How Smart, Strategic Networking Can Transform Your Business During a Crisis

The COVID-19 pandemic has thrown a proverbial wrench in the day-to-day lives of company founders. For weeks on end, you’ve likely been juggling Zoom meetings, school schedules, family check-ins, squeezing in a workout, time for your significant other and, oh right, keeping your business afloat.

Those projects and tasks you used to whip through are now taking just a little bit longer to complete. OK, a lot longer! And that’s OK. More than ever, your time, energy and focus are precious commodities. When you are able to carve out time to work on your business, there are so many priorities competing for your attention.

So, how do you make the most of the precious time you dedicate to your business?

When budgets are shrinking and marketing dollars are evaporating, it’s time to focus on high ROI activities — the ones that cost the least and produce the most benefit. Networking is on the top of that list, and here’s why: virtual networking is free and offers huge upside potential.

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Why now is the perfect time to network

Schedules are more malleable than usual, as folks are working from home and there’s more flexibility naturally built into their days. Plus, people are yearning for connection now more than ever before. All of these factors make it easier to find a time to connect.

For many, the mere mention of the word “networking” conjures up images of the typical networking scenario: a room full of strangers followed by awkward conversation that leads nowhere.

That’s not the kind of networking we’re talking about. We’re talking about intentional, purpose-driven relationship building.

As the co-founders of Women’s Business League, we’ve had a front row seat to the power of smart, strategic networking. We’ve seen it transform businesses and enrich lives, and done right (even from a distance!), entrepreneurs can achieve a reliable stream of high-quality clients from networking.

Related: 7 Ways You Can Prepare Your Business for Success After COVID-19

Here’s our best advice on how to network well, even during a crisis:

Have a plan

As with all things in business, having a plan allows you to achieve your desired results quicker. Start with the end goal in mind.

First, your goal is to build out a network of strategic referral partners, including other businesses that service your ideal client. Second, your goal is also to create a network of professionals who provide the expertise that your business needs but is outside your zone of genius.

Referral partners

Start by considering what other companies or branding professionals service your ideal client. Ask yourself, “What are the businesses that my ideal client visits before they seek my services?” To go a bit deeper, ask yourself, “Who provides goods or services to my client right before they need my expertise?”

For example, if you’re a wedding planner, your list might include an engagement photographer, jeweler, insurance agent and beauty salon. Grab a piece of paper and a pen and jot down your list. Voila! There’s your starting point for referral sources.

Now, your job is to seek out and connect with folks in the industries you just listed. The key is to find businesses that offer the same level of exceptional client service as you do. Even better if you can identify companies that target clients at the same price point and demographic as you. That way, you’ll be well positioned to take exceptional care of any clients they send your way. And, you’ll set yourself up to work with clients who are in your ideal market.

At this point, you may be asking yourself, “Where do I find these folks?” Start with who you know. For example, if you’re looking to connect with engagement photographers, reach out to friends who recently got engaged. Ask them who they used and if they were happy with their service. If their answer is yes, ask them if they would be willing to make an introduction.

If you’re coming up short, utilize LinkedIn, which has a powerful search tool to find local professionals within your industry. When you reach out, be sure to let these individuals know who you are and why you’re interested in networking with them.

Your “A team”

You can use a similar approach to build out your personal network of professionals who can directly help you and your business. Pick up that pen again and ask yourself, “What are the services that my business needs that are outside my area of expertise?”

Your list might include accounting, banking, legal, social media and so on. Prioritize your list based on the immediate needs of your business to best serve your customers. Pursue connections in those industries, and plan to interview two to three professionals in each category to see who is the best fit for your company’s needs and falls within your budget.

Join a community

An effective way to expand your network amidst social distancing mandates is to join a virtual networking community. The key is to find a digital village that aligns with your values. Be sure to assess the mission, priorities and objectives of the group before joining. Make sure it’s a good fit for you personally and professionally, and once you’ve joined, go all in. Attend the live video meetings, make time for the recorded webinars and schedule time for one-on-one Zoom coffee dates. The more you show up for the community, the more the community will show up for you.

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Be consistent

Once you’ve established connections, nurture these new relationships consistently over time. Always lead with generosity, and offer connections, opportunities, resources and client referrals as often as you can.

When networking, remember to take an interest in the other person’s business. Listen and pay special attention to what’s important to him or her personally and professionally. Let them know that you care. Establish a true connection grounded in mutual understanding, trust and kindness, because where connection grows, business flows.

A well-established network is a business generator, connection facilitator and collaboration incubator. Networking can be an absolute game changer, even (and especially) amidst a pandemic.

The post How Smart, Strategic Networking Can Transform Your Business During a Crisis appeared first on StartupNation.


Finnish startup to bring smart mirrors for commercial vehicles, bags €7M funding

In 2017, there were 511,455 crashes in the US involving a large truck or a bus. Of those, 4,455 were crashes with fatalities. In the EU, trucks account for about 2% of vehicles on the road but represent 15% of fatalities. Many of these crashes can be attributed to limited visibility from the cockpit, including multiple blind spots. Smart mirrors can reduce the rate of accidents and fatalities due to these blind spots. And this is where Basemark, a Finnish startup comes into the scene. 

Building safer vehicles

Recently, the Helsinki-based tech startup which develops Rocksolid Engine, a world-leading real-time graphics and compute software solution formed a partnership with Japan-based Digital Media Professionals Inc. to develop a smart mirror system for the global commercial vehicle industry.

€7 million equity funding

And now, the company has announced that they have also raised €7 million equity funding. The investment round was led by ETF Partners. As per the company press release, Basemark is planning to use this funding to accelerate its growth in the field of autonomous vehicles.

Basemark’s Founder and Chairman, Tero Sarkkinen, said: “We are thrilled to have ETF Partners on board. Over the years we have worked hard on building a category-defining product and establishing strong international relationships across the automotive industry. This new capital injection will enable us to hit the gas and take us to the next level.”

Founded in 2015 by Arto Ruotsalainen, Tero Sarkkinen, Basemark grew its business to over $ 10 million in revenue and achieved profitability quickly without any institutional money. The Rocksolid Engine developed by the company is a lightweight and portable graphics and compute engine for mission-critical applications in automotive, aerospace, medical, military, and other industries.

Timing of the investment: Optimal

The company also develops system performance evaluation tools such as Basemark Automotive Testing and Basemark GPU. Clients include ARM, Imagination Technologies, Intel, KPIT, Mediatek, NVIDIA, Qualcomm, Renesas, Samsung, and Visteon.

For Basemark’s CEO, Keith Silverang, the timing of the investment is optimal. “My own focus since I started has been on building up mature business processes and a world-class team so that we can accelerate our core product development and scale-up rapidly. That team is now in place. We have had very strong and profitable growth to date, and our goal is to transform Basemark into a leading software product company in the space in the next couple of years. The ETF investment will enable us to do just that. ETF will bring us not only the fuel for growth, but we can benefit from their focus on sustainability, professionalism, experience, and world-class network.”

Image credits: Basemark

Remy de Tonnac of ETF partners will join the Board of the Company, together with Jarkko Virtanen, ETF’s Nordic venture partner, as Board Observer. “Road transportation is responsible for about 20% of total CO2 emissions and research has shown that the introduction of Autonomous Vehicles (AVs) could help reduce transport emissions by as much as 80%, due to the advent of Transport as a Service and improved asset utilisation. We believe Basemark’s critical AI and software technology are integral parts of the AV revolution.”

Main image credits: Basemark

The post Finnish startup to bring smart mirrors for commercial vehicles, bags €7M funding appeared first on Silicon Canals .

Startups – Silicon Canals

UV Smart and PATS drones: Dutch tech startups show how survivors are real winners during COVID times

Health & Nutrition winners Blue Tulip Awards 2020: UV Smart & PATS drones

The judges have spoken, the results of the year-round ecosystem-driven program held in the Netherlands, the Blue Tulip Awards 2020 are in. In the health category, the quick and easy way to disinfect endoscopes in hospitals using UV-C light made by — Delft-based startup UV Smart — took the grand prize. 

While in the nutrition theme, the bat-like, bug busting drones of PATS, another startup from Delft in the Netherlands bagged the award. We spoke with both the Dutch companies about the present, future, and the Blue Tulip Awards. And just as the final event of the Blue Tulip Awards had to move online because of the current pandemic, we kicked off with asking how COVID-19 affected both businesses. 

UV Smart: Saves time for hospital workers during the pandemic

For Thijs Kea, co-founder of UV Smart, the pandemic is tragic, but it also brings an upside. “We have something that everyone wants”. That ‘something’ is a quick and easy way to fully disinfect anything. UV Smart won the Blue Tulip Award with their D60 disinfection station. The device is specifically designed for the medical world to thoroughly clean endoscopic devices after use. By reducing the time to clean from many hours to mere minutes, UV Smart can save hospitals a bunch of time. And because the endoscopic devices can be quickly turned over for the next patient, hospitals don’t need as many which reduces costs.

The D60 is UV Smart’s second device. It is currently in clinical trial and waiting for all the necessary certificates it needs as a medical device. It is scheduled to go on sale for May 2021. The D60 follows the D25, used for smaller medical equipment. This one, already on the market, is currently in high demand. With a global pandemic wreaking havoc, hospitals have to ration their PPE and ideally re-use whatever they can. A quick way to disinfect for example face masks could save lives. It didn’t take long for the phone at UV Smart to start ringing.

Disinfect masks with smart tech

“In the very beginning of the pandemic, we were mostly bummed out because it would mean certain parts from China were going to be delayed”, says Kea. “But when the virus landed here, it turned out to be a massive opportunity for us. For the past 2.5 years we’ve been talking to hospitals and we quickly heard they needed face masks. So we started to look for a way to safely disinfect the masks from the virus using our UV C-technology.” 

According to Kea, the first calls came in on March 5th after they scrambled to develop and test an emergency device. Based on the D25, the aptly called ‘Noodproduct’ (emergency device) was assembled by Kea and his team, and shipped to the first hospitals only two weeks later. 

The bat-effect of PATS drones

Meanwhile, for the winners in the nutrition category, the pandemic seems to have less of an effect. And while it is presumed that bats got us in a global pandemic, CEO and co-founder Bram Tijmons saw in them an inspiration for his PATS Drones. The drones can move around greenhouses like bats do, autonomously eliminating flying pests that could ruin crops. A sustainable way of pest control, considering the alternative is dousing the stuff in chemicals.

“The effects of coronavirus crisis are less felt in the nutrition category than it is in health,” says Tijmons. “We are still in development, so we’re not yet focused on revenue that we may lose. We do see that horticulture had its challenges. We were afraid that the will to invest was going to be affected, but now most growers are optimistic again.”

PATS drones on winning Blue Tulip Award for nutrition

Another reason for optimism is the fact that PATS drones won the Blue Tulip Award in the Nutrition theme. Tijmons: “It’s a great compliment, and it shows we’re on the right track. Winning the award also comes with a lot of attention and let’s be honest; we really don’t mind that. We think our product has the potential to be a game changer. It’s great to see that the judges, who know exactly how this world works, see this as well.”

According to Tijmons, the judges were mostly charmed by the sustainable approach of PATS when it comes to pest control, as well as the scalability and impact of their solution. “The world will need more food in the future with an increasing standard for safety. New rules and regulations will make pest control harder. Our solution can make the difference.” They did get some feedback from their mentor during the competition, Kees de Gooijer from TKI Agri&Food. “He really pushed us to jam our monetization model into that one minute pitch, and to highlight our scalability.”

UV Smart: A proud winner!

Kea is also proud to win the Blue Tulip Award in the Health theme. “Winning this has already given us some really good PR. And we made an agreement with Accenture, to use their knowledge. When it comes to business case identification, it is very valuable to learn from large corporations.” UV Smart also got the advice to adjust its pitch, to explain the D60 and its advantages in more simple terms. Kea: “We’ve been in deep for the past 2.5 years, which makes it hard to make a product sexy and explain it clearly in a couple of sentences. The validation always comes after you’ve created an image of the thing you’re selling. Luckily, the D60 is an easy sell, since it drastically reduces the time needed to get medical equipment ready.” 

UV Smart: Looking for new investors

The tweaked pitch might come in handy for Kea and UV Smart, as they are currently on the lookout for new investors. “We’re looking for the right investor to make the D60 available worldwide.” The company currently sells its D25 to hospitals in The Netherlands, Belgium, UK, Italy, Canada and even managed to sell a few in the Philippines. “The safety we offer, needs to be available everywhere. It’s not just about money. We’re looking for the influence an investor can have.” 

If they find one, then Kea is confident the future for UV Smart looks bright. In about two years he hopes to be a household name in European hospitals, but also to be ready to make the jump to the USA. Not counting the current emergency device, he also hopes to have a third product in the portfolio: a D60 that can also disinfect different types of endoscopes that require cleaning on the inside. 

PATS: The green alternative

For PATS, the future looks just as sunny. Especially when new EU regulations are set to outlaw pesticides even further. “Our indirect competitors are the chemical giants, but we offer a green alternative”, says Tijmons. For the foreseeable future, his company will focus on rolling out in the Westland area of The Netherlands, where the majority of horticultural activity is concentrated. But foreign adventures are likely. “We regularly have Koreans, Americans or Chinese dropping by, for instance when they visit the World Horti Center in Naaldwijk. They often ask us if we can already deliver our solution, or whether it works on different crops.” 

To answer that question with a ‘yes’, PATS has some work to do. Tijmons: “Nobody is doing what we are doing. But to develop both hardware and software takes a lot of time. It’s very hard to pinpoint the right moment to launch in the market, even when you’re not hundred percent ready. But you have to keep on taking steps.” To enable them to keep stepping up, they are shopping around for a new investment, although not too serious yet says Tijmons. “We’re looking around. But we’re a high-risk high-gain project. Very exciting, but also tricky to find a good match with investors.

This article is produced in collaboration with Accenture. Read more about our partnering opportunities.

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Startups – Silicon Canals

London-based Andersen EV raises €1.1 million for its sleek smart electric vehicle charger

Today UK startup Andersen EV, which designs aspirational, sleek electric vehicle charge points, has landed €1.1 million growth capital from Mobeus. Andersen EV uses industrial-grade electronics to deliver enhanced performance, as well as advanced software for a range of smart charging functionality.

Founded in 2015, Andersen EV’s charge points are “worth driving home to”. Scandinavian inspired, the charge points include a patented solution which hides the cable and plug from sight and comes with a lifetime chassis guarantee. They’re stylish too – offering 40 different colour and finish combinations, so costumes can find one that suits their home.

The electric vehicles market has demonstrated resilience in the new COVID-19 environment, and is expected to continue its growth as a proportion of total vehicle sales as adoption benefits from significant environmental policy changes across Europe and the UK.

Andersen was introduced to Mobeus via the Women in VC network, and as part of the transaction, Mobeus has introduced Rob Mouser as Executive Chair. Mobeus Investment Director, Jane Reoch, commented: “Andersen has grown rapidly in an attractive market space. The team immediately impressed us with a high end product, best in class software and top tier OEM partnerships.“

Jérôme Faissat, Andersen EV’s co-founder and CEO, added, “We have a very clear philosophy, which meant finding the right investment partner, who really understood what drives us, was crucial. Going electric is a choice to embrace a sustainable future and we see EV chargers being at the centre of everyone’s smart energy home. This additional funding means that we are very excited about the next stage in our growth journey.”


Google acquires smart glasses company North, whose Focals 2.0 won’t ship

Google confirmed today via blog post that it has acquired Canadian smart glasses company North, which began life as human interface hardware startup Thalmic Labs in 2012. The company didn’t reveal any details about the acquisition, which was first reported to be happening by The Globe and Mail, last week. The blog post is authored by Google’s SVP of Devices & Services Rick Osterloh, which cites North’s “strong technology foundation” as a key driver behind the deal.

Osterloh also emphasizes Google’s existing work in building “ambient computing,” which is to say computing that fades into the background of a user’s life, as the strategic reasoning behind the acquisition. North will join Google’s existing team in the Kitchener-Waterloo area, where North is already based, and it will aid with the company’s “hardware efforts and ambient computing future,” according to Osterloh.

In a separate blog post, North’s co-founders Stephen Lake, Matthew Bailey and Aaron Grant discuss their perspective on the acquisition. They say the deal makes sense because it will help “significantly advance our shared vision,” but go on to note that this will mean winding down support for Focals 1.0, the first-generation smart glasses product that North released last year, and cancelling any plans to ship Focals 2.0, the second-generation version that the company had been teasing and preparing to release over the last several months.

Focals received significant media attention following their release, and provided the most consumer-friendly wearable-glasses-computing-interface ever launched. They closely resembled regular optical glasses, albeit with larger arms to house the active computing components, and projected a transparent display overlay onto one frame which showed things like messages and navigation directions.

Around the Focals 1.0 debut, North co-founder and CEO Stephen Lake told me that the company had originally begun developing its debut product, the Myo gesture control armband, to create a way to interact naturally with the ambient smart computing platforms of the future. Myo read electrical pulses generated by the body when you move your arm, and translated that into computer input. After realizing that devices it was designed to work with, including VR headsets and wearable computers like Google Glass, weren’t far enough along for its novel control paradigm to take off, they shifted to addressing the root of the problem with Focals.

Focals had some major limitations, however, including initially requiring that anyone wanting to purchase them go into a physical location for fitting, and then return for adjustments once they were ready. They were also quite expensive, and didn’t support the full range of prescriptions needed by many existing glasses-wearers. Software limitations, including limited access to Apple’s iMessage platform, also hampered the experience for Apple mobile device users.

North (and Myo before it) always employed talented and remarkable mechanical electronics engineers sourced from the nearby University of Waterloo, but its ideas typically failed to attract the kind of consumer interest that would’ve been required for sustained independent operation. The company had raised nearly $ 200 million in funding since its founding; as mentioned, no word on the total amount Google paid, but it doesn’t seem likely to have been a blockbuster exit.

In an email to North customers, the company also said it would be refunding the full amount paid for any Focals purchases — likely to defray any complaints about the end of software support, which occurs relatively soon, on July 31, 2020.

Startups – TechCrunch

How to Create a Great Blog Post in 5 Smart Steps

The post How to Create a Great Blog Post in 5 Smart Steps appeared first on HostGator Blog.

When blogging platforms first launched, they became a popular way for people to journal about the details of their lives to an anonymous audience.

We all know how quickly “mommy blogging” took off, and what a hit it was (and is even today). I still regularly read blogs like Scary Mommy and Rockin Mama. Who doesn’t?

Since the early days, blogging has evolved to become, not only a way to connect with an audience (be they moms or business owners), but also a crucial element for any business to survive. 

There are several reasons why blogging is essential to the success of your large or small business, but here are three big reasons:

  • Blogs drive traffic to your website. The more blog posts you publish, the more traffic your website receives. Once you publish 21-54 blog posts, your traffic can soar by as much as 30%, according to Traffic Generation Cafe.
  • Your audience engages in meaningful ways with your brand via blog posts. 77% of Internet users regularly read blog posts, according to research by Impact. And, internet users in the US spend 3x more time on blogs than they do on email.
  • Blogs help establish you as a thought leader and help people find you. 71% of business bloggers say their blogs have increased their visibility within their industries. And, 56% of business bloggers report their blog has helped their company establish a position as a thought leader.

Blogging helps you establish credibility, drive traffic to your website, and acts as a marketing tool to help you make sales.

But, blogging is more than just hopping online every so often and jotting down your thoughts. Writing a genuinely excellent blog post—a post that gets results—is an art and a science. This post will cover exactly what you need to do to write a blog post that knocks it out of the park.

Creating a blog

The Ultimate Checklist for Creating a Terrific Blog Post

1. Identify your audience

Before you even start writing, it’s integral that you know everything you can about your audience. Ask the following questions:

  • What are their basic demographics?
  • What are their preferences?
  • What are their interests?
  • How do they like to consume content? 

If you have robust data capabilities, you can leverage data for insights. If not, you can brainstorm ideas, talk to a few people that represent your target consumer, and create a customer profile.

Understanding your audience will give you insight into what you should write about, what tone and voice your blogs should take, and even how often you should post.

2. Conduct basic keyword research and optimize your blog post for search (SEO) accordingly

Don’t let the idea of keyword research scare you off if you’re a beginner. While there are plenty of high-tech paid tools to help large corporations identify keywords and optimal strategy to stand out in the search results (e.g., Ahrefs, SEMrush, Moz Pro), there are also several free tools and tactics smaller businesses and bloggers can use. Let’s start with the basics.

When an internet user types a keyword into Google, Google uses an algorithm that searches through all web pages and ranks them based on relevancy. Google’s goal is to show internet searchers the most relevant results based on their search terms.

The first bit of good news is this. Every blog post doesn’t have to rank for every single keyword that is relevant to your business. It only needs to rank for the most relevant keyword to that particular blog post. The second bit of good news is Google’s algorithm mostly works on sentiment. This means if you’re writing helpful content on just one topic, you’re probably already hitting the mark.

Here are some basic SEO strategies to follow every time you write a blog post:

1. Choose a keyword. You can use a free keyword difficulty tool to identify the best keyword. Choose something that has some search volume, relates to your website, and isn’t too difficult to rank for. The Google Keyword Planner is free, and there are a handful of other free tools that will tell you what you need to know.

google keyword planner for blog research

2. Put your keyword in your title and headlines. If your keyword is “unicorns on the loose,” then make sure your title (H1 tag) is something like “7 Reasons Unicorns are on the Loose,” or something. You’ll also want to include your keyword in some of your subheadings (H2 tags).

3. Insert your keyword naturally in your text a few times. Google’s algorithm won’t know what your post is about unless you stay consistent. You don’t want to use your keyword too many times, but use your primary keyword in context when it makes sense. For example, say “unicorns on the loose,” instead of creatively switching it up and saying “horned wonders running around.”

4. Include an alt text tag in your images. Hate to break it to you, but Google’s algorithms don’t have eyes. If you want Google to know what your picture is, you have to label it with text. In other words, name the picture your primary keyword. 

optimize alt tag to help blog posts rank

5. Include a few internal and external links in your text. Backing up your claims with links to other credible external sources is a great SEO strategy. Adding internal links is another surefire way to help keep people on your website, provide valuable content, and improve your search engine ranking.

6. Write over 300 words. 300 words is the bare minimum amount of words you should write in a blog post. When it comes to blog posts, it’s like Thanksgiving dinner…the more, the merrier.

The most important thing you can do for SEO is to write on the topic and provide helpful content that sounds natural. Google’s algorithms are smart, will comb through your text, and if you’ve done the SEO basics, you’ll be in good shape.

Here’s a little insider secret for WordPress users: You don’t have to remember any of this, because WordPress has an incredible SEO plugin called Yoast that does all the hard work for you. If you download this plugin, Yoast will guide you through the proper SEO steps.

3. Write how internet users like to read

Think about the last blog post you read. Did it read like a novel or more like a quick, scannable document? Chances are if you paid attention to the blog post, it was easy to scan and read zero percent like a novel.

Successfully writing for the internet means forgetting everything your high school and college English teachers taught you about writing. You don’t write five structured paragraphs to get your point across.

Instead, it’s critical that you break up your text into scannable bits, written at an 8th-grade reading level. Shorten your sentences and paragraphs. It’s also vital to include headings, subheadings, and bullet points. This makes it easy for your audience to consume your content quickly. Don’t think it’s important? Consider this: 37 seconds is the average time a reader spends reading a blog post, according to NewsCred.

It’s also wise to put the most important information first, because of the whole 37 seconds thing mentioned above.

4. Include images and videos

It’s said that pictures are worth a thousand words, and it’s true. What would take hundreds of words to explain, your brain can understand in less than a second when presented in image form. 

Need extra convincing? Open up James Fenimore Cooper’s Last of The Mohicans and read one of his daunting description passages. Then, time how long it takes you to visualize the scenery. Next, turn on the movie and take a quick glance at the screen. You’ll be able to understand exactly what the scenery is based on images alone. 

I’m not saying movies are better than books (except for the example mentioned above, IMO). I’m just saying images are one more opportunity to get your message across to your audience. 

If you want to go the extra mile, include a video as well.

5. Write to benefit your audience

There is a reason why “how-to” content, data-driven stories, and well-researched insightful blog posts are some of the highest performing articles on the internet. 

People take to the internet when they want to learn something. This means you don’t want to just write about anything. You want to write answers to the questions that people are seeking.

If you are an expert in a particular field or industry and can write a post that makes a complex topic digestible and easy to understand, your posts will get read, shared, and you’ll see conversions. 

Allow me to toot my own horn for a minute. I’ve been optimizing blog posts for SEO for over 10 years. I’ve read hundreds of books and blogs on SEO, conducted hours of research, and used various SEO tools. With all that knowledge, I can confidently tell you what the six most powerful things you can do to optimize your blog posts for search are (above), and you don’t have to do any hard work. There is value in that. TOOT TOOT!

Similarly, if I want to learn how to make my grass green, make a quiche, or change a tire (things I don’t know how to do), I consult the expert bloggers on Google. 

Start your blog with HostGator today!

If you’ve already purchased your web hosting from HostGator and created your website, it’s time to write your first post. Follow the checklist items above, and you can rest assured you’re doing a fine job.

To start your blog, sign up with HostGator today. HostGator provides an easy drag-and-drop website builder to get you up and running in no time.

Find the post on the HostGator Blog

Web Hosting Tips – HostGator Blog

[Juganu in Ein Presswire] Juganu’s Smart Lighting System Transforms Main Border Crossing Between Brazil and Paraguay

In just three days, Juganu completed installation of its patented foam™ technology on the Friendship Bridge – a border crossing between the Brazilian city of Foz de Iguaçu and the Paraguayan city of Ciudad del Este. This 1,812-ft-long arch bridge with a pedestrian path that crosses over the Parana River is the main economic corridor between the two countries. It is also known for its lax security and frequent smuggling of goods from Paraguay into Brazil.

Read more here.

The post [Juganu in Ein Presswire] Juganu’s Smart Lighting System Transforms Main Border Crossing Between Brazil and Paraguay appeared first on OurCrowd.


[Tovala in Venture Beat] This smart oven is making cooking at home even easier

Tovala is so much more than just an oven though, it’s an oven-paired meal kit service. The WiFi-connected oven comes preloaded with recipe cards so you just need to prep the ingredients, scan the barcode, and let dinner cook itself. Each meal takes less than one minute of prep and less than 20 minutes of cook time.

Read more here.

The post [Tovala in Venture Beat] This smart oven is making cooking at home even easier appeared first on OurCrowd.


Are Dad’s Smart Enough To Do Business From Home?

These include “home business, start your dream house business, are employed at home opportunity, best business to originate from home, look at home”, and so on. As far more become comfortable using the online market place and simple, more need to discover a ways help make money, issue . will develop.

Proper Equipment Needed: It isn’t business cards, product brochures/dvds, leads, and gas for a car may need to start your home business. You need two powerful tools tend to be right photos fingertips: your computer with access to the Internet and your phone. Utterly! Handing out brochures and dvds does very little for on the web if these materials are growing in the incorrect hands. Travelling about town to appointments will unquestionably be a waste of both as well as money fit prospects have not asked you for details about your product/service. Just imagine getting planet path of prospects in which already searching for your solution, your offer albeit your product or help! That’s what you requirement to learn.

This company hires stay home workers as independent contractors. The applicants are supposed to pay a criminal record check fee of or maybe. The company has openings for licensed insurance agents to perform variety of tasks like: bilingual customer service, outbound sales and financial services. For the agents to work for specific clients, they be certified.

Some people also have luck with work at home job paid suggests such as Home Job Stop. Are not paying for job there, you’re taking out listings may help you to identify an operate.

Yes it may sound great to be true to be true but what exactly is the catch when working online? Basically, in order to possess a legitimate work from home, of course there are requirements. The great news is that the requirements are super simple and basic. First and foremost, you will want a notebook at home where you can use online. Second, you cannot simply web without the top internet connecting. Thirdly and the most important requirement is yourself. How hard can that stay?

Treat your home-based business business, the real business: This is probably the biggest problem facing the bulk of the “work from home” group of fans. They get very complacent doing work in the comfort of their home that they forget likely suppose in order to become working in their business. If you do not treat your home-based business as an actual business because of the same disciplines than you have the probability of having your property based interest. The best way to beat this disabling hobby v .. business pitfall is to all the way down your goals and have a short term and life long goal inside your.

Am I able to shell out some little money? While you can go into a home online business on a shoestring budget, you should bear in your head that customers are all about investment. Really are you investing in your online business for a person to earn people expect to obtain from it?

Social distancing in times of COVID-19: How Aura Aware ‘smart device’ has the world turning towards Amsterdam?

Dealing with a pandemic is tough but simple measures can definitely go a long way. While the governments of the European countries are now easing the lockdown and people are slowly getting back to work, it has become an important goal for all the tech companies to reduce the spread of the novel coronavirus. 

Several tech startups have already come up with inventive solutions to ensure that people are safe from the ongoing pandemic. Aura Aware is one such startup! The Amsterdam-based company has recently developed a ‘smart’ device to help businesses maintain safe social-distancing for themselves and their customers.

A ‘smart’ social distancing device 

Aura Aware is basically a social distance sensor that warns if customers do not maintain a separation of at least 2 meters. Companies like IKEA are already using it. According to Janneke van den Heuvel, co-founder & CEO Aura Aware, “it is a great idea to maintain healthy social distancing during the pandemic.” 

The smart device is basically an LED panel that has a laser depth sensor at its base. It is capable of alerting people via audio-visual cues when they break the social distancing norm of 6 feet. It changes from green to red, to warn the person that they are too close. And if the person is not looking at the sign, in that case, if you approach less than 90 centimeters, a beep sound alarm goes on.

LIDAR tech: More accurate than Bluetooth and GPS

Aura Aware employs LIDAR technology, which is commonly used in self-driving cars to detect environmental objects and its quite a practical solution because it is not violent for the merchant or for the customer. Besides, distances can be customised from the mobile app, and also the activation of the audio alarm.

The company has already shipped 10,000 orders worldwide and is now ready to manufacture 200,000 more in the coming months. 

In an exclusive interview with Silicon Canals, Janneke van den Heuvel, founder & CEO Aura Aware says, “Since the device leverages LIDAR technology, it is also more accurate than Bluetooth and GPS. It can be synced via an app, which enables two additional functionalities. The first one is adjusting the distance. For example, one can set the device to go off at less or greater distances in case it is being used in another country where social distancing rules are different. Secondly, there’s an audio beeping notification as well, which can be turned on or off via the app. It is also a plug-in device, which means you can either plug it into a standard power charger, or a power bank.” 

Aura Aware: How it all started?

Aura Aware as an idea was conceptualised by Van Den Heuvel and her co-founder Steven Kroon. Van Den Heuvel is also the CEO of TryLikes, that develops software and hardware-based solutions to measure customer satisfaction on the shop floor. 

Talking about the origin of the product, Van Den Heuvel says, “At TryLikes, we help a lot of retail real-estate companies with optimising their customer experience. And we do that with various system solutions including hardware and software. For example, we help several supermarkets and large retailers with queue management, so they can open and close cash registers in a better way.”

She goes on saying, “With the COVID-19 outbreak, companies needed to address a new kind of situation. While providing a customer-friendly and service-minded experience is important, the first priority in the upcoming times is the creation of a safe environment for both, employees and customers. We thought about how we could implement our knowledge and solutions to meet this new demand, and how to pull this off in a smarter way instead of putting out some stickers and signs that are not interactive. And that’s how the idea was born.”

About five weeks ago. Soon after, the company built a prototype, tested it and things took off from there. 

‘Producing in the Netherlands’

Van Den Heuvel also reveals the current challenges Aura Aware is facing right now. “There is currently a notable shortage worldwide on various components for measuring distance. The challenge right now is to receive all components in time and perform fast deliveries. However, we are doing a good job in this aspect. This is mainly because of the various TryLights connections we have from the past. In order to ensure full quality control, we are producing the devices in the Netherlands. We have known this company for a long time, and they can do up to 200,000 units in a very short period of time.”

While Aura Aware is being sold in the Netherlands, it is also being shipped out for international orders. Van Den Heuvel says, “While we couldn’t yet find time to reach out to other countries yet, we’re getting on that as well. Already companies from all over the world ordered Aura Aware and we are shipping it to them. We expect the Aura Aware to be made available soon in the US, UK, Germany, Dubai, Australia, and a lot of different areas.”

One can buy Aura Aware from the company’s website and it will be shipped to you from the Netherlands. Available in different types of wood and colours, the device starts at €129 and can be customised to blend in with your home’s decor. Companies such as IKEA, Sodexo, and Jack’s Casino have already commenced using it in their stores and warehouses.

This article is produced in collaboration with StartupAmsterdam. Read more about our partnering opportunities.

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