Is there a best place to apply for jobs at a Startup? I.e. LinkedIn vs. the company website?

It seems like there a ton of different job boards. I'm sure it varies by company but are all of these applications aggregated into the same output on the company side? I'm wondering if there is some advantage to applying through LinkedIn vs. the company's career page vs. Angel.Co or if you should just submit applications through as many portals as you can.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Two sided market place payment help.

Hey guys,

So i'm building a 2-sided marketplace and i wanted to know how can a consumer pay the supplier directly because the products will be shipped directly from supplier to consumer, i don't hold the goods, mostly like ebay and not amazon. Do any of you guys have 2-sided marketplaces willing to chat and help out a broke college student get some food?

submitted by /u/HikenNoSabo7
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Startups – Rapid Growth and Innovation is in Our Very Nature!

Some investors turn to cutting fully remote checks while sheltering in place

By March 16, founder Janine Yancey was tired of playing the waiting game. After watching the stock market take yet another unprecedented nosedive due to coronavirus, she called up a potential investor.

“If this isn’t going to happen, let’s call it now,” Yancey said, referring to the close of her Series A round, the first capital her culture tech company, Emtrain, would have accepted in 14 years. “At that point, I put my nose to the grindstone; I didn’t have a lot of bandwidth in engaging in conversation that wasn’t going anywhere.”

She had the conversation on Monday, and the deal closed on Friday. “I remember thinking, ‘this is the only deal that is happening this month,’ ” she recalled.

As lockdowns extend to prevent the spread of the coronavirus, investors and startups are searching for new ways to connect with each other. At this moment, deals are happening between screens instead of over drinks at The Battery or coffee at The Creamery. A number of investors have already cut fully remote checks, saying it impacts everything from the due diligence process, to appetite, to who gets to access capital in the first place.

Startups – TechCrunch

Donuts is removing restrictions on .Place domains

Everyone will be allowed to register .place domains (again).

logo for .place domains

Domain name company Donuts is making .place a generic domain again.

In 2018, the company partnered with Geo.Network to use .place domains in its geofencing platform.

Donuts said at the time, “The TLD .PLACE will now be used exclusively for end users (people, businesses and other organizations) who wish to create, name and assign specific rules and permissions for their geofences.”

The company restricted .place registrations to people using them with the geofencing platform.

It doesn’t seem to have taken off; there are only about 3,500 registered .place domains.

On June 1, Donuts will remove the restrictions. People will be able to use .place domains just like other domains.

Donuts will continue its partnership with Geo.Network. .Place domains can be registered for geofencing applications or for regular websites.

Retail prices should be about $ 10 for the domains. It should compete well with other generic extensions like .site and .online.

Post link: Donuts is removing restrictions on .Place domains

© DomainNameWire.com 2020. This is copyrighted content. Domain Name Wire full-text RSS feeds are made available for personal use only, and may not be published on any site without permission. If you see this message on a website, contact editor (at) domainnamewire.com. Latest domain news at DNW.com: Domain Name Wire.

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Pandora 📦Gather all of your shared content in place

Hey guys,

As a designer working remotely, I am communicating across a lot of different channels, exchanging a lot of files and links (like most industry I believe)

I was looking for tools that would collect all the docs and links shared with you on Slack and Gmail, and then centralized them to one place. I couldn't find one so I made this the past few days

getpandora.tech

Would appreciate your honest feedback

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Startups – Rapid Growth and Innovation is in Our Very Nature!

A hack I built over easter got a main feature on the Product Hunt Daily newsletter today (a paid feature in the sample place is $6,000+) — let’s bet on how many visitors this drives in the next 24 hours!

Link to newsletter: https://www.producthunt.com/newsletter/4615 (third runner up, closest to the button)

Will post Google Analytics screenshot tomorrow at 11:59 GMT, take your bets for # unique visitors in 24 hours in the comments 👇

Winner gets: fame, eternal glory and bragging rights!

Joking aside, I've always wondered how many visits you get from sponsoring that newsletter — let's find out!

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Pros v Cons of London v Bay Area for place to start your startup?

Hello!

Hope you are well.

I'd love to hear your opinions, as per the title, on the pros and cons of London vs the Bay Area as a place to start your startup.

I'd particularly like to hear from you on whether you think we will ever see a consumer tech startup built and exited for $ bn's coming out of London or the UK in the same way that you see in the Bay Area?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Place marketing: Strategies & Real-World Examples

place marketing

Outings are all about experiences. Treks, road trips, fests or a day spent laying on the beach, all are experiences. That’s what place marketing is about.

Selling experiences.

But how to sell something that spans across a city or country? Here is our guide on place marketing that will get you going with the strategies and how-to.


What Is Place Marketing?

As straightforward as it sounds, place marketing it the process of marketing a place.

  • Marketing: Set of tactics a business uses to promote and sell its products in the market.
  • Place: A geographical location like a city, state or even an amusement park.

Concluding from this, place marketing is the set of tactics used to promote a geographical location to improve its business. Destination marketing is used to promote a place for potential visitors to increase the odds of them visiting the marketed place. City marketing, region marketing, country marketing all fall under place marketing.

But why to market a place? Why is place marketing even important?

Well, place marketing can have various benefits like:

  • Improving local businesses.
  • Attracting foreign businesses.
  • Boosting tourism.
  • Overall area development.
  • Cultural uplift.

Except for these direct benefits, there are various other indirect perks that each of these brings. For example, newer business establishments bring job opportunities for locals.

Marketing in any field is a tricky process. Place marketing or destination marketing makes it all the more complicated for obvious reasons. Various factors such as scale, people involved, no central ownership, geography etc. tangle the marketing process very quickly.

The basic idea of destination marketing is to understand the current image and assets of the place and market them to a relevant audience via relevant mediums. This can also involve improving the existing assets or even developing new ones to suit the marketing strategy.

Place Marketing Strategies – How To Make Your Own Place Marketing Strategy?

Are you planning to market a place, region, or a city? Is the region popular for its beaches or are its historical monuments the main attraction?

It is difficult to generalise place marketing. It isn’t something like ‘marketing mobile phones’ or ‘marketing furniture’. While of course, all specific subjects have their differences, the spectrum of place marketing is too broad. One marketing project can be the polar opposite of others. This is the reason there are no go-to steps to follow.

But there are many concepts which when applied to your destination marketing campaign are bound to make it a success.


Know Your Target Audience

Would you market a hilly town known for its adventure activities to people in their 70s? Never! Who would want to visit the place? More appropriate target audience would be teens and their parents.

You have to have an answer to questions like,

  • Who would visit your place?
  • What would be their average expenditure?
  • How would they travel? What kind of accommodation would they prefer?
  • Would they travel alone or with someone?

Answering such questions will help you clarify the audience you want to target.

Not just that, it will be helpful in understanding what areas need to be developed or adjusted. For example, when marketing areas for trekking, more camping stops will be preferred than hotels.

Have one or few personas illuminate the process ahead. Numerous questions are much clearer with personas in hand. When is the target audience most likely to travel? Are they domestic or from other countries? What interests them? What other places attracting a similar audience, are doing well? Answering all this is much easier with a proper visitor persona(s).

Involve All Stakeholders And Make Associates

Involving stakeholders like place officials, councils and having their opinions and knowledge helps. Whenever possible, grassroot research can also help. For instance, when creating a marketing strategy for a city filled with historical monuments, talking to ancestors of people involved can provide vital marketable information.

Not just these, local tour agencies, hotels, popular markets etc. can be involved in the process to understand the available resources. You can even persuade many of these to align with your marketing strategy.

Utilise Data For Analytics

Any marketing campaign launched without analysing data is doomed. Data analytics should be used on every step necessary. Making persona, analysing crowd, analysing performance are a few instances where data analysis can be useful.


Audit And Iterate

Many make the mistake of thinking analysis as a one-time process. It is not! Analysis is an iterative process. You need to monitor your actions and their results and then compare them with expected results.

If the results are not satisfactory, more analysis follows. Analyse weak-points and tune your strategies to fill the gaps. This is all about steady optimisation of marketing strategies.

Know Your USPs

The place to be marketed has to have some unique points. Again, analytics helps in figuring these out. These can be man-made structures like Disneyland or the Empire State Building or historic museums, or these can be natural attractions like mountains and lakes.

Many attractions can be targetted to a very narrow audience as well. Spending a day at the stadium of their favourite club might be enough a reason for a Football fan to visit a country. An otaku might have Japan in their priority list.

Not just physical structures, attractions like cuisines, tribes, old practices etc. are also very appealing to many. Research and analytics and involving as many stakeholders as possible can effectively help you figure the unique selling points out.

Create a Memorable Brand

Marketing should be aimed to have your destination engraved into your audience’s mind as soon as they see an advertisement. Building a good image is an extremely rewarding process.

All the advertisement modes like website, brochures, slogan, hoardings, promotions images, social media handles and even the colour schemes involved should reflect this image and be compelling to the audience.

Rajasthan (India) tourism’s taglines like, “Padharo Mahare Desh” (meaning welcome to my country) and “explore the land of Maharajas” are a brilliant example of this. Not only are they catchy, but they also capture the welcoming mysticism of the state very well.

rajasthan tourism


Segmentation

You want to market an island for its beaches. You do your research and find that groups of friends in their 20s are a great audience. But so are newly-weds. Who will you target your campaign towards? Possibly both! But marketing may vary between the two.

Customer segmentation plays its part here. Target customers have to be segmented on various aspects like age, interests, financial capacity, mode of travel, preferable accommodation and many such factors. Once segmented, tactics are formulated in accordance with the preferred choices of each category.

Segmentation prevails in all mediums. For example, many tourism operators have separate social media handles to cater to the needs of audiences from different regions. Businesses are also incorporating customer service in a variety of languages based on their audiences.

Since marketing is aimed at potential tourists, a lot of it will be done over the internet. A coherent marketing campaign spread over various channels is a must in most cases. Here are some tried and tested tactics that should help your win your online audience:

An Enticing Website

A website is the first thing one searches for when trying to find information. Having a website that captures the flavours of your campaign is a huge plus. A mix of necessary as well as amazing information is a good idea for a website’s content.

Promotional pictures, videos, places to visit, booking portals and everything the place has to offer should be displayed on the website. It should be like a beautifully executed pitch to the tourists. Some printable brochures, infographics or guides are also valuable to many.

Destination Videos

A picture is worth a thousand words and a video is made of thousands of pictures. A good video can have a magical effect in a marketing campaign. Kerala tourism has been producing inspirational examples from long ago. Check out one of their advertisements (a friendly warning, develops a strong urge to visit Kerala)


Social Media Influencers

Influencer marketing is a billion-dollar industry now. People with a wide following and a very high engagement rate are a very effective medium to transmit your message. Many followers take their advice without even thinking of a second opinion.

Travel vloggers, YouTubers, bloggers are some kind of influencers who can play a role here. Such adverts usually are very beneficial because of the established trust of the audience on the influencer.

In fact, it’s a common tactic to invite an influencer, say a vlogger, to a resort and have them post a review vlog in exchange. It comes out as a win for both sides.

Use Consumer-Created Content

Why is it a common tendency to look for a product’s reviews even though the description tells it all? The reason is that people can relate to reviews from other users than they can relate with advertisers. And this works in place marketing too.

Sharing content created by past/existing consumers is a strategy being used in many industries now. Take the example of Switzerland.

switzerland toursim

Switzerland tourism asks users to post with the hashtag “inLOVEwithSWITZERLAND” and shares the posts they find worth on their page. This brings us to the next point.

Employ hashtags

Yes! Employ meaningful hashtags at all social media platforms whether Instagram or Twitter or Facebook or any other. Hashtags have been a way to find relevant content among the mess for a long time now. So much so that some platforms allow users to follow hashtags.

Consistent and proper use of hashtags drives an authentic audience to your source. For example, using #travellers will bring more and more people interested in travelling to your page while #monuments will organically bring people interested in them towards you. These can be so effective that there are various guides available online to help one choose the right hashtags.


Discussion Platforms

Having a platform where past, current and potential customers can virtually meet and talk is a tried strategy. Maybe a subreddit, or a Facebook group or even developing healthy engagement on Twitter can be beneficial.

Mouth to mouth advertisement is just like reviews, trustworthy. A family who wants to travel with their pet might get some accommodation recommendations from someone who has already done before. Or maybe some hidden food gems. Having well managed healthy discussion forums are a great way to bind potential customers.

Apart from all these tactics, offline promotion should not be written off either. Hoardings still are a great advertising medium for many places. And television advertisements remain the primary ad. consumption sources. Everything comes to gathering the right data, researching and then deciding the most suitable channel.

Final Word

We will finish with the same note we started with. Place marketing is about selling an experience. It’s not about getting hotels stuffed or about selling tickets or selling food, it is about selling the overall escapade from the thought of a trip to the return journey. Even small items like merchandise and mementoes are part of the experience and can leave an unforgettable memory. The 360-degree content by government tourism departments is a fine representation of this.

Go On, Tell Us What You Think!

Did we miss something?  Come on! Tell us what you think about our article on place marketing  in the comments section.


Feedough

Lightspeed’s Nicole Quinn on the impacts of sheltering in place

Last week, Lightspeed Venture Partners announced that it had closed on $ 4.2 billion in new capital across three distinct funds — an $ 890 million early-stage venture fund, a $ 1.83 billion later-stage fund and a $ 1.5 billion “opportunity fund.”

With offices in the U.S., China, India, South East Asia, U.K. and Israel, the firm certainly has wide access to courting new deals in the midst of a crisis. The question is how easy it will be to source those deals.

Lightspeed partner Nicole Quinn joined the company in 2016 to help build out its consumer investment portfolio. Quinn’s investments include direct-to-consumer fashion company Rothy’s, celebrity shout-out platform Cameo, meditation app Calm and liquor company Haus.

I talked with Quinn last week about how her schedule is changing, who she’s talking to and where she is looking to invest next.

This conversation has been edited for length and clarity.


TechCrunch: What’s your schedule looking like these days? How much have things changed?

Nicole Quinn: My schedule has certainly changed; I’m spending much more time with portfolio companies. It’s thinking through uncharted waters and we’re thinking through all of these aspects because we’re encouraging them to make sure that they are in the strongest position they can be in. After that is making sure they have two years of runway, because who knows how long this is going to last — it’s pretty hard to model out a global pandemic.

Startups – TechCrunch

The number 56 has a special place in domains

Why Chinese companies are registering domains with 56 in them.

The number 56 on a black background

While conducting end user research recently, I came across a number of four-character domains containing the number 56. What is so special about 56?

Well, 56 rhymes with some Pinyin phrases. One of them is Wu Liu (物流=logistics), which makes domains containing 56 suitable for Chinese companies in the logistics industry.

As China is the largest logistics market in the world, you can expect a lot of companies operating in this logistics industry. If you want to join them, a four-character domain containing the number 56 may be a viable option.

Specifically, a four-character domain using the LLNN (letter-letter-number-number) or NNLL pattern is desired. Here, LL is an acronym representing 2-pin names, which is the most popular type in China. Below are examples using the patterns.

Company Pinyin Domain
永康物流 Yong Kang Wu Liu YK56.com
物流名片 Wu Liu Ming Pian 56MP.com
物流专线 Wu Liu Zhuan Xian 56ZX.com
燕文物流 Yan Wen Wu Liu YW56.com.cn
锦程物流 Jin Cheng Wu Liu JC56.com
百运物流 Bai Yun Wu Liu BY56.com
浙江物流 Zhe Jiang Wu Liu ZJ56.com.cn

Even though I only focused on four-character domains in my recent end user research, the concept also applies to other types of domains, such as i56.cc (爱物流), e56.com (易物流), SCZ56.com (传送阵物流), SZKT56.com (苏州可通物流), and 56baba.com (物流巴巴). These domains are actually used by Chinese logistics companies.

Post link: The number 56 has a special place in domains

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