How startups can leverage elastic services for cost optimization

Due to COVID-19, business continuity has been put to the test for many companies in the manufacturing, agriculture, transport, hospitality, energy and retail sectors. Cost reduction is the primary focus of companies in these sectors due to massive losses in revenue caused by this pandemic. The other side of the crisis is, however, significantly different.

Companies in industries such as medical, government and financial services, as well as cloud-native tech startups that are providing essential services, have experienced a considerable increase in their operational demands — leading to rising operational costs. Irrespective of the industry your company belongs to, and whether your company is experiencing reduced or increased operations, cost optimization is a reality for all companies to ensure a sustained existence.

One of the most reliable measures for cost optimization at this stage is to leverage elastic services designed to grow or shrink according to demand, such as cloud and managed services. A modern product with a cloud-native architecture can auto-scale cloud consumption to mitigate lost operational demand. What may not have been obvious to startup leaders is a strategy often employed by incumbent, mature enterprises — achieving cost optimization by leveraging managed services providers (MSPs). MSPs enable organizations to repurpose full-time staff members from impacted operations to more strategic product lines or initiatives.

Why companies need cost optimization in the long run

Startups – TechCrunch

Tia Health gets over $24 million to build a network of holistic health clinics and virtual services for women

Tia Health, the developer of a network of digital wellness apps, clinics and telehealth services designed to treat women’s health holistically, has raised $ 24.275 million in a new round of funding.

The company said the financing would support the expansion of its telehealth and clinical services to new markets, although co-founder and chief executive Carolyn Witte would not disclose, where, exactly those locations would be.

Co-founded initially as a text-based tool for women to communicate and receive advice on sexual health and wellness, Witte and her co-founder Felicity Yost always had bigger ambitions for their business.

Last year, Tia launched its first physical clinic in New York and now boasts a team of 15 physicians, physician assistants, registered nurses, therapists and other treatment providers. The support staff is what helps keeps cost down, according to Witte.

“We reduce the cost of care by 40% [and] we do that through collaborative care staffing. [That] leverages mid-level providers like nurse practitioners to deliver higher-touch care at lower cost,” she said. 

Tia closed its most recent round before shelter-in-place went into effect in New York on March 17, and since then worked hard to port its practices over to telehealth and virtual medicine, Witte said.

Two days later, Tia went live with telehealth services and the company’s membership of 3,000 women responded. Witte said roughly half of the company’s patients have used the company’s telehealth platform. Since Tia began as an app first before moving into physical care services, the progression was natural, said Witte. The COVID-19 epidemic just accelerated the timeline. “In the last 90 days close to 50% of Tia’s 3,000 members have engaged in chat or video,” Witte said. 

The move to telehealth also allowed Tia to take in more money for its services. With changes to regulation around what kinds of care delivery are covered, telehealth is one new way to make a lot of money that’s covered by insurance and not an elective decision for patients.

“That has allowed us to give our patients the ability to use their insurance for that virtual care and bill for those services,” Witte said of the regulatory changes. 

The staff at Tia consists not just of doctors and nurse practitioners (there are two of each), but also licensed clinical therapists that provide mental health services for Tia’s patient population too.

“Before COVID we surveyed our 3,000 patients in NY about what they want and mental health was the most requested service,” said Witte. “We saw a 400% increase in mental health-related messages on my platform. We rolled out this behavioral health and clinical program paired with our primary care.”

As Tia continues to expand the services it offers to its patients, the next piece of the puzzle to provide a complete offering for women’s health is pregnancy planning and fertility, according to Witte.

The company sees itself as part of a movement to repackage a healthcare industry that has concentrated on treating specific illnesses rather than patient populations that have unique profiles and care needs.

Rather than focusing on a condition or medical specialization like cardiology, gastroenterology, gynecology or endocrinology, the new healthcare system treats cohorts or groups of people — those over 65, adult men and women, as groups with their own specific needs that cross these specializations and require different types of care.

We are really focused on collecting longitudinal data to better understand and treat women’s health,” said Witte. “A stepping stone in that regard is expanding our service line to support the pregnancy journey.” 

Tia’s latest round was led by new investor Threshold Ventures, with participation from Acme Ventures (also a new backer) and previous investors, including Define Homebrew, Compound and John Doerr, the longtime managing partner at KPCB.

When the company launched, its stated mission was to use women’s data to improve women’s health.

“We believe reproductive-aged women deserve a similar focus, and a new model of care designed end-to-end, just for us,” the company said in a statement

As Tia continues to stress, women have been “under-researched and underserved by a healthcare system that continues to treat us as ‘small men with different parts’ — all-too-often neglecting the complex interplay of hormones, gene regulation, metabolism and other sex-specific differences that make female health fundamentally distinct from male health. It’s time for that to change.”

But Tia won’t be changing anything on the research front anytime soon. The company is not pursuing any clinical trials or publishing any research around how the ways in which women’s menstrual cycles may affect outcomes or influence other systems, according to Witte. Rather the company is using that information in its treatment of individual patients, she said.

The company did just hire a head of research — an expert in reproductive genomics, which Witte said was to start to understand how the company can build out proof points around how Tia’s care model can improve outcomes. 

Tia will reopen its brick-and-mortar clinic in New York on June 1 and will be expanding to new locations over the course of the year. That expansion may involve partnerships with corporations or existing healthcare providers, the company said.

“By partnering with leading health systems, employers, and provider networks to scale our Connected Care Platform, and open new physical and digital Tia doors, we can make ‘the Tia Way’ the new standard of care for women and providers everywhere,” Tia said in a statement.

As it does so, the company said it will continue to emphasize its holistic approach to women’s health.

As the company’s founders write:

Being a healthy woman is all-too-often reduced to not having an STD or an abnormal Pap, but we know that the leading cause of death for women in America is cardiovascular disease. We also know that women are diagnosed with anxiety and depression at twice the rate of men, and that endocrine and autoimmune disorders are on the rise. In pregnancy, c-section and preterm birth rates continue to go up instead of down, as does maternal mortality, with the U.S. reporting more maternal deaths than any developed country in the world.

We believe that the solution is a preventive “whole women’s health” model…

Startups – TechCrunch

A quick guide to selling services in a crowded market.

I work mainly for marketing agencies. Agencies from across the marketing spectrum are pretty bad at selling themselves. I don’t want any of them to become salesy, pushy “Wolf of Wall Street” types, employing hideous tricks and tactics. There are ways to be more compelling – more interesting to the decision-maker who has too many options.

Agency decision-makers get dozens of approaches a month. Many get dozens a week. They receive endless creds documents. The nice ones read most of them. The less patient ones filter them out based on a few simple criteria. Some don’t read them at all.

Many of the things that agencies talk about are things that a decision-maker would use to exclude them as an option. Location, size, years in business. These can all be positives, but not very impressive ones. They can more easily be reasons to exclude. Marketing bods at companies can choose from many agencies. In our experience (and we’ve been doing this for 15 years*), they choose based on two things: the outcomes you can cause for your clients and the company you keep (your client list).

If you’re at a big outdoor event and there are 25 food stalls, you don’t look at all 25 and choose the one you will eat at. You exclude some first: “Well, I don’t fancy a burger, I don’t want to eat fish and chips while I’m walking around and I hate hot dogs”. Before you know it, you’re left with a few options. These are the ones that you now consider on merit. This is how marketing people whittle lists of agencies down. They exclude first. Often arbitrarily.

The opening chunk of your creds, website or proposal is crucial. It sets up the way the prospective client views the rest of the presentation. An incredible number of our clients started out with creds that opened with something like, “Based in Hexham, our team of 22 amazing people have worked on the most brilliant design projects for 18 years!”. Or maybe bullet points that illustrate the same thing:

About us

– 22 People

– Office and studio in Hexham

– Founded in 1998

– Fluent in Design and branding

Four boring facts that tell a potential client almost nothing. Imagine for a moment that your prospect last used an agency with 8 people, founded just three years ago, based in London. It went well. The outcomes were pretty good. Suddenly you’ve got nothing in common with this decent agency they quite liked. Now, everything you say is through the lens of someone who sees you as rather unlike the last guys. Maybe they liked that their agency was in London. Maybe they liked their small team. Maybe they liked that they were fresh and full off new ideas. Or maybe they liked them for a more important reason: It went well. The outcomes were pretty good. This is what you should lead out with.

If you’re the agency that increased shirt sales for Fullofit Shirts by 23% online, then that’s page one. If you’re the agency that raised staff retention for Slipless Gripmats plc by over 40%, then say so, early on. If you’re the agency that created a brand that staff and customers genuinely loved for Landwell Airways then make that the lead story. Your location, years in business and number of staff can go to the last page. Imagine blowing a potential client’s mind with your incredible results, then at the very end leaving them thinking, “All this from an agency way out in Hexham! Wow!”. It’s remarkably powerful to confound expectation.

And now all you have to do is make the rest of your story readable. A simple truth about sending out a creds PDF is that people are savvy to the size. They look at the file size. Above 5MB and they’re already planning to ditch it early. They’ll glance at the page count. 23 pages? No chance. This is a prospect in the cold-channel. They don’t care about your creative prowess. They don’t want to read a book about you. They don’t want to spend more than a couple of minutes on this. We’ve found that a page count of fewer than 10 pages is important. Single digits = readable. You are not trying to secure the deal remotely, just to create the next step. Tailor it. Make the filename refer to the prospective client if you’re sending it. Mention their name on the title page. People like this as much as they hate receiving something generic.

In cold-channel business development, you’re going to fail more than you succeed. 75%+ of wins go to a referral, or the incumbent. This doesn’t mean you shouldn’t have a strong cold-channel campaign. It does mean you shouldn’t have a poor one. Make every word, picture and page of your creds count. Make it about the prospect, not about you. Focus on their commercial goals. Leave aside your patented processes. Don’t crow too loudly about awards. If someone hires you for twelve months, the thing they’re buying – the thing you should be selling – it whatever it is that they’ll have in month thirteen that they didn’t have in month one.

\See, you don’t care how long we’ve been in business. That didn’t make you want to hire us. But if it DID, call Steve now on 01708 451311. Just don’t tell him that was your reason.*

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Do you find domain name appraisal services useful?

 MorganLinton.com: Ah domain name appraisal services, a topic that has been polarizing since I started in the domain name world thirteen years ago. There seem to be two sides here – those who think appraisal services can be useful and helpful in the domain investing process, and those who, think, well, the exact opposite. Right now […]
Domaining.com

GoBear raises $17 million to expand its consumer financial services for Asian markets

Singapore-based fintech startup GoBear has raised $ 17 million from returning investors Walvis Participaties, a Dutch venture capital firm, and Aegon N.V., a life insurance and asset management provider. The funding brings GoBear’s total funding so far to $ 97 million, and will be used to expand its consumer financial services platform, which is available in seven Asian markets: Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Founder and CEO Adrian Chng told TechCrunch that GoBear will focus on what it calls its “three growth pillars”: an online financial supermarket that evolved from the company’s financial products aggregator/comparison service; an online insurance brokerage; and its digital lending business, which it recently expanded by acquiring consumer lending platform AsiaKredit.

The company has also added three new executives over the past few months: chief information technology officer Valeriy Gasratov; chief strategy officer Jinnee Lim as Chief Strategy Officer; and Mike Singh from AsiaKredit as its new chief lending officer.

GoBear originally launched in 2015 as a metasearch engine, before transitioning into financial services. The company now works with over 100 financial partners, including banks and insurance providers, and says its platform has been used by over 55 million people to search for more than 2,000 personal financial products.

The startup serves consumers who don’t have credit cards or other access to traditional credit building tools. Similar to other fintech companies that focus on underbanked populations, GoBear aggregates and analyzes alternative sources of data to judge lending risk, including patterns in consumer behavior. For example, Chng said if a loan application is filled out in less than a minute, it is more likely to be fraudulent, and applications made between 8:30PM and midnight are less risky than ones made between 2AM to 5AM.

Data points from smartphones is also used to assess creditworthiness in markets like the Philippines, where the credit card penetration rate is less than 10%, but more than 40% of the population uses a smartphone.

Despite the COVID-19 pandemic, Chng said GoBear has been gross margin positive since the end of 2019. Interest in travel insurance has declined, but the company has continued to see demand for other insurance products and lending. Its online insurance brokerage has grown its average order by 52% over the last three months, and the company has seen 50% year-over-year growth from its loan products.

There are other fintech companies in Asia that overlap with some of the services that GoBear offers, like comparison platform MoneySmart, CompareAsiaGroup and Grab Financial Group. In terms of competition, Chng told TechCrunch that not only is the market opportunity in Asia huge (he said there are 400 million underbanked people across GoBear’s seven markets), but the company also differentiates with its three core services, which are all interconnected and draw on the same data sources to score credit.

Chng anticipates that the pandemic will spur more financial institutions to begin digitizing their products and looking for partners like GoBear to help them manage risk. In turn, that will make more financial institutions open to using non-traditional data to score credit, enabling underbanked markets to have increased access to financial products.

“The momentum is here. I think now is the time for tech and data to transform financial services,” he said. “As a platform, we are really looking for partners to come with us for the next phase of growth and investment. I feel positive even with COVID-19, because I think that we will have more acceleration, and the opportunity to change people’s lives and benefit them and investors by solving tough problems will only increase.”

Startups – TechCrunch

[yulife in PR Urgent] YuLife Wins The Financial Services Forum 2020 Award for Product Service and Innovation in Insurance

Incentive-based life insurance platform YuLife recognized as insurance industry leader in the prestigious Financial Services Forum’s annual awards

Read more here.

The post [yulife in PR Urgent] YuLife Wins The Financial Services Forum 2020 Award for Product Service and Innovation in Insurance appeared first on OurCrowd.

OurCrowd

Step-by-step Guide for On-Demand Delivery Services for Groceries?

Hi all,

I was wondering if there's any guide for On-Demand Delivery Services for Groceries that has information and guidance about what do I need to do in order to start my business up and running (like iOS/Android app for the consumer, delivery representative and the grocery store, the company structure, legal affairs, budget etc)?

Tried to google but I mostly found either for Food/Restaurant on-demand delivery service, or simply statistics about them.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Not sure where to begin on fulfillment services

I'm working for an app that is about to start selling products, our products are going to have multiple aspects to them which requires multiple companies to produce different parts of it. We are entirely new to this, so aren't sure where to start.
So my question is, if I have one company making a product that goes into a box, and another company making the box it goes in, what type of company should I be looking for which will receive the orders from the other two, assemble them, and ship them out to consumers? Is this what most fulfillment companies do? Or should I be looking for something else?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Hims & Hers launch Spanish language telemedicine services

Hims & Hers, the startup focused on providing access to elective treatments for things like hair loss, skin care and erectile disfunction and online telemedicine services, is expanding its services to include a Spanish language option, the company said.

After Mexico, the U.S. has the second-largest Spanish speaking population in the world, with an estimated 41 million U.S. residents speaking Spanish at home. The population also prefers to receive healthcare information and frequent facilities that offer resources in Spanish.

Now, with a shortage looming in primary care physicians for rural areas and inner cities and a sky-high rate of Hispanics living without any form of healthcare coverage (roughly 15.1%, according to data provided by the company), Hims & Hers is pitching its telemedicine offering as an option.

“Language, cost, and location should not be barriers to receiving quality care, which is why we are launching a Spanish offering on our telemedicine platform,” the company said in a statement.

The company’s $ 39 primary care consultations at its Hims and its Hers websites will be in Spanish. That will include everything from communications like the patient intake form and instructions to prepare for an online consultation along with a connection to Spanish-speaking healthcare provider.

“The reason we created Hims & Hers was to break down barriers and provide more people with access to quality and convenient care,” the company’s co-founder and chief executive, Andrew Dudum, said in a statement. “As a telemedicine company, we recognize the need and understand the importance of serving the Spanish-speaking population. We hope those seeking access to care in Spanish find our platform to be a welcoming, inclusive, quality experience.”

Startups – TechCrunch

Best Direct Mail Services

Direct mail is still a viable marketing strategy. It’s easy to lose sight of this when you’re putting more emphasis on online advertisements, email, and other digital marketing tactics.

But direct mail is an effective and affordable way to drive brand awareness, generate leads, and engage with new customers. It’s an excellent opportunity for both new and established businesses to reach consumers who may not see their digital presence.

In order to have success in this space, you need to find a reliable direct mail service. Direct mail services help you deliver promotional content to consumer and business mailboxes.

A basic direct mail company will print, stamp, and deliver your flyers, postcards, or brochures. Some services take that one step further by providing you with design templates and helping you create a list of viable address.

Use this guide to find the best direct mailing company for your business.

The 8 Best Direct Mail Services of 2020

Even though so many people believe that direct mail is dead, there are still countless direct mail services on the market today. The high number of companies in this space proves that the industry is still alive and thriving.

After extensive research, I’ve narrowed down the best direct mail companies to eight options:

  • PrintingForLess.com — Best direct mail service for EDDM (every door direct mail).
  • PsPrint — Most options for mailable products.
  • Vistaprint — Best for all printing and promotional needs in addition to direct mail.
  • NextDayFlyers — Best direct mail service with next business day printing.
  • Gunderson Direct — Best full-service direct mail marketing agency.
  • PostcardMania — Best for high-volume postcard campaigns.
  • Cactus Mailing — Best direct mail service for brochures.
  • SaasMQL — Best direct mail service for SaaS demand generation.

I’ll give you an in-depth review of the features, benefits, and use cases of each one below.

Best Direct Mail Services Reviews

PrintingForLess (Best for EDDM)

• Full-service mailing house
• Custom free printing samples
• Free templates & resources
• Used by brands like Zappos
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PrintingForLess.com is a well-known and reliable direct mail service. It’s a one-stop-shop for both printing and mailing needs for businesses.

As a full-service mailing house, PFL has mailing lists and every door direct mail services.

It also offers a wide range of tools like free templates and direct mail tips.

Before you start producing and mailing at scale, PFL will give you custom free printing samples. You can choose from different paper types, weights, coatings, binding options, effects, and other products to see which one is the best for your business.

To request a sample, simply fill out a form online, email PFL, or call their customer support team.

Some standouts of the features, sizes, and options available for direct mail via PFL include:

  • Standard mailing
  • EDDM
  • Variable data imprints
  • Custom size and shape mail
  • Custom window sizes and placement
  • Custom envelop flap sizes and shapes
  • Tabbing and inserting
  • Custom ink, coating, and finishes
  • Standard, premium, and specialty paper

More than 200,000 businesses trust PFL for their needs. The service has been used by popular brands like Zappos, 99designs, Constant Contact, British Airways, and more.

PsPrint (Most options for mailable products)

• Wide range of products
• Quick turnaround
• Create a mailing list
• Manage everything online
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PsPrint offers a wide range of products available for direct mail. Unlike other services that just offer postcards or flyers, PsPrint will create and mail:

  • Postcards
  • Brochures
  • Greeting cards
  • Invitations
  • Booklets
  • Catalogs
  • Newsletters

Their services include mailing list processing, CASS certification, inkjet addressing, and postal resorting.

PsPrint offers a quick turnaround as well. Your order can be mailed out in two to five days after the printing job has been completed.

The entire process can be managed online. Just select your product, upload your artwork, and attach your mailing list. PsPrint will even send you an extra prints that weren’t mailed. The “overs” are free if they fit into one box.

For those of you who don’t have a mailing list, PsPrint will help you create one in less than 15 minutes. Just answer some questions related to your target market based on age, income, zip code, and other details.

Vistaprint (Best for all printing and promotional needs)

• Postcard mailing service
• Buy targeted mailing lists
• Promotional products
• Wide range of services
Get Started Now

Vistaprint is arguably the most recognizable name in the world of business printing. This online service offers everything and anything you can imagine for every business type.

Some popular categories include:

  • Promotional products
  • Labels and stickers
  • Bags and Clothing
  • Signage
  • Trade shows
  • Marketing materials
  • Business cards

This platform also offers a postcard mailing service. That means Vistaprint will create and mail these postcards for you. Simply design your card, send them your list of addresses, and Vistaprint will handle the rest. Vistaprint has both standard and oversized postcards.

Don’t have a mailing list? No problem. You can buy a targeted list directly through this platform as well.

I like using Vistaprint because they have so many other products and services. So if you want to get your mailing service from the same provider as your other promotional products and printing needs, you can get it all in one place.

NextDayFlyers (Best for next business day printing)

• Wide range of products
• Rent mailing lists
• Affordable rates
• Fast delivery times
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NextDayFlyers is one of the most popular direct mail services on the market today. They offer a wide range of products at an affordable rate with fast delivery times.

With NextDayFlyers, your company can send:

  • Postcards
  • Brochures
  • Mail rack cards
  • Custom products

NextDayFlyers will store your inventory, verify addresses, presort your products, and send your mail. You can also rent mailing lists for campaigns as well.

Use NextDayFlyers for EDDM (every door direct mail) postcards.

Navigating through this platform is easy. Simply choose the size of your flyer, customize the cardstock, add a gloss or matte coating, and select your quantity. You can create artwork directly on their website or upload your own file.

You’ll see the cost for your direct mail campaign in real-time as you continue to make changes.

As the name implies, NextDayFlyers does offer next business day printing turnaround. Although you will pay a higher price for this premium service. But it’s a great option for time-sensitive offers and campaigns.

Gunderson Direct (Best full-service direct mail marketing agency)

• Full-service marketing agency
• Free consultations
• Fully managed campaigns
• Customized services
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Gunderson Direct is a full-service direct marketing agency.

For 16+ years, this organization has been driving leads for big brands like PayPal, ZipRecruiter, Postmates, AAA, Adobe, Wells Fargo, and Dish Network. They even work with some of the best business loan companies like Lending Club.

The experts at Gunderson Direct have everything you need to know to get the most out of your direct mail campaigns.

Here’s how the process works.

You’ll start with a consultation with the Gunderson Direct team. Based on your needs, they’ll help you create a mailing list using their own database as well as external resources.

Gunderson Direct will manage your entire direct mail campaign from start to finish. They take a creative approach to direct mail and provide detailed reports and analytics for each campaign. These reports will show KPIs, benchmarks, and detail new opportunities for improving performance and ROI.

All of Gunderson Direct’s services are customized. So you’ll have to contact their team to request a quote and get more information about your direct mailing needs.

PostcardMania (Best for high-volume postcard campaigns)

• Direct, EDDM, & bulk mailing
• Postcard printing & design
• 80+ different industries served
• Trusted by 90,000+ businesses
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More than 90,000 businesses trust PostcardMania for printing and mailing. It’s a top option for high-volume postcard direct mail because of its low prices and bulk discounts.

PostcardMania offers the following services:

  • Postcard printing
  • Postcard design
  • Direct mailing
  • Bulk mailing
  • Mailing lists
  • Every door direct mail (EDDM)

I like PostcardMania because the platform has an extensive resource of designs for businesses in nearly every category. Here’s a sample of the roughly 80 different industries served by PostcardMania:

  • Attorneys
  • Car dealerships
  • Dry cleaning
  • Landscaping
  • Massage therapy
  • Optometry
  • Roofing
  • Restaurants
  • Retail
  • Jewelry
  • Interior design
  • Furniture

The list goes on and on.

PostcardMania has a unique service called Everywhere Small Business. As the name implies, this is a multi-channel marketing effort that includes direct mail. In addition to mail, you’ll also benefit from mail tracking, targeted Facebook follow-up advertisements, Instagram ads, Google follow-ups, and call tracking.

PostcardMania targets the same people who are receiving your promotions in the mail across digital advertising channels. It brings multiple campaigns together for lead generation and brand awareness.

Pricing for high-volume standard-sized postcards starts at just $ 0.05 per piece. You likely won’t find a better bulk rate in the industry.

Cactus Mailing (Best for brochures)

• Direct mail and call tracking
• Simple and straightforward
• Targeted mailing lists
• Trusted by over 17,000 businesses
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Cactus Mailing is a simple and straightforward direct mail service that’s ideal for small businesses. Some of their top success stories include a 700% return on investment for one business and $ 150,000+ in new revenue for another.

Overall, Cactus Mailing has helped more than 17,000 businesses increase sales, promote brand awareness, and acquire new customers through direct mail.

Top services include:

  • Direct mail postcards
  • Direct mail brochures
  • Targeted mailing lists
  • Mail piece design
  • Call tracking

Similar to some of the other services on our list, Cactus Mailing also offers “Smart Marketing.” This program includes Google display ads and landing pages in addition to direct mail postcards.

Cactus Mailing has a helpful ROI calculator tool and an extensive design gallery.

Some of the top industries using Cactus Mailing include dentists, restaurants, salons, spas, churches, real estate, retail, fitness, and more.

Another reason to consider Cactus Mailing is because they are always running great specials if you combine more than one service. Contact them today for a quote on your direct mailing needs.

SaasMQL (Best for SaaS demand generation)

• Focused on SaaS businesses
• Send packages to your prospects
• Create leads & opportunities
• Stand out against the competition
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SaasMQL is extremely unique compared to the other direct mail services on our list. I’ll start off right away by saying this company is not for everyone. SaasMQL offers account-based demand generation for SaaS businesses.

If your organization falls into this category, SaasMQL will be a top choice to consider.

In most cases, direct mail isn’t associated with SaaS. But SaasMQL has revolutionized the way that you approach your lead generation strategy. They use direct mail to create leads and opportunities with mid-market and enterprise-level prospects.

Using a direct mail campaign, one of their clients generated more than 50 qualified meetings in less than two months. This generated over $ 2 million.

How do they do it?

Instead of just sending a flyer or a postcard, SaasMQL sends packages to businesses. This stands out compared to the hundreds of emails, calls, and junk mail these people get on a daily basis. Nobody is going to take a package and just throw it in the garbage.

In addition to direct mail, SaasMQL will help you with other account-based marketing campaigns and analytics. They have everything you need for SaaS demand generation across multiple channels.

How to Choose the Best Direct Mail Service For Your Business

As you can see from this list, each direct mail service is unique. Finding the best one for your business can be difficult if you don’t know what to look for.

This is our methodology for narrowing your choices down. I’ll explain each factor in greater detail below.

Design Options

First impressions are crucial for direct mail campaigns. It’s important that your final product looks sharp and professional when it’s delivered to a mailbox.

Find a direct mail service that helps you create a high-quality design. Some services offer industry-specific templates. Other companies let you choose the quality, size, and finish of your products. Designs should be eye-catching and informative as well.

Mailer Types

Certain direct mail services are limited in what they’ll print and mail for you. Just because a company offers a product for custom printing, it doesn’t mean that it’s available for direct mail.

Common mailer types include:

  • Postcards
  • Flyers
  • Invitations
  • Greeting cards
  • Brochures
  • Newsletters
  • Catalogs
  • Booklets
  • Custom products

For some of you, a postcard will be sufficient. But if you’re looking to send more detailed information about your organization, you might want to consider a brochure or catalog.

Although uncommon, companies like SaasMQL even send packages via direct mail for certain business types.

Mailing Lists

Who are you sending your direct mail campaigns to?

Not every business has a mailing list on hand. For those of you who don’t, you’ll want to find a direct mail service that will help you generate a targeted list. Sometimes this is free and part of the service. Other times you’ll need to pay extra to buy or rent a list.

Turnaround Time

Some direct mail campaigns are more time-sensitive than others.

If customers and prospects are receiving a mailer after a promotion has expired or come to an end, it’s a huge waste of money. Once printing is complete, mailing turnaround time ranges anywhere from next business day to ten business days.

You can usually pay extra to get your mailers out faster. But it’s better to find a direct mail service that works quickly at no additional cost.

Price and Volume

In most cases, price and volume go hand-in-hand for direct mail campaigns. The more you order, the less you pay per piece.

Make sure you use a direct mailing service that offers transparent pricing. Sometimes companies will draw you in with a low per piece cost, but don’t include the costs for print and postage until the end.

Sometimes you can get see the prices online. But lots of direct mail companies offer custom quotes based on your needs.

Additional Services

It’s rare to see a company that only offers direct mail. Lots of the options on our list include additional services for other marketing campaigns and common business needs.

For some of you, it could be more cost-effective to bundle these offerings with one company. Even if you don’t need them today, it’s something to consider for your future plans.

Conclusion

With so many direct mailing services on the market today, these are the top eight that I’d recommend:

  • PrintingForLess.com — Best direct mail service for EDDM (every door direct mail).
  • PsPrint — Most options for mailable products.
  • Vistaprint — Best for all printing and promotional needs in addition to direct mail.
  • NextDayFlyers — Best direct mail service with next business day printing.
  • Gunderson Direct — Best full-service direct mail marketing agency.
  • PostcardMania — Best for high-volume postcard campaigns.
  • Cactus Mailing — Best direct mail service for brochures.
  • SaasMQL — Best direct mail service for SaaS demand generation.

There’s a service provider on here for every business across all industries. From startups to B2B organizations selling software, direct mail is for everyone.

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