of Defense was problematical. Teams there pointed out that the standard business model canvas didn’t fit their problem sets. For example, in the Dept of Defense you don’t measure progress by measuring revenue. Instead you mobilize resources and a budget to solve a particular problem and create value for a set of beneficiaries (customers, support organizations, warfighters, Congress, the country, etc.)

Therefore, the business model canvas box labeled Revenue Streams doesn’t make sense. The defense and intelligence community are mission-driven organizations so there is no revenue to measure. The first step in building a canvas that worked for these organizations was to change the Revenue Stream box to one that would provide a way to measure success.

We called this alternative- Mission Achievement/Success.

Now the Mission Model Canvas just needed four more tweaks.

  • Customer Segments was changed to Beneficiaries
  • Cost Structure was changed to Mission Cost/Budget
  • Channel was changed to Deployment
  • Customer Relationships was changed to Buy-in/Support

Read the full blog post on the development and use of the Mission Model Canvas here.

And watch the Mission Model Canvas videos below.

If you can’t see the Introduction to the Mission Model Canvas video click here

If you can’t see the Beneficiaries and Stakeholders video click here

If you can’t see the Value Proposition video click here

If you can’t see the Buy-In video click here

If you can’t see the Deployment video click here

If you can’t see the Mission Achievement video click here

If you can’t see the Key Activities video click here

If you can’t see the Key Resources video click here

If you can’t see the Key Partners video click here

If you can’t see the Mission Budget video click here

If you can’t see the Key Concepts video click here

You can find the entire video series collected here

Steve Blank

CapitalRise reassesses its mission amidst Brexit and regulation change

The proptech startup wanted to democratise investment in prime real estate projects through crowdfunding, but government regulations have limited its reach to high net worth individuals
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