10 social media mistakes and how to avoid them

To err is human, and behind every great business social media presence is a human (or several). We all make mistakes, and the same is true with social media management. However, while a hashtag typo or an incorrect link can (and likely will) happen as you market your brand, they are certain social media mistakes you can avoid.

10 social media mistakes to avoid

We’ve highlighted the top 10 most common social media mistakes with pointers on how to avoid them.

  1. Treating all social media platforms the same.
  2. Creating an overly promotional social presence.
  3. Lacking a strategy.
  4. Having ill-defined objectives (or worse) no goals at all.
  5. Ignoring your followers.
  6. Posting inconsistent or irrelevant content.
  7. Being inauthentic or not personal enough.
  8. Leaving no space in your calendar for timely posts.
  9. Focusing on quantity over quality.
  10. Forgetting about the magic of repurposing.

Whether you’re starting a new business or optimizing your current social strategy, you can sidestep these common blunders with a little knowledge and preparation.

Social media mistake 1: Treating all social media platforms the same

Every social media platform is a different ecosystem with its own nuances. On Instagram, you can’t include clickable links in captions. Twitter has a 280 character limit for posts. LinkedIn is a strictly-professional network, while Pinterest thrives on creativity.

On certain platforms, you can, and should, tag accounts to cross-promote. On others, that would be bad form.

Bottom line, not all social platforms are created equal. Not even close.

 

So if you create one generic post and copy and paste for all your channels, you’ll see lackluster results. What’s more, you likely don’t even need to be on every social media platform. Certain networks will make more sense and drive better results for your business than others.

How to avoid it: Do brief competitor research to see where similar businesses in your industry focus. Buffer explains which channels most businesses use. Unsurprisingly, the top three are Facebook, Twitter and Instagram.

Buffer 2019 Chart
Photo: Buffer

Whereas, Hootsuite offers a look at the social platforms most used by audiences.

Hootsuite Platform Use Graph
Photo: Hootsuite and we are social

Dig into their Digital 2020 Report for specific demographic data for each platform. Learn where your customers and prospects live and focus on those channels with messaging that’s tailored for each.

Related: GoDaddy guide to social media marketing for business

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Social media mistake 2: Creating an overly promotional social presence

A typical social media mistake is to treat your profile like a purely promotional vehicle. The online audience sees more than enough advertising. The Sprout Social 2019 Index report found that 35% of consumers will unfollow a brand if they post too many ads.

Your social media presence should not be a billboard for your business, but instead a network to meaningfully connect with your community and share useful information. It should also serve as a knowledge center and resource for you to gain valuable insights.

How to avoid it: Remember that social media is an opportunity to educate your audience, participate in relevant industry conversations, promote thought leadership and even recruit employees. For example, 84% of organizations use social media for talent acquisition, and 70% of employers use social media to screen and research potential candidates. Utilize your social platform like the robust tool that it is.

Practice social listening to figure out what posts and content resonate with your target audience.

Then, find the right mix of promotional vs. engaging posts for your business. Traditionally, marketers promoted the 3-to-1 ratio (three engaging posts to every promotion) or the 80/20 rule (80% of your posts should inform, educate and entertain, and 20% promote).

However, there are no hard-and-fast rules anymore. It truly depends on the brand and audience. Just don’t overdo it on promotions. Social media is not the place for hard selling.

Related: 15 social media tips and best practices

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Social media mistake 3: Lacking a strategy

Developing a strategy is not easy—47% of marketers struggle to create one that supports their organization’s goals. However, a strategy is absolutely essential before you spend any time or resources on social media marketing.

Many brands think that regularly posting images of their team or reposting interesting content is enough for their social presence. But if you want to drive true growth and see ROI, you need goals and plans.

Beyond your general strategy, you need to have a plan for each platform, including a distribution schedule. People are active on social media at different times.

Automating a post across all the channels at the same time can make your brand look socially “thirsty.”

 

Imagine this scenario: I’m your social media follower and a potential lead. On my lunch break, I check my three favorite social platforms—Facebook, Instagram and Twitter. I see the same post for your business on all three. I feel like it’s spammy and clogging up my feed and unfollow your account. It’s a rookie social media mistake.

How to avoid it: Approach social media as you would any other campaign for your company. To create your strategy, outline:

  1. Specific goals, (more on that next)
  2. Budget (finances) and resource allocation (i.e., who on your team will execute)
  3. Plan of action (deadlines and schedule)
  4. Key performance indicators (KPIs) to measure results

Don’t get stuck in analysis paralysis, trying to create a complex plan. The above four points are enough for the foundation of your strategy.

To plan your distribution schedule, look at when your followers are most active on each channel. (You can find that data under the Insights section for each platform). Then make sure to distribute your post times throughout the day. For example, LinkedIn at 9 a.m., Twitter at 12 p.m. and Instagram at 3 p.m.

Lastly, decide on which metrics to track so you can not only measure your effectiveness, but also make data-backed decisions for future strategy. Tracking KPIs and metrics is especially important if you invest in paid social ads.

Related: How to plan an Instagram marketing strategy

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Social media mistake 4: Having ill-defined objectives or (worse) no goals at all

Goals ensure that your efforts are purposeful. The first part of a social media strategy is outlining goals. Many businesses have vague aspirations for social media that aren’t tied to real results.

While the general goal of social media marketing is to grow and sustain your business, you also need specific objectives so that you can benchmark your efforts and measure success.

All of your work on social media should be to advance your business’s specific goals. Many marketers forget this.

How to avoid it: Try the SMART goal-setting technique to help frame your business’s objectives. Make sure each goal is:

  • Specific: Clearly defined goals will help your team stay on the same page.
  • Measurable: Use your KPIs and metrics to measure success.
  • Achievable: Given time and budget, can you achieve your goals?
  • Realistic: Is success possible with your resources? Have other brands done the same?
  • Time-sensitive: Set deadlines for all goals.

Take a look at other social marketers’ top goals to get inspiration for your own.

Sprout Social Pie Chart
Photo: Sprout Social

Decide what outcomes you’d like to see from your social media marketing. Measure those KPIs, and regularly check in on your progress.

Don’t forget that social media is a long-term game, so tracking your ROI along the way will help you and your management recognize growth.

Related: Social media metrics and ROI

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Social media mistake 5: Ignoring your followers

The whole point of social media is to be social, to interact with others digitally. You want to cultivate your followers to become brand advocates, potential customers and converted leads.

Too often, companies make some of the most common social media mistakes: posting without engaging with followers, not responding to comments or ignoring negative feedback and reviews. Not only does this look bad for your brand, it actually hurts your visibility in the long run.

Hootsuite explains in their guide to the 2020 Facebook algorithm that starting conversations and audience engagement increases your reach.

How to avoid it: By all means, you should hide or flag untrue or harmful comments (aka, trolls). However, for real upset customers or clients, you should publicly respond to feedback then take it to a private conversation to address directly.

On the flip side of the coin, you should also engage with happy and positive follower comments. Thank people for sharing your content or commenting on a post. Ask questions, then start meaningful conversations when people answer.

Remember that each engagement touchpoint can increase your reach. When someone comments on your content, their followers can see that post too, which invites even more active participation.

Additionally, user-generated content (UGC)—a follower posting about, tagging or mentioning your brand—is often an untapped gold mine.

Related: Turning happy customers into customer advocates

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Social media mistake 6: Posting inconsistent or irrelevant content

While it might not seem like the end of the world to miss a few days of social because you’re short-staffed or busy with operational projects, the algorithms are extremely sensitive. Posting regularly and stopping cold turkey can affect impressions, reach and other factors.

Facebook confirms that posting frequency is a ranking signal for its algorithm. Therefore once you resume normal activity after a break, your posts will show up on fewer of your followers’ feeds.

Consistency doesn’t have to do with just schedules. You also need to be consistent in your brand voice and overall content.

A common social media mistake is for a business to step outside their lane and post or comment on a trending topic that doesn’t relate to their company.

 

Followers take notice of this, according to that Sprout Social survey we mentioned earlier, 51% of consumers unfollow brands due to irrelevant content.

How to avoid it: Keep a consistent pattern with your posting schedule. Share quality content that’s valuable to your followers, and also aligns with your business’s products, services and overall branding.

Related: How to create a social media content calendar, then post engaging content

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Social media mistake 7: Being inauthentic or not personal enough

No matter the size of your company, human touch makes a difference. Customers, clients and potential leads want to put a face and name to your business.

One of the main reasons social media is so effective is because it provides a space for real people to engage with one another in their own voice.

 

Moreover, your followers want to interact with real and authentic people from your company, not an AI-driven bot.

Social media users are savvy, they can sense poorly created, bland and automated content from a mile away. Recent reports confirm that 86% of consumers say authenticity is important when deciding what brands they support, and 57% think less than half of all brands create content that resonates as authentic.

How to avoid it: Post pictures of your team, get real in your captions and focus on storytelling. Strive for relatable messaging. To authentically connect with your target audience, you can’t be another faceless company on a feed.

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Social media mistake 8: Leaving no space in your calendar for timely posts

Social media can’t be a set-it-and-forget-it activity. Sure, you can plan and schedule a good portion of your posts. But you need to leave room in your calendar for timely topics.

It’s beneficial to inject seasonal or trending angles into your content, to show that your business is up with the times. Too often, businesses batch create and schedule content with only evergreen topics (not related to the season or time-specific events).

When you leave no room for spontaneity, you’re missing out on micro-moments, trends, pop-up events or the latest industry news.

How to avoid it: Leave space in your social schedule for trending topics, and keep an agile mindset so you can jump on relevant trends to capitalize on increased interest. For example, a Pittsburgh-based bakery could run and promote a football special the Monday after a Steelers win, to take advantage of local excitement and increased social traffic.

Related: Time-saving social media tips for business owners

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Social media mistake 9: Focusing on quantity over quality

While I touched on this in the first mistake, spreading yourself too thin is such a typical social media mistake that it requires its own section. So many brands post too often, which is a quick way to get blocked or unfollowed. Or companies try to be present on several networks and struggle to keep up.

Smaller businesses attempt to compete on large platforms like Instagram and can’t find their niche audience, then get buried by national companies with huge budgets. It’s a common tale, and the importance of quality cannot be stressed enough.

How to avoid it: Focus on the correct platforms. It’s better to have a strong presence on two channels than do a mediocre job with five. With your goals and strategy in mind (remember realistic and achievable), focus on creating high-quality content that will resonate with the right audience.

Your goals help you stay on track. If you have one clear objective, like “increase product sales by 10%, it’s easier to ignore potential distractions that pop up—such as “maybe I should be on TikTok”—that don’t align with your brand and strategy.

Remember, followers care more about quality and consistency than volume and scale.

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Social media mistake 10: Forgetting about the magic of repurposing

With all these social media mistakes in mind, the last one might seem counterintuitive, as I’ve cautioned about treating platforms separately and creating unique, strategic content. Despite that, when done correctly, you can repurpose content on social media.

You work hard on content. Items like blog posts or instructional videos can take hours. Many companies then promote them with one social post and call it a day.

This is a mistake.

You can creatively repurpose your hard work to get more mileage out of it, without seeming like a broken record. For example, one whitepaper can provide endless data points that you can recycle into individual social posts.

There is so much information from your company, customers and team members (not just marketing staff) that will curate engaging social media content.

The marketers who aren’t using all their resources and squeezing every last ounce out of their existing content are working harder, not smarter.

 

How to avoid it: Repurpose content as much as you can. If you create a blog post, infographic or educational guide, promote it on social media a few times.

To avoid being repetitive, simply space out the posts by a few days, and pick a unique angle. For high-performing content, make note of it and revisit it again in a few months.

Use these tactics to repurpose your content into multiple social media posts:

  • Switch up the captions.
  • Pull out an interesting quote or statistic to highlight.
  • Use an image or graphic as an individual post.
  • Suggest actionable tips or takeaways.
  • Use sales tools or assets to promote product or service features. Hint: You can crop specific sections of one-sheets to make them social-friendly.
  • Ask your customer service team about common questions they receive, then answer those with an FAQ social media series.
  • If you have a lot of great reviews, message customers to ask if you can post them on your social media account. Then thank them while also highlighting your win. Note how GoDaddy turned positive feedback into an interactive video.

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Don’t make these social media mistakes

Social media mistakes will happen. However, you can avoid the common pitfalls many marketers make by preparing your strategy and planning ahead.

Use this guide to prevent classic social media mistakes and optimize your brand’s presence on the right networks, with value-driven content that works to achieve your strategic goals.

Need help managing your social media presence? GoDaddy Social has you covered.

This article includes content originally published on the GoDaddy blog by the following authors: Christopher Carfi, Jennifer Dunn, Noah Plumb and Tom Ewer.

The post 10 social media mistakes and how to avoid them appeared first on GoDaddy Blog.

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“It is important for those who seek social change to turn an eye toward funding entrepreneurship”: Interview with Impact X’s co-founder Paula Groves

Did you know that only 1% of global venture capital goes to black founders? The founder of venture capital firm Impact X, Paula Groves, was made aware of this fact in 2000, and it’s still true today, almost 20 years later. 

To create long-lasting social change, Paula Groves believes that the answer is successful impact investing. So how does this work? Through the ‘virtuous circle’? A virtuous circle is a complex chain of events, via which each successful event leads to the achievement of the next successful event, in a feedback loop. Entrepreneurship creates jobs, builds wealth, and then allows successful entrepreneurs to help the next generation of entrepreneurs, who in turn build jobs and wealth, and so on.

Driven by an incredible consortium of founders hailing from the US, Impact X set up in the UK in 2018. The firm supports underrepresented entrepreneurs across Europe, particularly the Afro-Caribbean diaspora, with Seed, Series A and Series B rounds, within the entertainment, media, tech, health and digital industries. To find out more, we spoke to Paula Groves about their portfolio, her impressions of the funding landscape in Europe compared to the US, and her advice for underrepresented founders.

Hello Paula, thank you for joining us. We first learnt about Impact X last year and are interested to know more about your impressions of the European funding landscape coming from a US background.

First, we could jump in with your story. What first got you into investing?

I got an itch for finance and investing in 1982 during my freshman year at Stanford University when I took the Economics-101 class and suddenly a light bulb went off.  I thought to myself, economics and finance play a critical role in how the world works. If we can understand finance and how capital flows, we can begin to understand how to influence economies and address fundamental social issues that plague our society such as poverty and economic well-being. I then quickly joined Stanford’s student run investment organization, The Blyth fund, obtained the position of student representative on the Committee of Investments for Stanford’s Board of Trustees, and upon graduation in 1986 with a undergraduate degree in economics, I secured a 3-year position in New York City on Wall Street at Credit Suisse First Boston as part of their analyst program. After obtaining my graduate degree at Harvard Business School in 1991, I went to Chicago, Illinois to work for Leo Burnett Advertising agency. However, as I was contemplating whether I had made the right career decision, one of my old bosses from Wall Street called and asked if I wanted to help launch a private equity fund in Boston called Triumph Capital. My guardian angel had smiled upon me. Here was my chance to return to my first love — finance —  and so I responded with an enthusiastic “Absolutely!” 

After helping the firm grow assets under-management to almost $ 1 billion, in 2000 I was confronted with a challenge. I learned that less than 4% of venture capital funding went to women and even more shocking, less than 1% went to Black entrepreneurs. Despite the world-changing ideas that were being funded by venture capitalists, women and Black entrepreneurs were not getting a seat at the table, or to quote Hamilton, they were not in the “Room Where it Happens”. Having gone to schools such as Harvard and Stanford, I knew first-hand that Black and women founders were also developing ground-breaking innovations that could not only change how our society operates but they also had ideas that could transform their respective communities that might not be readily apparent to mainstream investors and entrepreneurs. Getting back to understanding the importance of capital flows, I knew that successful venture capitalists and venture backed companies play an important wealth creation role in society whereby investment returns could be used to back the next generation of Black and female entrepreneurs, and could also bring about societal change through charitable contributions and directing funding to social impact causes. 

These combined factors led me to co-found my own venture capital fund, Axxon Capital, which raised over $ 50 million in 2000. Axxon focused on Black and women founders of technology-oriented companies. 

How did you start Impact X, and why did you decide to set up in Europe?

Eric Collins, the CEO of Impact X, and I first met in 2000 when Eric was raising funding for an online conflict resolution platform. Unfortunately, the first of three major economic downturn cycles in my career hit, the dotcom crash of early to mid-2000s, and we were not able to invest in his company. I should probably mention that the second downturn was the 2008 financial crisis precipitated by the downturn in the mortgage market. The third downturn is the one we are experiencing now, starting with the Covid-19 pandemic and impacted by the protests which followed the death of George Floyd in the US.   

Eric and I stayed in touch over the years and explored several ways to get capital into the hands of Black entrepreneurs and to generate wealth for the Black community. In 2018, Eric launched Impact X which is a European double bottom line vehicle established to make direct venture capital investments in European underrepresented entrepreneurial and creative innovators including Black entrepreneurs of African descent. Impact X invests primarily for solid financial returns to LPs and secondarily for measurable social impact. 

The founding members of Impact X saw the same problem that I saw twenty years ago, less than 1% of venture capital funding goes to Black entrepreneurs – worldwide. Eric called me in late 2018 to discuss this problem and asked if I would help him solve it. I was quite humbled that Eric asked me to join him once I looked at the esteemed set of individuals that were backing Impact X. The list of founding members is comprised of an accomplished and ethnically diverse group of professionals with over 500 combined years of investment and management experience from organizations such as Credit Suisse First Boston, Microsoft, AEW, Xerox, ExxonMobile, American Express, Uber, BBC, HBO, Universal, Paramount, McKinsey and more. This group also includes a Sir, a Dame, US Presidential Appointees, CEOs, serial entrepreneurs, institutional investors, investment bankers and professors at various universities.  

But perhaps most importantly, I was inspired by the fact that this group, who had achieved such economic success and stature in Europe had taken it upon themselves to fix the fundamental problem of lack of access to capital for Black European entrepreneurs. They were living the cliché, “Put your money where your mouth is” and were investing in the solution. This was the principle at work of “helping capital flow back into the Black community by investing in the Black community to create economic wealth and prosperity”.  I saw the light bulb flash in the recesses of my memory from my Econ-101 class back at Stanford. By now, this had become quite literally a “calling”, given that Eric had called, and I could not say no. 

Could you tell us about your portfolio companies?

The Impact X portfolio consists of technology-driven companies that provide innovative solutions that help their target customers become leaders in their respective marketplaces.  One health tech company is led by a Black female neuroscientist who has designed an AI powered SaaS tool that streamlines the medical research process required to initiate clinical trials. In this time severely disrupted by Covid-19, accelerating the clinical trial process for her customers plays a critical role in helping the global community find a way to combat this global pandemic.

Speaking of Covid-19, one of the unforeseen benefits of sheltering-in-place is that many are enjoying TV streaming services. In fact, Netflix demand is up over 30% and given that the pandemic has hit all communities across that globe, streaming services have increasing demand for international stories. To that end, Impact X has invested in a project that uses graphic novels, animation, video games and other forms of media to tell stories inspired by African history and culture and combat negative African stereotypes. The investment is timely because animation demand in particular is increasing and animation can be produced remotely in isolation / semi-isolation.   

We’ve read about how investing into marginalized groups has been more common in the US, than Europe. Why do you think this could be?

Investment in marginalized communities in the US has a historical government foundation.  In 1964 when the US Civil Rights act was passed that outlaws discrimination based on race, color, religion, sex, or national origin, simultaneously, the US Small Business Administration, an organization established by an act of congress in 1953, created the Equal Opportunity Loan Program to assist applicants living below the poverty line, in other words applicants from marginalized communities.  

Many believe this program was launched in direct response to the civil unrest and turmoil of the US Civil rights era to increase economic opportunity for all US citizens. 

Could you tell us your impression of the current VC landscape in Europe? Have you seen anything change in the past few years?

Covid-19 pandemic combined with the civil unrest in response to the death of George Floyd has created unprecedented conversations regarding the fate of worldwide Black entrepreneurship and Black economics at a breadth and depth that I have never seen before.  The question now confronting society is what actions can be taken to bring about lasting positive change in the Black economic future.  

As the first line of defense against the protests that followed George Floyd’s death, many individuals and corporations have turned to charitable giving. The New York Times reports  millions of dollars have been quickly raised for racial justice groups, breaking fund-raising records for many organizations. This charitable funding certainly begins to address some of the social inequity problems noted above.  

However, it is important for those with capital who seek to bring about social change to not only address the important problems solvable by charitable donations, but also turn an eye toward creating long-term solutions by funding entrepreneurship. Funding which is used to bring about social change and right the wrongs of economic inequities is called Social Impact Investing. This type of investing has its root in the Equal Opportunity Loan program created by the US Small Business Administration mentioned earlier. Using capital to address social ills is the most effective way to bring about sustainable social change. This shift from charitable giving, which is the equivalent of giving a community fish to eat, to Social Impact Investment which instead teaches a community to themselves fish, can lead to long-term sustainable growth. Entrepreneurship creates jobs, builds wealth and then through reciprocity, these successful entrepreneurs can then fund the next generation of entrepreneurs who create jobs and build wealth. This is what Impact X refers to as the virtuous circle. 

What advice would you give to startups with female and underrepresented founders, who are currently experiencing pushback?

The hardest most universal aspect of raising money for a startup is the overwhelming number of “Nos” that you will get. What is even worse are those who don’t have the courage to say no, but rather keep you in a holding pattern of optimism by saying, “if you fix this one thing, I will give this idea serious consideration”. My advice is to always be a student of the universe. Getting a meeting with an experienced investor is itself quite an accomplishment.  Therefore, I say, don’t just get a no, get a lesson. Chances are the feedback you receive is borne out of the money they lost based on the less than optimal investment decisions they have made in their past. Listen, learn and try to incorporate the feedback.  

What are your priorities this year? What exciting things can we expect from Impact X from 2020-2021?

Our priorities are: 

  1. To maximize returns for our investors by working with our existing portfolio to achieve meaningful exits;
  2. The demand for investment by Black entrepreneurs remains strong and therefore we will continue to raise money to support this ecosystem;
  3. And finally, we seek to create positive and measurable social impacts which is also part of our mission

As we emerge from this time of global pandemic and social unrest Impact X seeks to share its model and partner with others to generate meaningful social and economic returns for Black and underrepresented entrepreneurs.  

How can founders in Europe get in contact with you, and what are you looking for?

To reach us please visit our website at Impactxcapital.com.  If you would like to submit your investor presentation, please complete our client intake form.  For other inquiries please send an email to: info@impactxcapital.com.

EU-Startups

How to promote your blog on social media

Whether you’re blogging for business or blogging as a hobby that you hope to one day turn into a business, odds are you work really hard on the posts you create. When you put all those hours and energy into writing and working to promote your blog posts, there are few things more devastating than getting little to no traffic.

A great place to find more potential blog readers is on social media.

 

After all, it’s free to use, and your ideal audience is already hanging out there anyway.

Search engines also give more weight to the content shared on social media sites like Pinterest, Twitter, LinkedIn, Facebook, etc. because it’s telling them the information on your links is valuable. This means that when people search for keywords that are included in your blog posts, those posts are more likely to rank higher in search results — meaning more traffic to your site.

You’re already probably working to make sure your blog content offers real value for readers, but now you have to get eyeballs on all that juicy content.

Related: 8 blog SEO tips and tricks

How to promote your blog on social media

In this post, you’ll find the best tips that are working right now to promote blog posts on social media. I don’t want your efforts to go to waste anymore. Here’s what we’re going to cover:

While I’m fully aware that new platforms are constantly being built, and that some are still gaining significant traction (looking at you TikTok), for today I’m going to focus on the social media platforms that are still considered the most popular in 2020.

Let’s dive in!

Smart tactics for content promotion on any platform

First, here are some general rules to keep in mind for content promotion across all of the social media platforms.

1. Use WordPress for your blog

I use GoDaddy’s WordPress Hosting for my personal website. But even if you don’t, I highly recommend you use WordPress for blogging. One major reason I prefer it for myself and my ghostwriting clients is that the available plugins make it stupid simple to create better status updates for social media without needing to know how to code.

For example, the free version of the SEOPress plugin helps me easily manage my titles, meta descriptions, open graph tags for Facebook and Pinterest, as well as my Twitter card.

I love how easy it is to use the plugins to update what posts will look like on social media if I or my readers share them from my blog.

Another good reason to use WordPress is that Search Engine Journal says that it is the best CMS for SEO. Not only does it help you optimize your blog for mobile, but it features SEO-friendly themes, and its software plays well with other tools on the market such as Google Analytics, email marketing software, ecommerce platforms and more.

Related: Why WordPress? 7 benefits of WordPress websites

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2. Always have a fabulous image for your posts

If you didn’t add an image to your blog post before you published it, go back right now and insert a picture! Images are crazy important for upping your traffic. How important? Welp, according to Jeff Bullas, articles with images get 94% more total views! So make sure you get a killer image for that post you just busted your brain to write. (Just don’t swipe one from Google because there are copyright rules, but we’ll save that for another post.)

Your best bet is to take your own pictures for your posts. Got a smartphone? Start shooting.

P.S. That SEOPress plugin I mentioned earlier? It will help you create social media-ready images, too! Not only will it give you an easy way to create a custom title and description for Facebook, LinkedIn, Instagram, Pinterest and Twitter, but it also allows you to load an image that will work perfectly with your social media status update! And, it tells you the best size and image ratio to use for optimum results.

Promote Blog SEOPress Social Example
Here’s an example of how a blog post would look when shared to Facebook while using the SEOPress plugin:
SEOPress Facebook PreviewRelated: How to optimize images for the web

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3. Don’t be scared to promote more than once

Let’s face it. There are a lot of people competing for attention across all social media platforms. That’s why you need to promote your blog posts more than once. How often? To be honest, I keep finding conflicting advice on this.

The bottom line is that a single status update that a new blog post is live is not enough to promote blog posts you’ve written anymore.

You’ll need to experiment on how frequently your audience wants you to share.

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4. Maintain a social media content calendar

Content promotion takes planning, and a social media content calendar will keep you organized so you have a better chance of meeting your traffic and engagement goals. Here’s how to create a social media calendar.

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5. Enable easy social sharing with icons on blog/website

Every blog post should have buttons that allow for easy sharing by you or your readers.

In the blog post that you are reading right now, you likely see the icons for Twitter, Facebook, LinkedIn and Pinterest at the top of the screen on mobile, or on the left of the page on desktop.

As you scroll through the post, these icons remain visible. When you click any of the icons, it gives you an option to share this post on their respective platforms.

 Promote Blog Share Button Example

Your blog should have similar buttons that enable your reader to easily share to their favorite social media platforms.

 

Not only will this help you gain new readers, it also shows the world that you’re enough of an expert in your field that people want to share your content. How can you get these types of buttons for yourself? You can either have someone write them into your website’s code, or do what I do and use a plugin.

Another option for an easy share button is the “click-to-tweet” button. When you use this or a similar service, you can embed a breakout box in your posts of a quote, subhead or even just the title of your post that when clicked tweets out a message you’ve prewritten along with the link to your blog post.

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6. Be mindful of timeliness

How often you share a new blog post will depend largely on whether or not it’s a timely piece. For example, if you are promoting a blog post that is about summer fashion trends, it won’t make much sense to promote that post multiple times in the winter. However, it does make sense to promote it a bunch in spring and early summer while people are still shopping for summer fashions.

On the other hand, when you update timely posts for the new year, you can always reshare them again. In other words, just be aware of what is going to be most helpful to your audience before re-sharing anything.

Pro tip: Write more evergreen posts than timely ones.

Not all blog posts will immediately get attention on social media. I’ve had posts get likes and shares several weeks after posting them.

Related: Seasonal vs. evergreen content

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Tips for promoting your blog on Facebook

It’s no secret that Facebook is still the top dog in social media … at least so far. With that in mind, here are the best tips for posting to Facebook.

1. Don’t share only your own content

While the goal is to get as many readers on your blog as possible, it’s important not to spam your page with only stuff from your website. Instead, the better option is to share useful links that will help your ideal audience, while showing them that you know your stuff.

2. Don’t share too frequently

According to HubSpot, if you have fewer than 10,000 followers, you shouldn’t share posts (yours or other people’s) more than 60 times per month, or about twice per day. They also say that even if you have more than 10,000 followers, “clicks per post peaked at between 31 and 60 posts per month.”

With this logic, I would share one blog post of yours and something else each day. That something else can be a meme, an infographic, a link to another website, a video or some other graphic you’ve created.

3. If you can afford it, invest in ads, but don’t just “boost” to anyone

If you really want to push traffic to your website, consider purchasing Facebook ads. But, make sure you’ve installed a Facebook Pixel beforehand to better track your return on investment.

And, several experts I’ve been following have said to never hit the “boost button” on your Facebook page to buy your ads. They all agree that the boost button is a waste of your time and money, and that you will have better results buying a targeted ad through Facebook’s Ad Manager.

Finally, really hone in on who you’re marketing your ads to. You don’t want to promote to a large audience. Instead, get clear on your ideal customer persona, and then use Facebook’s targeting to only promote blog posts to those people.

For some more amazing insights into Facebook ads, I recommend checking out these posts:

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Tips for blog content promotion on Instagram

Instagram is Facebook’s younger sister and it’s on track to become more popular than Facebook. In fact, it’s already more popular for Generation Z.

1. Create high-quality images

The platform is highly visual, so you will need some quality images to capture people’s attention.

Here are some resources to help with that:

2. Maximize your Instagram bio

Instagram gives you the option to share a caption that could pique enough interest to get someone to click through to your blog. The catch? Well, unless you have 10,000 followers or more, your only place to add a link to your website on your Instagram page is your bio.

Lots of people I follow, and I myself, use that real estate to share multiple pages. How? By using one link that links to several blog posts.

For example, food blogger Nichole Crews does an excellent job of using her Instagram page to promote multiple blog posts she has written. She shares the images of her yummy eats as her Instagram content, and then each caption she writes directs people to her link in bio. That link takes her fans to her linktree featuring multiple links people can click on her website so she gets more bang for her buck.

Here’s how her Instagram feed looks, and how her linktree looks when her followers click that:

Promote Blog Casadecrews Instagram
Image: Nichole Crews on Instagram

3. Experiment with post frequency

Several articles I’ve read indicate that Instagram is one of the few platforms that rewards users who post more frequently with better engagement because the people who use it more show up in the news feed more often.

Of course, you’ll need to experiment with this to determine what frequency is best for your followers. For example, if you find your engagement is going up when you post three times a day, but plateaus or dips at four posts, then you’ll have an indication that three times per day is your sweet spot.

4. Leverage Instagram Stories

Of course, these days, everyone swears by Instagram Stories more than any other means of blog promotion. Again, the frequency with which you should post will vary and you’ll need 10,000 followers for that precious “swipe up” feature that allows you to link to individual blog posts and/or other links that you want to promote.

To learn the best tips for Instagram stories, check out this post on using them for digital storytelling.

5. Use hashtags to drive niche-specific traffic

When you use niche-specific hashtags to help promote blog posts on social media sites, other social media users who are following similar hashtags are more likely to find you.

This is why when you use a hashtag like #yoga in a post about the yoga article you just published on your blog, yoga enthusiasts you’ve never met might bend over backwards to like and share that post. #thatsjustsmart

An added benefit to niche-specific hashtags is you’re more likely to drive qualified sales leads to your site.

With Instagram, you can use up to 30 hashtags, but Wordstream suggests the optimal number is 11. Of course, other bloggers I’ve talked to say their sweet spot is 20. So, I guess this is yet another example of something you’ll need to test out for yourself.

Related: How to hashtag on Instagram and Twitter

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How to promote your blog on Twitter

I’ve found that Twitter is the best way to directly connect with fellow bloggers, brands and businesses for collabs, round-up posts and when I’m looking for a source for an article.

The trick with Twitter is to be creative.

 

Let’s say you wrote a post about the world’s best margarita. First, why didn’t you invite me over while you were making that delicious concoction? I love me some tequila. But I’ll forgive you if you tweet out the recipe and tag me @AshleyisFamous.

In all seriousness, there are right and wrong ways to share your posts via Twitter.

1. Get creative

Skip the lazy approach, like tweeting out “World’s Best Margarita” with a link to your post. You have 140 characters to make a strong impression! So write something more exciting like, “Want the scoop on the World’s Best Margarita recipe? Check it out here [URL]! #cocktails #cocktailrecipes”

Here’s another one: “My #Margaritas are better than yours. Get my recipe at [URL] and I’ll prove it!” Or even, “Hey @TipsyBartender! You think you know good margaritas? You ain’t seen nothing yet! [URL]”

2. Use hashtags

Using hashtags helps your tweets gain visibility when people search for specific keywords — which can translate into more clicks, reads and retweets. According to Social Media Examiner, the best number is no more than four per tweet. They also stated that “the best times to post on Twitter are 8 to 10 a.m., 11 a.m. to 1 p.m., and after work from 4 to 7 p.m.”

3. Cushion your shoutouts

Did you notice that when I tagged @TipsyBartender I didn’t make his Twitter handle the first part of the tweet? Why? Because Gary Vaynerchuk told me not to! When you put someone’s Twitter handle at the front of your tweet, only people who follow you AND the person you tagged will be able to see that tweet.

By putting at least one word before the handle tag, I’ve now opened it up to be visible to all of my followers!

4. Keep posting

I have to agree with another awesome nugget that Mr. Vaynerchuk shared: It’s OK to post the same content to Twitter more than once a day: “It’s appropriate to push something multiple times because the speed and noise creates constant diversity in content.”

Like our crazy world, Twitter moves fast, people. No, this doesn’t mean tweet the same thing 20 times in 20 minutes. Spread it out throughout the day to hit multiple time zones. I also like to switch it up with different tweets that lead to the same URL.

Related: How to use Twitter for business

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How to promote your blog on LinkedIn

LinkedIn is a great place to promote blog posts because it’s not nearly as saturated as other social media platforms. And, since it’s still largely a professional platform, it’s also wonderful for getting your name out there to potential brand partners and customers.

Again, I’m turning to Social Media Examiner for the optimal times to post. In this case, they say “the best times to post on LinkedIn are 8 to 10 a.m. and 4 to 6 p.m.”

From bloggers I’ve spoken to and various posts I’ve read, the recommended number of times to share a new post is once when it’s live, once a week for a month or two after that, and then once every other month for a year.

Related: Ultimate guide to LinkedIn for business

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Ways to promote blog content on Pinterest

An interesting note is that Pinterest is not actually a social media platform, and yet it’s often considered one. The reality is that it’s a search engine more than anything else.

1. Create a pin for each post

My best tip for Pinterest is to make sure you have at least one high-quality, unique pin for every blog post you write. And, it should go live as soon as your post is live.

2. Use search-friendly descriptions

To promote blog posts on Pinterest, make sure you are using a description similar to your blog’s meta description. And, try to make sure that you include the keyword phrase someone would be looking for on Pinterest.

Finally, you need a stellar picture with an eye-catching headline written on the image, which, by the way, can be a different image from the one you use in your post.

Related: Pinterest SEO

3. Make the most of boards

Post your blog post’s pin to a relevant board on your Pinterest page. This gives Pinterest more clues as to what your blog post is about. For example, your perfect French toast post should be pinned to a recipe or breakfast board.

4. Experiment with timing

Social Media Examiner states, “the best times to post on Pinterest are from 12 to 2 p.m. and 7 to 10 p.m. Also post on weekends.” However, I’ve found that I get the most repins from midnight to 3 a.m., when I suspect my readers can’t sleep.

At the risk of sounding like a broken record, experiment and see what works best for your engagement as your audience may be different from the average.

Related: The ultimate guide to using Pinterest for business

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Ways to promote blog content on YouTube

Woman On CameraYouTube is also more of a search engine than a social media platform, but in my defense, they do have a community section that allows users to directly engage with content creators. Still, my advice for using YouTube to promote blog posts is similar to Pinterest in many respects.

  • Use a great title and description that someone would be searching for.
  • Your image thumbnail should also be high quality to catch the attention of the average user.

But, of course, the difference with YouTube is that you can’t exactly just load an image and a link in the description to your post. In this case, you’ll need to create and upload a video.

For the fastest results, I recommend either reading the blog post to your viewer or showing them something related to your blog post. For example, if it’s a how-to post like a recipe or craft, your video should be of you making the item you’re blogging about. Then, to direct your viewer to your blog, include the link to your post in the video’s description, and state in the video that the viewer should visit your website for this post and others like it.

Side note: Have you noticed that Pinterest and YouTube results have started showing up as top results in Google search rankings? I have, too! And I suspect it’s because the descriptions in these types of posts are typically what people are looking up on Google.

Related: How to make money on YouTube

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Conclusion and next steps

We’ve covered a lot in this post, and I know it’s a lot to take in. But, that’s why it’s so important to have a plan in place before you just start randomly posting to various social media platforms.

To make things easier on yourself, I recommend first creating that social media calendar I mentioned earlier, and then getting clear on which social media platforms you want to start with. You don’t have to post everywhere just yet.

Start with one or two and begin growing your following. As you start to gain more traffic, and hopefully more money, you can branch out into other platforms.

With any luck, you’ll start growing your business so fast that you can hire on help to do your social media posting for you.

 

But, I’m getting a little ahead of myself.

To close things out, I’ll leave you with some additional ideas for content promotion. Remember, you don’t have to do everything at once, but you do need to do something if you hope to gain more traffic to your blog. And, social media is a great — free — place to start.

Additional tips to promote blog posts include but aren’t limited to:

Include your latest blog post links in your social media bio. These areas are prime real estate! Each social media platform allows you to place a link to your website, why not constantly update it with your latest blog post?

Pitch it to the news. Perhaps you wrote a post that could get you on television, on the radio or even in the newspaper as an expert source. If it’s newsworthy enough, send that post to the media! Keep an eye on local news stories. If you’ve written a post that relates to a current or trending event, send the news desk a brief summary of your post along with a link to it.

Email your post to your subscriber list. Fresh blog posts are brilliant fodder for email newsletters. Feature your latest, greatest post in your next email to newsletter subscribers. Yep, the cool kids are getting on the list train and sending out newsletters every time they write a new post, or including links back to posts in their weekly or monthly mailings.

While we’re talking about email, why not add your latest blog post to your email signature? If you’re already going to be corresponding with people anyway, let them know what you’re up to by sharing your new links with a quick description of it. For example:

All the best,
Ashley Grant
813-555-Blog
Check out my latest blog post on GoDaddy about Entrepreneur Burnout.

Simple, and could get you more clicks!

Continue your blog education

Want to learn more about getting more traffic and leveraging it to make money? Check out these posts:

Looking for an easier way to grow with WordPress? Try GoDaddy’s WordPress Hosting. Get more traffic, time and peace of mind thanks to a simple setup, automatic software updates and a pre-installed SSL.

The post How to promote your blog on social media appeared first on GoDaddy Blog.

GoDaddy Blog

Work In Your Own Home In Your Underwear – Social Media

You should wear nice clothing! You will discover great temptation to not dress professionally when work from home. Dress business casual, as end up being for most jobs right out the home. Getting improve focus and return.

Am I able to spend some little money? While you can build a home online business on a shoestring budget, you should bear in your head that organization is all about investment. What are you throughout your enterprise for an individual earn might help to prevent expect to obtain from doing it?

Treat your work from home internet business as a genuine business. Possess seen many people fall into this trap of fantasizing about work from home and then get frustrated because they just don’t treat it like a questionable income scheme. This includes a marketing budget, creating a concise term business proposal and specifically have a lasting commitment.

Like software or stock supplies the I spent most of my funds was finding out how to do issues. There are regarding great classes on the web that are free of charge but direct training for almost any specific program or will be the best and despite the fact that it fairly cheap for which you actually get, it still seems much like fortune preference are tight on cash.

Running a home business won’t let you off ought to either. Case of fact, it might be far worse. Most home business proprietors don’t have a four hour workweek, circumstance that do usually took years of hard work to get specific point. Online work isn’t exactly about leisure, irrespective of what plan say.

So suppose you was a working parent with evening classes onrr a daily basis. That is how getting at initially. The good things is how the sooner you learn your new job set you travel to go of your own schedule.

The first reason, often that these programs are entirely marketing hinging. They teach you new and effective ways of marketing that could be related to your main business as well. The tools and strategies you will pick up by working top-tier programs will transfer directly up to any other work at home business you might well have.

Carpe diem much? No, of course not, none of us do. However, despite the impracticality of just living each day as unpredicted expenses your last, you can’t always live like it’s your first. People have organization idea that we’re confident could work if we had chance to. Well, if you’re breathing then you can do take advantage of the chance, so seize the product. The only thing worse than failing is not trying.

Service offering to start ups and SMEs that also acts as corporate social responsibility?

Would you be interested in offering an internship online ?

An internship that's project based (duration is according to the project).

Also what would be priority, the experience of the intern by portifolio or the salary youd pay?

How much would you expect to pay anintern who is offered a work placement that can be done remotely?

Just curious, my peers and I are creating a platform to connect fresh graduates/new skilled workers to business (mostly start ups and SMEs). The talent would be working under our brand as per the project provided. (Think of it as freelancing, and if a project offer comes up, you will be under contract for that duration of the internship). Their portfolios would be based on the Company they do the project for. Thus building their experience and their portfolios remotely and in a flexible manner. While also offering new ideas into your business with an aspect if quality (we vett each applicant from previous projects they have done in their institutions and outside of it)

We arent done putting everything together, but would you be interested if this service was available?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Social network

If there was a new social media to exist today that is advertising friendly and privacy friendly, do you think it will work? Facebook has like a monopoly over the social media scene. Do you think a new social network platform can even exist? For example I was thinking of developing a social networking platform that targets college students first before we expand. Spend less looking for activities and spend more time having fun 👍

You can sign up with either your college email- college emails will easily connect you with other college students at your school. Or you can use your personal e mail. Location sharing- allows you to see people’s locations and allows others to see your location. This feature helps you find activities in your area. A creation of your own profile will be needed. Post music- each of your music link you want to post will cost $ 0.99 You can post and like others pictures You can create profiles The party will have an option that will have people mark if they will be going to it. That will increase the rating and it there is a lot of people going it will have a fire next to it called link

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Amsterdam-based WordProof that combats fake news wins €1M in ‘Blockchains for social good’ competition by European Commission

In the latest development, Amsterdam-based WordProof finished first in the ‘Blockchains for social good’ competition hosted by the European Commission. As a result, the company won €1 million. With this contest, Europe aims to stimulate the use of blockchain technology to solve social problems.

Founded in 2019 by Sebastiaan van der Lans and Frank van Dalen as an angel investor and partner, the Dutch startup is on a mission to restore trust in the internet. According to the Global CIGI-Ipsos research, the confidence on the Internet is declining due to fraud, fake news, and privacy issues, among other things.

Sebastiaan van der Lans, the WordProof founder, said: “We are building a universal Timestamp Ecosystem, a global standard that gives consumers a method to verify the reliability of the content on the Internet.”

However, this doesn’t end here as the company also received an incentive grant from tech giant Block.one and a loan from Innovation Fund Noord-Holland as well.

“With the recognition and financial support from Europe, we can roll out the Timestamp Ecosystem at a higher pace and make WordProof grow even faster as a company. This will enable Europe to define the standard for a reliable Internet for consumers and organisations,” says Van der Lans.

Notably, WordProof’s Timestamp Ecosystem enables consumers and search engines to verify the source of the content. Furthermore, the company wants to work with major publishers and webshops across the globe to protect their content. At present, the timestamp-plugin is already available for WordPress, a Content Management System used by roughly a third of all websites on the internet. It’s worth mentioning that, in the Netherlands, DPG Media was the first to use the timestamp technology for its title ‘Indebuurt’ to protect its articles.

Other prize winners in five different social innovation areas

  • Traceability & Fair Trade: PPP (by UK social enterprise Project Provenance Ltd)
  • Financial Inclusion: GMeRitS (by Finnish university Aalto)
  • Aid & Philanthropy: the UnBlocked Cash Project OXBBU (by Irish Oxfam and French startup Sempo)
  • Decentralised Circular Economy: CKH2020 (by French cooperative Kleros)
  • Energy: PROSUME (by Italian Prosume srl)

Main image credits: WordProof

The post Amsterdam-based WordProof that combats fake news wins €1M in ‘Blockchains for social good’ competition by European Commission appeared first on Silicon Canals .

Startups – Silicon Canals

The profitability of open source social media

Hello all!

Hope this fits in here. I figured this would fare better here than on the sideprojects subreddit because it isn't really about the project but about the intersects of business and open source.

This question is coming from a combination of wishful thinking and legitimate pondering. I am currently making a social media app that I think solves a niche problem, and I am wondering about the different paths I could take it if it grows in the future.

One conflict that often comes when I consider this is the idea of making the software open source vs keeping the software profitable (maybe though advertisements or affiliate marketing, not selling user data) and acquirable.

So, assuming I make this app and it starts to get a decent userbase, would making it open source essentially dash any hopes of making this app very profitable or acquirable? I don't know of any user successful open source consumer apps, actually. Especially social media apps.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

TravelBirds is putting the Social back into Travel Reviews.

Travel review sites are notoriously unreliable. Often the haunt of many spammers, the sites can quickly go from useful to aggravating if you’re simply looking for good, reliable information about what to see and do.

Anonymous commenting accounts are a large part of the problem found on legacy travel review sites. Readers can’t even be sure if the people commenting have actually seen the site they list, or whether they are posting paid review content.  


TravelBirds launched just this year, the brainchild of Max Darby, who currently runs the stie himself. It was designed to bring some of that “personal touch” feeling back to travel booking, by building a place for travel-vertical sharing among friends and family.

The site is designed with a unique Founder/Trailblazer rubric which applies icons to the accounts of users who are the first to report on a given city/specific attraction. In this manner, users develop a sense of “personal responsibility” for each new item they list, and are able to keep track of, and correct, other people’s reviews about attractions already listed.

The upshot is a travel directory where the users create all the valuable content for free, simply by engaging in the regular back-and-forth tug-of-war that is social media, in a forum specifically designed to engineer this dynamic.

As CEO Darby explains,  “With an ever changing world and busy lives the importance of making every moment count matters. TravelBirds is the best way to share with family and friends what to do with those moments.”

Badges and social are the most novel part of the TravelBirds site, and if you visit them at usetravelbirds.com you can browse their deep archives of site-specific photos, maps, and other helpful resources for all your travel planning needs. 

Photos
Travel Birds

The post TravelBirds is putting the Social back into Travel Reviews. appeared first on KillerStartups.

KillerStartups