Suggestion for early-stage SaaS product marketing efforts

Hey Community Members

I have early-stage product and fairly confident on its readiness with few early adopters. Have few iteration as well, based on experts & early users feedback.

Now I want to start with marketing efforts and looking for suggestions on the same.

It’s SaaS and OKRs ( Objective Key Result ) tool for teams, to give you bit of context.

Thanks Yash

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Startups – Rapid Growth and Innovation is in Our Very Nature!

How did you design a home page for your saas or web app?

Hello all,

I'm in the planning/MVP building process of my web app for hospitals. I'm stuck on thinking about how to construct the home page. I'm hoping to make it inviting so customers are more likely to request a demo. I don't want to start from scratch trying to figure out what will convert and what will not.

I have looked at competitors' websites and they are too busy because competitors have too many futures. My innovation in this product comes from specialization so I can not do what my competitors are doing.

What should I consider when designing the home page? What are good practices?

Thank you!

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Startups – Rapid Growth and Innovation is in Our Very Nature!

How does an ideal home page for a SAAS website look? Can you give an example?

Hello all,

I'm in the planning/MVP building process of my web app for hospitals. I'm stuck on thinking about how to construct the home page. I'm hoping to make it inviting so customers are more likely to request a demo. I don't want to start from scratch trying to figure out what will convert and what will not.

I have looked at competitors' websites and they are too busy because competitors have too many futures. My innovation in this product comes from specialization so I can not do what my competitors are doing.

Can you please share with me websites you know of, for web apps or saas companies for enterprise? also if you have some gems, can you drop them? 🙂

Thank you!


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Startups – Rapid Growth and Innovation is in Our Very Nature!

Got an SAAS idea, don’t know what type of coding language I should use.

I’ve had this idea for a while now and as it involves my industry, I can notice that there is significant demand for this service. For context, it will be similar to craigslist or eBay, it will connect buyers to sellers.

I have learnt very basic HMTL, CSS and decided to skip JavaScript and jump right into Python. I’ve been recommended Python numerous times so I decided to start practicing and looking up courses yesterday. I don’t know too much on Python but am I on the right track? Is Python necessary for building a service similar to Craigslist or eBay? Tips or advice?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Need suggestions about equity split between founders for a SaaS product


I have a question about founder equity-split.

3 months back, me and one of my acquaintance started working on a SaaS idea. It was mostly an already existing idea (a knowledge-base system) but my cofounder convinced me that it's still worth building because he knows there are potential customers and it might be a good way to get started with SaaS in general.

So I took care of all-things-tech and put up an MVP in roughly two months. We ran campaigns (my cofounder knows multiple potential customers and is well resourced in that sense) but haven't had a paying customer yet (might be due to COVID, but of course the product might be the cause as well).

Now fast forward one month, we are trying to adapt our solution for the Shopify ecosystem, and my cofounder introduced me to another guy who's working with Shopify app companies for the last 3-4 years. His proposal is to onboard him as a cofounder, which I'm also happy to, but now the big question for me is,

"How should the equity be divided among three or us?"

I proposed it to be split half between me and my first co-founder, and slightly less to the newly onboarded guy. But my co-founder doesn't seem to agree with equal split, he thinks I should have a lesser equity share and said that that's usually the case with other SaaS companies too because SaaS is marketing intensive.

I was wondering if someone is aware of what the right split could be (or what's the usual trend) and can share that knowledge here.

PS: I know, I should've talked all this out in the very beginning, that's a mistake on my part.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

These promising Latvian SaaS startups deserve your attention in 2020

Though Latvia is a small country in terms of population, it has more magnitude when it comes to technology and is home to a few hundreds of tech startups. The country has encouraged investments that foster a startup ecosystem to promote both native and expat entrepreneurship. Besides this, a slew of organisations such as Startup Latvia, Labs of Latvia, and Latvian Startup Association is striving hard to enable the country to build up its own successful ecosystem in the Baltic region.

SaaS startups in Latvia

Having said that, we have showcased some of the most promising SaaS startups in Latvia. Some of these startups have witnessed massive growth in recent months while others increased their valuation. Take a look at the promising SaaS startups with their roots in Latvia as sourced from Dealroom.

Picture credits: LightSpace Technologies

LightSpace Technologies

Founder/s: Ilmars Osmanis
Founded year: 1996
Funding: €9.8 million

LightSpace Technologies is a 3D optical solutions company that develops key technologies for Multi-Focal Accommodating AR headsets and future glasses-free 3D image display. This startup works with the mission to create key technologies that visualise 3D images that naturally accommodate human vision system sans causing harm to eyes even after long periods of use. The key use areas for 3D image technologies are professional, scientific, medical data 3D visualisation, airspace, etc. with 3D visualisation of control objects in various use cases.

Picture credits: Nordigen


Founder/s: Roberts Bernans, Rolands Mesters
Founded year: 2016
Funding: €980k

Nordigen is a global account data analytics provider that helps banks, fintechs, and lenders leverage open banking by extracting actionable insights directly from raw account data. Nordigen operates with the mission to enable greater financial transparency and global adoption of open banking. In addition to Riga, this fintech startup also has an office in Madrid. This company works with over 50 global banks and lenders operating across 13 countries.

Picture credits: Giraffe360


Founder/s: Mikus Opelts
Founded year: 2015
Funding: €1.6 million

Latvian proptech startup Giraffe360 is offering a game-changing subscription product for real estate companies to streamline professional quality photography and high accuracy floor plan creation. Through its camera-laden device, the finest photographs are automatically created by basting multiple HDR images. With 50-megapixel resolution, photos are exportable in all the formats. Furthermore, the most accurate floor plans can be generated just in 2 minutes by the Giraffe360’s advanced photogrammetric device laden with an in-built laser.

Picture credits: Marine Digital

Marine Digital

Founder/s: Ivan Ladan
Founded year: 2019
Funding: €150k

Marine Digital works with the intention to digitalise ports and accelerate mass automation processes in the logistics industry. Its platform automates cargo acceptance, handing, and data exchange . Marine Digital was founded to solve issues that persist in accounting and planning, increasing both the speed of cargo turnover and the related workflow. The company developed DigiDock a neural network focused on logistic documents recognition and data output. The company has an additional office in the Netherlands.

Picture credits: GRANDMA


Founder/s: Aivars Slokenbergs, Rihards Rucevics, Karlis Gedrovics, Mārtiņš Zemīti
Founded year: 2010
Funding: €210k

GRANDMA operates finance data management software for midsize project-based companies. It provides easy to use, reliable project and invoice management. The company provides clean projects finance data and makes sure these data are synchronised with accountancy. It allows project managers to do their job and reduce the time spent on managing estimates and invoices in Excel. It is an effective alternative to Excel as it can be used for quoting, financial reports, invoicing, and cash flow planning.

Picture credits: Displio


Founder/s: Raivis Lancetovs
Founded year: 2015
Funding: €140k

Latvian smart living startup Displio has launched internet-connected displays that are designed for desks or shop counters and exhibit information such as weather, Facebook likes, the number of unread emails, etc. The Displio internet-connected display features a 2.7-inch e-ink display. The highlight of this display is its low power consumption and is touted to last up to one month on a single charge.

Picture credits: Motivio


Founder/s: Ansis Lipenitis, Juris Bluzmanis
Founded year: 2017
Funding: €150k

Motivio is a new generation company culture app. It provides mobile tools to build a culture that attracts and retains new generation employees like a magnet. It is a platform that is convenient for employees. Given that employees encourage new types of culture, these new processes help companies retain employees. The Motivio app lets users pay for lunch and makes it easy to control with its automatic process control system.

Picture credits: Lokalise


Founder/s: Nick Ustinov, Petr Antropov
Founded year: 2016
Funding: €50k

Lokalise is a translation and localisation management system. This Latvian startup helps companies to translate changing content available on their website, mobile apps as well as games. The Lokalise software provides developers with the necessary tools to eliminate the hassle of localisation with tools such as powerful APIs, CLI tool, mobile SDKs, and comprehensive documentation.

Main image picture credits: Nordigen

The post These promising Latvian SaaS startups deserve your attention in 2020 appeared first on Silicon Canals .

Startups – Silicon Canals

Can any SaaS Startup CFO judge my 3-year forecast?

Here's the plan.

I'm looking for some good samaritan who is an expert in SaaS Startup Finance to judge my 3-year financial forecast.

I'm the startup CEO and, although I have some basic financial skills, I wouldn't call myself an expert.

I still don't have finance talent in my startup, although as time goes I'm realizing how important this is.

My startup heavily relies on channel sales. In fact, I'm not planning to hire in-house sales teams, at least for the first 3 years of operations.

I'd rather focus on tech and customer service, since we are nerd at heart, more than salespeople.

The plan shows some healthy and growing Net Profit and Gross Margin over the years.

However, I don't understand why both my Gross Margins % and Net Profit % tend to decrease over time.

Not sure if there is an accounting issue, or if it's normal given the growth?

Thank you so much for helping and I look forward to establishing a consulting relationship with you once the business evolves.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

A step-by-step guide of how I would build a SaaS company right now – part 3

Part 1 Part 2 Part 2.5

I was shooting for every week, but that proved harder than anticipated, I'll try to wrap this up in the next few weeks though.

This is part 3 of 5.

  1. Start with your revenue and monetization plan (are you targeting a sector that has money and can/will pay – Part 1)
  2. Align yourself with others in your space (cheapest way to get traction/credibility – Part 2)

2.5 – Process, process, process – Start one, refine it, continually improve it – Part 2.5

  1. Work on road mapping your product to align with what complements your partnerships (cheapest distribution)
  2. Work on building a marketing strategy that can help expose and align your brand while strengthening its recognition with your partners (will this make us both look good)
  3. Build customer advocates along the way, tell their stories (lead with examples)

Work on road mapping your product to align with what complements your partnerships (cheapest distribution)

What exactly does this mean?

All platforms that you integrate with usually do one or two things really really well, then there are features they have to have in order to connect the dots, arguably though, these features don’t get a lot of love and well, they are MVPs in the traditional sense. This is what we’re looking for. This is the sweet spot.

Side notes: This was actually just exposed with the latest Microsoft 365 update which is taking the Notion approach to collaboration – I wouldn’t be too surprised to see Google do something similar to this in the very near future.

Zoom built an entire business on this, video conferencing wasn’t new but the ease of getting started without an account or software to download combined with free time allowances made them a massive success. They also integrated very quickly with partner tools like slack.

This usually comes in a few flavors – something that checks a box and something that just wasn’t thought out workflow wise. Slack did this to both google and microsoft quite successfully.

If at any time microsoft or google wanted to compete they could have during the last 7 years it’s been a known entity, in fact it took a solid 5 before microsoft even hinted at teams. Slack gets to play nice with everyone while microsoft and google have the tough time of wanting to keep everyone in their ecosystem. It’s a tough call for them to allow outside access.

Because these companies don’t focus on these things as much as other parts of their platforms, room for improvements will start to crop up quickly. Remember that list of customers using competitors, it’s time to talk to some of them.

You can only accomplish the above if you have an established approach for your internal workings – aka alignment across the organization.

The road map process will differ based on your individual products, so instead of the products we’re going to focus on a repeatable framework that you can adapt.

Understanding how your product fits into a workflow.

Partners aren’t just tech partners, partners are often your first few clients. Pay attention to their workflows and how you can add value and become integral to their success.

Product development – the internal fight between engineers, product managers, sales, executives, and everyone else. Oh and customers, they’ll always tell you how you can make things better – it would be a modern day miracle if we listened to them more often.

Product, like marketing, is something everyone has an opinion about.

We’re going to go over how you should position your product in the market. Specifically how your solution impacts the workflow of your potential customers. When we change our approach from what features our product has and move the conversation to how our product improves, adds data, or simplifies a clients workflow success follows.

True innovation comes from understanding that all companies are looking for more data, recommendations, and automation. Hint: all these lead to reduced resources and increased revenue.

You want to know how bad this really is? Just look at common things we deal with, phone trees, spam emails, even how people organize their inbox or don’t.

Inefficiency is really all around you, when you put a magnifying glass up to it.

Sidenote here – if you ever find yourself looking for a problem or trying to better understand a workflow, write down every step you take for an entire day while working with a program. You’d be amazed by all the little things that you do and the massive room for improvement.

What is a product?

Let’s take a step back and look at the different kind of products that exist generally –

  1. Add on
  2. Stand alone
  3. Platform
  4. Suite

We’ll take these one at a time with this framework –

What are they?

Why do they exist?

Is it right for me?

What is the workflow play?

Add On

What is an add on?

An add on, plugin, app, etc they go by many names is essentially a piece of software built on top of another piece of software. It relies on the backbone of another service to deliver value. Usually using the platform’s API or existing architecture.

The program or software exists within the ecosystem of another product.

Why do they exist?

The companies that allow add-ons are “Platforms” they have a core that they maintain and spend time developing communities to build on their flexible architecture. If we were doing a timeline of how most companies grow it usually goes:

Addon / Stand Alone → Platform → Suite

We see this more and more as the sheer quantity of software options has increased.

Is it right for me?

I’d say in 2020 it should play a large role in your initial launch and outreach. There are millions of people using existing platforms to create lots of things, for B2B it’s really easy to build targeted lists of clients of those that are using these platforms. Small purpose built apps that solve for very real problems are all around us and a lot of the small ones serve very specific purposes with built in use cases. They require people to be niche by default.

Remember the zoom example from above – remove friction and you can win market share.

Literally, everyone has an add on these days. Usually a small part of their larger product.

They also make for a great marketing play as well, they are relatively simple to build, especially in the case of something like a chrome extension and allow a company to rapidly test new features and release them in small parts to existing customers to gauge interest.

What is the workflow play?

For most B2B software outside of software that is used to run the business daily, getting users to continually find value in it can be difficult. For a lot of it, it’s set it and forget it. Add-ons allow you to better incorporate your product into the customer’s workflow.

If you’re looking to improve a workflow for an existing internal process, at the very least an add on is a great way to embed your product where your customers are spending time.

Big takeaway: When you build on top of an existing platform, you get clout, you can align yourself with that platform to plan development around features that benefit the users of that platform.

It’s much easier to say I build [something specific] for people that use [plugin or CMS framework] built on top of [platform].

To be less abstract…

I build background effects packages for people using Elementor built on top of WordPress.

Broken down – We’re now looking for people using Elementor on wordpress that are looking for background effects to add a little extra to their website.

It’s all about narrowing down who your champion partners will be – those that find the most value in these things.

We’re always looking for our advantage and positioning ourselves to grow – we do this by targeting areas that need a little more attention or things that are currently cumbersome but need a little more love.

Stand Alone

What is a stand alone product?

A stand alone product is one that provides a singular function with limited integrations that allows users to create and manage a workflow or a process from within the application.

Something like a Help Desk is a good example of a stand alone product.

These are purpose built products that don’t require any other integrations to provide value.

Why do they exist?

This is what most people think of when they say they are building a SaaS company. They are building something that solves a specific problem for other companies. Most companies fall under this category, nearly all start in this category.

Most companies also stop at this point, which isn’t necessarily a bad thing. Build something solid and purpose built that provides value, then expand via add ons to cater to different existing platforms and you’ve got a solid business model.

Is it right for me?

It should be, it’s pretty much required most of the time. Your app should be able to function on it’s own to provide value. Does it have to be, no. There are plenty of businesses that stay just as add ons built on top of large platforms like Salesforce.

This is a call you’re going to have to make for yourself, however these are definitely the predominant leaders.

What is the workflow play?

How does your app work with an existing business workflow? This is really the question. If you’re a stand alone app, do you work for everyone in a business? A team?

Most of the time, a product focuses on an internal team that requires them as part of their workflow. There are different entry points within a team as well.

Are you targeting executives? Directors? Managers? Lower level staff?

How your product works with each of those levels will be different because the expectations and needs of customers at these levels are all different.

Remember, you’re not selling into a company, you’re selling into a role at the company.

When we start thinking about partners as some of your first few clients, really what we’re looking for is a group of true believers that see promise in what we’re creating.

This promise has to work towards providing them more data (less guessing), make decision making easier (more clarity), and lead towards automation (no one likes doing the same things over and over).

Big takeaway –

When you’re a stand alone product you have to nail workflow. The UX/UI has to be intuitive, easy to pickup and easier to get a team behind. It just has to work. Not only that it should have a feature that is 10x better than the competition.

If you don’t have a 10x feature, it’s time to take a closer look at the workflow because it’s obviously you’re missing something.

Remember to start with data collection, move to recommendations based on the data collection, and finish with automating a task over time based on the workflow.


What is a platform product?

A product that allows people to build on top of it, Shopify, WordPress, Slack, Salesforce (not the other parts of the suite) these are all examples of a platform product.

They started as stand alone products but then opened up their ecosystem to allow people to build on top of them.

If you have a passionate tech forward audience and customer base this is a great position to head towards, typically this moves you from being SaaS to almost a PaaS play where you charge for the ability for people to build on top of you.

These guys are also heavy weights, getting a company to move away from one of them is next to impossible. There’s just a lot of friction that goes into it. I’ve watched this from the front lines numerous times, in most cases, the effort needed to move from one platform to another isn’t worth it in the short term.

It adds complexity to an existing workflow and is immediately met with pushback the farther down the process it goes.

Why do they exist?

They exist to enable people to have a platform to build on top of – they also exist to give new companies a really focused way to find their target market.

The platform is the stepping stone towards a larger land grab towards a full suite of products. You can start to see this happening with some of the larger players as their market share for a specific focus moves them to expand into a full suite of products.

Hubspot, Salesforce, Hubspot, etc. they have all moved towards the suite play. But they all graduated from stand alone to platform to suite – it’s incredibly rare to see someone go after a platform or suite play from the start.

The only one I can think of off the top of my head is Slack going platform very soon after starting to roll out.

Is it right for me?

Depends. Platforms for two sided marketplaces seem to be the only reason that you would want to be a platform or if you built a new product from scratch. It’s ambitious, but let’s face it, there are tons of opportunities that still remain in this sector.

I think we’re just starting the process of enabling marketplaces through technology, I’d love one marketplace to search them all.

Want a good example – second hand marketplaces – no two descriptions are the same. Which makes things a nightmare to search – I’m looking at you ebay.

If I was looking for something used, I might even pay a one time fee to know the trending price, the frequency of the items posted with the preferred specs I’m looking for etc. The used market is ripe for disruption.

Imagine you were looking for a certain color combination for a used vehicle and you wanted to search across all marketplaces to find the color combo and also get data on how often one of those comes up for purchase – I think you can see where data aggregation, recommendations, and an automated process would make things easier.

Sidenote on this example – some credit unions will actually pay someone to search for your car – there’s a built in marketplace for this HUMAN driven activity already.

What is the workflow play?

To the workflow – look at complicated steps that involve multiple pieces of software where no one is doing an amazing job and you might be onto something.

There was a move back in the day to get everything in one place, then APIs happened and now you can connect just about all the tools together. There are companies that specifically focus on niche workflows though, they take longer to get started and don’t always go the platform route – you need a lot of users to make this viable – but they do exist.

So back to this workflow – look at the number of tools, their age, their representative structure – back to the car example go try doing a search for a used car on – actually do a search on any car site – it sucks.

Imagine combining more natural language search like Algolia to that experience – I’m betting someone could build a better data heavy engine to tackle that beast.

With anything though – clean data in makes it easier to create searches, but making sure that data is clean is tough.

So the workflow is built around two sides for a platform – how the customer – in this case the business can use the software to provide better service to the end customer. What is the internal workflow most often done that requires the most amount of human effort? Focus on simplifying that – does your software streamline this – if yes you’re on the way to becoming a platform that others would be willing to build upon all you have to do is keep the architecture up to date to handle the increased load.

Big Takeaway –

You won’t start this way, or you might not start this way, but if you do, the workflow and ease of creation is going to be the one thing that wins out, focus entirely on UX/UI and create something that is quicker, easier, better than what other people have and you’ll find success.

Platforms however are great places to look for partners. They are usually always open to partners that help expand or can introduce people to their offerings.


What is a suite product?

The granddaddy of all software plays where you build/acquire/grow individual parts of a business to integrate natively and own the entire experience in your own controlled walled garden.

G Suite, Microsoft, Salesforce, etc.

These guys buy smaller platforms and stand alone products and integrate them. Or they just build their own.

Why do they exist?

With single products like standalone and platforms eventually you run out of rapid market expansion, the quickest way to increase revenue is to sell additional products to your existing customers. It’s also a lot cheaper.

Cross selling and upselling are the leading drivers of increased revenue once you have product market fit. Add on services like advanced reporting, automation, or additional features can often unlock better functionality of existing products.

A suite makes it easy to cross sell and upsell, it goes beyond MVPs in certain areas and actually builds tools that are full fledged and integrate seamlessly and more deeply than someone building an integration from outside the system.

Is it right for me?

Never say never, but not likely. It’s aspirational but financially often doesn’t make a lot of sense. In the startup world of today, where growth is at a premium, I would never suggest any of my clients have this as an immediate goal. You need a bank account that is deeper than deep and you’re competing against incumbents that have warchests to outspend you at every turn.

The only company I can think of that has dented some of this is NextCloud. But their path to doing it was going open source and playing hard on the privacy angle pitting themselves as a google docs alternative.

What is the workflow play?

A place where you can do everything in one space. This is actually the holy grail, but it’s also the reason I’m writing this right now in a google doc before cutting and pasting it over to reddit.

Even though there are lots of options with new ones coming out daily, once you’re in an ecosystem, going outside of it usually leads to reduced efficiency. When tools are built to work together, a magical thing happens, you don’t want to try other things.

Don’t get me wrong, there are tools for literally everything out there.

But as a go to list of tools that I use everyday –

Google docs




Most everything else is use to setup then just monitor – which is fine for normal business things, but when you strip back and look at your core of active software that you use daily there’s a 99% chance that it falls into an ecosystem and you’d likely move to a system if they offered a competitor – Microsoft Teams comes to mind.

Slack is great, don’t get me wrong, but I already pay for storage for my Google Account and it’s really really cheap on a business plan to upgrade to unlimited storage – I’m also willing to bet Google could do a better job of searching through a Slack like interface to also suggest items from other places. It’s not an if, it’s a when.

Take Away

Suites sometimes are just a combination of tools that people offer, usually parts of a platform that are built on one another – when you’re going after market share you always want to think of a core product then build things that compliment it.

The answer is not to build them all upfront, but to build them over time.

Remember again – data, recommendations, then automation.

If you have a roadmap make sure that it’s headed in this direction – it’s amazing how many companies don’t emphasize data collection and reporting early on.

This is how you build trust with an audience – show them what’s working and what’s not and make it easy to grab insights.

What does all this mean for our topic?

Today, right now in 2020, I’d focus initially on an add-on or standalone product play.

Pick a strong partner or integration in the space – find a way to compliment what they offer that will help them earn more clients or make more money. If your product can do that, a larger company will jump at the opportunity to help you out.

Trust, I know this from partnering with the big ones in consumer – Amazon, Google, Apple etc. if your product plays into or assists in their narrative there is almost always a co-marketing deal to be struck. The only caveat is you have to ensure that there is no direct conflict with the main partner. If something isn’t part of their core business you’ll be ok for a while.

In B2B this becomes even easier – everyone is looking for growth – know how the companies measure growth – hint for certain sectors it’s adding data either quantity or amount. They get paid more the more they manage or the more records.

If you can help their platforms grow you’ll win.

Your product should make your partners look great. Figure out things that can add more value or unlock more data within your partners. Most all of them allow for you to sync and move data in, use this to your advantage.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Letter of Intent templates for B2B SaaS

Hi startup folks!

My team has 4 handshake deals in place with B2B customers that we'd like to solidify with LOIs in order to confirm a price, validate our business model and show to investors for fundraising.

Wondering if anyone has good resources on how to draft these letters, a sample letter or a template that you'd be willing to share.

Thanks in advance!

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Startups – Rapid Growth and Innovation is in Our Very Nature!

What platform is okay for making a SaaS web app?

I have a script in Python that I want to use for a web app which will be served as an SaaS, but I'm not sure what is suitable for this, since I don't know a lot about web development (I've built a simple static site with Elementor a few times, but I doubt that counts for much).

I asked what to be using for development of a web app elsewhere, and I was recommended to use WordPress, with React as the frontend for the app part (for point 2 above).

But I've heard that WP is unsuited to making web apps in general, and bad at the kind of user/file management I need; the specific capabilities I'm unsure about are:

  1. Subscribed and registered users able to upload files of certain limited extension types to the site, and only having access what they themselves have uploaded. Uploaded files can be stored in folders for file management purposes (sort of like a limited cloud storage).
  2. An interface with which subscribed users can select uploaded files (either one at a time or multiple) they want to modify, and then input some parameters for the processing they want done to the file (these parameters would come in the form of fields for numbers, and checkboxes), and then when they're done, the file will be processed by the Python script (I assume some API would be used to activate the script from another server?), with the user's parameters as an input, and then place the output file in the user's storage to be downloaded.
  3. Different features in the interface being available for different users, depending on their chosen payment plan.

So I'm wondering whether all of the above things can be done reasonably within WP or if some other platform would be better instead; ideally any platform used would be something that can do the above things already either out of the box or with plugins, particularly point 1.

I'm 99% certain that point 2 above will require custom coding by me, and that's fine, but the comments from others about how WP is bad for web apps make me worry that point 2 (ie the web app itself) will be unduly complicated, is this true? What is it about WP that makes it unsuited for web apps?

Additionally, I'd rather not spend time very slowly reinventing the wheel on user management/security/file storage (as well as customer analytics on my side), and almost certainly doing it wrong anyway.

So, is WP able to do this stuff, and if not, what platform should I use?

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Startups – Rapid Growth and Innovation is in Our Very Nature!