Superfat launched their new site with pre-orders then Kickstarter before having inventory. Any other examples?

Has anyone launched a new website with pre-orders before launching on Kickstarter? I'm always interested in brand launches and noticed Superfat did this strategy and had great success on Kickstarter. Wondering if there are other examples and what your thoughts are on launching pre-orders (I think they launched with a 50% discount) then on Kickstarter (40% discount) before having product to sell.

submitted by /u/CrashTestDummie
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