17 end user domain name sales up to $100k

A virtual reality company, an adtech company, and a cryptocurrency wallet provider bought domain names.

picture of rolled currency with the words "end-user domain sales"

Sedo had a handful of strong end user domain names sales this week. The buyer of the top sale remains a bit of a mystery, but the second-highest sale was to a virtual reality gaming company.

Here’s a list of end user sales this past week. You can see previous lists like this here.

HiPhi.com $ 99,999 – The domain name resolves to a coming soon page that uses the HiPhi capitalization. Whois shows the buyer is in Shanghai. Oddly, the domain had a for sell message quoting $ 88,888.

NEOS.com €30,000 – NEOS is a virtual reality gaming company. It forwards this domain to NEOSVR.com.

Hekate.com $ 20,000 – Hekate Health Sciences bought this domain. This company has filed for trademarks within nutritional categories relating to medicinal supplements, powdered mushroom and cocoa blends “to aid in reducing anxiety, improve focus, memory, strengthen a user’s immune system and increase the maximum oxygen a person can absorb during athletic performance.”

Hausfinanzierung.de €14,000 – Forwards to Kredit.de/Baufinanzierung. Kredit=loan and Baufinanzierung=construction financing. This website compares the different types of loan and construction financing including their advantages and disadvantages.

Speckmann.com €11,000 – Christoph Speckmann, a technical marketer, bought this domain name.

AmericanPayments.com $ 10,000 – A financial company by the same name bought this domain. American Payments is a coalition of financial institutions providing a safe payment system for consumers and businesses.

KMTX.com $ 10,000 – Keymantics, which calls itself the Keyword Platform, is an online advertising company. KMTX is shorthand for Keymantics.

NordTeam.com $ 9,995 – Team is a German energy and construction company. The domain forwards to the company’s website at Team.de.

Wallet.live $ 7,500 – This domain was bought by Ledger, a cryptocurrency wallet that stores a user’s private keys in a secure hardware device. Hardware wallets isolate your private keys from your computer or smartphone.

Moonshot.de €5,000 – Moonshot is a film production company located near Hamburg, Germany.

Impact.info €4,000 – French venture capital firm Impact Partenaires. It uses the domain Impact.fr.

JobTrailer.com $ 3,599 – Anyone know why the German beer brewer, the Gutmann Brewery, bought this domain?

Loopit.com.au $ 3,000 – Forwards to Loopit.co, which was formerly Blinker. Loopit provides the technology for customers to operate a car subscription service, providing a flexible car ownership alternative.

Lichensclerosus.de €2,800 – Forwards to Lichensclerosus-deutschland.de/home. This is a website in German for a chronic disease that mainly targets women. There’s information on how to live with the disease, how other people can interact and help infected persons, as well as treatment options.

Luxmetall.com $ 2,500 – Forwards to Luxmetall.de, which is a company that sells professional-grade tin sheets for rooftops or walls to reduce noises.

HappyChurch.com $ 2,500 – Macappstudio Private Limited is an app developer. This might be for a client app.

Black-Arrow.com $ 2,200 – Nelogica Sistemas de Software Ltda, a Brazilian software company. Perhaps this is for a product.

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Sedo weekly domain name sales led by Hiphi.com

Sedo released their weekly domain name sales and Hiphi.com was the top sale at $ 99,999. Neos.com was second at 30,000 Euro, ($ 35,397). Hekate.com was third at $ 20,000. 44 .com sales 19 cctld sales 4 other tld sales Top 3 highlights of public SedoMLS sales are:    · neos.com at 30,000 EUR · kmtx.com at 10,000 […]

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TheDomains.com

Why did this Crypto-related domain name sell for so much more than the last 100?

 MorganLinton.com: Last week I was pretty surprised to see that an auction I was following on Go Daddy Auctions, CryptoCustody(.)com sold for a whopping $ 23,250. I learned about the sale price thanks to this tweet from NameBio. Before I go any further let me just say that I’m a fan of domain names with the word […]
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James Altucher at Flippa conference and some of his older domain name thoughts

Flippa ran a one day virtual show back at the beginning of July. The show was named “Own Your Future” James Altucher was one of the featured speakers. Flippa has now uploaded his talk to YouTube. Altucher is a guy that provides a lot of interesting thoughts and ideas, can also be very controversial. James […]

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How To Choose The Perfect Domain Name For Your Business

The post How To Choose The Perfect Domain Name For Your Business appeared first on HostGator Blog.

Choose A Domain Name for Your Business

Choosing the right domain name for your business is a big decision. Your domain name is more than the words you type into the browser, it’s the foundation for your online identity.

Choose the wrong domain name and you’ll end up doing your business a disservice. But, choose the right domain name and you’ll make your online success that much easier.

But, how exactly do you choose a good domain name for your blog or business?

We’ve got you covered. Below you’ll learn how to choose a domain name for your business, and the most important factors in getting your domain name right

1. Go with “.com”

When it comes to choosing your domain extension you’re going to have a lot of different options available. It can be tempting to go with a TLD that’s innovative and creative. However, if you can it’s always a good idea to go with .com.

The .com TLD is by far the most commonly used and recognized TLD. So, people already have a built-in association with .com being the primary TLD. You can use this to your advantage and build a higher-quality brand by choosing .com

You can also think of it this way. If your website does become very successful and you decided to start with something like .co, then you’d probably need to eventually purchase the .com too

2. Scoop up other domain extensions, too

When you register your .com domain name, pick up top-level domain variations like .biz and .net if you can. Redirect them to your .com site so visitors who type in the wrong domain will still find your site.

For example, sephora.biz, sephora.net and sephora.info all take you straight to Sephora.com.

Sephora TLDs redirects

As the number of domain registrations continues to increase, good names are becoming more and more competitive.  For this reason, it’s possible to have a competitor snatch up the “.net” or “.biz” version of your URL – even if you’ve secured the “.com” version.

Because this can lead to lost traffic – especially if your competitors wind up outranking you in the search engine results pages – consider buying up popular TLDs (top-level domains) for your chosen domain, if they’re available.

3. Keep it short

When in doubt, make your domain as short as possible. This will help with making your brand more memorable. The fewer characters your domain has the easier it’ll be to type, say, and share with friends.

Now it might be hard to find a single word domain that’s related to your business, especially today. However, consider combining two or three shorter words together to make something memorable.

Plus, since more internet users today use their smartphones to browse the web, you need to make it easy for them to type your domain into their browser

4. Avoid “cutesy” names and abbreviations

Don’t use cute shorteners like 4U and 2U in your domain names because:

  • They’re hard to remember.
  • They look unprofessional.
  • Only Prince could get away with that, and 4 real UR not Prince.

If you think people might have trouble remembering long URLs, know that they’ll have a field day trying to remember your text-speak domain name!  Steer clear and look for alternative domain names that convey your company’s brand messaging without resorting to tricks like these.

Domain Name

5. Don’t make it awkward

Domain names don’t include spaces, and using hyphens in domain names is a terrible idea, so whatever you choose shouldn’t look awkward written as one word. 

To see what we mean, consider the real-life URLs for the following legitimate company names:

  • Pen Island – “www.penisland.net”
  • IT Scrap – “www.itscrap.com”
  • Who Represents – “www.whorepresents.com”
  • Experts Exchange – “www.expertsexchange.com”
  • Speed of Art – “www.speedofart.com”

Clearly, carefully reviewing your final selection before hitting the “Register” button is always a good idea!

6. Make it brandable

Brandable means that when you see or hear your domain it sounds like a brand. By looking at your domain name your visitors should be able to intuit what your website is going to be about. Now, this doesn’t mean you need to spell out exactly what your business does with a list of keywords but instead try to capture the essence of what you do.

When a customer sees a name like billreducer.com, they have one expectation in mind: this website is going to help me save money by reducing my bills in some way.

Choose a name that is going to let customers know what they are in for from the moment they read it. Your site should deliver what it says on the label, and your domain name is the label.

For example, if you sell pet supplies in Tulsa, www.tulsapetsupplies.com makes that clear to visitors in a way that, say, www.treatsandtoys.com does not.

Don’t make it confusing for your visitors to figure out what your business does. Say it all with a great domain name.

7. Choose a domain that’s easy to remember

Customers will find your website URL on flyers, newsletters, search queries, and other websites so making the address stick is key.

Memorable domain names are often short, clever, and avoid trendy humor, hyphens or numbers. The longer or more complicated the domain name, the less likely it is to stick. A good rule of thumb is if you saw the domain name on a delivery-truck sign, could you remember it later?

Think obvious, catchy, unique, and memorable.

Do a quick analysis of your favorite domain names and see what makes them stand out, and incorporate those elements you like into your own business domain name.

8. Stay clear of copyright issues

If you’re pretty much settled on a domain name, then you need to spend some time looking into the past of your domain.

Ask yourself the following questions:

  • Have there been any associated domain names that have a negative public opinion?
  • Does your domain name contain any words that have a double meaning?
  • Are there any existing trademark issues with the words used in your domain?

The last thing you want is to find and register the perfect domain name, only to realize that your domain is creating brand confusion, or that you’re accidentally stepping on someone’s trademark.

Double-check social media, too. You want to make sure any relevant social media handles are still available. This will help you build brand consistency and make it that much easier for your visitors to find your business on social media.

9. Unlock the power of keywords

Internet search is based on a framework of keywords and phrases when indexing addresses and sites, so why not take advantage of this when choosing your domain name?

Brainstorm keywords related to your organization and use these in shaping your chosen name. For example, your butcher’s shop might name meat, butcher, smoked, cured, savory, friendly, and service as descriptive keywords for your business. An appropriate name might then be SavoryService.com or TheSmilingButcher.com. Either domain respects the fact that search engines work off of such keywords when indexing and fetching information for users, while providing a description of what customers can expect in the process.

What keywords do people use to search for businesses like yours? Use them in your domain name if you can.

10. Protect your privacy

When you register your domain, the rules of the internet require that you give your

  • real name
  • home or business address
  • email address
  • phone number

Anyone online can find that information through the global WHOIS database. When you can register a domain, your information becomes public knowledge and anyone can do a domain lookup to see who owns the domain. Don’t want randos looking up your contact info? Sign up for HostGator’s WHOIS privacy service when you register. We’ll replace your private information with ours.

HostGator Domain Privacy Protection

Ready to register?

It only takes one click to check if your dream domain name is available. Once you’ve found the right name and made sure it’s available, it takes just a few minutes to buy and register it. 

Check now to see if your domain name is available today.

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[Tala in Investor Place] Tala Gives Tech Firms a Good Name, Finally!

A Santa Monica, California-based company, technology firm Tala specializes in microloans. According to CNBC.com, these are loans that range from $ 10 to $ 500, made to people in emerging nations. Aside from the small denominations, which I’ll address in greater detail below, previous attempts to reach such borrowers were stymied by their lack of credit profiles.

Read more here.

The post [Tala in Investor Place] Tala Gives Tech Firms a Good Name, Finally! appeared first on OurCrowd Blog.

OurCrowd Blog

How to legally protect your business name

A company’s business name is one of its most important brand assets, so as a business owner you want to do everything you can to protect it. Not sure how to legally protect your business name? We’ve got you covered.

Disclaimer: This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation.

How to legally protect your business name

Here are five steps to help make sure the name you choose for your business is legally yours to use and keep for the long run.

  1. Do your homework.
  2. Register the business name in your state.
  3. Secure a domain name.
  4. Trademark your brand.
  5. Protect your trademark.

Let’s jump in.

Important note: A business name is completely different from a trademark. Company names can be used as trademarks if they are associated with goods and services, but there are many company names that don’t end up as trademarks.

1. Do your homework

Person Behind A Stack Of Books

Have you thought of the perfect business name for your business only to do an online search and realize someone else is using it? Fortunately, just because you found another website using the name doesn’t necessarily mean you still can’t use it for your business.

Likewise, even if a search does not result in any other websites coming up with the business name you want, that does not mean you can retain the name for your own use.

Legally owning a business name starts with registering the business name in the state your business is located.

Related: GoDaddy guide to naming a business

2. Register the business name in your state

Registering a business name depends on the legal structure you chose for your business.

If you’re a sole proprietor and you’re using your legal name as the business’s name, you most likely don’t need to register the business name. However, you also won’t have the protections you would as an LLC or a corporation.

If you’re registering your business in your state as an LLC, a C Corp or an S Corp, registering your business name is part of the process.

 

In all cases, if you are conducting business under a different name than the original one you chose, or if the sole proprietorship is your legal name, but you market your business as something more general, then you’ll also need to register the fictitious name, or the “Doing Business As” (DBA) name.

Each Secretary of State has the means to research to see if any other business located in your state is using the same name. You can also use a third-party search tool.

If you haven’t had time to fill out all the paperwork to register your entity in your state, you can still fill out a business name reservation request, so you have at least started the process of protecting your business name. Usually, a name reservation will place your chosen name on hold for 30 to 90 days.

You should also know that every state has restrictions on words you can use in your business name. For example, anything that implies the business is a governmental unit, a professionally licensed business (when it is not) or a name deceptively like another business name already registered is not allowed.

Also, merely registering the business name in your state does not protect you or give you any legal rights to the name at the federal level. However, it might show your intent to build and protect your brand with the United States Trademark and Patent Office (USPTO).

Securing a legal trademark at the federal level is how to stop other businesses from using your brand name.

3. Secure a domain name

Registering the domain name for your business — while you’ll likely use as its website address and for your business email — shows that you’re serious about protecting your brand.

Does it matter if the domain name isn’t exactly your business’s name? Of course, having the same domain name as your business name is ideal, but more and more business owners are finding exact names, especially with .com extensions, can be challenging to secure.

Luckily, domain registrars like GoDaddy offer many alternate extensions so you can still have your business name in the URL, but using a different extension such as .biz or .toys.

Want to see if your domain is available? Check now:

Related: How to buy a domain name

4. Trademark your brand

Series Of Locks On Metal Bar

A trademark is a word, phrase, symbol, design or several of these things put together that identifies your brand and distinguishes your goods and services from competitors. Once you begin applying for a trademark, you’ll soon learn how important the distinctiveness of your name, logo, tagline and description is to getting approval.

Before you start filling out the application make sure you have all the information you need at hand. Here are some of the items you’ll need to submit:

  • If your application for a trademark includes your logo, you’ll need to add a descriptive statement about the mark in detail and upload a drawing or representation of the mark.
  • You need to clearly identify the precise goods and/or services to which the mark will apply. The USPTO has a database of acceptable classifications to search through.
  • After searching through the USPTO database to make sure no one else has a similar trademark, you must satisfy the requirements for a “filing basis.” In other words, you’ll need to show whether you are already using the name/mark or if you have the intent to use in the near future.

You may not think your brand name is close to another trademark already in use, but if the USPTO does, you’ll need to explain that to the office.

Once you’ve paid the application fee and sent in your online application, the USPTO will review and assign your application a serial number. Filing fees are nonrefundable. Any correspondence with the USPTO (office actions) will need to be responded to in a timely manner or they will assume you have abandoned the trademark.

5. Protect your trademark

If you’re lucky enough to have your trademark approved, it’s important to start using it in commerce (“usage”) right away and keep it in the public eye.

Use the name you trademark to brand your website, marketing materials, email, store signs and social media presence. Why?

Protection is granted and upheld by usage — and usage must be done in a high-quality manner. If you obtain the trademark and then don’t use it, someone else could make the argument you don’t deserve the protection and you could lose your rights.

The USPTO requires trademark owners to file a “Declaration of Use” between the fifth and sixth year following registration and then again between the ninth and tenth year. Then, you’ll be required to file an Application for Renewal to keep ownership of the trademark every 10 years.

Related: GoDaddy guide to building a brand

Wrapping up

Your name is important to your business. Make sure you take the right legal steps to properly use and protect it. And, with these steps, you’ll be well on your way towards ensuring that you’ve protected your brand now and in the future.

The post How to legally protect your business name appeared first on GoDaddy Blog.

GoDaddy Blog

How do you find the right name?

I've had an idea and have been working on building the foundation for my startup for a while but I keep running into a dead end when trying to think of a company name. Does anyone have any suggestions on how to brainstorm or figure out the right name so that I can continue onto creating a website, social media, marketing etc.?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Wholly Moly! There are lessons in this domain name.

A Chinese company brand based on an English phrase.

Image from Wholly Moly

This Chinese company brand is a play on an English phrase.

I was reading Chinese venture capital news recently when a company caught my attention. I was attracted to the name because it is written in English and, more importantly, the name is unusual.

Wholly Moly is the name. Does it sound familiar? Yes, it is a smart play on “Holy Moly,” which is a very old expression meaning exclamation of surprise.

The food startup was founded in 2014 to offer premium quality health foods for the young and affluent Chinese consumers. “Wholly” suggests completely original, raw grains with no artificial additives or synthetic colorings added, thus giving you a very healthy diet. The startup recently raised $ 10 million Series A funding.

Wholly Moly’s corporate domain is the brand-matching WhollyMoly.com. The domain was registered in 2015, so the company likely invested a mere $ 10 to acquire this great digital address on which a global store can be developed. The company also owns WhollyMoly.cn, which displays the same contents.

If you visit the WhollyMoly.com site, you’ll see its English brand prominently displayed, even though I doubt that many Chinese consumers understand the term. Its Chinese brand is Hao Li (好哩=good!) but apparently not emphasized. This shows that English brands are acceptable in China.

Cases like Wholly Moly are common. I frequently come across well-funded startups using English-based brands and therefore, English-based domains. They are not afraid to use English words. Some, like Wholly Moly, even go one step further and play with common terms such as “Holy Moly”.

My own experience echoes such a trend. Last year I sold the domain Tcozy(.)com to a Chinese company in the heating/cooling device business. Tcozy is a play on the term “tea cozy”. So, corporate China is not afraid to use derivatives of English words.

English-based domains work in China, and your domains may already have potential end users in this massive market. To find out, you can try the tips described in the articles How to sell domains to China, Three steps to Chinese end user research, and A quick tip for Chinese end user research.

Post link: Wholly Moly! There are lessons in this domain name.

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Building a Facebook group community. Should I name it after the brand or should I name it relevant to search terms?

Hi guys,

We're launching a delivery business soon and we're going to build a community through Facebook groups first.

The issue is that we want to make it easy for people to find our group, so being a new unknown brand is it better to use our brand name or relevant search terms? Eg:

(Brand Name) – Local Food New York VS Local Food New York – (Brand Name)

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Startups – Rapid Growth and Innovation is in Our Very Nature!