[Question] How to talk code as a non-technical founder?

Everyone goes on about how entrepreneurs should learn how to code. However, I don't see myself as a developer/programmer for the simple reason that it doesn't speak to me. It's just not for me. I can use my time to learn other disciplines that can help me grow a startup like marketing, analytics etc.

But, I do want to learn how to talk code. It'll be much easier for me to communicate my ideas/thoughts to my technical co-founder if I can speak their language. I know there's no hack to learn this overnight, but is there really any source out there for me to get started?

Thank you.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Basic Question Need help

Hi i had an idea and I was wondering how i would go about turning it into something profitable.

Basically it would be a pre workout drink but unlike all pre woerkouts thag are currently in the market it wouldn’t just be packed with stimulants. Instead I would have carbs protein and sodium in the drink which are scientifically proven to increase energy stores in the muscles and incrose muscle growth after your workout.

I would sell the drink in bottles like this: https://www.amazon.ca/BOOST-Protein-Chocolate-Replacement-Drink/dp/B00DW4THV4/ref=mp_s_a_1_3?dchild=1&keywords=boost&qid=1591409566&sr=8-3

How would I go about making this? Is there a legal process? does my item have to get tested? I can create a list of ingredients. I know you have to make an LLC but is there any other legalities? Also how would i go about physically creating and bottling the drinks. If there are any skilled entrepreneurs out there who could help me that would be great

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Startups – Rapid Growth and Innovation is in Our Very Nature!

I have a question about supplier.

Dear startup members,

I'm starting my first ever business. But I'm struggling to find cheap containers I.e. bottles with my personal logo. I know that they won't exactly be cheap but my budget is small. So, cheaper the better. If anyone can direct me, that would be much appreciated.

Many thanks, Michael.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Pre-Startup question – Built an app with my friend – Doesn’t do a lot of work

Hello, I built an app with a friend of mine. I have written about 95% of the code and done most of the work. I want to file for an LLC soon, and honestly it would be great to just cut him out of the picture all together. The problem is, he did write a little bit of the code, as well as designed some of the logos for the application. How am I supposed to continue and create the business without this guy in the picture? If it helps, I also came up with the idea of the application, and no business paperwork has been filed/made.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Silly question, will naming my brand after myself hinder any potential future acquisitions of my startup?

If a large company wants to acquire my fashion brand named after myself, do you think they would possibly be hesitant since the brand revolves around my identity?

Of course this is speaking of a total acquisition of the company where I would no longer have any affiliation with the startup whatsoever.

Let me know your thoughts thanks.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Biotech Startup question

Biotech startup question:

Considering a job offer from a biotech start-up and wondering how to factor equity into the considerations. What percentage equity would people expect to be offered to a senior leader, one of 5 or 6 people reporting to a CSO, coming on at the same time as the series A funding round closes?

While the offered salary is higher than my current position, with restricted stock vesting in the coming years at my current job, the new offer falls about 50 K short in total compensation. Trying to understand how equity in the start-up should be factored in.

Thank you

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Startups – Rapid Growth and Innovation is in Our Very Nature!

“Customers will continue to question their consumption”: Interview with Vestiaire Collective’s CEO Max Bittner

With growing consciousness of sustainability, it looks like fast fashion might not be so on trend anymore. Currently benefitting from that shift is Vestiaire Collective, a French fashion tech startup based in Paris. Founded over ten years ago, the company has raised €209 million, closing a recent funding round just weeks ago totalling €49 million.

We caught up with CEO Max Bittner, who took the helm of the startup in 2018. A former founder himself (of the e-commerce giant Lazada), we discussed tips for first-time entrepreneurs, as well as Vestiaire Collective’s unique value proposition, future trends in sustainable fashion, and how the company is faring during COVID-19.

Thanks for your time, Max! For our readers who don’t know, what is Vestiaire Collective and what problem is it trying to solve?

Vestiaire Collective is the leading global resale platform for desirable pre-owned fashion. Our community of 9 million fashion activists worldwide inspire one another whilst selling and buying unique pieces from each other’s wardrobe. An increased interest in sustainability and the rise of social media has driven consumer interest in the pre-owned market. Gen Z and Millenials want to access the fashion they desire in a more sustainable way whilst also feeling connected to a wider community, which is where Vestiaire offers a unique proposition that meets a growing demand driven by the younger generations.

Congratulations on closing the latest most recent funding round! You’ve stated that one use of the cash is to keep fuelling Vestiaire Collective’s international expansion. What have you found to be the key challenges of continued growth?

This is really the moment for resale. There are so many opportunities we could pursue, one of my personal biggest challenges has been to keep the team focused on the big topics that really make a difference. The biggest challenge overall for the business has predominantly been scaling internationally. Each market has its own cultural nuances, meaning you need to dedicate a lot of time to research each market, building a broad understanding of all the factors that can impact your ability to scale successfully. It’s important to build a strong local team that understands each market you want to reach.

This is the second time you’ve chosen to personally participate in a funding round during your time leading Vestiaire Collective. What motivated that decision?

The first thing that struck me when considering joining Vestiaire Collective was the huge potential for the business model. I strongly believe the platform answers a number of today’s growing consumer needs and this shift in the consumer landscape will continue to escalate over the coming years, this is why I wanted to invest in the business myself shortly after I joined in 2019. I’ve reinvested again in this round as I am personally convinced that this unprecedented period of disruption will not only challenge where we shop but how we shop which will further drive adoption of online resale platforms.

Vestiaire Collective was founded in 2009 – it’s already been over ten years! As the business has grown – and investor cash has flowed – how do you believe the company goals and objectives have changed?

I’ve been with the business for just over a year and a half, but I believe the fundamental goals of the company remain the same as they were in the founding years. Encouraging a sustainable approach to fashion consumption was a core founding pillar of the Vestiaire Collective model when it launched, and this remains key to the company’s future objectives.

When the founders launched the platform they spotted a shift in the way people were starting to think about and consume fashion. This evolution has continued to grow and we believe this will be further escalated by the impact of the current crisis. We want to encourage more people to join our circular fashion community and explore a more sustainable way to enjoy fashion.

In these ten years, more fashion startups with similar circular business models have arrived on the scene. What continues to make Vestiaire Collective unique?

The platform remains unique due to its highly engaged global community, its rare desirable inventory and the high level of trust we have developed in the company and the community. There are no other players in the market that offer this unique combination. I also believe that you should always be willing to self-disrupt so we are constantly looking for new ways to innovate and evolve to ensure we can continue to provide for the ever-changing needs of today’s customer.

What trends do you see taking off in the fashion e-commerce industry over the next five years – will sustainable alternatives really triumph over fast fashion?

We live in a world where consumers, especially younger generations, have really been changing the paradigm of the way things are done. There has been a shift of consumer behaviour towards a circular economy and digital landscape. I think customers will continue to question and change their approach to consumption. Where they are becoming more conscious of both sustainability and the impact of consumerism, this will be further escalated by the current crisis which will ultimately force brands to rethink their current model.

How has the COVID-19 crisis impacted business at Vestiaire Collective, if at all?

As a C2C platform we have been able to be quite agile in the way we operate during this period, and this has allowed the business to rebound from an initial impact quite quickly. We are seeing positive figures on both order and deposits right now. Central European orders are +20% on our pre-Covid-19 February average, and overall deposits are +33% for the same period. We’re also seeing our community continue to be strongly engaged on our app.

Finally, as a founder yourself, what advice do you have for those hoping to take the plunge and start their own company?

Follow your passion and your instincts – you need to start a company that will make you want to get out of bed in the morning. Always keep an entrepreneurial state of mind. Innovation is key to any business maintaining a competitive edge, so never miss the opportunity to drive change where you believe it’s needed.

EU-Startups

Question regarding market research

Hello startupers,

I am having a super hard time with one problem and need some advice. I am embarrassed that I have to ask it but here it comes.

How the heck can I find out the size of the Czech housing market and then figure out, how many flats are being rented in the entire country?

I really thought it will be easy to find something like this, but I utterly failed.

Thanks a lot to anyone who knows how to get my hands on such info.

GL lads.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Question About Crowdfunding Plan/Strategy

Boiled down, the campaign goal is to create content in various cities across America, while forming a community among our backers.

The strategy is this: Instead if trying to raise funds from 5,000 people spread across the country, we specifically target 200 people per major city.

Why I think this is a better way of going about this: – It will allow us to focus advertising efforts on very specific populations. – It could help gain people’s interest by telling them they can be 1 of 200 rather than 1 of 5,000. – By breaking it up by city, it’ll help us connect people in the same city with each other to form a community.

Potential drawbacks: – If we focus on one city at a time it may take a longer amount of time to raise the total amount of funds to begin our project. Would the first city mind waiting for the last city for their content?

Please be kind. I’m nowhere near launching a campaign. Though, with this strategy, I feel a new level of clarity. So I just seek feedback from the entrepreneur community on reddit to see if this would indeed be a step in the right direction or if there are factors I have no yet considered.

Thank you all for sharing your thoughts.

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Startups – Rapid Growth and Innovation is in Our Very Nature!